The History of Social Media [Infographic]

In this infographic, you will see the timeline of social media (from 1844 to 2018) and how it has transformed into what it is today.

By Irfan Ahmad • April 27, 2018

Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan

Influencers are key to reverse selling. Treat the influencers who can introduce your brand to target audiences well, and you’ll see the benefits.

By Ann Newland • April 27, 2018

The Current State of Social Media Algorithms [Infographic]

This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.

By Emma Wiltshire • April 26, 2018

Using the New Pinterest Profile Design to Your Advantage

Between Lens, visual search inside pins and now the profile redesign, Pinterest is making their platform more brand-friendly and shoppable than ever.

By Jeff Higgins • April 26, 2018

Study: 92% of marketers plan to ramp up Instagram influencer efforts

The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.

By Robert Williams • April 25, 2018

Why social commerce isn't #trending yet

The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.

By Cara Salpini • April 25, 2018

4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed

We all understand the value of Instagram Stories, but recently this feature has become rather congested. Here are four simple, easy to follow ways to get your Instagram story to the top of your followers' newsfeed.

By Chris Kyriacou • April 24, 2018

Instagram Is the Most Active Influencer Channel…and Snapchat Doesn't Even Come Close

A recent study shows the increasing focus of brands on micro-influencers and Instagram as their channel of choice.

By Jerry Ascierto • April 24, 2018

Facebook Outlines New Video Monetization and Promotion Tools, Focusing on Facebook Watch

Facebook has outlined new video monetization options as it seeks to build interest in its Watch platform. 

By Andrew Hutchinson • April 21, 2018

3 Notes on Facebook's News Feed Changes Thus Far

What have been the impacts of Facebook's News Feed changes thus far? Here are three important trends.

By Andrew Hutchinson • April 20, 2018

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Latest data shows that Reddit's usage and engagement rates are increasing fast - worth noting in your digital strategy. 

By Andrew Hutchinson • April 20, 2018

3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof

Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies.

By Tabitha Jean Naylor • April 20, 2018

8 Elements Behind Every Successful Social Media Strategy

Here is an overview of the eight elements used in every successful social media strategy, and why they're so important.

By Dhariana Lozano • April 20, 2018

10 Types of Posts to Help You Stand Out Online [Infographic]

Engagement is the name of the game in social media marketing, and these post types can help you boost interaction and response.

By Mark Walker-Ford • April 19, 2018

Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

Snapchat's launching a new, direct call to action ad unit within its popular Lenses, while they continue to refine their new app layout.

By Andrew Hutchinson • April 19, 2018

How to Leverage Visual Marketing Strategies to Craft Engaging Content [Infographic]

Including images-based elements has become key to effective content marketing. Check out this listing of ways in which you can incorporate effective visuals.

By Irfan Ahmad • April 19, 2018

Snapchat Adds Advanced Lens Creation to Lens Studio

Snapchat is giving users the capacity to build their own face-altering Lenses which respond to user movement.

By Andrew Hutchinson • April 18, 2018

5 Steps to Creating Targeted Content on LinkedIn Using the Sales Navigator

By utilizing insights from LinkedIn Sales Navigator, you can create targeted content that your network will be keen to engage with.

By Virginia Bautista • April 18, 2018

The Benefits of Video Marketing: 9 Reasons Your Business Needs Video [Infographic]

If you haven't heard, video is a big deal. Check out these stats on the growth and benefits of video marketing.  

By Mark Walker-Ford • April 18, 2018

An Updated Guide to Facebook Advertising Placements [Infographic]

What's the best approach to take to placement of your Facebook ads? Check out this overview and guide. 

By Irfan Ahmad • April 18, 2018

Facebook Usage Rates Remain Stable After Cambridge Analytica

Facebook says its seen no significant changes in usage and adoption since the Cambridge Analytica scandal broke. 

By Andrew Hutchinson • April 18, 2018

Facebook Adds New QR Code Option for Pages

Facebook's testing out a new QR code option to help connect people with Pages.

By Andrew Hutchinson • April 18, 2018

6 Effective Elements to Add to Your Social Media Strategy

Social media is always changing, and so your social media strategy should be updated regularly too. Here are some newer options to consider.

By Elizabeth Harmon • April 18, 2018

Facebook Explains Data Collection from Non-Users to Quell Concerns

Amidst concerns following Zuckerberg's testimony, Facebook has sought to explain its off-platform data tracking methods.

By Andrew Hutchinson • April 17, 2018

Facebook Releases 'Topics to Watch' Report for March, Highlighting Key Trends

Facebook's released its latest 'Topics to Watch' report, highlighting key trends of note based on increases in mention volume across the social network.

By Andrew Hutchinson • April 17, 2018