Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending topics, based on mention volume among Snap users. 

By Andrew Hutchinson • Oct. 6, 2018

Snapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?

Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track? 

By Andrew Hutchinson • Oct. 6, 2018

Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches

Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.

By Andrew Hutchinson • Oct. 5, 2018

Instagram Rolls Out Scannable Nametags to All Users, Adds 'School Communities'

Instagram is rolling out its nametag codes for profiles, while also adding new student-focused connection tools.   

By Andrew Hutchinson • Oct. 5, 2018

How to Gain a Massive Following on Instagram [Infographic]

Looking to build your audience on Instagram? Check out these tips. 

By Mark Walker-Ford • Oct. 5, 2018

Pinterest Adds New Discovery Option to Highlight Pins Similar to Your Interests

Pinterest is adding a new discovery tool to help highlight more relevant content to users.

By Andrew Hutchinson • Oct. 4, 2018

It's All About the Images [Infographic]

As you're no doubt aware, visuals are important in social media marketing - but you might not realize just how important they can be.

By Andrew Hutchinson • Oct. 4, 2018

Facebook's Adding a Range of New Tools to Marketplace to Mark the Option's Second Anniversary

Facebook's evolving its Marketplace options, which could make it a much more significant consideration in future.

By Andrew Hutchinson • Oct. 4, 2018

6 Steps to Create a Customer Persona that Drives Your Marketing Strategy [Infographic]

Effective audience personas are key to marketing optimization. Check out these tips on how to create better persona models.

By Mark Walker-Ford • Oct. 4, 2018

Reddit's Now Serving a Billion Video Views, Underlining Opportunities

Reddit is now serving a billion native video views per month, highlighting, once again, why video should be part of your digital marketing toolkit.

By Andrew Hutchinson • Oct. 3, 2018

Facebook Adds New Video Tools to Foster Community Engagement

Facebook's adding some new video tools to help boost engagement and build community around video content.

By Andrew Hutchinson • Oct. 3, 2018

How to Maximize Video Content Across the Major Social Networks

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.

By Agustín Esperón • Oct. 3, 2018

3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image

Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach.

By Becky Brooks • Oct. 3, 2018

The Importance of Holiday Marketing in October [Infographic]

Have you started your holiday marketing campaign yet? According to these stats, you may want to get moving.

By Irfan Ahmad • Oct. 3, 2018

50 Social Media Tips to Help You Promote Your Brand [Infographic]

Looking to get your social media marketing strategy off to a good start - or to refresh your approach? Check out this graphic.

By Mark Walker-Ford • Oct. 3, 2018

LinkedIn Flags Coming Updates for Sponsored Content Aimed at Improving ROI

LinkedIn has announced a coming series of tests and updates for Sponsored Content which may lead to changes in ad performance.

By Andrew Hutchinson • Oct. 2, 2018

Pinterest Releases Insight into Key, Emerging Trends [Infographic]

Pinterest has launched a new, monthly report of trending topics on the platform to help guide your Pin marketing efforts.

By Andrew Hutchinson • Oct. 2, 2018

Twitter Expands In-Stream Video Ads to All Regions

Twitter is giving advertisers more options with its in-stream video ads by opening up reach to all regions.

By Andrew Hutchinson • Oct. 2, 2018

YouTube Adds New Ad Extensions, Improved 'Brand Lift' Metrics

YouTube has announced a new expansion of display options on ads, as well as improved Brand Lift measurement.

By Andrew Hutchinson • Oct. 2, 2018

Facebook Announces New Head of Instagram, to Replace Departing Founders

Facebook has announced that Adam Mosseri will take over as the new Head of Instagram, replacing founders Kevin Systrom and Mike Krieger.

By Andrew Hutchinson • Oct. 2, 2018

Facebook Publishes New Report on the Growing Benefits of Messaging for Business

Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business.

By Andrew Hutchinson • Oct. 2, 2018

How to Use Facebook Groups for Your Brand or Business

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses.

By Dhariana Lozano • Sept. 30, 2018

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance.

By TJ Welsh • Sept. 29, 2018

How to Increase Organic Traffic and Conversions from Twitter

Generating more leads on Twitter is not only possible, but something we should all be striving for as a primary goal in social media marketing.

By Ann Smarty • Sept. 28, 2018

9 Essential Tactics to Generate Website Traffic and Inquiries [Infographic]

Looking for ways to boost your lead generation efforts? Check out these tips.

By Mark Walker-Ford • Sept. 28, 2018