Meta Adds Instagram Audience Targeting for Facebook and IG Ads

Sounds like something that's been available for a while, right? But it hasn't.

By Andrew Hutchinson • Dec. 7, 2022

Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

Meta's looking to use the additional engagement opportunities of the holiday season to promote its creator monetization tools.

By Andrew Hutchinson • Dec. 7, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Updates Account Status with New Insight into ‘Shadowbans’

The new insight will let you know when your content isn't being recommended in Explore or other discovery elements.

By Andrew Hutchinson • Dec. 7, 2022

Meta Adds More Avatar Usage Options as it Looks to Guide Users Towards the Metaverse Shift

Expect to see avatars become a bigger part of Facebook and IG as it looks to guide users into metaverse interaction.

By Andrew Hutchinson • Dec. 7, 2022

Instagram Releases its Trend Predictions Report for 2023

The report itself is... interesting.

By Andrew Hutchinson • Dec. 6, 2022

Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

The labels are designed to help prioritize and manage your IG DMs.

By Andrew Hutchinson • Dec. 5, 2022

Instagram Tests More BeReal-Like Elements as it Looks to Lean Into the Authentic Social Shift

Will the more authentic social approach of BeReal actually lead to a shift in user behavior and interest?

By Andrew Hutchinson • Dec. 2, 2022

Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok

What life events are people more likely to post about on IG and TikTok?

By Andrew Hutchinson • Nov. 29, 2022

How Brands Can Turn Up the Heat on Social this Holiday Season

Make the most of your holiday advertising strategy with these simple tips and tools from major social media platforms. 

By Emma Wiltshire • Nov. 18, 2022

Meta Outlines Measures to Protect Users from Abuse During the World Cup

Meta's looking to take a more proactive approach after past incidents of abuse of players.

By Andrew Hutchinson • Nov. 17, 2022

Instagram Provides the Capacity to Add Music to Still Image Posts

Another way to incorporate music into your IG uploads.

By Andrew Hutchinson • Nov. 10, 2022

Instagram’s Rolling Out its New In-App Post Scheduling Tools to Professional Accounts

That'll make it easier to manage your Instagram presence while on the go.

By Andrew Hutchinson • Nov. 7, 2022

Meta Announces New Creator Monetization Tools, Including Subscriptions on IG and New NFT Options

Meta's looking to provide more opportunities for creators in its apps.

By Andrew Hutchinson • Nov. 2, 2022

3 Tips to Maximize Instagram This Holiday Shopping Season [Infographic]

Ensure you're maximizing your Instagram shopping potential with these tips.

By Andrew Hutchinson • Nov. 2, 2022

Meta Will Match up to $7 Million in Charitable Donations Across its Apps this Month

Meta says that over $7 billion has been raised for charitable organizations via its apps.

By Andrew Hutchinson • Nov. 1, 2022

32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

Instagram Announces New Live Events Series to Assist Marketers with their Holiday Campaigns

The live events will feature business owners and Instagram experts.

By Andrew Hutchinson • Oct. 27, 2022

Meta Outlines Key Areas of Focus, and Business Opportunity, Following Downbeat Earnings Report

Meta wants to reassure investors that it has a plan to get its revenue growth back on track.

By Andrew Hutchinson • Oct. 26, 2022

How to Manage Your Instagram Engagement in Just 45 Minutes per Day [Infographic]

Ensure you're maximizing your IG opportunities with this handy engagement plan.

By Mark Walker-Ford • Oct. 24, 2022

Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option

The new option will help creators showcase their audience reach and past brand collaborations.

By Andrew Hutchinson • Oct. 20, 2022

Instagram Adds New Safety Features, Including Improved Blocking and New Pop-Up Alerts

Some new tools to help control your Instagram experience.

By Andrew Hutchinson • Oct. 20, 2022

Instagram Launches Live Test of Native Post Scheduling in the App

This could be a handy addition for IG marketers.

By Andrew Hutchinson • Oct. 19, 2022

Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile

Yes, like MySpace.

By Andrew Hutchinson • Oct. 18, 2022

Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators

The new badges could help to inspire Reels creators to keep posting.

By Andrew Hutchinson • Oct. 12, 2022

Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

The event will feature a range of Facebook and IG creators who'll talk about how they've achieved success.

By Andrew Hutchinson • Oct. 9, 2022