Social Marketing: Page 148

  • Facebook Watch Looks to Bigger Name Programming to Lure Viewers

    Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs.

    By • Oct. 18, 2018

  • New Lawsuit Alleges That Facebook Worked to Cover-Up Inaccuracies with Video Metrics

    Facebook is facing allegations of a cover-up of a mistake with its metrics - and the impacts of that cover-up could be significant.

    By • Oct. 18, 2018
  • Podcast

    How to Win Friends and Drive Business in the Age of Social Media

    In a new episode of The Social Business Engine podcast, Bernie Borges is joined by Jon Ferrara, Founder and CEO of Nimble.

    By • Oct. 18, 2018

  • Now You Can Switch Your LinkedIn Profile Button from 'Connect' to 'Follow'

    LinkedIn is giving all users the option to list a 'follow' button as the main CTA on their profile, as opposed to the current 'Connect' option.

    By • Oct. 17, 2018

  • Pinterest Adds New Shopping Options to Boost eCommerce Potential

    Pinterest is adding even more new options to make it easier to discover and buy products on the platform.

    By • Oct. 17, 2018

  • Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

    The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

    By • Oct. 17, 2018
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    Pixabay
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    YouTube Changes Video Ad 'Engagement' Register from 30 Seconds Watch Time to 10 Seconds

    YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of your TrueView ad. 

    By • Oct. 17, 2018
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    Pixabay
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    3 Social Media Marketing Tactics Which Need to be Retired

    As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.

    By • Oct. 16, 2018

  • Snapchat Releases New Data on User Shopping Trends [Report]

    Snapchat has released a new series of reports which highlight how the app influences shopping behaviors.

    By • Oct. 16, 2018

  • Facebook Opens Up Audience Network SDK to All Developers and Publishers

    Facebook is opening up its Audience Network beta access to all publishers, enabling users to get a first look at new features.

    By • Oct. 16, 2018
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    YouTube
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    SMT Expert

    7 Tips for Going Live on Facebook, Instagram or Twitter

    Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help.

    By • Oct. 16, 2018

  • 10 Questions to Ask to Improve the Performance of Your Facebook Ads Campaign

    Struggling with Facebook Ads? Here are ten questions you need to ask yourself to get your Facebook campaigns right.

    By • Oct. 16, 2018
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    Erik Lucatero
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    5 Types of Social Media Content that Convert

    In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

    By • Oct. 12, 2018
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    Procter & Gamble / Business Wire
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    Having a #BadHairDay? Pantene offers consultations on social media

    What we can learn from P&G's "14-Day Challenge" which asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.

    By , Robert Williams • Oct. 12, 2018

  • The Importance of Social Media in Ecommerce [Infographic]

    Social media plays an important role in e-commerce business sales. Here are five stats to prove the value of your social media efforts.

    By , • Oct. 11, 2018

  • New Rules for Measuring Page Speed: What Social Media Marketers Need to Know

    Being fast is no longer optional. Get current on the latest changes from Google, including page speed as a ranking signal.

    By • Oct. 11, 2018

  • 4 Ways to Optimize your Website to Drive Pinterest Conversions

    Pinterest is a conversion machine. Here are a few ways businesses can optimize their websites to promote shares on Pinterest and expose their brand to Pinterest's massive audience of buyers.

    By • Oct. 10, 2018
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    Wikimedia
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    Planning to Launch? Use Influencers to Get More Mileage for Your Marketing Money

    To successfully leverage an influencer marketing campaign before a product unveiling, a marketing team must first take the time to vet and prep its target influencer candidates. Here’s how to ensure a proper brand-influencer fit.

    By • Oct. 10, 2018
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    Facebook
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    Opinion

    How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul'

    Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform.

    By Mike Herrick • Oct. 10, 2018
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    Carnival Corporation
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    Live Streaming for Businesses: How, When and Why You Should Use It [Infographic]

    This inflographic provides facts and examples to show you the benefits of live streaming as well as help you implement this into your social media strategy. 

    By • Oct. 9, 2018

  • The Role of the CEO on Social Media

    Social media offers leaders of organizations the opportunity to speak directly to their audience about values and decision-making processes. In turn, this has the potential to help create organizational transparency and build trust.

    By • Oct. 9, 2018
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    Louis Amal / Unsplash
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    How to Make the Most of Influencer Marketing This Holiday Season

    By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

    By Natalie Black (Koltun) • Oct. 9, 2018

  • How to Create Viral Content to Makes Your Business Internet Famous [Infographic]

    Everyone wants to create content that goes viral, but what does it take to actually make 'viral' content? This infographic outlines a range of tips.

    By • Oct. 8, 2018
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    Perzonseo Webbyra / Flickr
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    7 Unexpected Ways Instagram Has Changed the World

    The growth of Instagram has sparked a range of changes in how we discover things, how we see things, and even how we act. 

    By • Oct. 7, 2018
  • SMT Expert

    11 Facebook Updates You Need To Know for 2019

    From product stickers, to Facebook Stories, to allowing on and offline behavioral targeting, these are the Facebook updates you need to be aware of.

    By • Oct. 7, 2018