Snapchat Crosses 400M Users, Sees Revenue Growth in Q3

Some positive signs for Snap, among other concerns.

By Andrew Hutchinson • Oct. 24, 2023

Snapchat Shares New Insight Into Its Unique Audience Reach

Snapchat's new report shows its unique audience reach, in variance to other social apps.

By Andrew Hutchinson • Oct. 19, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches New Tools To Facilitate Creator Collaborations with Brands

Handy updates for your Snap ad planning.

By Andrew Hutchinson • Oct. 18, 2023

Snap Partners with Education Providers on New AR Lesson Elements

The new project will see Snap AR elements integrated into STEM courses.

By Andrew Hutchinson • Oct. 18, 2023

Snap Inc. Shares Rise on the Back of Optimistic Growth Projections for 2024

Snap CEO Evan Spiegel recently shared some positive growth projections for the app.

By Andrew Hutchinson • Oct. 16, 2023

Snap Users Are Unhappy With Latest Bitmoji Update

Snapchat's Bitmoji had a makeover, and not everyone is happy about it.

By Andrew Hutchinson • Oct. 9, 2023

Snapchat Announces New ‘Phantom House’ Activation for Halloween

The new project offers an interactive horror experience in the app.

By Andrew Hutchinson • Oct. 7, 2023

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Oct. 2, 2023

Snap’s Shutting Down Its Enterprise AR Development Project

Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.

By Andrew Hutchinson • Sept. 27, 2023

Snapchat Launches 16-Bit Game Which Guides Participants Through the Pitching Process

An interesting way to increase engagement with the pitching process.

By Andrew Hutchinson • Sept. 26, 2023

Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses

A new way to advertise, which could facilitate highly targeted promotions.

By Andrew Hutchinson • Sept. 25, 2023

Snapchat+ Reaches 5M Paying Members

Snapchat continues to add paying subscribers, which could show other platforms how to boost subscriptions. 

By Andrew Hutchinson • Sept. 21, 2023

Snapchat Previews Coming AR and Bitmoji Additions at 2023 Beauty Summit

Snap's looking to drive more beauty brand interest with its latest updates.

By Andrew Hutchinson • Sept. 21, 2023

Snapchat’s Working on a New System That Would Provide a Valuation for Collectibles In-Stream

“Gotta' Catch 'Em All...”

By Andrew Hutchinson • Sept. 20, 2023

Snapchat Adds More Safety Features for Teen Users

New pop-up warnings and safety resources for parents and teens. 

By Andrew Hutchinson • Sept. 7, 2023

Snapchat Launches New Generative AI ‘Dreams’ Option to Create Fantastical Depictions in the App

Snap's adding another generative AI element, which could spark a new trend.

By Andrew Hutchinson • Aug. 29, 2023

Snapchat Reaches 8M Australian Users, Shares Regional Usage Notes

Snapchat continues to expand in the Asia Pacific region.

By Andrew Hutchinson • Aug. 28, 2023

Snap Announces New Measures to Comply With EU Digital Services Act

New transparency measures from Snap include the capacity to opt out of personalized recommendations.

By Andrew Hutchinson • Aug. 23, 2023

Snap Reassures Users That My AI is Not Coming to Life

Snapchat's My AI posted a random story this week which freaked many users out.

By Andrew Hutchinson • Aug. 16, 2023

Snapchat Rolls Out New ‘After Dark’ Element to Encourage Participatory Sharing

Sort of like BeReal but for cool people.

By Andrew Hutchinson • Aug. 10, 2023

Snap Launches New Initiative Which Will Reward Top AR Creators with Cash Payouts

The program will see creators awarded up to $7,200 per month for their creations. 

By Andrew Hutchinson • Aug. 1, 2023

Snapchat Announces Close Friend Story Activation for International Friendship Day

The activation will give users access to an automated Story that highlights their in-app connections.

By Andrew Hutchinson • July 28, 2023

Snapchat Rises to 397M Users, Sees More Active Advertisers in Q2

Snap has published its Q2 2023 performance update.

By Andrew Hutchinson • July 25, 2023

Snapchat Announces New Activations for the 2023 Women’s World Cup

A range of ways to participate in the 2023 Women's World Cup.

By Andrew Hutchinson • July 21, 2023

Snap Announces Enhanced 3D Bitmoji Designs, With a View to the Next Stage of Digital Connection

Snapchat's new Bitmoji characters are more aligned to 3D experiences.

By Andrew Hutchinson • July 19, 2023