Content Marketing: Page 98

  • How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?

    Self-serving bias is a psychological trait which sees us take credit for wins and assign blame for losses. And it's important to understand in order to develop.

    By • May 19, 2017

  • How to Integrate Digital into Experiential Campaigns

    Combining on and offline experiences can be a great way to generate more online buzz.

    By • May 19, 2017

  • 3 Profitable Types of Social Media Ads

    There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.

    By • May 18, 2017

  • 4 Reasons Why You Need An Organic Social Media Strategy

    Social is becoming more pay-to-play, but organic engagement is still important.

    By • May 18, 2017

  • 4 Simple Ways to Improve Your Social Media Marketing Strategy

    If you're looking to generate more engagement with your social presence, here are some simple tips to implement.

    By • May 18, 2017

  • 5 Ways to Turn Around Your Struggling Social Media Marketing Campaigns

    Here are some key tips to help maximize your social media marketing efforts.

    By • May 16, 2017
  • SMT Expert

    3 Reasons Why It's Time to Redesign Your Company Blog

    Re-freshing your blog can be a great way to get more readers and inspire contributors.

    By • May 16, 2017

  • Yes, Long-Form Content Still Works - Here's Why

    While short-form content gets a lot of focus, there's still a lot of value in longer, more informative posts.

    By • May 14, 2017
  • SMT Expert

    A Quick Guide to the Different Facebook Ad Objectives

    Here's a quick guide to the various Facebook ad objectives and when to use them.

    By • May 13, 2017

  • How and When to Ask for Customer Feedback for Optimal Response [Infographic]

    Asking for customer feedback in the right format, and at the right time, can greatly improve your response rate.

    By • May 12, 2017

  • Story Time - Snapchat, Instagram and Facebook Stories (#SMTLive Recap)

    Here is a recap of our May 9th #SMTLive Twitter chat comparing the best and worst of social media Stories for brands. Which platform thrives? And who will survive?

    By • May 11, 2017

  • LinkedIn's Advertising Platform Takes a Huge Step Forward

    LinkedIn recently announced some new, powerful advertising tools which are worth consideration.

    By • May 11, 2017

  • 4 Big Benefits of Social Media for Business

    Here are four key benefits of social media marketing for small businesses.

    By • May 11, 2017

  • An Essential, 3 Step Guide to Hashtag Marketing

    Branded hashtag campaigns can be a great way to boost brand awareness - when they're done right.

    By • May 10, 2017

  • How to Respond to Every Type of Review (And Why You Should)

    How and when should you reply to reviews online? Here's a guide to the various situations and what you should consider.

    By • May 9, 2017

  • Tactics to Increase Employee Engagement on Social Media [Podcast]

    In a new episode of the 'Social Business Engine' podcast, Bernie Borges speaks with Casey Hall, the Head of Social Media for Business Communications at Thomson Reuters.

    By • May 8, 2017

  • 4 Product Photography Tips to Help Make Your Images Stand Out

    Great images can help your content stand out in people's social feeds - here are some tips on how to take great product shots.

    By • May 7, 2017

  • How to Create Effective Social Media Reports [Infographic]

    Creating effective social media marketing reports is a critical part of the social business process. Here are some tips for effective social reporting.

    By • May 5, 2017

  • 4 Tips to Keep Your Brand Coherent Across Platforms

    Maintaining a consistent brand approach is key to maximizing your social media presence.

    By • May 4, 2017

  • How to Make the Most of Your Vertical Video and Image Content

    Here are some easy tips to help improve the composition of your vertical photos and videos.

    By • May 4, 2017

  • On the Future of Content: An Interview with Steve Rayson of BuzzSumo

    We recently interviewed BuzzSumo Director Steve Rayson on the future of content, the importance of focus and his new app.

    By • May 3, 2017

  • 8 Time-Saving Tools for Social Media Marketing Teams

    Here are eight tools that can help you better manage and optimize your social media marketing efforts.

    By • May 3, 2017

  • 5 Ways You Can Use Facebook Live as Part of Your Digital Strategy

    Facebook Live offers a wide range of opportunities - here are some tips on how to use it for your business.

    By • May 3, 2017

  • Instagram Stories vs. Snapchat Stories: A 30-Day Study [Infographic]

    Are top Snapchat influencers migrating across to Instagram Stories? MediaKix conducted a study to find out.

    By • May 2, 2017

  • 3 Important Questions to Ask Before Launching a Business Blog

    A business blog can provide a range of benefits - but you need to ensure the foundations are set before building it out.

    By • May 2, 2017