What MoonPie's Social Strategies Can Teach Brands About Engaging With Fans

At more than 100-years-old and holding court on Twitter alongside heavyweights like Wendy's and Denny's, how does MoonPie keep fans engaged?

By Deborah Sweeney • Jan. 13, 2018

7 Ways Infographics Can Boost Your Business in 2018 [Infographic]

Infographics are very popular, and very shareable, making them a great way to boost your marketing efforts.

By Mark Walker-Ford • Jan. 13, 2018

Text Is Not Dead: Facebook Video Tips for Bloggers

Here are some tips on how bloggers are using Facebook video to improve their performance and build more interest in their content.

By Becky Brooks • Jan. 12, 2018

4 Tools for Creating Buyer Personas and How To Use Them [Infographic]

This infographic highlights four tools you can use for creating buyer personas, along with tips on how to do so effectively.

By Bob Carver • Jan. 12, 2018

Thank You Pages and Welcome Emails: Two Key Elements in Your Lead Generation Strategy

Your Thank You pages and Welcome emails serve key functions in your lead generation process - here are some tips on how to maximize your opportunities.

By Stefan Des • Jan. 12, 2018

11 Technical SEO Tips to Boost Google Rankings [Infographic]

Ensuring you've covered off on all your potential SEO issues is key to maximizing your exposure. Here are some tips. 

By Mark Walker-Ford • Jan. 12, 2018

Facebook Announces Coming News Feed Changes Which Will Reduce the Reach of Page Posts

Facebook's giving publishers a heads up - 'your reach is about to drop even further'.

By Andrew Hutchinson • Jan. 11, 2018

5 Ways to Come Up With Valuable Content Ideas for Your 2018 Editorial Calendar

With so many topics covered so many times before, how can you find valuable content ideas when you feel tapped out? Here are some tips.

By Ann Smarty • Jan. 11, 2018

What are APAC Marketers Focused on in 2018? [Infographic]

LinkedIn has published a new report which looks at the main aims of marketers in the APAC region in 2018.

By Andrew Hutchinson • Jan. 11, 2018

What Color Should Your Logo Be? What Different Colors Mean [Infographic]

The colors you use in your logo can say a lot - here's a guide on effective color psychology. 

By Mark Walker-Ford • Jan. 11, 2018

Social Media Holiday Calendar for 2018 [Infographic]

Tapping into trending events can be a great way to boost your social strategy. Here's a calendar of some key dates in 2018 to be aware of.

By Irfan Ahmad • Jan. 10, 2018

36 Grammar Tips to Write Better Content for Your Website or Blog [Infographic]

A key to successful content is effective grammar. This infographic outlines a range of grammar tips to boost your content efforts. 

By Mark Walker-Ford • Jan. 10, 2018

Facebook Announces Music Licensing Deal with Sony/ATV Music

Facebook has announced another deal to enable users to add music to their videos without infringing copyright.

By Andrew Hutchinson • Jan. 9, 2018

Why Brands Will Go to Extremes — Lengthwise — With Digital Video in 2018

Marketers will continue to experiment and push boundaries as they look to address growing online consumption.

By Kayla Matthews • Jan. 8, 2018

10 Creative Ways to Use Your Reviews [Infographic]

Reviews can be a great way to boost your marketing efforts, and build brand awareness.

By Irfan Ahmad • Jan. 8, 2018

Blog SEO: 21 Step Checklist to Optimize Your Posts for Google [Infographic]

Optimizing your blog posts for maximum SEO performance can help boost exposure.

By Mark Walker-Ford • Jan. 7, 2018

New Data Reveals it's Time to Change Your Headline Strategy

New research from BuzzSumo shows the most engaging headline formats and notes, which can help boost your content performance.

By Larry Kim • Jan. 6, 2018

A Beginner's Guide to Creating Images for Social Media [Infographic]

This infographic outlines the key steps to creating effective images for social media platforms. 

By Irfan Ahmad • Jan. 5, 2018

4 Essential Digital Marketing Tactics for Multi-Location Businesses [Infographic]

This infographic looks at the search, platform, content, and device trends that truly matter for multi-location businesses.

By Andrew Hutchinson • Jan. 5, 2018

10 Web Design Tips to Convert More Visitors into Customers [Infographic]

This infographic outlines ten tips to help improve the performance of your landing pages. 

By Mark Walker-Ford • Jan. 4, 2018

5 Ways to Maximize Instagram for Your Business in 2018

Are you looking to make better use of Instagram for your business in 2018? Here are some tips.

By Andrew Hutchinson • Jan. 4, 2018

Don't Alienate Your Mobile Readers [Infographic]

In 2018, it's more important than ever to ensure your content is mobile friendly. Here are some email-specific content tips. 

By Irfan Ahmad • Jan. 4, 2018

What the Most Shared Content on Facebook Can Teach You About Engagement

BuzzSumo recently conducted a study to determine the best performing Facebook post types in 2017.

By Larry Kim • Jan. 4, 2018

11 Digital Marketing Predictions You Should Ignore for 2018

There's a lot of digital marketing predictions for 2018 floating around. In this post, contributor Chad Pollitt suggests you should ignore quite a few of them. 

By Chad Pollitt • Jan. 3, 2018

Inbound Marketing Basics: How to Attract & Convert Website Visitors [Infographic]

Looking to get a better understanding of inbound marketing? This infographic will help. 

By Mark Walker-Ford • Jan. 3, 2018