How to Determine the Best Influencer marketing Approach for Your Brand

There are three ways you can tap into influencer marketing - but which is the best option for your business?

By Kristen Matthews • April 5, 2018

How to Add Multiple Locations to Your Facebook Page

Facebook enables businesses with multiple locations to add them to a single Page - but is that the right approach for your company?

By Isabella Andersen • April 5, 2018

How to Use Social Listening to Fuel Your Content Strategy

Social listening can have a range of benefits, as outlined in this post. 

By Patrick Whatman • April 5, 2018

Facebook Data Use: Myths and Misconceptions

The investigation into the Cambridge Analytica issue has uncovered more of the various ways Facebook has been tracking user data.

By Andrew Hutchinson • April 5, 2018

Facebook Implements New Data Controls - But is it Too Late to Stop Misuse?

Facebook continues to roll out updates in the wake of the Cambridge Analytica scandal - but will it be enough?

By Andrew Hutchinson • April 5, 2018

4 Brands That Have Nailed a Silly, Engaging Approach to Social

What do vegetables, pens, a dictionary, and toilet paper all have in common? They're ordinary household items with extraordinary presences in the social media landscape.

By Deborah Sweeney • April 4, 2018

Social Media Customer Service Secrets You Can Steal From These 3 Popular Brands

Social customer care is fast becoming a requirement for all brands - here are some examples of businesses that have excelled with their social customer service efforts. 

By Tabitha Jean Naylor • April 4, 2018

Facebook Updates Split Testing Tools, Adds New Testing Options

Facebook has added some new split testing tools within its ad creation suite. 

By Andrew Hutchinson • April 4, 2018

Snapchat Adds Group Video Chat, Confirms User Tagging Option in Snaps

Snapchat is adding group video chat features, while they've also confirmed the addition of user tagging in Snaps.

By Andrew Hutchinson • April 4, 2018

What Instagram's Altered Algorithm Really Means for Brands

After enough complaints from users, Instagram has decided to address the algorithm "chronological order" issue. 

By Hayley Jennings • April 3, 2018

Addressing Challenges, and Changing Culture, with Enterprise Social Sales Programs [Podcast]

In a new episode of The Social Business Engine Podcast, Bernie Borges speaks with Jason Schober of US Bank to discuss how social is being implemented within the organization.

By Bernie Borges • April 3, 2018

Instagram Changes API Limits, Crippling Some Third Party Analytics Apps

Instagram is putting more limitations on its data as Facebook works to strengthen its controls in the wake of the Cambridge Analytica issue.

By Andrew Hutchinson • April 3, 2018

6 Ways Hashtags Can Improve Your Social Media Presence

The right use of hashtags can help boost your messaging - here are some notes on the benefits of effective hashtag application.

By Dhariana Lozano • April 3, 2018

Facebook Is Removing Powerful Ad Targeting Options - Here's What to Do

In the wake of the Cambridge Analytica issue, Facebook is tightening it's ad targeting options - but there are still many ways to reach your intended audience.

By Nathan Mendenhall • April 3, 2018

The 4 Elements of a Strong Social Media Strategy

Looking to get more out of your digital strategy? Ensure you're covering these key elements. 

By Nathan Mendenhall • April 1, 2018

How to Spring Clean Your Social Media Accounts

With spring in the air, it’s time to put a fresh coat of paint on those dusty social media accounts.

By Julia Campbell • April 1, 2018

LinkedIn Adds Sponsored Video, Video for Company Pages

LinkedIn's rolling out two new video options - video for Sponsored Updates and video on company pages. 

By Andrew Hutchinson • March 29, 2018

Facebook Removes Third-Party Ad Data Options from Ad Targeting

Facebook is removing third-party data options from their ad targeting in the wake of the Cambridge Analytica scandal.

By Andrew Hutchinson • March 29, 2018

Facebook Rolls Out New Options for Facebook and Instagram Stories

Facebook's added some new additions to both Facebook and Instagram Stories, which, while small updates, could have significant benefits. 

By Andrew Hutchinson • March 29, 2018

Twitter Adds New Option to Share Live Videos from Specific Playback Point

Twitter has added a new option which will enable users to share live videos from a specific starting time within the playback. 

By Andrew Hutchinson • March 29, 2018

New Study Finds that 90% of Affiliate Marketing Arrangements on YouTube are Not Disclosed

A new study has found the vast majority of affiliate links on YouTube and Pinterest are not announced.

By Andrew Hutchinson • March 29, 2018

5 Digital Trends to Watch in Hospitality Marketing [Infographic]

Digital platforms have changed the process of holiday planning - here's an overview of some of the latest industry trends.

By Andrew Hutchinson • March 29, 2018

Facebook Updates Privacy Controls in the Wake of the Cambridge Analytica Scandal

Facebook is making it's data control tools more prominent to help users understand how they can manage their personal information. 

By Andrew Hutchinson • March 29, 2018

Which Stories Option is Best for Your Brand? [Infographic]

Which social media Stories platform is best for your marketing focus? Check out this new infographic.

By Andrew Hutchinson • March 29, 2018

Facebook Expands Test of Local News and Events Section in News Feed

Facebook is expanding its test of a dedicated local news and events module within the News Feed, aimed at helping to boost civic participation.

By Andrew Hutchinson • March 29, 2018