Back to Basics: The 5 P's of Social Media Marketing

If you're looking to ensure your 2019 is on track, the '5 P's' method can be a great way to ensure you're covering your bases.

By Dhariana Lozano • Dec. 21, 2018

4 Simple Elements of a Successful Social Media Advertising Campaign

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements.

By Nathan Mendenhall • Dec. 21, 2018

A Starter's Guide to Providing an Efficient Social Media Customer Support [Infographic]

Social media is now a crucial connector for customer support queries. Here's an overview of how to set up your social customer support program.

By Andrew Hutchinson • Dec. 21, 2018

How to Use Augmented Reality to Revolutionize Your Marketing Strategy [Infographic]

Virtual and augmented reality is considered the next evolution for digital marketing - here's how AR could help boost your campaign performance.

By Mark Walker-Ford • Dec. 20, 2018

How to Measure the ROI of Your Digital Marketing Campaigns

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.

By Marc Straessle • Dec. 20, 2018

3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Looking to improve your Facebook ad performance? Check out these tips on ways to get more out of your campaigns.

By Maxwell Finn • Dec. 20, 2018

4 Ways to More Effectively Brand Your Social Media Posts and Presence

You can maximize brand awareness by branding your social media posts - here are four important notes on social branding.

By Mitt Ray • Dec. 20, 2018

12 Epic Christmas Promotion Ideas [Infographic]

Looking to give your Christmas marketing campaign one last push? Here are some last minute ideas to consider.

By Andrew Hutchinson • Dec. 20, 2018

Twitter Rolls Out New Button to Easily Switch Between Chronological and Algorithmic Timeline

Twitter's rolling out its new 'sparkle' button to all users, enabling a simple switch away from the algorithm-defined timeline.

By Andrew Hutchinson • Dec. 19, 2018

Holiday Social Media Marketing Tips from 13 Experts

Here are some expert tips to help boost your holiday marketing efforts, covering a range of campaign types and processes.

By Larry Kim • Dec. 19, 2018

4 Common Digital Marketing Mistakes (and How to Avoid Them)

Looking to improve your digital marketing approach in 2019? Make sure you weed these common bad practices out of your strategy.

By Lucy Rendler-Kaplan • Dec. 18, 2018

Facebook Provides Video Monetization Best Practices, Disincentivizes Sharing of Repurposed Clips

Facebook's looking to expand its video ad monetization options, while also outlining plans to take action against less engaging practices.

By Andrew Hutchinson • Dec. 18, 2018

NAACP Calls on Members to Boycott Facebook in Protest Over Political Interference

NAACP has called on its members to log out of Facebook and Instagram for a week as part of protest action against the social media giant.

By Andrew Hutchinson • Dec. 18, 2018

5 Social Media Trends to Watch in 2019

What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.

By Rachel Strella • Dec. 17, 2018

Facebook Brings Watch to Desktop and Facebook Lite, Expands Ad Breaks

Facebook has provided an update on the performance of its Watch video platform, while also expanding it to more surfaces and expanding its ad tools.

By Andrew Hutchinson • Dec. 14, 2018

9 of the Biggest Social Media Monitoring Mistakes (and How to Avoid Them)

Looking to improve your social media monitoring efforts? Check out these common missteps, and how to avoid them.

By Aleh Barysevich • Dec. 14, 2018

All of Facebook's Ad Targeting Options in One Infographic [Infographic]

Are you aware of all the ways in which you can target your Facebook ads? Check out this comprehensive infographic from Wordstream.

By Andrew Hutchinson • Dec. 14, 2018

3 Things Marketers Need to Know About AR and VR [Infographic]

Virtual reality is considered the next big step for digital connection - but how will it really change our day-to-day interactions?

By Andrew Hutchinson • Dec. 14, 2018

New Study Finds Distrust in Social Networks is Rising [Infographic]

A new study has found trust in social networks is declining (no surprise), with more people relying on private forums for information.

By Andrew Hutchinson • Dec. 14, 2018

The Seven Secrets of Social Success

For the brilliant people considering a career in Social Media, here are the secrets I wish someone had shared with me...

By Alex Sass • Dec. 13, 2018

SMT's 2018 Social Media Spending Survey - Part 4: What Organizational Challenges do Marketers Face in Achieving Success?

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part four of our report.

By Andrew Hutchinson • Dec. 13, 2018

New Report Looks at Facebook Usage Stats and Trends in 2018 [Infographic]

The team from Socialbakers have put together a new infographic looking at Facebook usage stats from 2018.

By Andrew Hutchinson • Dec. 13, 2018

4 Tips for Selling Your B2B Company on a More Innovative Social Media Presence

Are you having trouble convincing your organization to adopt new social media marketing strategies? These tips might help.

By Mike Schaffer • Dec. 13, 2018

Facebook's Adding Search as an Ad Placement Option, Providing New Opportunities

Facebook is bringing back search ads as it looks for new ways to offset declines in revenue growth.

By Andrew Hutchinson • Dec. 12, 2018

12 Social Media Trends That Will Impact Your Business in 2019 [Infographic]

The team from Talkwalker provide an overview of some key social media marketing trends of note in this new infographic.

By Mark Walker-Ford • Dec. 12, 2018