Instagram Explains How Its Algorithm Weighs Time Spent Watching Longer Clips

Instagram says that it weights watch time for longer clips, as well as completion rate.

By Andrew Hutchinson • Feb. 25, 2025

22 Instagram Post Ideas for More Likes, Comments, Shares and Saves [Infographic]

Some pointers on which posts drive different kinds of IG engagement.

By Mark Walker-Ford • Feb. 24, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Expands AI Chatbot to Users in Africa and the Middle East

The next stage for Meta's expanding AI ambitions. 

By Andrew Hutchinson • Feb. 24, 2025

Instagram Tests AI-Based Tasks via DMs

The first step towards AI agents in Meta's apps.

By Andrew Hutchinson • Feb. 23, 2025

Meta Shares Overview of How Community Notes Will Work

Community Notes is coming to Facebook, Instagram and Threads.

By Andrew Hutchinson • Feb. 20, 2025

Instagram Adds Text-Only Testimonials To Partnership Ads

A new way to showcase creator support for your products.

By Andrew Hutchinson • Feb. 20, 2025

Instagram Adds New DM Features, Including Scheduled Messages and Improved Translation

DMs are now the primary way that people connect in the app.

By Andrew Hutchinson • Feb. 19, 2025

Meta Announces 2025 Connect and LlamaCon Conferences

Meta will showcase its AR, VR, and AI advances across two conferences this year.

By Andrew Hutchinson • Feb. 18, 2025

Meta Launches Largest Subsea Cable Project in History

A major undertaking to power Meta's next-level projects.

By Andrew Hutchinson • Feb. 17, 2025

Instagram Tests Comment Downvotes To Combat Negative Interactions

Meta's looking to to gather signals around negative comments.

By Andrew Hutchinson • Feb. 17, 2025

Instagram Adds DM and Stories Effects for Valentine’s Day

The latest V-Day activations on IG.

By Andrew Hutchinson • Feb. 13, 2025

Meta Expands Support for Third-Party Ad Placement Blocklists

The expansion will give advertisers more control over their Facebook and IG ad placements.

By Andrew Hutchinson • Feb. 13, 2025

Meta Warns Users Its AI Systems Will Scan DMs When Prompted

A new warning prompt could spook a lot of Meta DM users.

By Andrew Hutchinson • Feb. 12, 2025

Meta Boosts Warnings About Romance Scams Ahead of Valentine’s Day

Now is the time to be aware of scammers looking to prey on lonely hearts.

By Andrew Hutchinson • Feb. 12, 2025

Meta Launches Digital Safety Program for Middle Schoolers

A new safety education initiative which aims to raise awareness of online threats.

By Andrew Hutchinson • Feb. 11, 2025

30 Engaging Hooks for Instagram Reels [Infographic]

Some prompts to help kick off your IG Reels creation approach.

By Mark Walker-Ford • Feb. 10, 2025

Meta Initiates Layoffs To Realign Its Focus Around AI Development

Meta's culling staff while also hiring more machine learning engineers.

By Andrew Hutchinson • Feb. 10, 2025

Meta Reforms Safety Process To Streamline AI Development

Meta's looking to reduce the capacity for privacy and safety concerns to impede projects. 

By Andrew Hutchinson • Feb. 10, 2025

How the Instagram Algorithm Works [Infographic]

A simple overview of how Instagram decides who sees what posts. 

By Mark Walker-Ford • Feb. 9, 2025

Instagram Will Use New Edits App for Testing Features

The soon-to-arrive new creation platform looks like it will include a range of helpful tools. 

By Andrew Hutchinson • Feb. 9, 2025

Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools

Among other new options, AI optimization via Advantage+ will now be available for all campaign elements.

By Andrew Hutchinson • Feb. 6, 2025

38 Instagram Content Ideas [Infographic]

Some tips for your IG content approach. 

By Mark Walker-Ford • Feb. 5, 2025

Instagram Adds WhatsApp Connection Sticker for Stories

A new way to spark DM conversations via IG Stories.

By Andrew Hutchinson • Feb. 5, 2025

Meta Outlines Improved AI Transparency Disclosures

Meta continues to update its AI detection and disclosure measures.

By Andrew Hutchinson • Feb. 4, 2025

Instagram Tests Option to Rearrange Profile Grid Displays

Yes, “edit grid” is coming, so that users can finally update the presentation of their content in the app.

By Andrew Hutchinson • Feb. 3, 2025