Snap Highlights the Value and Opportunities of AR in New Report

AR may present more value and opportunity than the theoretical metaverse.

By Andrew Hutchinson • Sept. 12, 2022

Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

Snapchat can play a big role in encouraging younger voters, in particular, to the polls.

By Andrew Hutchinson • Sept. 8, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap Launches First ‘Bitmoji Drop’ of Exclusive Digital Merchandise for Bitmoji Characters

The new, exclusive digital item drop is another step in Snap’s push to make Bitmoji characters a key element in online identity. 

By Andrew Hutchinson • Sept. 7, 2022

Snap Shutters Web3 Division as Part of Broader Job Cuts

What does Snap's decision to step away from Web3 mean, in a broader context?

By Andrew Hutchinson • Sept. 2, 2022

Snapchat’s Reportedly Looking to Cull Over 1,200 Jobs as Part of its Broader Cost-Cutting Efforts

Big changes are looming at Snap HQ.

By Andrew Hutchinson • Aug. 30, 2022

Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal

Snap's looking to spark new creative trends on the back of the latest, trending content format.

By Andrew Hutchinson • Aug. 29, 2022

Snapchat Launches New Localized Lens Promotion for ‘House of the Dragon’

The new campaign for 'House of the Dragon' utilizes Lens creators in different regions.

By Andrew Hutchinson • Aug. 19, 2022

Snap Will Cease Production of its Pixy Drone Due to Worsening Economic Conditions

After just four months, Snap is scaling back production of its Pixy drone.

By Andrew Hutchinson • Aug. 18, 2022

Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

The new Carhartt collection adds to a growing list of brands looking to create digital fashion sets.

By Andrew Hutchinson • Aug. 16, 2022

Snapchat Shares New Insights into the Importance of Privacy Controls in Social Apps [Infographic]

With 90% of social media users looking for better privacy controls, it's clear that apps need to step up their offerings.

By Andrew Hutchinson • Aug. 16, 2022

Snapchat Announces New Features for Snapchat+, Provides Insights on Snapchat+ Take-Up

Snapchat's subscription offering now has over a million paying subscribers.

By Andrew Hutchinson • Aug. 15, 2022

Snapchat Shares New Data on its Unique Audience Reach, and Why That’s of Value for Brands

The data shows that Snap is the key messaging app for the majority of its users.

By Andrew Hutchinson • Aug. 11, 2022

Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes

The new survey incorporates responses from over 5,000 Snapchat users.

By Andrew Hutchinson • Aug. 10, 2022

Snapchat Launches Snapchat+ Service in India, at a Significantly Lower Price Point

The expansion could help Snap increase its ARPU stats in the crucial Indian market.

By Andrew Hutchinson • Aug. 10, 2022

New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook

The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.

By Andrew Hutchinson • Aug. 10, 2022

Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting with in the App

The new feature will enable parents to keep tabs on who their kids are engaging with. 

By Andrew Hutchinson • Aug. 9, 2022

Snap Tests Next Stage of In-Stream Commerce with New Product Stickers for Snaps

Snapchat's developing new, more interactive product display options.

By Andrew Hutchinson • Aug. 8, 2022

Snap Outlines New Advances in Virtual Object Creation, Which Could Accelerate the Metaverse Shift

The new process enables developers to create 3D objects from existing online images, as opposed to scanning in new visual inputs.

By Andrew Hutchinson • Aug. 8, 2022

Snapchat Launches New ‘Sounds Creator Fund’ to Encourage Unsigned Musicians to Share Their Music

The program will offer cash incentives for musicians that see the most engagement with their tracks.

By Andrew Hutchinson • July 28, 2022

Snapchat Shares New Insights into How it Can Drive Stronger Connections for Brands [Infographic]

The report highlights the value of personal connections, as opposed to an ‘endless scroll o UGC’.

By Andrew Hutchinson • July 25, 2022

Snapchat Reaches 347 Million Daily Actives, Sees Slower Revenue Growth in Q2

Snapchat had warned of revenue impacts back in May.

By Andrew Hutchinson • July 21, 2022

Snapchat Launches Desktop Version of the App, Initially Available to Snapchat+ Subscribers

Snapchat's looking to give users more ways to engage in Snap chats.

By Andrew Hutchinson • July 18, 2022

Snapchat Experiments with the Integration of NFT Artworks into AR Experiences

Snapchat's looking to the next stage of digital connection, and how AR can play a part in that shift.

By Andrew Hutchinson • July 13, 2022

Twitter Tests New Bitmoji Integration to Display Your Digital Character as Your Twitter Profile Image

The integration would provide another way to use your Snapchat Bitmoji, on another platform.

By Andrew Hutchinson • July 1, 2022

Snapchat Officially Launches its New ‘Snapchat+‘ Subscription Program

The new subscription offering could provide another revenue pathway for Snap.

By Andrew Hutchinson • June 29, 2022