How Important is the LinkedIn SSI Score?

How valuable is LinkedIn's Social Selling Index (SSI) score, and what does it actually represent? Contributor Melonie Dodaro explains in this post. 

By Melonie Dodaro • March 1, 2018

Twitter's Providing More Context in Explore Tab Listings, Highlighting Why Topics are Shown

Twitter has updated it's recommended topics listings, providing more context as to why you're being shown each. 

By Andrew Hutchinson • Feb. 28, 2018

What Is Rising Social App Vero – and Should You Be on It?

Vero is the latest, hot new social app - but will it last, and should you be paying it any mind?

By Andrew Hutchinson • Feb. 28, 2018

Here's How to Still See Posts from Your Favorite Pages After the Changes to Facebook's News Feed

Facebook is changing the News Feed to prioritize person-to-person engagement - but here's how you can control which Pages you see in your feed.

By Larry Kim • Feb. 28, 2018

Facebook Still Needs Publishers - As Demonstrated by Two New Updates

Facebook has unveiled two new initiatives this week which underline the importance of publishers to The Social Network.

By Andrew Hutchinson • Feb. 28, 2018

Facebook Adds New Messenger Business Tools as Part of Messenger Platform 2.3

Facebook's added some new Messenger business tools in the latest update of their Messenger platform.

By Andrew Hutchinson • Feb. 28, 2018

Facebook Releases 'Topics to Watch' Report for January, Highlighting Key Trends to Watch

Facebook has released its latest 'Topics to Watch' report, highlighting the key subjects of discussion across The Social Network. 

By Andrew Hutchinson • Feb. 28, 2018

12 Instagram Background Ideas for Photos that Get More Likes

The backgrounds you use for your Instagram images and videos are important - here are some ideas to consider.

By Mitt Ray • Feb. 28, 2018

The Good, The Bad, and The Ugly of Nonprofit Fundraising on Facebook

Fundraising on Facebook has some significant advantages, but it may not be for all organizations, as explained in this post.

By Julia Campbell • Feb. 27, 2018

What the Snapchat Redesign Means for Marketers

If your brand maintains a presence on Snapchat, here’s what you can expect from your Snapchat marketing efforts moving forward.

By Albizu Garcia • Feb. 27, 2018

YouTube Adds New Live-Streaming Tools, Including Monetization Options

YouTube has announced a range of new live-streaming tools, which could elevate its live offering. 

By Andrew Hutchinson • Feb. 27, 2018

Comparing The Differences Between Generation Z and Millennials [Infographic]

Are you using the right approach to reach your target audience? Check out these insights into two rising generations. 

By Irfan Ahmad • Feb. 27, 2018

Pinterest Is Running a New Set of Educational Webinars to Help Marketers Boost their Performance

Pinterest is running a new series of educational webinars to help marketers better understand how to use their platform. 

By Andrew Hutchinson • Feb. 27, 2018

Facebook Groups for Business: 10 Reasons to Add Them to Your Strategy [Infographic]

Have you considered utilizing Facebook groups within your digital marketing strategy? This infographic outlines why you should.

By Mark Walker-Ford • Feb. 26, 2018

Why Tougher FTC Regulations are a Good Thing for Social Media Marketing

The FTC has released a range of new guidelines on the use of sponsored posts in social media, which could change the way such content is used. 

By Kristen Matthews • Feb. 25, 2018

A Guide to Creating Compelling and Engaging Social Media Posts [Infographic]

What are the key elements of compelling, engaging posts on social platforms? Micro Creatives provide some guidelines in this infographic.

By Irfan Ahmad • Feb. 24, 2018

Facebook's Removing a Range of Ad Metrics and Adding New Data Labels for Context

Facebook's looking to help advertisers get more out of Facebook ads by refining their metrics and adding new data labels. 

By Andrew Hutchinson • Feb. 24, 2018

Snapchat's Redesign Criticism Continues, and May Have Broader Scale Impacts

Snapchat's redesign has seen more criticism, this time from a prominent user. And the impacts could be significant.

By Andrew Hutchinson • Feb. 23, 2018

Influencer Marketing Stats Round-Up [Infographic]

With influencer marketing on the rise, this infographic takes a more granular look at some of the key trends in digital influence.

By Irfan Ahmad • Feb. 23, 2018

LinkedIn Updates its Search Options with New Results Listings and Improved Layout

LinkedIn has updated its search tools, making it easier to find relevant professional connections and insights.

By Andrew Hutchinson • Feb. 23, 2018

7 Questions to Ask (and Answer) Before Building a Social Media Strategy

Before you go about reaching out on social, you need a plan in place. these tips will help you build a more effective social marketing strategy.

By Dhariana Lozano • Feb. 23, 2018

Why Pinterest Could be Hidden Social Media Marketing Gem for Your Brand

If you aren't already on Pinterest, it may be the exact move for your business to broaden your social media marketing scope in 2018, or offset potential traffic declines caused by Facebook.

By Tabitha Jean Naylor • Feb. 23, 2018

Twitter Announces Changes to Platform and API Usage Rules to Crack Down on Misuse

Twitter's looking to stop people from mass-following and mass-retweeting through changes to their platform rules.

By Andrew Hutchinson • Feb. 22, 2018

The Small Business Guide to Instagram Growth [Infographic]

Looking to add Instagram into your social media marketing approach this year? Check out these fundamental tips.

By Irfan Ahmad • Feb. 22, 2018

Reddit Announces Improved Ad Options as it Looks to Boost Revenue Potential

Reddit has announced some new updates to its ad platform, providing enhanced targeting and reach options.

By Andrew Hutchinson • Feb. 22, 2018