Rising CPMs During the Holidays? Here's Why You Shouldn't Panic

Have you noticed your social ad campaign costs rising of late? There's a reason for that, as explained in this post.

By Nicholas McVey • Dec. 14, 2017

Instagram Announces New Option for Users to Follow Specific Hashtags

Instagram has added a new option for users to follow specific hashtags.

By Andrew Hutchinson • Dec. 13, 2017

Snapchat Geofilters Offer an Engaging Option for Brand Content

Brands are using Snapchat Geofilters to make a nationwide impact - here are two examples of great Geofilter campaigns.

By Mikey Dunn • Dec. 13, 2017

10 Effective Ways to Optimize Your Pinterest Account

This post outlines 10 effective tips to help you optimize your Pinterest account.

By Elizabeth Harmon • Dec. 13, 2017

Why Marketing is Broken — and How You Can Fix It

Today, too many marketers are giving marketing a bad name. To get back to the core of marketing, we must get away from these bad marketing practices.

By Will Davis • Dec. 13, 2017

Which Marketing Podcasts Are Worth Your Time in 2018?

Here's a listing of some of the best marketing and business podcasts to check out in 2018.

By Stacey Sayer • Dec. 13, 2017

This Research Will Make You Rethink How You Create Your Facebook Videos

BuzzSumo recently conducted an analysis of Facebook video content in order to determine some key best practices.

By Larry Kim • Dec. 13, 2017

10 Reasons Why Video Marketing is Taking Off [Infographic]

Why is video marketing so popular? This infographic outlines some of the key reasons.

By Irfan Ahmad • Dec. 12, 2017

5 Ways Social Media Managers Can Gain a Competitive Edge

To create a competitive edge in the social media field, you have to take extra steps to prove you’re better than your competitors. Here are five such steps.

By Jordan Kasteler • Dec. 12, 2017

Marketing Tips for Live-Streaming on Social Media [Infographic]

This infographic provides a range of stats and tips on social live-streaming opportunities.

By Andrew Hutchinson • Dec. 12, 2017

7 Down and Dirty Ways to Boost Social Media Performance Fast

Here are some down and dirty ways that you can boost social media performance, fast. Let's prove those naysayers wrong, shall we?

By Ann Smarty • Dec. 12, 2017

12 Digital Marketing Trends to Watch Out for in 2018

Contributor, Isabella Anderson, shares her digital marketing predictions for 2018.

By Isabella Andersen • Dec. 12, 2017

Twitter Adds View Count Displays to All Videos

Twitter has announced that view counts will display on all posted videos.

By Andrew Hutchinson • Dec. 12, 2017

Facebook's Published a New Study Which Highlights Effective Mobile Video Techniques

Facebook has published a new report which looks at effective mobile video best practices.

By Andrew Hutchinson • Dec. 12, 2017

Deploying and Integrating a Modern CRM System [Podcast]

In a new episode of the Social Business Engine podcast, Bernie Borges speaks with Brian Shultz, V.P. Sales & Marketing at ABB.

By Bernie Borges • Dec. 11, 2017

Everything You Need to Know About Facebook Lead Ads [Infographic]

Facebook's Lead Ads can be a great option for building your contact lists and expanding your outreach.

By Irfan Ahmad • Dec. 11, 2017

Top 10 Facebook Advertising Features You Should Be Using

Contributor Larry Kim outlines his favorite Facebook advertising features in this post.

By Larry Kim • Dec. 10, 2017

The 20 Most Important Design Principles Illustrated [Infographic]

This infographic from Canva provides an overview of the key design principles to keep in mind when creating your visual content and layouts.

By Irfan Ahmad • Dec. 9, 2017

Facebook's Launching a New Library of Free Audio Tracks to Add Music to Your Videos

Facebook's launching a new library of royalty-free audio tracks you can use to enhance your videos. 

By Andrew Hutchinson • Dec. 9, 2017

Set SMART Marketing Goals For 2018

When setting your marketing goals for 2018, ensure that they're realistic, and trackable, using the SMART methodology.

By Brad Friedman • Dec. 8, 2017

Marketing Trends that will Dominate Social Media in 2018 [Infographic]

Which trends will dominate social media marketing in 2018? Micro Creatives provide their predictions in this infographic.

By Irfan Ahmad • Dec. 8, 2017

Instagram's Looking to Split Direct Messages into a Separate App, Called 'Instagram Direct'

Instagram's testing out a new app which would replace your messaging inbox, splitting DMs into a separate tool.

By Andrew Hutchinson • Dec. 8, 2017

6 Easy Steps to Get Started with Facebook Groups for Your Business

Facebook groups offer a range of possibilities for brands. Here are some tips on how to best utilize groups for marketing.

By Elizabeth Harmon • Dec. 7, 2017

Facebook Ads, Fake News and the Shockingly Low Cost of Influencing an Election

Larry Kim recently conducted an experiment to see just how difficult it is to spread fake news on Facebook. 

By Larry Kim • Dec. 7, 2017

6 Twitter Super Power User Tricks You've Never Used Before

Here are six Twitter functions you may not be aware of, but which can provide significant benefit.

By Larry Kim • Dec. 7, 2017