How to Build and Connect Your Own Chatbot

Chatbots are the latest trend gaining traction in digital marketing circles. Here's an overview from contributor Bryan Kramer.

By Bryan Kramer • April 4, 2017

How Examine Built an Influencer Army Through Media Monitoring

Contributor Brittany Berger looks at how Examine.com has used social monitoring to build their presence.

By Brittany Berger • April 4, 2017

Integrating Social Media Across the Enterprise at Adobe [Podcast]

In a new episode of 'The Social Business Engine' podcast, Bernie Borges speaks with Lauren Friedman, Head of Social Business Enablement at Adobe.

By Bernie Borges • April 3, 2017

How to Deal with Difficult Customers on Social Media

Dealing with negative customers can be an opportunity to help build your online brand.

By Jonathan Chan • April 2, 2017

Facebook's Providing a New Personal Fundraising Option, Expanding Donate Buttons in Facebook Live

Facebook's adding in a new option for personal fundraising, and expanding access to options to collect donations within Facebook Live broadcasts

By Andrew Hutchinson • April 1, 2017

Facebook's Looking to Add Bot Access within Messenger Group Chats - A New Opportunity for Brands?

Facebook is reportedly looking to add Messenger bot access into group chats, which could be a big opportunity for brands.

By Andrew Hutchinson • March 31, 2017

Facebook's Making Branded Content Tags Available to More Pages

Facebook is expanding access to their Branded Content post tags to improve ad transparency.

By Andrew Hutchinson • March 31, 2017

Periscope Adds New Analytics Tools, Ability to Watch Periscopes in Moments

Periscope has added some new analytics tools and functions to help broadcasters maximize their opportunities.

By Andrew Hutchinson • March 30, 2017

Instagram Opens Stories Ads to All Advertisers Globally

Instagram has announced that Stories ads are now available to all businesses globally.

By Andrew Hutchinson • March 30, 2017

Pinterest Launches New Program to Train Advertisers on How to Use the Platform

Pinterest Propel gives advertisers access to platform experts to help learn and maximize their use of Pin promotions.

By Andrew Hutchinson • March 30, 2017

Twitter Expands Pre-Roll Video Ads to Periscope Content

Twitter will now enable brands to place pre-roll video ads on Periscope content - both live and replay.

By Andrew Hutchinson • March 29, 2017

Why Creativity Matters More in the Age of Mobile [Infographic]

Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.

By Andrew Hutchinson • March 29, 2017

Pinterest Expands Promoted App Pins to All Advertisers

Pinterest is making their Promoted App Pins option available to all advertisers.

By Andrew Hutchinson • March 29, 2017

Facebook Rolls Out 'Live Location', Their Latest Effort to Utilize Location-Tracking

Facebook's rolling out a new way for people to share their location within Messenger.

By Andrew Hutchinson • March 28, 2017

Facebook Testing New Option to Allow Pages to Post in Groups

Facebook's testing out a new option to allow brands to link to and participate in Groups.

By Andrew Hutchinson • March 28, 2017

How a Good Communications Policy can Avert a Social Media Crisis (and Actually Get You Customers)

United has been embroiled in another social media crisis - so what could they have done to avoid it? Contributor David Amerland provides his insight.

By David Amerland • March 28, 2017

How and Why Customers Leave Negative Reviews [Infographic]

Why do customers complain - and what can brands do to improve their response efforts? Corra conducted a study to find out.

By Andrew Hutchinson • March 26, 2017

How Scheduling Instagram Content Can Actually Make You More Spontaneous

By scheduling your Instagram content, you can facilitate more flexibility in your workflow.

By Patrick Cuttica • March 25, 2017

How to Market to Different Generations on Social Media [Infographic]

This new infographic from Citipost Mail looks at some of the key behavioral traits and trends among each generation.

By Melonie Dodaro • March 24, 2017

Facebook's Launching a New, Immersive Ad Format Called 'Collections'

Facebook's launching a new ad type that will incorporate video with relevant items from your product catalog.

By Andrew Hutchinson • March 24, 2017

Facebook's Testing Out a New, Advanced Local Search Feature

Facebook is testing out a new way to help people find local businesses, using their advanced data capacity to personalize the results.

By Andrew Hutchinson • March 24, 2017

Why Your Brand Should Switch to Instagram Stories

Which is a better choice for your business, Snapchat or Instagram Stories? Contributor Michelle Greenbaum provides an overview of the key features here.

By Michelle Greenbaum • March 24, 2017

Instagram Reaches 1 Million Active Advertisers, Outlines New Tools and Best Practices

Instagram has announced that it now has more than a million active advertisers.

By Andrew Hutchinson • March 23, 2017

Business Lessons from 4 Successful Entrepreneurs [Video]

The founders of Moz, Wordstream, Duct Tape Marketing, and Sumo.com share the biggest business lessons they learned while building their brands.

By Joei Chan • March 23, 2017

How to Build an Effective Influencer Marketing Strategy

An effective influencer marketing strategy involves a lot of research and collaboration.

By Brittany Berger • March 23, 2017