What Sort of Performance Should You Expect from Your Facebook Ads? [Study]

What level of performance should you expect from your Facebook ads? Wordstream recently conducted a study to find out. 

By Larry Kim • Dec. 22, 2017

Social Media Interactions are Changing - Here's Why That's Important

Latest data shows that there's a significant shift in social media sharing - and that's important for businesses to note. 

By Andrew Hutchinson • Dec. 22, 2017

Facebook Signed a New Deal Which Will Enable Users to Include Popular Music in their Videos

Facebook has signed a new deal with Universal Music which will enable users to include popular tracks in their videos. 

By Andrew Hutchinson • Dec. 22, 2017

Why Twitter Threads Will Boost Narratives

Twitter's 'Threads' will provide a range of new opportunities - here are some key notes to consider.

By Ben Shute • Dec. 22, 2017

Writing for the Web Means Following a New Set of Rules

Creating online content can often require a different approach to writing than traditional journalism.

By Rachel Strella • Dec. 21, 2017

Top 10 Lead Generation Tools in Digital Marketing [Infographic]

This infographic shares 10 lead generation tools which can help enhance your work. Helpful as you plan your 2018 strategy.

By Cent Muruganandam • Dec. 21, 2017

Facebook Releases New Data on Messenger Business Use and the Popularity of Messenger Bots

Facebook has released a new listing of data on Facebook Messenger business use in 2017, including the rise of Messenger Bots.

By Andrew Hutchinson • Dec. 21, 2017

Twitter's Adding More Notification Types to Boost Awareness and Engagement

Twitter's adding more notifications and alerts in order to prompt further on-platform engagement.

By Andrew Hutchinson • Dec. 21, 2017

9 Things We Learned from the 2018 User Generated Content (UGC) Report

This new report looks at the rise of user-generated content, and how brands are incorporating UGC into their strategies.

By Jose Angelo Gallegos • Dec. 20, 2017

Why You Should Create a Social Media Content Bank (and How to do it)

Building up a bank of social media content can save you a heap of time and effort - here's how to do it.

By Dhariana Lozano • Dec. 19, 2017

How to Combine Instagram Stories Highlights and Story Links to Increase Conversions

Instagram recently introduced two new tools for Stories, which may have significant implications for business use.

By Andrew Macarthy • Dec. 19, 2017

6 Ways to Get More Likes on Your Instagram Posts

Here are six simple tips to help you get more Likes for - and generate more reach with - with your Instagram posts.

By Mitt Ray • Dec. 19, 2017

Facebook Announces News Feed Update to Crack Down on 'Engagement Baiting' Posts

Facebook's announced a new News Feed algorithm update which will crack down on posts that ask users to react, tag and share to boost reach.

By Andrew Hutchinson • Dec. 19, 2017

How to Improve Your Instagram Hashtag Strategy

With Instagram’s latest update, users can now follow hashtags, along with fellow users and brands they love. What does this mean for social marketers?

Dec. 18, 2017

How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast]

In a new episode of the Social Business Engine Podcast, Bernie Borges speaks with Alex Terry, CEO at Conversica.

By Bernie Borges • Dec. 18, 2017

3 Examples of Holiday Campaigns that Crushed It

It's not too late to maximize your holiday campaigns - here are some examples of effective Christmas tie-ins.

By Tabitha Jean Naylor • Dec. 17, 2017

Social Media Today Predictions for 2018 [Infographic]

Here is a visual collection of all of our social media predictions that will affect digital marketers in 2018.

By Emma Wiltshire • Dec. 15, 2017

6 Brands That Raised Their Social Media Game in 2017

From the great outdoors to chicken nuggets, these six brands used a variety of diverse strategies to step it up on social in 2017.

By Deborah Sweeney • Dec. 15, 2017

5 Big Marketing Trends to Watch in 2018 [Infographic]

MDG Advertising has put together this new infographic of key digital marketing trends to watch in 2018. 

By Andrew Hutchinson • Dec. 14, 2017

Facebook Messenger's 'Year in Review' [Infographic]

Facebook has released a new infographic outlining some key Messenger use stats for 2017.

By Andrew Hutchinson • Dec. 14, 2017

Facebook Releases Annual Trends Report, Showing Topics with Biggest Increases in Mention Volume

Facebook released a report looking at the key trends which saw significant mention volume across The Social Network in 2017.

By Andrew Hutchinson • Dec. 14, 2017

15 Instagram Marketing Tools to Rapidly Boost Your Account [Infographic]

This infographic outlines 15 tools which can help boost your Instagram performance.

By Mark Walker-Ford • Dec. 14, 2017

Rising CPMs During the Holidays? Here's Why You Shouldn't Panic

Have you noticed your social ad campaign costs rising of late? There's a reason for that, as explained in this post.

By Nicholas McVey • Dec. 14, 2017

Why Marketing is Broken — and How You Can Fix It

Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices.

By Will Davis • Dec. 13, 2017

10 Effective Ways to Optimize Your Pinterest Account

This post outlines 10 effective tips to help you optimize your Pinterest account.

By Elizabeth Harmon • Dec. 13, 2017