Facebook is Testing a New 'Threads' Option for Feed Posts

The option is designed to help communicate live events and evolving stories.

By Andrew Hutchinson • July 5, 2021

Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

The changes will help advertisers maintain a better understanding of campaign performance, despite data loss

By Andrew Hutchinson • July 5, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Runs Video Tests to Make Instagram More Like TikTok

Instagram says it is no longer just a photo-sharing app and has plans to experiment with different video feed options.

By Robert Williams • July 2, 2021

Facebook Launches Beta Test of a Newsletter Platform 'Bulletin'

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters.

By Jette-Mari Anni • June 30, 2021

Facebook Touts 'Good Ideas Festival' for Small Businesses

Facebook is hosting a seven-week virtual experience called the “Facebook Good Ideas Festival," offering free training and marketing advice on how to best use the platform.

By Robert Williams • June 29, 2021

Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations

The 30-page report provides some great insights into key eCommerce and mobile usage trends.

By Andrew Hutchinson • June 27, 2021

Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel

The display would give users another way to discover Reels and Rooms content in the app.

By Andrew Hutchinson • June 27, 2021

Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization

When turned on, the process will select a primary message to highlight from the various ad text fields. 

By Andrew Hutchinson • June 25, 2021

Facebook Launches New Guide To Help Businesses Celebrate LGBTQ+ Culture and Community

The guide provides tips and notes on how businesses can support LGBTQ+ people beyond Pride Month alone.

By Andrew Hutchinson • June 24, 2021

Facebook Tests New Animations When Sharing a Post in the News Feed

The animations are displayed when a user scrolls by your share in their News Feed.

By Andrew Hutchinson • June 23, 2021

Facebook Filed a Patent For an AR Hat, The Latest in its Evolving AR Push

Forget glasses, what about a whole hat for more immersive AR experiences.

By Andrew Hutchinson • June 22, 2021

Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search

The new options will help Facebook expand its rising eCommerce push.

By Andrew Hutchinson • June 22, 2021

Facebook Adds New Post Control Options in Groups, Helping to Guide Group Interactions

The new tools will enable group admins to dictate what types of posts are allowed within their groups.

By Andrew Hutchinson • June 21, 2021

Facebook Shares New Insights into How Users Engage with the Olympic Games [Infographic]

The data looks at how users on Facebook and Instagram have engaged with Olympics content in past years.

By Andrew Hutchinson • June 21, 2021

Facebook Launches Live Audio Rooms and Podcast Playback In-Stream

Facebook's been developing these new options over the past few months.

By Andrew Hutchinson • June 21, 2021

Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021

The sessions could offer new insight into how to make best use of Facebook's evolving ad and creator tools.

By Andrew Hutchinson • June 18, 2021

Facebook Tests Public Comments Display on Facebook Stories

This could be a new way to spark a different kind of engagement with the format.

By Andrew Hutchinson • June 18, 2021

Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness

Facebook's also providing a range of ways for brands to show their support for the event.

By Andrew Hutchinson • June 18, 2021

Facebook Launches New Independent Artist Program To Provide Exposure Opportunities for Unsigned Musicians

Facebook is launching a new music distribution process for independent artists.

By Andrew Hutchinson • June 17, 2021

Facebook Launches Initial Test of Ads in the VR Environment

Facebook has launched an initial test of ads in the interactive VR environment.

By Andrew Hutchinson • June 16, 2021

Facebook's New Podcast Listening Tools are Set to Be Launched Next Week

Facebook's new podcast integration tools are coming next week.

By Andrew Hutchinson • June 16, 2021

Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and 'Conflict Alerts'

Facebook has announced a range of new features that will help group admins manage the fast-paced conversations.

By Andrew Hutchinson • June 16, 2021

Facebook Launches New Gaming Fan Groups as Part of its Broader Push into the Gaming Space

Facebook has announced a new group type designed to help it grow gaming communities on the platform.

By Andrew Hutchinson • June 15, 2021

Facebook Shares Insights Into Key Topics of Discussion Across Facebook and Instagram in Q1

Facebook has provided an overview of the key discussion topics that are gaining the most momentum on Facebook and Instagram.

By Andrew Hutchinson • June 15, 2021

Facebook Seeks Oversight Board Advice on What Qualifies as 'Private' User Information

Facebook has referred its first policy advisory motion to its independent Oversight Board, which will be an interesting test case.

By Andrew Hutchinson • June 15, 2021