Snapchat Touts the Rising Value of AR for Promotions

Have you considered the potential of AR promotions for your business?

By Andrew Hutchinson • Dec. 14, 2022

Snapchat Outlines its Top Lenses, Songs, Locations and Other Trends of the Year [Infographic]

Here’s what Snapchatters were engaging with throughout the year.

By Andrew Hutchinson • Dec. 13, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Announces Paid Add Ons for AR Lenses, New AR Initiatives at Lens Fest 2022

Snapchat is a leader in AR innovation, which its underlined again at Lens Fest 2022.

By Andrew Hutchinson • Dec. 6, 2022

Snapchat Launches New Bitmoji Clothing Drop in Partnership with adidas

Snapchat continues to advance its digital clothing and in-app commerce initiatives. 

By Andrew Hutchinson • Dec. 6, 2022

Snapchat’s Experimenting with a New ‘Story Boost’ Option for Snapchat+ Subscribers

Could increased post reach be a valuable lure for social media subscription offerings?

By Andrew Hutchinson • Dec. 5, 2022

Snapchat Launches New, Voice-Powered AR Experience with New Balance

The activations highlights another consideration for AR campaigns.

By Andrew Hutchinson • Nov. 30, 2022

Snap Highlights the Rising Potential of AR for Marketing in New Report

Snap says that AR has moved beyond its initial ‘fun’ use case.

By Andrew Hutchinson • Nov. 21, 2022

Snapchat Highlights the Opportunities of Post-Christmas Ad Campaigns

Snapchat is labeling the period post-Christmas and till the end of January as 'Q5'.

By Andrew Hutchinson • Nov. 16, 2022

Snapchat Launches New Features to Celebrate the 2022 World Cup

Snap's added a range of new features to help users engage with the 2022 World Cup. 

By Andrew Hutchinson • Nov. 16, 2022

Snapchat Launches New Integration with Strava, Enabling Users to Showcase their Fitness Activity

The new integration will help Snap connect with older audiences.

By Andrew Hutchinson • Nov. 3, 2022

Snapchat Announces New Virtual Try-On AR Partnership with Amazon

The partnership will see Amazon showcase a range of eyewear options on Snap's AR tools.

By Andrew Hutchinson • Nov. 2, 2022

Snapchat Integrates with BigCommerce to Facilitate More In-App Shopping Options

Snapchat continues to explore new in-stream commerce options.

By Andrew Hutchinson • Nov. 1, 2022

32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App

'Director Mode' includes a range of additional editing tools to help you create more standout video clips.

By Andrew Hutchinson • Oct. 27, 2022

Snapchat Adds New Lenses and Bitmoji Options for Halloween

There's a range of spooky new Lenses to try.

By Andrew Hutchinson • Oct. 25, 2022

Snapchat Posts Mixed Results in Latest Earnings Update

Snapchat's user numbers are still rising, but there are some concerning signals in the data.

By Andrew Hutchinson • Oct. 20, 2022

Snapchat Announces New Features for Snapchat+, Including Custom Story Expiry Options

Snapchat+ already has over a million paying subscribers.

By Andrew Hutchinson • Oct. 20, 2022

Snap Celebrates the 15th Birthday of Bitmoji Maker Bitstrips

With over a billion Bitmoji characters created, Snap's now eyeing the next stage of Bitmoji development.

By Andrew Hutchinson • Oct. 18, 2022

Snap Launches New AR Guide to Administering CPR for World Restart a Heart Day

According to research, fewer than 20% of people administer first aid in cases of cardiac arrest.

By Andrew Hutchinson • Oct. 13, 2022

Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

The activation could spark new thinking around seasonal AR tie-in campaigns.

By Andrew Hutchinson • Oct. 11, 2022

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Snapchat's latest research report looks at consumer response to simple versus complex AR executions.

By Andrew Hutchinson • Oct. 3, 2022

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat's looking at how it can maximize its appeal for a broader range of audiences.

By Andrew Hutchinson • Sept. 29, 2022

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

By Andrew Hutchinson • Sept. 29, 2022

Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

Snapchat's added some new tweaks, while the desktop version adds more connective opportunity.

By Andrew Hutchinson • Sept. 15, 2022

Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic]

A range of insights and tips to fuel your Halloween planning.

By Andrew Hutchinson • Sept. 13, 2022