How Mars Wrigley Turns Social Sentiment Into Real-time Opportunities for Goodnessknows

The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 47% engagement rate.

By Dianna Christe • March 28, 2018

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Establishing trust is key to building an effective, beneficial community. Here are some tips on how to do it.

By Pam Moore • March 28, 2018

5 Free Hashtag Tracking Tools to Try in 2018

Need to track your focus hashtags? These free tools can provide a range of hashtag insights.

By Dhariana Lozano • March 28, 2018

Twitter Announces New Additions to Twitter Partner Program, Boosting Content Options

Twitter has announced a range of additions to its official partner program, which helps advertisers to create better on-platform content. 

By Andrew Hutchinson • March 28, 2018

5 Steps to Creating Awesome Content [Infographic]

Creating effective content can seem daunting, but there is a simple process framework you can follow to boost your efforts. 

By Irfan Ahmad • March 28, 2018

How Will Facebook Change in the Wake of the Cambridge Analytica Issue?

Facebook will need to make changes in the wake of the Cambridge Analytica scandal - but what can they do to reassure users?

By Andrew Hutchinson • March 28, 2018

Facebook Expands 'Community Boost' Local Education Program to More U.S. Cities

Facebook's expanding its 'Community Boost' education program to more towns, helping to improve digital literacy.

By Andrew Hutchinson • March 27, 2018

Keeping Up with the Algorithms: What You Need to Know About Each Platform's Sorting System

Algorithms now dictate everything you see on social platforms - here's an overview of what you need to know about how they work. 

By Andrew Hutchinson • March 27, 2018

How to Use Facebook Groups to Build Your Audience [Infographic]

Facebook has been putting bigger emphasis on groups, which means you should also consider them within your Facebook strategy.

By Irfan Ahmad • March 27, 2018

Twitter Releases Major Events Calendar for April to Assist with Strategic Planning

Twitter has published its latest major events calendar to help digital marketers plan their campaigns.

By Andrew Hutchinson • March 27, 2018

YouTube Announces New Deal to Promote YouTube TV, Expanding Online Video Potential

YouTube has announced a new deal to promote YouTube TV, their next push to become a genuine TV alternative.

By Andrew Hutchinson • March 27, 2018

8 LinkedIn Photo Fails to Avoid (Infographic)

Make sure you never do these awful things with your LinkedIn profile photo.

By Larry Kim • March 26, 2018

3 Top Tech Trends Small Businesses Need to Adopt This Year [Infographic]

This new infographic from Salesforce looks at some of the biggest technology shifts likely to impact small business owners in 2018.

By Irfan Ahmad • March 24, 2018

After a Week of Turmoil, What Comes Next for The Social Network?

Facebook's facing the biggest crisis in its history - but will it have any real impact on the company's future prospects?

By Andrew Hutchinson • March 24, 2018

Snapchat Adds Two New Location-Based Ad Options

Snapchat's adding two new tools which will enable advertisers to reach their target audiences based on location.

By Andrew Hutchinson • March 23, 2018

21 Digital Marketing Trends Your Business Must Embrace in 2018 [Infographic]

Which digital marketing trends should you be paying attention to this year? Check out this list.

By Mark Walker-Ford • March 23, 2018

How Sharing More of Your Personal Passions Can Boost Your Results on LinkedIn

LinkedIn is the professional social network, but sharing some of your personal life can help you connect with your ideal audience.

By John Nemo • March 23, 2018

New Report Looks at Instagram Usage Trends, and How Brands Can Tap Into Shifts

Mention has released a new study of some 115 million Instagram posts to work out the latest trends.

By Andrew Hutchinson • March 23, 2018

Instagram's Adding New Ways to Uncover Recent Posts, in Variance to the Current Algorithm

Don't like Instagram's algorithm-defined feed? Instagram hears you, and they're giving you new options to unearth more recent content.

By Andrew Hutchinson • March 23, 2018

Why the Cambridge Analytica Discussion Needs to Shift to Data Misuse More Broadly

The discussion around Cambridge Analytica's reported misuse of Facebook data has opened up a much more significant concern about the digital era.

By Andrew Hutchinson • March 22, 2018

Instagram Will Now Allow Active Links to Other Profiles, Hashtags in Bios

Instagram is adding new link options within profile bios, enabling users to connect to other users or hashtags. 

By Andrew Hutchinson • March 22, 2018

Best Practices for Cross-Posting on Social Media Correctly

Just because you can cross-post between social channels, doesn't mean you should. Here are some guidelines for effective cross-post usage.

By Dhariana Lozano • March 22, 2018

Spring Cleaning for Digital Marketers: 4 Things Every Brand Should Do Now [Infographic]

Is your social strategy on the right track? Check out this list of tips to help optimize your approach. 

By Andrew Hutchinson • March 22, 2018

Messenger Adds Group Admin Tools, Group Chat Links

Facebook's adding some new tools to Messenger, including a new option to manage approvals for group chat participants.

By Andrew Hutchinson • March 22, 2018

6 Reasons Why You Need to Switch to an Instagram Business Profile

If you still haven’t made the switch to an Instagram business profile, now is the time. Here's a listing of some of the key features you need to know about.

By Matt Smith • March 22, 2018