The Key Elements of an Effective Digital Marketing Campaign in 2018

What goes into planning, managing and measuring an effective digital marketing campaign? We talked to co-founder of marketing blog and consultancy Smart Insights, Dr. Dave Chaffey, to find out.

By Richard Sunley • May 10, 2018

How to Market to Moms: 5 Key Insights for Brands [Infographic]

Mother's an extremely influential demographic, and are increasingly active online. Check out these key insights.

By Andrew Hutchinson • May 10, 2018

Instagram Adds New Business Tools, Including Improved Inbox Management Options

Instagram's adding some new tools to better facilitate business interactions on the platform, which could prompt brands to invest more heavily in their presences.

By Andrew Hutchinson • May 9, 2018

Instagram Testing a New Music Sticker Option for Stories

Instagram continues to add more Stories tools, this time experimenting with a new songs feature.

By Andrew Hutchinson • May 8, 2018

Social Media Etiquette for Business: 20+ Tips for Success [Infographic]

Looking for a listing of quick tips to help make the most of your social marketing efforts? Check out this platform-by-platform list of notes.

By Mark Walker-Ford • May 8, 2018

All of Facebook's Ad Targeting Options in One Epic [Infographic]

Facebook offers a vast array of ad targeting options to reach your ideal audience - here's a listing of them in one graphic. 

By Irfan Ahmad • May 8, 2018

The Ultimate Guide to Hashtag Contests

Hashtag contests can be a great way to boost brand awareness and engagement - here's what you need to know about running one on Instagram or Twitter.

By Dana Kilroy • May 8, 2018

11 Highlights from Facebook's 2018 F8 Conference

Facebook announced a heap of new and coming features at their recent F8 conference - here are some of the highlights.

By Larry Kim • May 8, 2018

How to Create and Promote a Facebook Event

Facebook events can be a great way to build awareness for your brand functions - here's a guide on how to make best use of the option.

By Isabella Andersen • May 8, 2018

7 Advertising Trends to Look Out for in 2018 [Infographic]

What are the latest advertising trends to be aware of? Check out this infographic.

By Irfan Ahmad • May 7, 2018

How to Drive More Sales Through LinkedIn and Social Selling [Infographic]

LinkedIn has become a hugely important piece of the social selling puzzle - here are some key tips on how to succeed with the professional social network. 

By Melonie Dodaro • May 6, 2018

Digital Marketing Industry in 2018 [Infographic]

The digital marketing landscape is constantly evolving - check out this collection of digital marketing stats based on recent research.

By Irfan Ahmad • May 5, 2018

How Facebook's News Feed Works - and What's Coming Next

Facebook's head of News Feed Adam Mosseri gave a new presentation on the platform's infamous algorithm at this week's F8 conference.

By Andrew Hutchinson • May 5, 2018

What's the Difference Between Facebook Advertising & Boosting a Post?

What's the difference between boosting a Facebook post and running a dedicated Facebook ad?

By Isabella Andersen • May 4, 2018

How to Get The Most Out of Your Influencer Marketing Campaign [Infographic]

Looking to get more out of your influencer marketing efforts? Check out these tips. 

By Irfan Ahmad • May 4, 2018

9 Instagram Story Ideas for Your Business

Instagram Stories offers a whole range of new options for branded content - check out these tips. 

By Dhariana Lozano • May 4, 2018

The Rise of Instagrammable Products

Millennials have a soft spot for aesthetically pleasing products. Now, with Instagram, the pressure is on brands to make their products fun enough to be photographed and shared.

By Marta Buryan • May 4, 2018

WhatsApp's Stories Clone Hits 450 Million Daily Users, Increasing Pressure on Snap

WhatsApp Status, the company's own Snapchat Stories clone, has now reached 450 million daily active users. 

By Andrew Hutchinson • May 3, 2018

Facebook and Twitter Need to Act Fast to Maximize their Video Content Potential

With the digital video viewing landscape evolving fast, Facebook and Twitter need to add new options to keep up. 

By Andrew Hutchinson • May 3, 2018

3 Buzz-Worthy Social Media Campaigns to Learn From

Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy.

By Tabitha Jean Naylor • May 3, 2018

LinkedIn Adds New Options for Lead Gen Forms, Expanding Potential

LinkedIn is adding new options to its Lead Gen Forms ad option, including bid optimization and desktop availability.

By Andrew Hutchinson • May 3, 2018

Facebook's Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

Facebook's making some changes to their fundraising options - here's what you need to know.

By Julia Campbell • May 3, 2018

Snapchat Q1 Numbers Show Slower User Growth, Miss Revenue Estimates

Snapchat has released its Q1 '18 report card, posting lower than expected results across the board. 

By Andrew Hutchinson • May 2, 2018

Instagram Previews New Explore Layout, Which Will Impact Content Discovery

Instagram's rolling out a new update to its Explore section, which could have impacts on user discovery habits.

By Andrew Hutchinson • May 2, 2018

Facebook Adds New Translation Tools to Messenger, Updates Bot Response Capabilities

Facebook's adding new automated translations for Messenger, and new NLP options to enhance Messenger bots.

By Andrew Hutchinson • May 2, 2018