6 Reasons Why You Need a Social Media Strategy

Developing a social media strategy can provide a range of benefits, as outlined in this post from Dhariana Lozano.

By Dhariana Lozano • Jan. 27, 2018

Facebook Publishes New Report on the Role of Social in Evolving Shopping Habits

Facebook's latest research report looks at how social platforms are helping to inform in-store purchases.

By Andrew Hutchinson • Jan. 26, 2018

Facebook Updates Branded Content Tags with New Proviso to Eliminate Mis-Use

Facebook has added a new rule to stop businesses misusing their Branded Content tags.

By Andrew Hutchinson • Jan. 26, 2018

The Facebook Update and its Impact on Nonprofits

So what exactly does Facebook’s new algorithm update mean for purpose-driven organizations? 

By Jeff Rum • Jan. 25, 2018

New Report Finds Brands Can Benefit from Taking a Stand on Political Issues on Social

Sprout Social's latest report looks at how, and when, consumers expect brands to respond to political issues. 

By Andrew Hutchinson • Jan. 25, 2018

7 Lead Generation Lessons Learned from Going Viral

If you're lucky enough to have a post go viral, how can you leverage it to generate more leads? Bob Carver offers some key advice in this post.

By Bob Carver • Jan. 25, 2018

Secrets of a Referable Brand [Infographic]

What makes one brand more likely to be referred to a friend than another? Research into consumer behavior has highlighted 4 key aspects to the 'referability' of a product or service.

By Angela Southall • Jan. 25, 2018

3 Creative Ways to Address Consumer Criticism on Social Media

Responding to criticism on social is a balancing act, but there are ways to turn criticism into opportunity, when done right.

By Tabitha Jean Naylor • Jan. 25, 2018

18 Ways to Build a Strong Brand [Infographic]

This infographic includes some essential tips to help build and establish your brand. 

By Irfan Ahmad • Jan. 25, 2018

Snapchat Announces New Options to Embed Snap Content Outside the App Itself

Snapchat will enable users to embed certain Stories types outside the app itself, expanding the use-case for Snap content.

By Andrew Hutchinson • Jan. 24, 2018

How a WiFi Connected Business Can Give You a Competitive Advantage in 2018 [Infographic]

Adding Wi-Fi capacity to your business can provide significant advantages - and not just in terms of customer convenience.

By Martin Jones • Jan. 24, 2018

Digital Marketing and the Rise of Video [Infographic]

Video content can have a huge impact on your digital campaign success - and in a variety of forms, as outlined in this infographic.

By Irfan Ahmad • Jan. 24, 2018

YouTube SEO: How to Get Your Videos to Appear Higher on YouTube [Infographic]

How does YouTube rank its videos? Here's a breakdown of the key factors to keep in mind.

By Mark Walker-Ford • Jan. 24, 2018

4 Tips to Help You Get Seen in the Facebook News Feed

Stop freaking out - Facebook's News Feed update is actually a good thing. However, just in case you are panicking, here are four tips to help you get seen.

By Nathan Mendenhall • Jan. 23, 2018

5 Social Selling Tips for Better Sales Prospecting on Social Media

Looking to up your social leads in 2018? Contributor Lilach Bullock offers some tips.

By Lilach Bullock • Jan. 23, 2018

5 Ways to Maximize LinkedIn for Business in 2018

Looking to make LinkedIn a bigger focus in 2018? Here are some tips. 

By Andrew Hutchinson • Jan. 23, 2018

YouTube Channel Art Cheat Sheet 2018 [Infographic]

This infographic provides an overview of all the current size requirements for YouTube channel art elements.

By Andrew Hutchinson • Jan. 23, 2018

What Facebook's Latest News Feed Update Means for Your Video Marketing Strategy

Businesses can stay relevant in light of Facebook's recent algorithm changes if they intelligently develop their video content strategy. Here are three tips for how businesses can adapt.

By Becky Brooks • Jan. 23, 2018

7 Crazy Successful Instagram Business Accounts You Need to Follow Right Now

Need some inspiration for your Instagram account? Check out these brands which regularly achieve Insta-excellence.

By Larry Kim • Jan. 22, 2018

SEO or Social Media Marketing? 11 Traffic-Boosting Tips for Success [Infographic]

SEO or social media marketing? This infographic lays out the two options side-by-side to provide some comparison in tactics. 

By Mark Walker-Ford • Jan. 22, 2018

7 Ideas to Help You Beat the New Facebook News Feed Changes

Contributor Dhariana Lozano offers some tips to help lessen the impact of Facebook's coming News Feed changes.

By Dhariana Lozano • Jan. 21, 2018

The Future of Digital Marketing: 7 Predictions for the Year Ahead [Infographic]

What's on the digital marketing horizon for 2018? Here are seven predictions.

By Mark Walker-Ford • Jan. 20, 2018

27 Top Content-Marketing Tips Backed by Data [Infographic]

Looking for ways to boost your content strategy? This infographic outlines a range of content tips. 

By Larry Kim • Jan. 20, 2018

Facebook Announces New Methods to Measure Page and Publisher Trust, Which Will Impact Reach

Facebook's announced the second element of their coming News Feed shift, this time focused on highlighting trusted publications.

By Andrew Hutchinson • Jan. 19, 2018

Twitter Releases Major Events Calendar for February to Assist with Strategic Planning

Twitter has released its latest major events calendar, covering all the key dates for February 2018.

By Andrew Hutchinson • Jan. 19, 2018