Social Marketing: Page 275

  • Instagram Generating Higher Engagement Than Facebook, and Growing Fast [Report]

    If you're not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the noise of Twitter, Instagram has emerged as the platform where many social media users have turned to. And now, a new study from Locowise has underlined the platform's popularity, and why brands should be considering getting on board.

    By • July 10, 2015

  • Effective Healthcare Requires a Social Approach

    We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and their family, friends and carers.

    By • July 10, 2015

  • 6 Essential Instagram Community Management Tips

    Every social media platform has a community, and Instagram is no exception. There are tons of articles about community management for Facebook and Twitter, but not as many for Instagram. Managing a community on Instagram is different than managing a community on other platforms, but it's nothing to fear. Here are six essential tips for community management on Instagram...

    By • July 9, 2015

  • Mobilegeddon: You're Gonna Be OK

    There's been a lot of fearmongering about Google's mobile algorithm update. We're here to break down what exactly this mobile algorithm update entails, how to check if you're going to be effected, and how to ensure your company makes the most of this opportunity to optimize your online experience.

    By • July 9, 2015

  • If Banks Want to Drive Leads on Social, They Need to Focus on These 3 Key Areas

    Create value-not product pitches-at every stage of your buyer's journey. Simple ways banks can drive leads with social media. At Hootsuite, I've seen social selling programs from many different organizations and perspectives. What I've observed is that social selling has transformed and matured over the past few years. Five or six years ago, social selling was about locating buyer-ready language. If a prospect tweeted-"I'm thinking about switching banks, any recommendations?"- a host of friendly advisors would be happy to respond.

    By • July 9, 2015

  • Facebook Is Changing How It Charges for Clicks, and Brands Should Be Happy About It

    Facebook is currently reconfiguring how it charges brands for clicks on ads, and brands should be happy about the change.

    By • July 9, 2015

  • How Will Generation Z Differ From Millennials in the Work Force?

    The oldest millennials--those born between 1980 and 1995--are now entering their mid-thirties, which means a new generation is on the rise. Generation Z, those youngsters born after 1995, is about to enter college, and with that comes expectations about the workforce that will greet them afterwards.

    By • July 9, 2015

  • United Airlines: Great Customer Service in the Midst of A Crisis

    For anyone who works in social media, it's the biggest nightmare imaginable: computer systems are down, service is disrupted, and customers are angry. Yet that's exactly what happened to United Airlines on July 8 when a "router issue" affected "network connectivity," according to a company statement.

    By • July 9, 2015

  • Which Tweets are Being Indexed by Google Now - Update on the Twitter/Google Partnership

    It's been five months since Twitter announced a new deal with Google, granting the search giant access to it's full fire hose of tweets. So how much content is Google now indexing as a result of the new Twitter partnership? The guys at Stone Temple Consulting have done some research to find out, and the results highlight some important correlations for brands.

    By • July 8, 2015

  • Is a Remote Workforce a Better Workforce?

    Remote working has become the staple for the new generation of employees, especially those who work in digital or social media. Companies save costs by either not hosting a workplace or occasionally occupying of a co-working space, and employees get the freedom to focus and work from any location. But the debate rages on: does this make employees lazier and less accountable? Are employees wasting time with emails to keep connected to co-workers instead of focused on the task at hand?

    By • July 8, 2015

  • Meerkat Unveils Major Update, Including Option to Save Streams

    Meerkat, the live-streaming app many expected to disappear in the wake of Twitter-owned Periscope, has announced a new, major update, with innovative, market-leading features that just might help put it back in contention as the number one live-streaming force.

    By • July 8, 2015

  • Why Are People Afraid of E-Commerce? [INFOGRAPHIC]

    Why are people afraid of e-commerce? There's the main fear of credit card theft, and behind that, suspicion that personal information will be sold. And on the more practical side of things: it's difficult to buy things online--without being able to try them first--and some sites are still not up to snuff when it comes to customers' expectations for providing tracking information and easy returns if they don't like the product.

    By • July 8, 2015

  • Why Employee Advocacy Should Be Employees First

    Employee advocacy has long been mistaken for an initiative mostly for the benefit of the company, when actually the main beneficiaries are often the employees themselves. In order for an employee advocacy program to be effective, employees need to want to participate and see the value of their participation on a personal level.

