Managing Your Brand's Facebook Page in 2018 [#SMTLive Recap]

During our last Twitter chat, we discussed smart ways to manage your Facebook page in 2018. This recap of the chat dives into some of the basics.

By Emma Wiltshire • Feb. 4, 2018

How @HiltonSuggests Succeeds in Surprise and Delight

An interview with the director of social media planning and integration at Hilton sharing her advice on surprise and delight on Twitter.

By Samantha Wood • Feb. 3, 2018

Why You Shouldn't Freak Out About Facebook's Algorithm Change

Stop freaking out about Facebook's algorithm change. It is no more different than all the others. Here's what you can worry about instead.

By Carmen Collins • Feb. 2, 2018

The Rise of the Story Format [Infographic]

This infographic presents a visual timeline and guide to the rise of the Story format on social media.

By Emma Wiltshire • Feb. 2, 2018

3 Steps to Managing a Social Media Crisis – How to Prepare for the Worst Case Scenario

Large or small, businesses need a crisis management plan. Here are some key tips on developing a crisis strategy - and how to implement it.

By Meg Carpenter • Feb. 1, 2018

Best Practices For Referral Marketing on Social Media

Here are some key best practices to ensure you're using your social media profiles to help produce results for your referral program.

By Megan Mosley • Feb. 1, 2018

5 Ways Instagram Influencers Can Help Grow Your Brand

Here are some key tips on how to use Instagram influencers to boost your messaging.

By Shane Barker • Feb. 1, 2018

12 Ways to Boost Your Instagram Presence

Wondering how to build a successful Instagram account in 2018? Check out these helpful tips.

By Adina Jipa • Feb. 1, 2018

10 Ways to Use Social Media to Grow Your Nonprofit Email List

You can use your social media presence to build your email lists - here are a set of tips on how to boost your lists via social.

By Julia Campbell • Feb. 1, 2018

Why Influencer Marketing is the Next Big Thing [Infographic]

Influencer marketing is on the rise, and this infographic outlines some of the key benefits, and platforms, for influencer campaigns.

By Irfan Ahmad • Jan. 31, 2018

5 Reasons Why Your Social Media Marketing Strategy Isn't Working

Frustrated with the lack of results you're seeing from your social media campaigns? Here are some of the key reasons why social media marketing efforts fail.

By Nathan Mendenhall • Jan. 31, 2018

Instagram Will Now Enable Businesses to Schedule Posts via Third Party Tools

Instagram has announced an update to its Graph API which will enable full post scheduling capacity for businesses.

By Andrew Hutchinson • Jan. 31, 2018

Snapchat Adds New Range of Bitmoji Customization Options

Snapchat has announced a new range of customizable options for Bitmoji characters, expanding on the potential of the option.

By Andrew Hutchinson • Jan. 31, 2018

Which Social Media Scheduling Tool Should You be Using in 2018?

What's the best social media tool for scheduling your updates? Here's an in-depth look at some of the biggest and best social media scheduling tools on the market.

By Lilach Bullock • Jan. 31, 2018

9 Things Publishers Need to Know About Facebook's Coming News Feed Changes

Facebook has announced a coming major update to its News Feed algorithm - here are some key points to note.

By Larry Kim • Jan. 31, 2018

360 Degrees of Success [Infographic]

The popularity of 360 images and video is rising, providing a new, immersive way for brands to share their messaging.

By Andrew Hutchinson • Jan. 31, 2018

5 Great Examples of What Branding Looks Like in 2018

What are the key principles of branding in 2018? Here are some examples of brands that are winning out by utilizing modern branding strategies.

By Tabitha Jean Naylor • Jan. 30, 2018

7 Insanely Simple Ways to Increase Customer Retention Using Social Media [Infographic]

Social media can be a key platform for building brand communities, and thus, helping to retain existing customers. Here are some tips. 

By Irfan Ahmad • Jan. 30, 2018

Twitter Announces #BrandBowl52 Awards for Top Performing Super Bowl Advertisers

Twitter has announced a new event to reward top-performing Super Bowl advertisers.

By Andrew Hutchinson • Jan. 30, 2018

5 Ways to Maximize Instagram for Your Business in 2018 [Infographic]

Are you looking to get more out of Instagram in 2018? Check out our infographic on key tips to optimize your presence.

By Andrew Hutchinson • Jan. 30, 2018

10 Ways to Generate Fresh Content Ideas for Your Brand

Here are 10 tips to help you consistently generate fresh, on-brand content ideas for your organization.

By Laura Ciocia • Jan. 30, 2018

Facebook to Give Local News Stories a News Feed Boost, Starting in the U.S.

Facebook has announced that local news stories will now get a boost in the News Feed as it looks to improve civic engagement.

By Andrew Hutchinson • Jan. 30, 2018

9 Tips to Help Spot a Fake LinkedIn Profile

Fake LinkedIn profiles can be problematic for various reasons - contributor Melonie Dodaro shows you how to spot them in this post. 

By Melonie Dodaro • Jan. 28, 2018

Twitter's Adding 'Sponsored Moments' Which Could Give the Option a New Boost

Twitter's announced a new ad option for Moments, which could come at the perfect time to give their Moments offering a boost. 

By Andrew Hutchinson • Jan. 27, 2018

6 Reasons Why You Need a Social Media Strategy

Developing a social media strategy can provide a range of benefits, as outlined in this post from Dhariana Lozano.

By Dhariana Lozano • Jan. 27, 2018