Facebook Really Wants You to Use Facebook Stories

Facebook has ramped up its promotion of Facebook Stories, adding in new, mid-stream prompts and tools to promote Stories use.

By Andrew Hutchinson • March 13, 2019

Facebook's Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

Facebook has announced that it will remove its Ad Relevance Score, replacing it with more granular detail, while its also sunsetting several ad metrics.

By Andrew Hutchinson • March 13, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Launches New Program to Fund Original Facebook Watch Shows

Facebook is launching a new program to fund a collection of original Facebook Watch shows as it seeks to build interest in the option.

By Andrew Hutchinson • March 13, 2019

Does Interest Tagging on Facebook Increase Traffic?

Facebook's interest tagging option for posts should ideally boost reach and response with relevant audiences - but is that true in practice?

By Sebastian Huempfer • March 9, 2019

Facebook Announces New Steps to Limit the Spread of Vaccine Misinformation

Facebook has announced a new set of measures to limit the spread of anti-vax content on its network.

By Andrew Hutchinson • March 8, 2019

New Report Shows Facebook Usage Dropped for a Second Straight Year in the US

The latest Edison Research 'Infinite Dial' report shows that Facebook usage is in decline, with 15 million fewer users than in 2017.

By Andrew Hutchinson • March 8, 2019

Facebook Releases New Guide on Effective Digital Marketing Test Processes

Facebook has published a new guide to effective testing of different marketing strategies.

By Andrew Hutchinson • March 8, 2019

Zuckerberg Outlines New Privacy Focus and Tools for Facebook's Family of Apps

Facebook CEO Mark Zuckerberg has outlined the company's new focus on privacy tools in alignment with the shift towards messaging.

By Andrew Hutchinson • March 7, 2019

Facebook Outlines Ongoing Efforts to Connect the World, and Boost Platform Usage

Facebook recently provided an update on global connectivity efforts, outlining how it's aiming to connect the world.

By Andrew Hutchinson • March 6, 2019

Facebook's Added a Secret Dark Mode to Messenger - Here's How to Find it

Facebook is rolling out its new 'Dark Mode' for Messenger, but it's hidden behind an an-app trick.

By Andrew Hutchinson • March 3, 2019

Facebook Launches Legal Action Against Companies Selling Fake Followers and Likes

The days of those selling social media followers and engagement may be numbered, with Facebook launching legal action in the US Federal Court.

By Andrew Hutchinson • March 2, 2019

Facebook Announces New Themed Stickers and Frames for Women's History Month

Facebook has launched some new, themed image tools to celebrate Women's History Month via your Facebook Stories.

By Andrew Hutchinson • March 2, 2019

Facebook's Cryptocurrency Project Will Reportedly Focus on Facilitating User-to-User Payments

Facebook's ongoing investigations into the possibilities of cryptocurrencies are reportedly close to delivering its first related offering.

By Andrew Hutchinson • March 1, 2019

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook has released the latest version of its 'Topics to Watch' report, which highlights key subjects seeing an increase in discussion on the platform. 

By Andrew Hutchinson • Feb. 28, 2019

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Facebook marketing can be overwhelming, but there are methods you can use to make better, more effective use of your on-platform time and effort.

By Pam Moore • Feb. 28, 2019

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option

Facebook has announced a new program which will enable advertisers to maximize their reach through popular Facebook Watch programs.

By Andrew Hutchinson • Feb. 27, 2019

Facebook's Migrating All Ad Campaigns to Campaign Budget Optimization [Infographic]

Facebook will soon be migrating all ad campaigns to its Campaign Budget Optimization process - here's an overview of the change.

By Andrew Hutchinson • Feb. 24, 2019

Facebook Changes Location Settings on Android to Reassure Users

Facebook is looking to give users more control over how it uses location tracking in order to provide additional reassurance and privacy.

By Andrew Hutchinson • Feb. 22, 2019

UK Parliamentary Report Accuses Facebook of Intentionally Violating Data Privacy

The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."

By Erica Sweeney • Feb. 20, 2019

New Report Looks at the Latest Trends in Facebook Page Engagement

What types of Facebook Page posts see the most engagement? Check out this new report from Quintly.

By Andrew Hutchinson • Feb. 14, 2019

Facebook Criticized for Failing to Address the Rise in Controversial Private Groups

Facebook's groups push may have an underlying motivation - to shift controversial opinions out of the public eye.

By Andrew Hutchinson • Feb. 14, 2019

How to Correct a Couple of Common Facebook Annoyances

Looking for your Page's News Feed? Annoyed by those posts from your relatives? Here are some simple tips to help improve your Facebook experience. 

By Mike McBride • Feb. 11, 2019

Would a 'Dislike' Option Improve Facebook?

The idea of a dislike button for Facebook has its pros and cons - but the reality may be different. 

By Andrew Hutchinson • Feb. 9, 2019

Facebook Adds New Groups Features, Including Expansion of Mentorships

As part of its latest Communities Summit, Facebook has unveiled a new list of updates for groups.

By Andrew Hutchinson • Feb. 8, 2019

Facebook Page Admins Will Now Be Able to Respond to Instagram Messages from Page Inbox

Facebook has quietly taken another step towards the unification of its messaging apps.

By Andrew Hutchinson • Feb. 8, 2019