Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic]

Are you focusing on the right metrics within your Instagram strategy? 

By Adina Jipa • July 19, 2021

Instagram Stories Drafts are Now Available to All Users

The option is now available for some users when you exit out of the Stories composer mid-process.

By Andrew Hutchinson • July 16, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Provides New Overview of its Efforts to Combat Racist Abuse Online in the Wake of Euro 2020

Facebook is working to update its tools and processes to better detect such incidents.

By Andrew Hutchinson • July 15, 2021

Facebook Announces $1 Billion Investment into New Creator Funding Initiatives

The program will look to educate creators on how to monetize their content through incentive bonuses and rewards.

By Andrew Hutchinson • July 14, 2021

Instagram Says Auto Captions for Feed Posts are Coming Soon

The option will give users more ways to maximize accessibility with their IG updates.

By Andrew Hutchinson • July 13, 2021

Instagram Tests New 'Re-Share' Sticker for Stories to Encourage More Thoughtful Feed Post Sharing

The new option is designed to encourage more creativity in feed post re-shares to Stories.

By Andrew Hutchinson • July 13, 2021

Instagram Tests New Comment 'Limits' To Help Reduce the Impact of Targeted Abuse by Groups

The option aims to combat brigading and Cancel Culture pile-ons.

By Andrew Hutchinson • July 8, 2021

Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online

The law will add a level of transparency over the images people see on social platforms.

By Andrew Hutchinson • July 5, 2021

Facebook Runs Video Tests to Make Instagram More Like TikTok

Instagram says it is no longer just a photo-sharing app and has plans to experiment with different video feed options.

By Robert Williams • July 2, 2021

Instagram Tests Sticker Links in Stories for All Users

Link Stickers Might Be the Future Without the 10,000 Follower Barrier.

By Jette-Mari Anni • June 30, 2021

Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel

The display would give users another way to discover Reels and Rooms content in the app.

By Andrew Hutchinson • June 27, 2021

Instagram Launches Live Test of Image and Video Uploads From the Desktop Version of the App

The option will provide more capacity to manage and maintain your IG presence.

By Andrew Hutchinson • June 24, 2021

Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories

Now all iOS users can easily share tweets to their Instagram Stories frames.

By Andrew Hutchinson • June 23, 2021

Instagram Tests New Content Recommendations Within the Main Feed, Sometimes Above Profiles You Follow

The process will aim to expand user horizons and highlight a broader range of content to keep them engaged.

By Andrew Hutchinson • June 23, 2021

Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search

The new options will help Facebook expand its rising eCommerce push.

By Andrew Hutchinson • June 22, 2021

Instagram Tests 'Fan Club' Stories, NFT-Style 'Collectibles' In-App

The new Stories option will enable you to post to smaller, exclusive groups, as opposed to sharing with public or 'Close Friends' lists.

By Andrew Hutchinson • June 21, 2021

Facebook Launches New Independent Artist Program To Provide Exposure Opportunities for Unsigned Musicians

Facebook is launching a new music distribution process for independent artists.

By Andrew Hutchinson • June 17, 2021

Instagram Launches Reels Ads in All Regions

The ads can be 30 seconds long, and will appear between user Reels.

By Andrew Hutchinson • June 17, 2021

Instagram Adds Group Fundraisers, Facilitating New Awareness Opportunities

Instagram has added a new fundraising option, with group fundraisers providing new collaborative opportunities. 

By Andrew Hutchinson • June 16, 2021

Instagram Provides a New Overview of How Its Algorithms Work

Instagram has shared some key insights into how its feed algorithms actually rank content in user feeds.

By Andrew Hutchinson • June 8, 2021

Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators

Instagram has announced some new monetization options for creators, including a new affiliate program for product promotions.

By Andrew Hutchinson • June 8, 2021

Instagram Releases Summer Edition of its Insider Magazine to Coincide with 'Creator Week'

Instagram has published the second edition of its Insider digital magazine, which includes platform tips, insights and notes from emerging creators.

By Andrew Hutchinson • June 7, 2021

Instagram Adds New Elements to Its Branded Content Tools, Including Multi-Brand Listings in Posts

Instagram is adding some new elements to its Branded Content tools to expand their utility.

By Andrew Hutchinson • June 3, 2021

Facebook Opens Up Messenger API for Instagram, Providing New Customer Service Potential

Facebook is expanding access to its Instagram messaging API, enabling improved customer message management.

By Andrew Hutchinson • June 2, 2021

Facebook Announces New Features and Support Initiatives for Pride Month

Facebook has announced a range of new tools to help users celebrate Pride Month.

By Andrew Hutchinson • June 1, 2021