LinkedIn Releases New Guide to Optimizing Your LinkedIn Ad Campaigns [Infographic]

LinkedIn has released a new guide to help advertisers make the most of the platforms various ad options.

By Andrew Hutchinson • March 16, 2018

Twitter's Reportedly Working on a New, Snapchat-Like Ad Option

Twitter is working on a new tool which would enable brands to sponsor collections of tweets around real-time events, according to latest reports.

By Andrew Hutchinson • March 16, 2018

7 Key Characteristics of a Human Brand

How can you build an engaging brand through your digital presence? Contributor Bryan Kramer provides some key branding tips in this post. 

By Bryan Kramer • March 16, 2018

LinkedIn Adds New Connection Invite Filtering, Helping to Streamline the Process

LinkedIn recently added some new filters to its connection invites section, enabling you to better understand the context for each connection.

By John Nemo • March 16, 2018

Pinterest Releases New Report on How Women Use the Platform for Purchase Planning

Pinterest has released a new report which looks at how the platform is used by women aged 25-54 to plan for purchases.

By Andrew Hutchinson • March 15, 2018

Reddit's Rolling Out Promoted Posts Within its Mobile Apps

Reddit's expanding its ad options with Promoted Posts being added to its mobile apps.

By Andrew Hutchinson • March 15, 2018

7 Simple Interactive Content Ideas You Can Steal

Interactive content can help spur engagement on your social channels - and engagement is becoming increasingly important in generating reach. 

By Dhariana Lozano • March 15, 2018

The Ultimate Social Media Image Size Guide for 2018 [Infographic]

Ensure your images look crisp and are 100% in view with this updated listing of social platform image size specs.

By Mark Walker-Ford • March 15, 2018

5 St. Patrick's Day Digital Marketing Tips

With St. Patrick's Day coming up fast, here are some tips to help you tap into the event with your social media marketing efforts.

By Brad Friedman • March 14, 2018

Facebook's Looking to Air Exclusive News Content on Watch - Though Publishers May be Wary

Facebook's reportedly in talks with publishers to have them air exclusive news programming on Watch - but their recent News Feed shifts could pose a challenge.

By Andrew Hutchinson • March 14, 2018

Facebook's Adding Image-Recognition Triggered AR Experiences to AR Studio

Facebook's adding a new trick to their AR Studio options, with 'target tracking' which will enable AR experiences triggered by image recognition. 

By Andrew Hutchinson • March 14, 2018

13 Characteristics of Human Brands - and Why They're Important

Creating better connection with your audience in social comes down to how you connect. In this post, Pam Moore outlines how businesses can take a more human approach to outreach.

By Pam Moore • March 14, 2018

Why Instagram Contests Rule - and How to Play by the Rules [Infographic]

Instagram contests can be a great way to boost awareness - but you have to play by the rules. This infographic provides an outline of the parameters. 

By Irfan Ahmad • March 14, 2018

The Crackdown on Social Bots, and How that Will Change Influencer Marketing

The investigation into foreign operatives meddling with voters via social has lead to a renewed focus on the authenticity of social metrics. Which could have big implications for influencer marketing. 

By Andrew Hutchinson • March 14, 2018

Instagram Provides Tips on Creating Effective Vertical Video Content

Instagram has provided some new tips on how to create effective, stand out, videos in vertical format.

By Andrew Hutchinson • March 13, 2018

4 Key Benefits of Social Listening - and How to Take Advantage of Them

Here are four strategic tools and tactics to boost your social listening efforts.

By Brian Hughes • March 13, 2018

LinkedIn Provides Data on Top Performing Content on their Platform in 2017

LinkedIn has provided a listing of the key content trends on the platform over the last year to help inform your approach.

By Andrew Hutchinson • March 13, 2018

Lessons Learned from Brands That Got it All Wrong on Social Media

Social media campaigns can, and will backfire if you're not paying attention to the details. Here are some examples of missteps, and how to avoid them.

By Tabitha Jean Naylor • March 11, 2018

Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]

Pinterest has released new research which underlines the platform's value as a key channel for driving purchase behavior.

By Andrew Hutchinson • March 11, 2018

Facebook's Announced a New Agreement with Warner Music, Expanding their Audio Options

Facebook has announced another music partnership, this time with Warner Music, expanding the platform's audio options.

By Andrew Hutchinson • March 10, 2018

Twitter Has a Big Problem - But Can it be Fixed?

A new report shows Twitter users are sharing fake news at a much higher rate than facts - so how can Twitter improve their platform?

By Andrew Hutchinson • March 10, 2018

Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push

Facebook continues to boost its video ambitions with a new deal to stream MLB content - which could signal the next phase of their push.

By Andrew Hutchinson • March 10, 2018

8 Tips for Eye-Catching Social Media Design [Infographic]

Looking to create better, scroll-halting images to boost your content on social? Check out these tips.

By Irfan Ahmad • March 9, 2018

Snapchat Adds User Tagging in Snaps, Following Instagram's Lead

Snapchat is testing out user tagging in Stories, which Instagram added over a year ago. 

By Andrew Hutchinson • March 9, 2018

5 Tools to Help You Build a Better Influencer Marketing Campaign

Contributor Lilach Bullock takes a closer look at some of the best tools to help you find and connect with social influencers.

By Lilach Bullock • March 9, 2018