Facebook Adds New Fantasy Games Element to Tap into the Rising Popularity of Fantasy Sports

The option will provide more engagement potential for The Social Network, tapping into the rising popularity of fantasy sports.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Tests New Ad Automation Flows to Help Maximize Campaign Performance

Facebook's new 'Ad Strategies' option aims to help guide small business advertisers through the ad creation and targeting process.

By Andrew Hutchinson • Sept. 1, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Announces New Experiment to Reduce the Reach of Divisive Political Content in User Feeds

The new test will reduce the amount of political content users see, and could spark a major change for the platform.

By Andrew Hutchinson • Aug. 31, 2021

Facebook Provides Holiday Tips for Shops, Flags Coming 'Preferred Shop' Labels

The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season.

By Andrew Hutchinson • Aug. 30, 2021

Facebook Announces New Projects to Improve its Approach in Policing Misinformation

The new program will help Facebook expand its efforts to reduce the amplification and impact of misinformation.

By Andrew Hutchinson • Aug. 26, 2021

Facebook Adds New Tools to Mark the 10th Birthday of Messenger

Facebook is celebrating the milestone with a range of new additions.

By Andrew Hutchinson • Aug. 25, 2021

Facebook Publishes New Christmas Marketing Guide to Assist with Campaign Planning

The guide provides tips on how to use Facebook's various promotion options to optimize your holiday marketing.

By Andrew Hutchinson • Aug. 24, 2021

Facebook's Attempt to Counter the Idea That it Fuels Misinformation and Political Division is Not Going as Planned

Facebook's new 'Most Viewed' content report raises more questions about the platform's influence and impact.

By Andrew Hutchinson • Aug. 23, 2021

SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

By Andrew Hutchinson • Aug. 22, 2021

Facebook Adds New Features to Help Users Follow the Paralympic Games

Facebook's added a range of interactive tools and options to help users engage with the Paralympic Games.

By Andrew Hutchinson • Aug. 21, 2021

Facebook Expands Push into Local News Through Expansion of its Bulletin Newsletter Platform

The expansion could be a key step towards making Facebook the key outlet for local news.

By Andrew Hutchinson • Aug. 19, 2021

FTC Files New Antitrust Case Against Facebook, Citing Anti-Competitive Behavior Through Acquisitions

The case will once again see Facebook forced to defend its acquisitions of Instagram and WhatsApp.

By Andrew Hutchinson • Aug. 19, 2021

Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

The update could expose a lot more people to Reels content, and increase engagement with the option.

By Andrew Hutchinson • Aug. 19, 2021

Facebook Announces Horizon Workrooms VR Collaboration and Meeting Platform

The new virtual meeting type aims to simulate in-person interaction, and can be joined via VR headset or video link.

By Andrew Hutchinson • Aug. 19, 2021

Facebook Announces the Date for its Upcoming 'Facebook Connect' AR/VR Showcase

The conference will see the company unveil its latest AR and VR projects

By Andrew Hutchinson • Aug. 18, 2021

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

The report covers all the actions it's taken, and the improvements Facebook has made in enforcement over the past three months. 

By Andrew Hutchinson • Aug. 18, 2021

Facebook Publishes New Guide on How Broader Societal Shifts Have Impacted Ad Response

The guide provides advice, examples and explainers to help advertisers align with key shifts.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Shares New 'Widely Viewed Content' Report to Counter the Idea that it Amplifies Division

The report raises more questions than provides answers with respect to user behaviors.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Announces Social Impact Education Conference for Nonprofits and Charity Groups

The event will provide a range of opportunities for nonprofits to learn how they can best utilize Facebook and Instagram.

By Andrew Hutchinson • Aug. 17, 2021

Facebook Commits to New Asia-Pacific Subsea Cable Project to Boost Global Connectivity

The project will help Facebook connect the next billion users.

By Andrew Hutchinson • Aug. 16, 2021

Facebook Updates Educational Resources for Parents and Students Ahead of Back-to-School Season

Facebook has refreshed its educational resources to help parents and kids as they head into the school year.

By Andrew Hutchinson • Aug. 13, 2021

Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

The addition will provide more security for your message interactions - but might also raise the hackles of regulatory groups.

By Andrew Hutchinson • Aug. 13, 2021

Facebook Shares New Insights into the Key Elements of Effective Video Content

The report looks at the key elements of effective video creative, and how you can factor these into your approach.

By Andrew Hutchinson • Aug. 12, 2021

WhatsApp Previews New Option to Import Your Chat Data Between Android and iOS

Users have been calling for a cross-device import option for some time.

By Andrew Hutchinson • Aug. 11, 2021

Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

Facebook has outlined several alternative approaches to ad performance tracking.

By Andrew Hutchinson • Aug. 11, 2021