LinkedIn Adds New Sticker and Text Options to Spruce Up Your Video Content

LinkedIn's adding some new tools which will enable users to add text and stickers to their on-platform videos.

By Andrew Hutchinson • March 21, 2018

YouTube Improves Desktop Live-Streaming, Expands 'YouTube Director' Program

YouTube is making a bigger push into live-streaming, while they're also expanding their YouTube Director program, which gives businesses access to free video creation. 

By Andrew Hutchinson • March 21, 2018

6 Ways to Boost Your Brand Presence on Twitter

Here are some tactics to help you get more out of Twitter, and boost your brand presence.

By Brian Hughes • March 21, 2018

The Science Behind Virality [Infographic]

'Going viral' has become a key goal for social media marketers, but actually making it happen is difficult. Here are some of the common factors in viral content.

By Irfan Ahmad • March 21, 2018

Instagram's Opening Up Its Shopping Tags to More Businesses

Instagram is giving more businesses access to its 'Shopping Tags' tool, expanding the potential of the option.

By Andrew Hutchinson • March 21, 2018

Pinterest Expands Shopping Ads, 'Shop the Look' Pins

Pinterest is expanding its ad options by making its Shopping Ads and 'Shop the Look' Pins available to more businesses.

By Andrew Hutchinson • March 20, 2018

Facebook Adds New Monetization Opportunities for Creators, Tapping into the Platform's Strengths

Facebook's announced some new tools which will better enable creators to monetize their on-platform efforts.

By Andrew Hutchinson • March 20, 2018

Latest Projections Show Smaller Players Pose Increasing Challenge to Google, Facebook

eMarketer has projected that smaller players like Amazon and Snap Inc. will continue to take ad revenue from Google and Facebook. 

By Andrew Hutchinson • March 20, 2018

Facebook Releases 'Topics to Watch' Report for February, Highlighting Key Trends

Facebook has released its latest listing of the topics seeing significant mention increases across their network. 

By Andrew Hutchinson • March 20, 2018

How to Use Twitter to Automatically Monitor for Press Opportunities

Twitter is a goldmine for potential press opportunities - if you know where to look.  

By Elijah Masek-Kelly • March 20, 2018

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 [Infographic]

Sprout Social have put together this template to help plan out your social media marketing strategy.

By Irfan Ahmad • March 20, 2018

Facebook's Latest Controversy Could Fundamentally Change the Platform - and Social Media Itself

Revelations of how Facebook data has been misused for political gain could spark the beginning of a new shift for Zuck and Co.

By Andrew Hutchinson • March 20, 2018

The Most Important Facebook Contest Rules for 2018 [Infographic]

Facebook regularly changes its rules in relation to contests and competitions run on the platform. Here are the latest notes you need to be aware of.

By Dana Kilroy • March 18, 2018

A Small Business Guide to Facebook Insights [Infographic]

Facebook Insights can be a goldmine of useful data - but it can also be confusing when starting out. Here's a guide to all the key elements.

By Andrew Hutchinson • March 18, 2018

The Rising Importance of Influencer Marketing – Statistics and Trends [Infographic]

Given the rise of social media algorithms, influencer marketing is becoming more important. This infographic looks at some of the latest stats and figures around influencer use. 

By Irfan Ahmad • March 18, 2018

3 Examples of How Social Media Influencers Can Hurt Your Business

Influencer marketing can help boost your digital marketing efforts, but you do have to be careful about which influencers you use.

By Tabitha Jean Naylor • March 17, 2018

Facebook and Twitter Are Gearing Up for Their Next Video Push - Here's Why That's Important

All indications are that Facebook and Twitter are about to move into the next stage of their video content push - and marketers need to be paying attention.

By Andrew Hutchinson • March 17, 2018

Should I Trendjack on Social Media? [Infographic]

Newsjacking - or Trendjacking - can be a great way to boost brand awareness, but you can't just jump onto any old trend.

By Irfan Ahmad • March 16, 2018

LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]

LinkedIn has released a new guide to help advertisers make the most of the platforms various ad options.

By Andrew Hutchinson • March 16, 2018

Twitter's Reportedly Working on a New, Snapchat-Like Ad Option

Twitter is working on a new tool which would enable brands to sponsor collections of tweets around real-time events, according to latest reports.

By Andrew Hutchinson • March 16, 2018

3 Great St. Patrick's Day Social Media Campaigns

St. Patrick's day is huge for food and drink companies. Here are three brands doing St Patrick's day particularly well.

By Andrew Kunesh • March 16, 2018

7 Key Characteristics of a Human Brand

How can you build an engaging brand through your digital presence? Contributor Bryan Kramer provides some key branding tips in this post. 

By Bryan Kramer • March 16, 2018

LinkedIn Adds New Connection Invite Filtering, Helping to Streamline the Process

LinkedIn recently added some new filters to its connection invites section, enabling you to better understand the context for each connection.

By John Nemo • March 16, 2018

7 Simple Interactive Content Ideas You Can Steal

Interactive content can help spur engagement on your social channels - and engagement is becoming increasingly important in generating reach. 

By Dhariana Lozano • March 15, 2018

Reddit's Rolling Out Promoted Posts Within its Mobile Apps

Reddit's expanding its ad options with Promoted Posts being added to its mobile apps.

By Andrew Hutchinson • March 15, 2018