Influencer Marketing Stats Round-Up [Infographic]

With influencer marketing on the rise, this infographic takes a more granular look at some of the key trends in digital influence.

By Irfan Ahmad • Feb. 23, 2018

LinkedIn Updates its Search Options with New Results Listings and Improved Layout

LinkedIn has updated its search tools, making it easier to find relevant professional connections and insights.

By Andrew Hutchinson • Feb. 23, 2018

7 Questions to Ask (and Answer) Before Building a Social Media Strategy

Before you go about reaching out on social, you need a plan in place. these tips will help you build a more effective social marketing strategy.

By Dhariana Lozano • Feb. 23, 2018

Why Pinterest Could be Hidden Social Media Marketing Gem for Your Brand

If you aren't already on Pinterest, it may be the exact move for your business to broaden your social media marketing scope in 2018, or offset potential traffic declines caused by Facebook.

By Tabitha Jean Naylor • Feb. 23, 2018

How to Choose the Best Digital Marketing Channel for Your Business [Infographic]

How do you choose the best digital marketing channel for your business objectives? Check out this guide.

By Mark Walker-Ford • Feb. 22, 2018

The Small Business Guide to Instagram Growth [Infographic]

Looking to add Instagram into your social media marketing approach this year? Check out these fundamental tips.

By Irfan Ahmad • Feb. 22, 2018

Facebook's Making it Easier to Add People to Group Video Chats in Messenger

Facebook is adding a new option which streamlines the process of adding people to a video chat on Messenger.

By Andrew Hutchinson • Feb. 22, 2018

Twitter Announces Changes to Platform and API Usage Rules to Crack Down on Misuse

Twitter's looking to stop people from mass-following and mass-retweeting through changes to their platform rules.

By Andrew Hutchinson • Feb. 22, 2018

Reddit Announces Improved Ad Options as it Looks to Boost Revenue Potential

Reddit has announced some new updates to its ad platform, providing enhanced targeting and reach options.

By Andrew Hutchinson • Feb. 22, 2018

Social Networks and eCommerce [Infographic]

Social commerce is evolving, with a range of new options cropping up to enable a more streamlined shopping experience.

By Brad Friedman • Feb. 22, 2018

New Report Shows Facebook Usage is in Decline, Which May be Behind the Latest News Feed Shifts

A new report shows Facebook usage is declining, which may be why we're seeing The Social Network re-focus on personal engagement.

By Andrew Hutchinson • Feb. 22, 2018

It's Time for Social and Content Teams to Play Nice

Developing a relationship between your various marketing contributors is key to optimizing performance.

By Mike Pilarz • Feb. 22, 2018

The Trust Acceleration Equation for Selling on Social Media

Social media can be the perfect medium for sellers and marketers to reach and gain the trust of their target audience. Here's a roadmap for building and gaining trust online.

By Julio Viskovich • Feb. 21, 2018

8 Beginner Tips for Making Professional-Looking Videos [Infographic]

Are you looking to add video content to your digital marketing strategy in 2018? Here are some simple tips to keep in mind.

By Irfan Ahmad • Feb. 21, 2018

A Simple Guide to Improving Your Profile Visibility on LinkedIn

Getting found on LinkedIn means using the key terms that people are using when searching for people with your skills and expertise.

By John Nemo • Feb. 21, 2018

Facebook's Adding More Options to Support 3D Posts, Eyeing the Next Evolution of the Platform

Facebook is adding new ways to upload 3D images to the News Feed, opening up a range of new content considerations.

By Andrew Hutchinson • Feb. 21, 2018

5 Tips to Help You Boost Engagement on Facebook

Here are some key tips to help boost your Facebook engagement - which will be an even bigger consideration this year.

By Jessica Davis • Feb. 21, 2018

Snapchat Adds GIF Stickers, New Tabs to Address Concerns with Re-Design

Snapchat is adding GIF stickers, following Instagram's lead, while they're also looking to streamline their recent re-design.

By Andrew Hutchinson • Feb. 21, 2018

12 Digital Marketing Ideas for Small Businesses in 2018

Is your marketing strategy ready for 2018? In this post, contributor Isabella Andersen outlines 12 key digital marketing tips that'll give your business the boost it needs to succeed.

By Isabella Andersen • Feb. 21, 2018

Snapchat Signals eCommerce Ambitions via New Collaboration with Jordan Brand

Snapchat is taking its next steps towards in-app commerce via a new collaboration with Jordan Brand.

By Andrew Hutchinson • Feb. 20, 2018

How Personal Branding Complements Employer Brand Strategy [Podcast]

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with John Graham of Merck to discuss the company's 'employee-centric' marketing strategy.

By Bernie Borges • Feb. 19, 2018

Why Copying Your Competitors is Ruining Your Content Marketing Strategy

Taking notes from your competitors can be helpful, but it can also work against you if not done in a strategic way.

By Vikas Agrawal • Feb. 19, 2018

Key Notes on How We Turned Around a Failing Facebook Ad Campaign

Here's an outline of how one brand was able to completely turn around a failing Facebook ad campaign, including detailed notes on the implemented strategy.

By Ash Aryal • Feb. 18, 2018

266 Business Hashtags to Expand Your Reach on Instagram [Infographic]

Hashtags can significantly boost your performance on Instagram - so long as you use the right ones. Here's a listing of some of the most popular Instagram hashtags to consider.

By Mark Walker-Ford • Feb. 18, 2018

Facebook Marketing Tips from the Ball Family and 'Big Baller Brand'

LaVar Ball's 'Big Baller Brand' has seen big success with Facebook ads - here's what you can learn from their process.

By Andrew Hutchinson • Feb. 18, 2018