New Report Finds Consumers Respond Best to Entertaining Social Ads, Not Discounts

A new report from Sprout Social has found that consumer trust in social ads is declining, but there are clear ways to boost response.

By Andrew Hutchinson • April 6, 2018

Pinterest Now Up to 1.5 Million Advertisers, Announces Expansion of Quick Promotion Tool

Pinterest is expanding its quick promote tool as the platform hits 1.5 million total advertisers.

By Andrew Hutchinson • April 6, 2018

Facebook Continues to Push Facebook Stories with New Tests

Facebook is still trying to get people interested in using Facebook Stories - and there may be good reason why. 

By Andrew Hutchinson • April 6, 2018

Twitter's Taking More Action to Remove Bad Actors, Which Could Signal a New Industry Shift

Twitter is taking more action to remove accounts which violate its rules - could this be the start of a new industry shift? 

By Andrew Hutchinson • April 6, 2018

Media Ratings Council Confirms First Stage of Facebook Ad Metrics Audit

The Media Ratings Council has granted accreditation to Facebook for the first element in its three-part audit of the company's ads process.

By Andrew Hutchinson • April 6, 2018

How to use Instagram Stories to drive your bottom line

With the rise of video advertising, Instagram Stories can be a powerful tool for your brand. SocialCode compiled tips for how to maximize impact using the feature that gained immense traction in 2017.

By Sean Walsh - VP, Strategy & Insights • April 5, 2018

Facebook Implements New Data Controls - But is it Too Late to Stop Misuse?

Facebook continues to roll out updates in the wake of the Cambridge Analytica scandal - but will it be enough?

By Andrew Hutchinson • April 5, 2018

Facebook Data Use: Myths and Misconceptions

The investigation into the Cambridge Analytica issue has uncovered more of the various ways Facebook has been tracking user data.

By Andrew Hutchinson • April 5, 2018

How to Use Social Listening to Fuel Your Content Strategy

Social listening can have a range of benefits, as outlined in this post. 

By Patrick Whatman • April 5, 2018

How to Determine the Best Influencer marketing Approach for Your Brand

There are three ways you can tap into influencer marketing - but which is the best option for your business?

By Kristen Matthews • April 5, 2018

How to Add Multiple Locations to Your Facebook Page

Facebook enables businesses with multiple locations to add them to a single Page - but is that the right approach for your company?

By Isabella Andersen • April 5, 2018

Snapchat Adds Group Video Chat, Confirms User Tagging Option in Snaps

Snapchat is adding group video chat features, while they've also confirmed the addition of user tagging in Snaps.

By Andrew Hutchinson • April 4, 2018

4 Brands That Have Nailed a Silly, Engaging Approach to Social

What do vegetables, pens, a dictionary, and toilet paper all have in common? They're ordinary household items with extraordinary presences in the social media landscape.

By Deborah Sweeney • April 4, 2018

Facebook Updates Split Testing Tools, Adds New Testing Options

Facebook has added some new split testing tools within its ad creation suite. 

By Andrew Hutchinson • April 4, 2018

Social Media Customer Service Secrets You Can Steal From These 3 Popular Brands

Social customer care is fast becoming a requirement for all brands - here are some examples of businesses that have excelled with their social customer service efforts. 

By Tabitha Jean Naylor • April 4, 2018

What Instagram's Altered Algorithm Really Means for Brands

After enough complaints from users, Instagram has decided to address the algorithm "chronological order" issue. 

By Hayley Jennings • April 3, 2018

Addressing Challenges, and Changing Culture, with Enterprise Social Sales Programs [Podcast]

In a new episode of The Social Business Engine Podcast, Bernie Borges speaks with Jason Schober of US Bank to discuss how social is being implemented within the organization.

By Bernie Borges • April 3, 2018

Instagram Changes API Limits, Crippling Some Third Party Analytics Apps

Instagram is putting more limitations on its data as Facebook works to strengthen its controls in the wake of the Cambridge Analytica issue.

By Andrew Hutchinson • April 3, 2018

Facebook Is Removing Powerful Ad Targeting Options - Here's What to Do

In the wake of the Cambridge Analytica issue, Facebook is tightening it's ad targeting options - but there are still many ways to reach your intended audience.

By Nathan Mendenhall • April 3, 2018

6 Ways Hashtags Can Improve Your Social Media Presence

The right use of hashtags can help boost your messaging - here are some notes on the benefits of effective hashtag application.

By Dhariana Lozano • April 3, 2018

The 4 Elements of a Strong Social Media Strategy

Looking to get more out of your digital strategy? Ensure you're covering these key elements. 

By Nathan Mendenhall • April 1, 2018

How to Spring Clean Your Social Media Accounts

With spring in the air, it’s time to put a fresh coat of paint on those dusty social media accounts.

By Julia Campbell • April 1, 2018

LinkedIn Adds Sponsored Video, Video for Company Pages

LinkedIn's rolling out two new video options - video for Sponsored Updates and video on company pages. 

By Andrew Hutchinson • March 29, 2018

Facebook Removes Third-Party Ad Data Options from Ad Targeting

Facebook is removing third-party data options from their ad targeting in the wake of the Cambridge Analytica scandal.

By Andrew Hutchinson • March 29, 2018

Facebook Rolls Out New Options for Facebook and Instagram Stories

Facebook's added some new additions to both Facebook and Instagram Stories, which, while small updates, could have significant benefits. 

By Andrew Hutchinson • March 29, 2018