Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

By Andrew Hutchinson • Sept. 16, 2021

Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions

The new guide provides tips and notes on all of Instagram's various eCommerce tools and display options.

By Andrew Hutchinson • Sept. 15, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Adds New 'Map Search' Tool to Maximize Business Discovery

The new display option will help Instagram users connect with nearby businesses and venues.

By Andrew Hutchinson • Sept. 14, 2021

Instagram is Developing a New 'Montage' Feature to Convert Stories to Reels, New 'Favorites' Listing

The option would provide an easy way to merge your Stories content into Reels, as Instagram seeks more ways to boost Reels usage.

By Andrew Hutchinson • Sept. 13, 2021

Facebook Looks to Maximize Shops Performance as Part of its Broader eCommerce Push

Facebook's asking some eCommerce advertisers to opt-in to a new data collection process to help maximize Facebook and Instagram Shops performance.

By Andrew Hutchinson • Sept. 8, 2021

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

By Andrew Hutchinson • Sept. 2, 2021

Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Provides Holiday Tips for Shops, Flags Coming 'Preferred Shop' Labels

The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season.

By Andrew Hutchinson • Aug. 30, 2021

Instagram Will Now Require Users to Enter Their Birth Date as Part of New Protections for Youngsters

The new measures will help Instagram move in-line with evolving regulatory changes relating to young social media users.

By Andrew Hutchinson • Aug. 30, 2021

Instagram Publishes New 'Insider' Magazine Which Explores Emerging Platform Trends

The 9-page digital magazine highlights key trends of note to help guide your posting approach. 

By Andrew Hutchinson • Aug. 26, 2021

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

By Andrew Hutchinson • Aug. 25, 2021

Instagram's Rolling Out its New Sponsored Product Listings to All Merchants

Promoted products will appear in the Shop tab in the app, helping to guide more people towards your product offerings.

By Andrew Hutchinson • Aug. 24, 2021

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

The change will come into effect later this month.

By Andrew Hutchinson • Aug. 23, 2021

SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

By Andrew Hutchinson • Aug. 22, 2021

Facebook Adds New Features to Help Users Follow the Paralympic Games

Facebook's added a range of interactive tools and options to help users engage with the Paralympic Games.

By Andrew Hutchinson • Aug. 21, 2021

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

The report covers all the actions it's taken, and the improvements Facebook has made in enforcement over the past three months. 

By Andrew Hutchinson • Aug. 18, 2021

Facebook Announces Social Impact Education Conference for Nonprofits and Charity Groups

The event will provide a range of opportunities for nonprofits to learn how they can best utilize Facebook and Instagram.

By Andrew Hutchinson • Aug. 17, 2021

Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

The addition will provide more security for your message interactions - but might also raise the hackles of regulatory groups.

By Andrew Hutchinson • Aug. 13, 2021

Instagram's New Promotional Campaign Celebrates the Diversity and Creativity of its Audience

The campaign aims to highlight the diversity of Instagram's user community.

By Andrew Hutchinson • Aug. 11, 2021

Instagram Adds New Features to Help Protect Users from Bullying and Abuse

The new tools will help users manage their on-platform experience, and avoid potential abuse.

By Andrew Hutchinson • Aug. 11, 2021

Instagram Adds New 'Audio' Tab to its Search Options to Boost Reels Engagement

The tab will highlight trending Reels that use samples of the audio. 

By Andrew Hutchinson • Aug. 10, 2021

Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

The new ads will help to highlight your products on the front page of the Shop tab in the app.

By Andrew Hutchinson • Aug. 9, 2021

Instagram Provides New Overview of How its Reels Algorithm Works

The overview highlights to top factors at play in Instagram's Reels ranking process.

By Andrew Hutchinson • Aug. 4, 2021

Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

The examples will help inspire your own creative thinking around Instagram content.

By Andrew Hutchinson • Aug. 3, 2021

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audiences, you need to start with the basics.

By Andrew Hutchinson • Aug. 1, 2021