LinkedIn Adds New Profile Links and Newsletter Promotion Options

Some new presentation options to generate more referral traffic from LinkedIn.

By Andrew Hutchinson • April 25, 2022

LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]

Sustainability-related topics are getting more attention across the professional social network.

By Andrew Hutchinson • April 22, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Shares its Top Companies to Work For List for 2022 [Infographic]

These are the top companies to work for, by region, based on LinkedIn profile insights.

By Andrew Hutchinson • April 20, 2022

LinkedIn Loses Latest Appeal in Ongoing Data-Scraping Case

LinkedIn has once again lost its appeal to stop third-party platforms from accessing and using LinkedIn member info. 

By Andrew Hutchinson • April 19, 2022

LinkedIn Publishes New 'Founders' Guide' to Help SMBs Maximize their LinkedIn Presence

The new guide provides a range of tips and data-backed insights into how SMBs can make best use of LinkedIn.

By Andrew Hutchinson • April 12, 2022

5 Essential Ingredients to Create a Perfect LinkedIn Post [Infographic]

LinkedIn breaks down the fundamentals of effective content in this graphic.

By Mark Walker-Ford • April 11, 2022

LinkedIn Shares New Insights into the Most In-Demand Marketing Skills and Roles [Infographic]

The new report looks at how the marketing employment landscape has shifted due to the pandemic.

By Andrew Hutchinson • April 7, 2022

Paid and Organic Social Media Are Better Together—Here Are 5 Reasons Why

You'll get more out of social by uniting these two strategies—here are five reasons that prove why paid and organic are better together.

April 4, 2022

LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]

In the post-COVID environment, perspectives on branding are changing.

By Andrew Hutchinson • April 3, 2022

LinkedIn Adds New Tools for Creators, Including Improved Content Analytics and Updates Profile Video Options

The new tools will provide more ways for creators to build their presence on the professional social network.

By Andrew Hutchinson • March 30, 2022

LinkedIn Launches 'Career Pathfinder' Which Maps Educational Pathways for Professional Opportunities

The new initiative aims to help LinkedIn members upskill or re-skill as we move beyond the pandemic.

By Andrew Hutchinson • March 29, 2022

LinkedIn Shares and Overview of Key Insights and Advice Shared at its 'Spark' 2022 Conference

LinkedIn's Spark conference provided a range of insights and tips on how to maximize your professional connections.

By Andrew Hutchinson • March 28, 2022

LinkedIn Explores the Latest Shifts in Marketing Careers as a Result of the Pandemic [Infographic]

LinkedIn's latest study looks at how the job landscape has changed as a result of the pandemic.

By Andrew Hutchinson • March 24, 2022

LinkedIn Shares New Data on Business Challenges Faced by Black Women Entrepreneurs [Infographic]

Black women entrepreneurs face significant challenges in starting their own initiatives, which is a key element of disparity that needs to be addressed.

By Andrew Hutchinson • March 22, 2022

LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation

The option will provide another way to engage your LinkedIn audience, and maintain contact.

By Andrew Hutchinson • March 22, 2022

LinkedIn Shares New Insights on Key Career Shifts Amid the Pandemic [Infographic]

The pandemic has sparked major changes in our approaches to work - which is important for employers to note.

By Andrew Hutchinson • March 21, 2022

Essential LinkedIn Stats that Every Social Media Manager Should Know [Infographic]

LinkedIn continues to see 'record levels' of engagement, and will become an even more important platform in the post-pandemic shift.

By Andrew Hutchinson • March 20, 2022

LinkedIn Publishes New Guide on the Importance of Employer Branding in the Post-COVID Landscape

The 11-page guide provides a range of tips on the importance of effective employer branding.

By Andrew Hutchinson • March 17, 2022

LinkedIn Adds New 'Future of Skills' Data Tool to Highlight Key Industry Trends

The interactive tool provides insights into key job skills trend shifts, which could be a valuable research option.

By Andrew Hutchinson • March 9, 2022

LinkedIn Publishes New Guide to Help Technology Marketers Boost Campaign Performance

The guide provides a valuable overview of LinkedIn's ad process, and how you can maximize your campaigns.

By Andrew Hutchinson • March 8, 2022

LinkedIn's 'Spark' Conference for 2022 Will be Held Later This Month

The event will focus on key trends in professional development, and will feature actor Ryan Reynolds as a speaker.

By Andrew Hutchinson • March 7, 2022

LinkedIn Launches Expanded 'Career Break' Listing Option to All Users

The new option provides more ways to display gaps in your professional career timeline.

By Andrew Hutchinson • March 7, 2022

LinkedIn Publishes New Digital Magazine for Sales Professionals

LinkedIn's latest digital magazine provides a heap of tips and insights for sales professionals.

By Andrew Hutchinson • March 7, 2022

LinkedIn Acquires Marketing Analytics Platform Oribi to Improve its Marketing Solutions Offering

The acquisition will help LinkedIn improve its connection between advertiser website and on-platform activity.

By Andrew Hutchinson • Feb. 28, 2022

LinkedIn Publishes New 'Recharge Your Marketing' Digital Magazine to Inspire Your 2022 Approach

The 48-page magazine includes a range of insights and tips to help you improve your marketing approach. 

By Andrew Hutchinson • Feb. 28, 2022