Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

By Andrew Hutchinson • Aug. 25, 2021

Instagram's Rolling Out its New Sponsored Product Listings to All Merchants

Promoted products will appear in the Shop tab in the app, helping to guide more people towards your product offerings.

By Andrew Hutchinson • Aug. 24, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

The change will come into effect later this month.

By Andrew Hutchinson • Aug. 23, 2021

SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

By Andrew Hutchinson • Aug. 22, 2021

Facebook Adds New Features to Help Users Follow the Paralympic Games

Facebook's added a range of interactive tools and options to help users engage with the Paralympic Games.

By Andrew Hutchinson • Aug. 21, 2021

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

The report covers all the actions it's taken, and the improvements Facebook has made in enforcement over the past three months. 

By Andrew Hutchinson • Aug. 18, 2021

Facebook Announces Social Impact Education Conference for Nonprofits and Charity Groups

The event will provide a range of opportunities for nonprofits to learn how they can best utilize Facebook and Instagram.

By Andrew Hutchinson • Aug. 17, 2021

Facebook Rolls Out End-to-End Encryption for Messenger, the Next Step in its Messaging Integration Plan

The addition will provide more security for your message interactions - but might also raise the hackles of regulatory groups.

By Andrew Hutchinson • Aug. 13, 2021

Instagram's New Promotional Campaign Celebrates the Diversity and Creativity of its Audience

The campaign aims to highlight the diversity of Instagram's user community.

By Andrew Hutchinson • Aug. 11, 2021

Instagram Adds New Features to Help Protect Users from Bullying and Abuse

The new tools will help users manage their on-platform experience, and avoid potential abuse.

By Andrew Hutchinson • Aug. 11, 2021

Instagram Adds New 'Audio' Tab to its Search Options to Boost Reels Engagement

The tab will highlight trending Reels that use samples of the audio. 

By Andrew Hutchinson • Aug. 10, 2021

Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

The new ads will help to highlight your products on the front page of the Shop tab in the app.

By Andrew Hutchinson • Aug. 9, 2021

Instagram Provides New Overview of How its Reels Algorithm Works

The overview highlights to top factors at play in Instagram's Reels ranking process.

By Andrew Hutchinson • Aug. 4, 2021

Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

The examples will help inspire your own creative thinking around Instagram content.

By Andrew Hutchinson • Aug. 3, 2021

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audiences, you need to start with the basics.

By Andrew Hutchinson • Aug. 1, 2021

Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

By Andrew Hutchinson • Aug. 1, 2021

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

By Andrew Hutchinson • Aug. 1, 2021

Instagram Expands Reels to 60 Seconds, Providing More Capacity for Creativity

Now you'll have more capacity to create engaging Reels clips.

By Andrew Hutchinson • July 27, 2021

Instagram Implements New Initiatives To Protect Young Users, Including Privacy Defaults and Ad Targeting Restrictions

The changes will limit the ways in which advertisers can target young audiences across Facebook's apps.

By Andrew Hutchinson • July 27, 2021

Instagram is Testing a TikTok-Like Vertical Feed Presentation for Explore

The re-imagined Explore feed would enable full-screen, TikTok-like browsing of Instagram content recommendations.

By Andrew Hutchinson • July 26, 2021

Facebook Adds New Features for the Tokyo Olympics, Including a Games Hub and AR Effects

Facebook's added a range of features, across all of its apps, to help fans engaged with the event.

By Andrew Hutchinson • July 23, 2021

Instagram Rolls Out Language Translation Options Within Instagram Stories

The option will improve accessibility for Stories content, and could open up new ways to reach new audiences.

By Andrew Hutchinson • July 21, 2021

Instagram Tests New Option That Would Enable Users to Partner Up on Posts and Reels

The option will enable Instagram users to co-create posts and Reels, ad broaden their content reach.

By Andrew Hutchinson • July 21, 2021

Instagram Expands Insights Data to 60 Days, Providing More Analytical Capacity

The expansion will provide a heap more data insight for Instagram marketers.

By Andrew Hutchinson • July 20, 2021

Instagram Adds New Sensitive Content Control Options to Better Protect Users from Unwanted Exposure

The option will provide another way to limit unwanted exposure in the app.

By Andrew Hutchinson • July 20, 2021