13 Characteristics of Human Brands - and Why They're Important

Creating better connection with your audience in social comes down to how you connect. In this post, Pam Moore outlines how businesses can take a more human approach to outreach.

By Pam Moore • March 14, 2018

Why Instagram Contests Rule - and How to Play by the Rules [Infographic]

Instagram contests can be a great way to boost awareness - but you have to play by the rules. This infographic provides an outline of the parameters. 

By Irfan Ahmad • March 14, 2018

5 St. Patrick's Day Digital Marketing Tips

With St. Patrick's Day coming up fast, here are some tips to help you tap into the event with your social media marketing efforts.

By Brad Friedman • March 14, 2018

The Crackdown on Social Bots, and How that Will Change Influencer Marketing

The investigation into foreign operatives meddling with voters via social has lead to a renewed focus on the authenticity of social metrics. Which could have big implications for influencer marketing. 

By Andrew Hutchinson • March 14, 2018

4 Key Benefits of Social Listening - and How to Take Advantage of Them

Here are four strategic tools and tactics to boost your social listening efforts.

By Brian Hughes • March 13, 2018

Instagram Provides Tips on Creating Effective Vertical Video Content

Instagram has provided some new tips on how to create effective, stand out, videos in vertical format.

By Andrew Hutchinson • March 13, 2018

LinkedIn Provides Data on Top Performing Content on their Platform in 2017

LinkedIn has provided a listing of the key content trends on the platform over the last year to help inform your approach.

By Andrew Hutchinson • March 13, 2018

Lessons Learned from Brands That Got it All Wrong on Social Media

Social media campaigns can, and will backfire if you're not paying attention to the details. Here are some examples of missteps, and how to avoid them.

By Tabitha Jean Naylor • March 11, 2018

Pinterest Releases New Data on How the Platform Influences Purchase Behavior [Infographic]

Pinterest has released new research which underlines the platform's value as a key channel for driving purchase behavior.

By Andrew Hutchinson • March 11, 2018

Facebook's Announced a New Agreement with Warner Music, Expanding their Audio Options

Facebook has announced another music partnership, this time with Warner Music, expanding the platform's audio options.

By Andrew Hutchinson • March 10, 2018

Facebook Signs New Streaming Deal with MLB, Boosting its Video Content Push

Facebook continues to boost its video ambitions with a new deal to stream MLB content - which could signal the next phase of their push.

By Andrew Hutchinson • March 10, 2018

Twitter Has a Big Problem - But Can it be Fixed?

A new report shows Twitter users are sharing fake news at a much higher rate than facts - so how can Twitter improve their platform?

By Andrew Hutchinson • March 10, 2018

8 Tips for Eye-Catching Social Media Design [Infographic]

Looking to create better, scroll-halting images to boost your content on social? Check out these tips.

By Irfan Ahmad • March 9, 2018

LinkedIn Offers Tips to Help Telco Marketers Succeed in 2018 [Infographic]

LinkedIn's latest research report provides tips for telco marketers - but many of the lessons can be applied to other sectors too.

By Andrew Hutchinson • March 9, 2018

Snapchat Adds User Tagging in Snaps, Following Instagram's Lead

Snapchat is testing out user tagging in Stories, which Instagram added over a year ago. 

By Andrew Hutchinson • March 9, 2018

5 Tools to Help You Build a Better Influencer Marketing Campaign

Contributor Lilach Bullock takes a closer look at some of the best tools to help you find and connect with social influencers.

By Lilach Bullock • March 9, 2018

2018 Logo Design Trends [Infographic]

Is it time to give your logo a refresh? Here's a listing of some of the latest logo trends.

By Irfan Ahmad • March 8, 2018

Facebook Adds Video to Messenger Lite, Expanding Access to Video Communication

Facebook's adding a new video calling option to Messenger Lite, expanding access to video connection options.

By Andrew Hutchinson • March 8, 2018

A Brand Safety Analysis of Top YouTube Influencer Channels [Infographic]

After various controversies surrounding YouTube stars, Delmondo recently analyzed the 'brand safety' of the top platform influencers.

By Nick Cicero • March 8, 2018

Is YouTube Being Threatened By OTT Services?

The OTT revolution is rapidly changing how businesses monetize their video, with new services driving brands away from YouTube to new embrace alternatives that offer greater control and profitability.

By Barry Feldman • March 8, 2018

9 Key Elements of an Effective Social Media Marketing Strategy, and How to Establish Them

Looking to improve your social media marketing strategy? Check out this guide of essential tips and resources from contributor Will Blunt.

By Will Blunt • March 8, 2018

It Was All About The Customer at Social Media Marketing World 2018

If there was a single takeaway amidst all the workshops and how-to sessions of Social Media Marketing World, it was the reminder that “social media” is two words – and both of them are critical to success.

By Dan Gingiss • March 7, 2018

How Self-Deprecating Advertising Creates More Meaningful Consumer-Brand Connections

Being able to laugh at ourselves is a tricky trait to nurture, but it helps people connect with us more – and it’s the same for brands and consumers. 

By Jose Angelo Gallegos • March 7, 2018

3 Ways Businesses Can Utilize Twitter's New "Bookmarks" Feature

Twitter's new Bookmarks feature is great for general users, but it also provides new opportunity for marketers.

By Meera Sapra • March 7, 2018

Facebook Adds New Options for Travel Advertisers to Help Reach Interested Users

Facebook's rolling out some new tools to help travel business reach interested users earlier in the planning process.

By Andrew Hutchinson • March 7, 2018