Content Marketing: Page 97
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Virtual and Augmented Reality: What Brands Need to Know [Infographic]
Virtual and augmented reality is the future - but what does that actually mean for marketing?
By Andrew Hutchinson • June 8, 2017 -
5 Marketing Mistakes You Should Avoid In Your Small Business
Are you making any of these common small business marketing misakes?
By Reshu Rathi • June 7, 2017 -
What's a Good Click-Through Rate?
What's a good click-through rate for your digital ads? Here's some insight on how CTR is calculated, and what other advertisers are seeing.
By Taylor Schaller • June 7, 2017 -
The Perfect Email: How to Get Opened, Read & Responded [Infographic]
This infographic provides some key email marketing tips to help ensure you're making the most of this valuable outreach option.
By Julie Chomiak • June 6, 2017 -
3 Ways to Use the Facebook Pixel to Boost Your Marketing Efforts
Here are some key ways you can use the Facebook Pixel to maximize your on-platform marketing efforts.
By Stefan Des • June 6, 2017 -
SMT Expert
5 Key Social Media Metrics to Measure
Which social media metrics should you be tracking? Here's an overview from contributor Nathan Mendenhall.
By Nathan Mendenhall • June 4, 2017 -
4 Key Steps in Developing a Company Mission (and Why You Need to)
Establishing a company mission is essential to developing a resonant brand presence. Here are some tips on how to do it.
By Yvonne Lyons • June 4, 2017 -
Google's Building an Ad Blocker into Chrome - A Big Step Towards Regulating Online Ad Content
Google has announced that they'll soon be adding an ad blocker to Google Chrome.
By Andrew Hutchinson • June 3, 2017 -
5 Ways to Optimize Your Facebook Videos for Mobile Viewing
Here are some key tips on how to optimize your Facebook video marketing strategy.
By Becky Brooks • June 2, 2017 -
Why Your Blog Isn't Enough [Infographic]
While a blog can educate, entertain, and inform an audience, it's not the only media your content strategy should be focusing on.
By Andrew Lovasz • June 1, 2017 -
Which Video Platform is Best: Youtube, Wistia or Vimeo?
Which video platform is best for your online marketing efforts? Here's a listing of the pros and cons of each.
By Stanley Meytin • May 31, 2017 -
The Key Elements of a Brand Style Guide (and Why You Need One)
A brand style guide ensures consistency across platforms, helping establish your brand.
By Julie Chomiak • May 31, 2017 -
Growth Hacking for eCommerce: 17 Tactics You Can Try Next Month
'Growth hacking' is essentially using add on tactics to boost your performance. Here are some key tips that can help.
By William Harris • May 30, 2017 -
Google's Launched a New Data Visualization Tool, With GIFs as a Presentation Option
Google has launched a new data visualization tool to help highlight relevant points.
By Andrew Hutchinson • May 26, 2017 -
How Pinterest Ads Are Changing The Game
Pinterest's ad platform is evolving, and providing new opportunities for brands.
By Brandon Doyle • May 26, 2017 -
How to Improve Visibility and SEO [Infographic]
This new infographic from CopyPress outlines some key best practices for link building, and why you should do it.
By Irfan Ahmad • May 26, 2017 -
Where Can You Find High-Quality Images for Social Media?
Visuals can elevate the performance of your social media content. Here are some great sources for top quality images.
By Emily Anthony • May 26, 2017 -
3 Top Social Listening Tools You Should Use
A good social listening tool is a critical element of an effective social media strategy.
By Mitt Ray • May 25, 2017 -
Are Keywords Still Important in 2017?
With all the advances in search engine algorithms, does keyword targeting still matter?
By Amy Wright • May 25, 2017 -
5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes
Local businesses often fail to capitalize on opportunities by overlooking some simple marketing elements.
By Shell Robshaw-Bryan • May 24, 2017 -
SMT Expert
Set It But Don't Forget It: How to Maximize Email Marketing Automation
There's much more to e-mail marketing automation than 'set it and forget it'.
By Lilach Bullock • May 23, 2017 -
How Influencer Marketing is Evolving (and How You Can Tap Into the Latest Trends)
Influencer marketing is evolving beyond celebrities - and its important you understand the latest shifts and opportunities.
By Marie Dollé • May 23, 2017 -
How to Find Your Brand Voice on Social Media
Establishing a consistent brand voice is a key element of developing a cohesive social media strategy.
By Julie Chomiak • May 23, 2017 -
8 Tips for Conducting an Effective Social Media Audit
Conducting a social media audit is an essential element in optimizing your strategy. Here are some key tips and notes to keep in mind.
By Liesa Opitz • May 20, 2017 -
8 Tips to Help You Harness the Power of Facebook Live
Facebook Live offers great opportunity for exposure - but brands need to approach it in a serious and professional manner.
By Stanley Meytin • May 19, 2017