Social Marketing: Page 248

  • Facebook Adds New Metrics for Video and Ad Content to Help Improve Performance

    Facebook has announced two new tools to help advertisers refine their on-platform ad content, one which provides more oversight into Facebook video performance, and another with recommends ways to improve your Facebook ads.

    By • March 26, 2016

  • Quick Guide: Self-Serve Ads on Pinterest

    Earlier this month, Pinterest opened up some new advertising tools to its self-serve ads platform, making them available to small and mid-sized businesses.

    By • March 26, 2016

  • Pinterest Cinematic Pins Boosting Brand Awareness and Purchase Intent

    Pinterest is talking up the performance of their cinematic pins advertising product, noting that they're able to boost both brand awareness and purchase intent by 25%+. But as the platform puts more emphasis on selling, is it also moving away from its 'social network' roots?

    By • March 25, 2016

  • 3 Critical Metrics in Measuring Community Engagement

    It's critical that companies have clearly defined community engagement and growth goals to help them better manage and provide for their online audiences. Here are 3 important metrics to track to measure and manage community engagement.

    By • March 25, 2016

  • How to Use Twitter Event Targeting (And Why You Should)

    With the Easter season upon us, Twitter is taking the opportunity to reminder advertisers that they can target their Twitter ads using event targeting, enabling them to maximize their exposure around trending discussions.

    By • March 25, 2016

  • 3-Step LinkedIn Social Selling and Lead Generation Process

    Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your lead generation activities each day on LinkedIn.

    By • March 25, 2016

  • 5 Ways to Optimize Your Business YouTube Channel

    Everyone's ambition with YouTube is "to go viral", but even without going viral businesses have the opportunity to capture a massive audience by Optimizing their business YouTube Channel.

    By • March 24, 2016

  • How Social Helped the First Silicon Valley Comic Con Break Records

    The first ever Silicon Valley Comic Con was held recently - here's how the organizers utilized social media channels to spread the word and maximize attention in order to make it a record-breaking event.

    By • March 24, 2016

  • What Influences the Purchase Decisions of Parents? [Infographic]

    Facebook has released new data on the factors that influence the purchase decisions of the modern parent.

    By • March 24, 2016

  • Research Shows Consumers Want to Message Businesses [Infographic]

    Text messaging is one of the most popular forms of communication because of it's convenience and accessibility. But do consumers want to conduct business via message?

    By • March 23, 2016

  • The 2016 Social Media To-Do List [Infographic]

    Looking to get sense of the effectiveness of your social media strategy? Sprout Social has created a new checklist to help social media manager stay on top of all the tasks required of them.

    By • March 23, 2016

  • All The Social Ladies Podcast: Lynne Jarman-Johnson

    In a new episode of the All the Social Ladies podcast, Carrie Kerpen speaks with Lynne Jarman-Johnson, the Chief Marketing Officer for Consumers Credit Union.

    By • March 21, 2016

  • 9 Ways to Dominate Social Media Marketing in 2016

    Looking to up your social media marketing game in 2016? Here are some key trends to watch, and tips on how to utilize them.

    By • March 20, 2016

  • Automated Messenger Bots - The Next Evolution in Customer Service?

    Facebook is reportedly looking to open up a new Messenger Bot Store soon, a move that could revolutionize customer service. How? Here's how it might work.

    By • March 19, 2016

  • How Deloitte Africa Makes Employee Advocacy Easy [Podcast]

    Deloitte Africa has mobilized 1,500 members of their workforce on social media, leading to almost 26,000 shares of their content and generating more than 41,000 clicks. In a new episode of The Social Business Engine podcast, Bernie Borges speaks with David Graham of Deloitte to discuss their approach to employee advocacy.

    By • March 19, 2016

  • 3 Ways to Use Animated GIFs to Enhance Your Social Media Strategy

    Do you use animated GIFs as part of your social media strategy? Interested in how you to create them and make them work for you? This post covers the basics of what and how to use GIFs in your content.

    By • March 18, 2016

  • Why Transparency Matters to Your Business

    Transparency is much more than a buzzword. Transparency builds trust and helps businesses develop a presence that transcends the 'what' of what they do.

    By • March 18, 2016

  • Facebook Now Reaching 241 Million People in South East Asia

    Facebook has announced that they now have more than 241 million users across South East Asia - well over a third of the region's total population.

    By • March 17, 2016
  • SMT Expert

    The Sales Search Cheat Sheet for Facebook, Twitter and LinkedIn [Infographic]

    Are you using the advanced search features of Facebook, Twitter, and/or LinkedIn to find the right audience for your sales pitches? This infographic outlines how to make best use of their advanced search options.

    By • March 17, 2016

  • All The Social Ladies Podcast: Dea Lawrence

    In a new All the Social Ladies podcast, Carrie Kerpen speaks with Dea Lawrence, CMO of Variety Magazine on the evolution of both the publication and of Lawrence herself.

    By • March 16, 2016

  • Facebook Updates Lead Ads, Improves Functionality and Options

    Facebook has announced an update to their popular Lead Ads offering, with improved CRM integration, video functionality and the ability to duplicate forms.

    By • March 14, 2016

  • How to Use Periscope to Build Your Personal Brand [Infographic]

    If you're interested in building a personal brand, getting active on Periscope might be just what you need to get started - here are some tips to get you on the right track.

    By • March 13, 2016

  • How to Score a Customer Experience Home Run

    One thing all successful brands have in common is strong customer experience management. Smart companies carefully craft the customer journey, making sure to delight, engage, and build relationships with new and returning customers alike.

    By • March 12, 2016

  • Why Brand Reputation and Cyber Security Go Hand-in-Hand

    Cyber security is one of the most serious threats of our time. In this post, Natascha Thomson interviews cyber security expert Joseph Schramm to get his thoughts on security, risk and how to best manage online threats.

    By • March 11, 2016

  • Building a Successful Social Media Marketing Future

    Long-term social media goals can pave the path for a successful future, but even so, social media marketing can be intimidating. Here are a few ways you can tame the social media beast while ensuring a successful future.

    By • March 10, 2016