How to Create Effective Facebook Video Ads

Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads.

By Mitt Ray • Nov. 6, 2018

Hackers are Looking to Sell Private Facebook Information, Another Facebook Data Issue

A hacker group claims to have data from over 120 million Facebook accounts, including private messages and personal information.

By Andrew Hutchinson • Nov. 3, 2018

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Expands Breaking News Tags, Brings Local News Update Module to More Regions

Facebook has announced the expansion of both its 'Breaking News' tags and its local news update option.

By Andrew Hutchinson • Nov. 2, 2018

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results.

By Andrew Hutchinson • Nov. 2, 2018

Facebook Publishes New Report on the Brand Potential of Stories

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses.

By Andrew Hutchinson • Nov. 1, 2018

Report Finds Facebook's Political Ad Transparency Efforts Can be Easily Manipulated

A new report has shown that Facebook's political ad transparency efforts can be thwarted by simply posing as another organization.

By Andrew Hutchinson • Oct. 31, 2018

Facebook's Testing Another New Stories Layout as it Continues to Push Usage

Facebook's trying out another new format for Facebook Stories presentation as part of its continuing efforts to make Stories happen.

By Andrew Hutchinson • Oct. 31, 2018

Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future

Facebook has reported its Q3 performance numbers, showing increases in revenue and users, but a slowdown in usage in Europe and North America.

By Andrew Hutchinson • Oct. 30, 2018

Facebook Adds Page and Business Recommendations to Groups

Facebook has added a new recommendations tab to Groups to help facilitate discovery through trusted groups.

By Andrew Hutchinson • Oct. 27, 2018

Facebook Outlines Enhanced Efforts to Remove Child Exploitation Content from its Platform

Facebook has provided some new insight into its advancing efforts to stop the spread of child exploitation content on its platform.

By Andrew Hutchinson • Oct. 25, 2018

Facebook Adds New Music Options, Including Songs on Profiles

Facebook has announced a new set of music features, enabling users to showcase their interests and interact with music content.

By Andrew Hutchinson • Oct. 25, 2018

Facebook Can Now Evaluate False Headlines Separately from False Articles

Facebook has updated its fact-checking process in order to penalize both false news and false headlines separately.

By Andrew Hutchinson • Oct. 25, 2018

Facebook's New Look Messenger Layout is Being Rolled Out to Users From This Week

Facebook has announced that the new look Messenger layout is now being rolled out to all users.

By Andrew Hutchinson • Oct. 24, 2018

Facebook Launches New Ad Archive Report to Improve Political Ad Transparency

Facebook has launched a new, weekly political ads archive report which will provide more transparency around the ads run on the platform. 

By Andrew Hutchinson • Oct. 24, 2018

Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

Snapchat and Instagram remain the most popular apps among teens by a significant margin, as highlighted in this new report.

By Andrew Hutchinson • Oct. 24, 2018

Facebook's Testing New Ads Which Showcase Products from Multiple Brands in One Unit

Facebook's testing out new ad units which would include multiple advertisers within a single promotion.

By Andrew Hutchinson • Oct. 23, 2018

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which would enable advertisers to add video polls to their Facebook ads.

By Andrew Hutchinson • Oct. 23, 2018

Research Suggests that Facebook's Efforts to Halt the Spread of Fake News are Working

Three new reports show that Facebook's efforts to stamp out fake news are working - though given recent announcements, some may not be convinced.

By Andrew Hutchinson • Oct. 20, 2018

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content. 

By Andrew Hutchinson • Oct. 20, 2018

Facebook Implements New Restrictions on 'Low Quality' Ads

Facebook is rolling out some new restrictions to penalize businesses that publish low quality ads.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Provides New Ad Targeting Options for App Marketers

Facebook's rolling out some new targeting and data options for app install ads to help maximize reach and performance.

By Andrew Hutchinson • Oct. 19, 2018

New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics

Facebook is facing allegations of a cover-up of a mistake with its metrics - and the impacts of that cover-up could be significant.

By Andrew Hutchinson • Oct. 18, 2018

Facebook Watch Looks to Bigger Name Programming to Lure Viewers

Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs.

By Andrew Hutchinson • Oct. 18, 2018

Facebook Puts Out Call for Next Communities Summit

Facebook has put out a call for people interesting in attending its next Communities Summit at Menlo Park in February.

By Andrew Hutchinson • Oct. 17, 2018