How to Use Social Media Data to Focus Your Guest Blogging Efforts

Here's a simple process for identifying your audience's key news sources via Twitter data.

By Andrew Hutchinson • April 30, 2017

Anonymous Social App Yik Yak Announces Closure

The once hugely popular anonymous social app Yik Yak has announced that it's shutting down.

By Andrew Hutchinson • April 29, 2017

10 Influencer Marketing Mistakes Brands Make (and How to Fix Them) [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at some common influencer marketing missteps, and how to avoid them.

By Pam Moore • April 29, 2017

Facebook Releases New Data on Facebook and Instagram Usage over Summer [Infographic]

Facebook has released a new infographic outlining usage trends on Facebook and Instagram over summer.

By Andrew Hutchinson • April 28, 2017

5 Key Local Social Media Marketing Tactics [Infographic]

Brandmuscle recently surveyed 2,139 local businesses to get some perspective on the most successful marketing tactics.

By Bob Hutchins • April 28, 2017

Facebook's New Crackdown on Platform Misuse - and The Potential Impacts for Your Page

Facebook has detailed it's latest efforts to crack down on disingenuous behavior - and it could impact your Page.

By Andrew Hutchinson • April 28, 2017

The Best Social Selling Stacks for High-Performing B2B Sales People

​The secret to doing B2B social selling well is using the right social media stack - here are some tips.

By Mindi Rosser • April 28, 2017

5 Ways Businesses Can Stand Out on Instagram

With some creative thinking, and utilization of the available options, you can make your Instagram images stand out.

By Diana Mackie Wertz • April 28, 2017

Instagram Now Up to 700 Million Monthly Active Users, Growing Faster Than Ever

Instagram has reported that it has now reached a new milestone of 700 million monthly active users.

By Andrew Hutchinson • April 27, 2017

YouTube Expands Access to YouTube Kids, Which 8 Million Kids Already Use Every Week

YouTube has reported that YouTube Kids has 8 million weekly active viewers, signifying a wider consumption shift.

By Andrew Hutchinson • April 27, 2017

Consumers Connecting with Companies and the Power of Brand Affinity [Infographic]

Customer Thermometer recently interviewed 1,000 consumers to get their thoughts on brand relationships what influences their responses.

By Andrew Hutchinson • April 27, 2017

3 Examples of Instagram Stories Ads, and the Potential of Stories for Marketing

Instagram recently opened Stories ads to all users - here are some tips on how to make them work for your brand.

By Andrew Hutchinson • April 26, 2017

5 Big Reasons Why B2B Brands Should Use LinkedIn's Publishing Platform

LinkedIn is a valuable resource for B2B brands, and their publishing platform offers a range of opportunities.

By Brad Friedman • April 26, 2017

16 Video Marketing Stats You Need to Know [Infographic]

Vidyard recently analyzed over 500 businesses, and over 250,000 videos, in order to get some perspective on how businesses are using video marketing to their advantage.

By Irfan Ahmad • April 26, 2017

5 Reasons to Consider Twitter Video Ads (from Twitter)

Twitter has published a new listing of key stats and figures underlining the value of video ads on the platform.

By Andrew Hutchinson • April 25, 2017

The 10 Most Important Social Media Metrics to Monitor

Do you know which social media metrics you need to be tracking? Here's a guide to some of they key data points.

By Patrick Whatman • April 25, 2017

The 2017 Social Network Image and Video Size Guide [Infographic]

Spredfast has created a new infographic detailing the optimal image size parameters for all the major social networks. And Google+.

By Irfan Ahmad • April 25, 2017

It Should Be Called 'Social Helping' Not 'Social Selling'

If we removed the word 'selling' from 'social selling', would it more accurately capture the social marketing process?

By Bryan Kramer • April 25, 2017

Influencer Marketing: How to Co-Create Content with Top Industry Influencers [Podcast]

In a new podcast, Pam Moore discusses the ins and outs of influencer marketing and co-creating content.

By Pam Moore • April 25, 2017

10 Questions with Personal Branding Expert Barry Feldman

In interview with author Barry Feldman on his new book ''The Road to Recognition'.

By Melonie Dodaro • April 23, 2017

Pinterest is Getting Rid of its Like Button, Moving Away from 'Social Network' Label

Pinterest has announced that Likes will be removed as an option on Pins.

By Andrew Hutchinson • April 22, 2017

LinkedIn Brings Back 'Most Recent' Option for Feed, Adds Read Receipts for Messages

LinkedIn has announced a set of updates to help users refine their on-platform experience.

By Andrew Hutchinson • April 22, 2017

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic]

Brand advocates represent a major marketing opportunity - this infographic lays out some key data on advocacy and its potential.

By Irfan Ahmad • April 21, 2017

Facebook Releases New Report into Key Market Trends as we Head Towards 2020

Facebook has released a new report on changing consumer behaviors, and how marketers can adapt to them.

By Andrew Hutchinson • April 21, 2017

An 8-Point Checklist to Turn Your Social Media Marketing into a Profit Center [Infographic]

This infographic outlines some of the key skills required for social media managers.

By Andrew Hutchinson • April 21, 2017