A Visual Guide for Creating Instagram Reels

A rundown of the video specs, tools and core features for creating Instagram Reels.

By Emma Wiltshire • Oct. 6, 2022

5 Tips to Help Maximize Your Instagram Presence This Holiday Season

Some key pointers to help get your Instagram marketing approach on the right track.

By Andrew Hutchinson • Oct. 6, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram's trying out a range of new ad formats, in new places in the app.

By Andrew Hutchinson • Oct. 4, 2022

Instagram Expands Test of Multiple Links in User Bios

The option would provide more capacity to drive traffic from your IG presence.

By Andrew Hutchinson • Oct. 3, 2022

Instagram Moves to Next Stage of Development with Creator ‘Media Kit’ Option

Instagram's looking to help creators formulate their pitch to potential partners.

By Andrew Hutchinson • Oct. 2, 2022

Meta’s NFT Display Tools Extend to All US Instagram and Facebook Users

Now, NFT fans will have more ways to show off their digital artworks.

By Andrew Hutchinson • Sept. 29, 2022

Instagram Shares New Tips on How to Use Instagram Reels for Marketing

There's a heap of helpful tips for those looking to incorporate Reels into their digital marketing approach.

By Andrew Hutchinson • Sept. 27, 2022

Brands are Driving Higher Reach and Engagement by Posting Instagram Reels

The data shows that brands that embrace Instagram Reels are seeing significant benefits.

By Jordan Julian • Sept. 27, 2022

Meta Detects New Covert Influence Campaigns Run from Russia and China

Meta's latest discoveries underline the potential dangers of political manipulation efforts online.

By Andrew Hutchinson • Sept. 27, 2022

Meta Adds New Account Switching and Cross-App Alert Tools as it Looks to Maximize Engagement

The new cross-app alerts will get more people tapping across to stay up to date with the latest.

By Andrew Hutchinson • Sept. 26, 2022

Instagram’s Testing a New Way to Use DMs as an Alert Option for New Posts

Meta continues to seek new ways to lean into evolving social sharing trends.

By Andrew Hutchinson • Sept. 26, 2022

Instagram Shares Updated Parents’ Guide in Line with the Return to School

The guide provides a full overview of Instagram's various safety features.

By Andrew Hutchinson • Sept. 25, 2022

Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues to merge its video options.

By Andrew Hutchinson • Sept. 23, 2022

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

The guides provide a range of tips and considerations to help maximize your IG approach this holiday season.

By Andrew Hutchinson • Sept. 22, 2022

Meta Launches New ‘Collaborative Ads’ to Facilitate More Direct Sales Activity

The option will make it easier to drive direct sales in local markets.

By Andrew Hutchinson • Sept. 20, 2022

Instagram Tests New ‘Nudity Protection’ Feature to Shield Users from Unwanted Images in DMs

The feature would add to Instagram's expanding list of protection tools. 

By Andrew Hutchinson • Sept. 19, 2022

Instagram’s Developing a New Media Kit Option to Help Creators Showcase Their Value to Brands

The new option would help IG creators maximize their brand collaboration appeal.

By Andrew Hutchinson • Sept. 14, 2022

Meta Moves to the Next Stage of its Full Messaging Integration Plan

Soon, you'll be able to access any of your WhatsApp, IG or Messenger chats in a single, unified inbox.

By Andrew Hutchinson • Sept. 13, 2022

New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

By Andrew Hutchinson • Sept. 12, 2022

Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

Instagram has long-held that re-posts would not be a beneficial addition for the app.

By Andrew Hutchinson • Sept. 8, 2022

Instagram Scales Back In-Stream Shopping Elements as it Re-Examines its Approach

IG users haven’t been overly excited about the opportunity to shop in the app.

By Andrew Hutchinson • Sept. 6, 2022

Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process

The option could help you get your Reels in front of a more engaged, interested audience.

By Andrew Hutchinson • Sept. 5, 2022

Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

New add-on features for Facebook and/or Instagram?

By Andrew Hutchinson • Sept. 1, 2022

Instagram Launches New Tools to Help Refine Content Recommendations

Instagram's looking to improve its AI-based content recommendations, by seeking more direct input from users.

By Andrew Hutchinson • Aug. 30, 2022

Meta Expands NFT Display Options on Instagram and Facebook, as it Looks to Build for the Next Stage

Meta has broader plans for its NFT options, beyond cartoonish profile pictures.

By Andrew Hutchinson • Aug. 29, 2022