Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

The activation could spark new thinking around seasonal AR tie-in campaigns.

By Andrew Hutchinson • Oct. 11, 2022

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Snapchat's latest research report looks at consumer response to simple versus complex AR executions.

By Andrew Hutchinson • Oct. 3, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat's looking at how it can maximize its appeal for a broader range of audiences.

By Andrew Hutchinson • Sept. 29, 2022

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

By Andrew Hutchinson • Sept. 29, 2022

Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

Snapchat's added some new tweaks, while the desktop version adds more connective opportunity.

By Andrew Hutchinson • Sept. 15, 2022

Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic]

A range of insights and tips to fuel your Halloween planning.

By Andrew Hutchinson • Sept. 13, 2022

Snap Highlights the Value and Opportunities of AR in New Report

AR may present more value and opportunity than the theoretical metaverse.

By Andrew Hutchinson • Sept. 12, 2022

Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

Snapchat can play a big role in encouraging younger voters, in particular, to the polls.

By Andrew Hutchinson • Sept. 8, 2022

Snap Launches First ‘Bitmoji Drop’ of Exclusive Digital Merchandise for Bitmoji Characters

The new, exclusive digital item drop is another step in Snap’s push to make Bitmoji characters a key element in online identity. 

By Andrew Hutchinson • Sept. 7, 2022

Snap Shutters Web3 Division as Part of Broader Job Cuts

What does Snap's decision to step away from Web3 mean, in a broader context?

By Andrew Hutchinson • Sept. 2, 2022

Snapchat’s Reportedly Looking to Cull Over 1,200 Jobs as Part of its Broader Cost-Cutting Efforts

Big changes are looming at Snap HQ.

By Andrew Hutchinson • Aug. 30, 2022

Snapchat Launches New ‘Dual’ Camera Option, Similar to BeReal

Snap's looking to spark new creative trends on the back of the latest, trending content format.

By Andrew Hutchinson • Aug. 29, 2022

Snapchat Launches New Localized Lens Promotion for ‘House of the Dragon’

The new campaign for 'House of the Dragon' utilizes Lens creators in different regions.

By Andrew Hutchinson • Aug. 19, 2022

Snap Will Cease Production of its Pixy Drone Due to Worsening Economic Conditions

After just four months, Snap is scaling back production of its Pixy drone.

By Andrew Hutchinson • Aug. 18, 2022

Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

The new Carhartt collection adds to a growing list of brands looking to create digital fashion sets.

By Andrew Hutchinson • Aug. 16, 2022

Snapchat Shares New Insights into the Importance of Privacy Controls in Social Apps [Infographic]

With 90% of social media users looking for better privacy controls, it's clear that apps need to step up their offerings.

By Andrew Hutchinson • Aug. 16, 2022

Snapchat Announces New Features for Snapchat+, Provides Insights on Snapchat+ Take-Up

Snapchat's subscription offering now has over a million paying subscribers.

By Andrew Hutchinson • Aug. 15, 2022

Snapchat Shares New Data on its Unique Audience Reach, and Why That’s of Value for Brands

The data shows that Snap is the key messaging app for the majority of its users.

By Andrew Hutchinson • Aug. 11, 2022

Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes

The new survey incorporates responses from over 5,000 Snapchat users.

By Andrew Hutchinson • Aug. 10, 2022

Snapchat Launches Snapchat+ Service in India, at a Significantly Lower Price Point

The expansion could help Snap increase its ARPU stats in the crucial Indian market.

By Andrew Hutchinson • Aug. 10, 2022

New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook

The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.

By Andrew Hutchinson • Aug. 10, 2022

Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting with in the App

The new feature will enable parents to keep tabs on who their kids are engaging with. 

By Andrew Hutchinson • Aug. 9, 2022

Snap Tests Next Stage of In-Stream Commerce with New Product Stickers for Snaps

Snapchat's developing new, more interactive product display options.

By Andrew Hutchinson • Aug. 8, 2022

Snap Outlines New Advances in Virtual Object Creation, Which Could Accelerate the Metaverse Shift

The new process enables developers to create 3D objects from existing online images, as opposed to scanning in new visual inputs.

By Andrew Hutchinson • Aug. 8, 2022

Snapchat Launches New ‘Sounds Creator Fund’ to Encourage Unsigned Musicians to Share Their Music

The program will offer cash incentives for musicians that see the most engagement with their tracks.

By Andrew Hutchinson • July 28, 2022