Social Marketing: Page 148
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New Study Looks at Latest Instagram Best Practices, Including Hashtag Use and Caption Length
Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length.
By Andrew Hutchinson • Nov. 28, 2018 -
8 Social Media Tactics to Help Your Business Dominate in 2019 [Infographic]
Here are some evolving social media marketing considerations for your 2019 planning.
By Mark Walker-Ford • Nov. 28, 2018 -
Opinion
2019: Year Of The Man On Pinterest
New fathers, fashion-conscious Millennials, and DIY home buyers now make up 30% of the total user base on a platform that loves to facilitate spending.
By Jeff Higgins • Nov. 28, 2018 -
Podcast
Do Social Media Engagement Metrics Really Matter for Your Business and Why?
What are the key metrics you need to track in order to measure your actual business success? Contributor Pam Moore provides her insight in this new podcast.
By Pam Moore • Nov. 28, 2018 -
Sponsored by SocialCode
The Creative Difference
To be successful, brands must understand what makes different segments of their targeted audiences tick—and a knowledge of how to leverage that insight to personalize their creative approaches.
Nov. 27, 2018 -
7 Pinterest Marketing Mistakes You Should Avoid [Infographic]
Looking to get more out of Pinterest for your business? Avoid these common mistakes.
By Mark Walker-Ford • Nov. 27, 2018 -
How to Use Snapchat for Business in 2019 [Infographic]
Are you considering adding Snapchat into your 2019 social media marketing strategy? Check out this listing of key stats and platform notes.
By Irfan Ahmad • Nov. 27, 2018 -
Facebook Highlights Rising Topics of Conversation in its Latest 'Topics to Watch' Report
Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.
By Andrew Hutchinson • Nov. 27, 2018 -
YouTube Will Let Users Watch More Ads to Start in Order to Avoid Disrupted Viewing
YouTube is looking to compromise on ad load, with a new option for viewers to watch two ads early, and avoid disruptions.
By Andrew Hutchinson • Nov. 21, 2018 -
Instagram Flags Coming Profile Changes, for Both Regular and Business Users
Instagram has announced that it's testing a range of new profile formats and options, both for regular users and businesses.
By Andrew Hutchinson • Nov. 21, 2018 -
SMT Expert
The Dos and Don'ts for a Standout Quora Presence
Building a presence on Quora can help build your digital presence, and boost brand awareness. Here are some tips.
By Deborah Sweeney • Nov. 21, 2018 -
3 Outdated Influencer Marketing Practices to Leave in 2018
With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach.
By Aaron Brooks • Nov. 21, 2018 -
SMT Expert
Big Changes Coming to Facebook's Messaging Platform - Here's What Admins Need to Know
Coming soon, Facebook Pages will need to have successfully been approved for subscription messaging permissions via Messenger. If not, they won’t be able to send free messages to their audience.
By Larry Kim • Nov. 21, 2018 -
Google Launches New Social Post Options to Promote Business Reviews and Offers
Google has released a new set of templates to help businesses showcase customer reviews and promotions on social.
By Andrew Hutchinson • Nov. 21, 2018 -
Snapchat's Planning to Release Another New Version of Spectacles
Snapchat is reportedly looking to release another new version of Spectacles - could it be the thing that pushes the company to the next level?
By Andrew Hutchinson • Nov. 21, 2018 -
Facebook Releases New Report on Customer Friction Points, and How to Resolve Them
Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process.
By Andrew Hutchinson • Nov. 21, 2018 -
LinkedIn Looks to be Testing its Own Versions of Reactions and Stories
LinkedIn looks to be testing a bunch of new, Facebook-like, features.
By Andrew Hutchinson • Nov. 20, 2018 -
Twitter Seeks to De-Emphasize Follower Counts with New Update
Twitter CEO Jack Dorsey says that he wants to de-emphasize elements like follower counts to put more focus on meaningful conversations.
By Andrew Hutchinson • Nov. 20, 2018 -
Snap Announces Lens Creative Partner Program to Boost Branded Lens Use
Snapchat has launched a new Creative Partner program to help advertisers connect with AR experts for Lens campaigns.
By Andrew Hutchinson • Nov. 20, 2018 -
Opinion
What Comes Next for Facebook?
Facebook has had a rough year - but what will the various controversies mean for the future of the world's biggest social platform?
By Andrew Hutchinson • Nov. 20, 2018 -
Instagram Launches New Crackdown on Fake Followers Gained via Third Party Apps
Instagram has announced a new crackdown on users who purchase followers and likes via third-party apps.
By Andrew Hutchinson • Nov. 20, 2018 -
6 Social Media Marketing Automation Tools (and How to Use Them Properly)
Automation tools can help optimize and maximize your performance. Here are six examples of great social media marketing automation tools to consider.
By Ann Smarty • Nov. 20, 2018 -
Erasing Stereotypes About Seniors and the Internet [Infographic]
Older people are using the internet at an increasing rate - which is important to note for marketers looking to reach this demographic.
By Alexander Slichnyi • Nov. 20, 2018 -
19 Tips to Help Leverage Organic and Paid Social Media Throughout the Customer Journey
Social media marketing can help at every stage of the purchase funnel - here are some tips on how to utilize social within each phase.
By TJ Welsh • Nov. 20, 2018 -
The 7 Deadly Sins of Selling [Infographic]
Are your social selling efforts falling flat? You may be committing one of these selling sins.
By Andrew Hutchinson • Nov. 18, 2018