Snapchat Shares New Insights into How it Can Drive Stronger Connections for Brands [Infographic]

The report highlights the value of personal connections, as opposed to an ‘endless scroll o UGC’.

By Andrew Hutchinson • July 25, 2022

Snapchat Reaches 347 Million Daily Actives, Sees Slower Revenue Growth in Q2

Snapchat had warned of revenue impacts back in May.

By Andrew Hutchinson • July 21, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches Desktop Version of the App, Initially Available to Snapchat+ Subscribers

Snapchat's looking to give users more ways to engage in Snap chats.

By Andrew Hutchinson • July 18, 2022

Snapchat Experiments with the Integration of NFT Artworks into AR Experiences

Snapchat's looking to the next stage of digital connection, and how AR can play a part in that shift.

By Andrew Hutchinson • July 13, 2022

Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

The integration would provide another way to use your Snapchat Bitmoji, on another platform.

By Andrew Hutchinson • July 1, 2022

Snapchat Officially Launches its New ‘Snapchat+‘ Subscription Program

The new subscription offering could provide another revenue pathway for Snap.

By Andrew Hutchinson • June 29, 2022

Snapchat Launches New Support Program for Emerging Black Creators

The new program will provide participants with financial support and training.

By Andrew Hutchinson • June 23, 2022

Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

AR is already changing the online shopping process – check out these insights from Snap.

By Andrew Hutchinson • June 20, 2022

Snapchat's Testing Replies to Spotlight Clips

The addition would move Spotlight more into line with other short-form video options.

By Andrew Hutchinson • June 16, 2022

Snapchat Shares New Insights into the Capacity of AR to Enhance Online Shopping

The study looks at the evolving role of AR features in the online shopping process.

By Andrew Hutchinson • June 16, 2022

Snapchat's Developing a New 'Snapchat+' Subscription Service, Offering Exclusive Access to New Features

Like Twitter Blue, though with potentially more enticing offerings for Snap users.

By Andrew Hutchinson • June 16, 2022

Snapchat Shares New Data on How AR and Camera Ads Can Help Boost Campaign Performance

Two new studies shine more light on the most effective Snapchat ads approaches.

By Andrew Hutchinson • June 6, 2022

Snapchat Launches 'Dynamic Travel Ads' to Help Travel Marketers Reach Interested Audiences

The ads will look to highlight more relevant travel destinations and options to Snap users.

By Andrew Hutchinson • June 1, 2022

Snapchat Adds 'Shared Stories' to Fuel Collaborative Content

Shared Stories will provide another way to invite direct collaboration with your Snap content.

By Andrew Hutchinson • May 26, 2022

Snapchat Publishes Third Annual 'CitizenSnap' Report, Highlighting Progress Towards Social Good Goals

Snapchat's latest CitizenSnap Report highlights its progress towards various environmental and social good goals.

By Andrew Hutchinson • May 25, 2022

Could Snapchat's Profit Warning Make it a Takeover Target?

Snapchat has issued new guidance on full-year performance based on rapidly changing market conditions.

By Andrew Hutchinson • May 24, 2022

New Screenshots Highlight How Snapchat's Coming 'Family Center' Will Work

The new parental control panel will provide more insight into your child's activity in the app.

By Andrew Hutchinson • May 20, 2022

Snapchat Launches New Option to Display eBay Listings in Snaps

Another step in Snap's evolving eCommerce push,

By Andrew Hutchinson • May 19, 2022

Snapchat's Latest Viral AR Effect Underlines its Nous and Understanding of AR Elements

Snapchat continues to lead the way on AR innovation and development.

By Andrew Hutchinson • May 11, 2022

New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns

The study looks at key best practices for Snap ads, which could help you develop a more effective marketing approach on the platform.

By Andrew Hutchinson • May 9, 2022

Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals

The new partnership will facilitate celebrity endorsement in your Snap ads.

By Andrew Hutchinson • May 3, 2022

Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App

Snapchat has shared some new insights into how its users view brand interactions in the app.

By Andrew Hutchinson • April 29, 2022

Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit

Snapchat has unveiled a range of new tools, including advanced AR features.

By Andrew Hutchinson • April 28, 2022

Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue

Snapchat has released its latest performance update, showing steady increases in users and revenue.

By Andrew Hutchinson • April 21, 2022

Snapchat Adds New Assistive Device Animations for Bitmoji Characters to Maximize Inclusion

Another important step for Snap's Bitmoji characters, which are set to become a bigger focus moving forward.

By Andrew Hutchinson • April 21, 2022