    By • July 8, 2015

  • Kids Prefer Tablets Over TV - The Implications of the New Media Shift [Report]

    I have two kids, one is five, the other is three. You know what one of the most common requests from them is? "Dad, can I please watch the iPad?" As it turns out, this is pretty common - a new report from Miner and Co has found that 57% of the 800 U.S. parents they surveyed said their children now prefer to watch video on a handheld device, rather than TV. It's a development that has the television industry spooked, and may have wide-ranging impacts on future media consumption habits.

    By • July 7, 2015

  • Automation vs Engagement in a Human World

    According to a recent Neilsen study, the average American adult spends about 11 hours daily consuming digital media. That astounding figure not only covers traditional platforms (such as live television or radio) but also podcast, news aggregator sites and blogs. In order to stay relevant, companies must be willing to regularly share materials that fully attract and interest your customers - and while automation can make interacting with others a breeze - it's not a the definitive solution for every marketing scenario. Which is why actual engagement must remain a part of your marketing mix. Here's a few rules to keep in mind.

    By • July 7, 2015

  • Top 19 Social Media Management Tools

    Do you get lost when trying to find the right social media management tools for your business? It seems like a new app or social media tool is popping up every day, and many of them handle a lot of the same tasks. To make it easier, I've compiled a list of my absolute favorite social media tools that help my business to run more efficiently and cost effectively. It's a mix of both free and paid tools but I've personally used everyone of them at some point in my career so I feel comfortable recommending them.

    By • July 6, 2015

  • Reddit in Revolt: Moderators Shut Down Site After Firing Of Key Employee

    Hundreds of sections of Reddit, the online discussion board, were shut down on Friday in an apparent protest of the recent firing Victoria Taylor, the site's director of talent. After word of her dismissal spread through the company, moderators for the site, who are all unpaid volunteers, blacked out their subreddits (individual discussions within the site divided into topics such as books, technology, movies, etc.)--and in effect, took the site down.

    By • July 6, 2015

  • Facebook Study Finds Content Delivered via Smartphone More Engaging Than via TV

    Which viewing experience holds more of your attention - consuming content on your mobile or seeing it on a big screen TV? You'd expect that TV would come out on top in that battle, but a recent study commissioned by Facebook found that the smartphone experience is actually more immersive than TV viewing in terms of overall attention, positive emotion and engagement.

    By • July 3, 2015

  • Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting

    Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform's reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter's data partners Datalogix and Axciom, offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, interests and purchase behavior.

    By • July 2, 2015
  • SMT Expert

    Create Interactive Content for any Social Platform in 10 Minutes with Riddle

    Ever seen a cool list, an opinion poll, or a questionnaire about a recent article and wish you could produce one of those? What if I told you that you can, and in less than 10 minutes. Riddle is a publication content service that allows you to create and publish interactive content on social media sites. In this article I give you a look at Riddle and what it can do.

    By • July 2, 2015

  • How to Use Popups on Your Blog to Get More Fans & Followers

    Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog - as opposed to aimlessly clicking on a social profile of yours while they're on the phone. This article will cover just one of the many strategies that can turn your blog into a goldmine of fans and followers: website scroll popups. I'll show you exactly how they work and give you four essential elements of setting them up right.

    By • July 2, 2015

  • 8 Compelling Reasons Why Businesses Should Track Their Employees' Time

    Eight reasons why businesses should consider timetracking software.

    By • July 2, 2015

  • More Brands Using Facebook Ads, Video Best for Organic Reach [Study]

    New research from British social media analytics company Locowise found that of the 5,000 brand pages they surveyed, 43.36% are now using Facebook advertising to boost reach - an increase of 503% on the same figures from April. The finding is one of a range of interesting insights in the latest Locowise report looking at what's working on Facebook and how brands are adapting to the new Facebook environment.

    By • July 1, 2015

  • Snapchat Announces Significant Change to User Experience

    ​Snapchat has released a major change to the way it operates, switching from a system where users hold their fingers on screen to view content to tap-to-view. The change could have significant impacts on user experience, and engagement as a result.

    By • July 1, 2015

  • Facebook Taking the Challenge to YouTube with New Video Ad Partnerships

    Following updates this week relating to new video metrics and an algorithm update geared towards showing users more videos, Facebook has today announced its first steps towards enabling video partners to earn ad revenue from the 4 billion plus videos they're serving to users every day - a move which also signals its next advance on YouTube in the battle for online video dominance.

    By • July 1, 2015