Social Marketing: Page 275

  • Facebook Search - A Bigger Commercial Opportunity Than Instagram?

    Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there's little doubt that Facebook is looking to both improve and monetize Search - but what does that mean in the wider context of the Facebook experience?

    By • July 31, 2015
  • SMT Expert

    How Social Media to can Help ANYONE Get a Job

    If there's one tip, one piece of advice, I would give any job seeker, it's to learn how to use social media to help in your job search. Having a LinkedIn profile is an essential first step, but the real power and advantage of social media for job seekers is the ability to research employers, connect with them, and establish relationships.

    By • July 31, 2015

  • Man Kills Lion, Inevitable Internet Outrage Ensues

    Of all the troubles that can befall a human being in the 21st century, the wrath of the internet must be the most weird. There's no real way to predict it's behavior: It is random, it is overblown, it often targets the wrong people, and it flames out just as quickly as it explodes into being.

    By • July 30, 2015

  • App Disaster: What Went Wrong With Biz Stone's Jelly?

    Twitter and its co-founder Biz Stone are synonymous with social media success. Anyone who's anyone is on Twitter, spouting 140 character witticisms, retweeting celebrities and uploading pictures of cats. Consequently, it's surprising to remember Stone's 2014 effort Jelly is something of a miserable failure.

    By • July 30, 2015

  • New Report Highlights Important Trends and Habits Among Pinterest User Base

    Ahalogy have released a new report taking in the perspectives of more than 1,000 online consumers who use Pinterest at least once per month in order to provide an overview of how people are using the visual-based platform. The report provides a wealth of valuable data on how people are using Pinterest, what types of content they're searching for and what demographic groups are most present.

    By • July 30, 2015

  • 6 Quick Tips for Using Social Media to Boost SEO

    SEO is the process by which your website climbs up the rankings in the search engine, and refers to anything that helps your site appear on that first Google page. There are several strategies and techniques by which one can boost search rankings, but a solid social media presence is among the most important. The more robust your social media presence, the easier it will be for your potential customers to find you.

    By • July 29, 2015

  • Using Written Content to Answer B2B Customer Service Requests

    B2B sales teams and customer service representatives can be inundated with repetitive questions from current or prospective clients. Whether they're trying to determine your product's value proposition, have pricing inquiries, need help on how to use your product, or are asking about how you stac...

    By • July 29, 2015

  • How Risky Is Your Revenue Plan?

    I haven't met any successful business developers who don't enjoy an occasional shot of adrenaline. The pang of excitement that comes from the opportunity to master uncertainty. "Hey y'all, watch this!" I'm with you! But please, if you're wingsuit flying with your revenue plan, get everyone at your company aboard, and make sure you can absorb a hard landing.

    By • July 28, 2015

  • How Can Brands Use Snapchat? [INFOGRAPHIC]

    Snapchat is the l'enfant terrible of the start up world, and many marketers are too intimidated by such a flashy, unpredictable platform to consider using it in their brand campaigns. Yet Snapchat has well-documented pull with teens, who largely make up the app's core audience. So, how can brands get in on the action?

    By • July 28, 2015

  • 3 Social Media Marketing Basics to Review Constantly

    What are you doing to keep your social media marketing activity fresh, ethical and successful? Everyone would benefit from returning to these 3 social media marketing basics from time to time. Find out more about what you can do to ensure you're making the most of your hard work on social media.

    By • July 28, 2015

  • 6 Pinterest Marketing Tips You Can Use Today

    Interested in a new marketing outlet? How about a social network that drives sales with an average order value of $123.50? I hope that I have your attention at this point! Good. In case you didn't guess it already (or the title of this post didn't give it away) I am of course talking about Pinterest.

    By • July 28, 2015

  • 8 Lessons Digital Marketers Can Learn From Goldilocks and The Three Bears

    As digital marketers there's much we can learn from the story of Goldilocks. We need to build a digital platform that's inviting, that provides value and makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel welcome and invite them to come back for more.

    By • July 28, 2015

  • Instagram to Generate $2.81 billion, 10% of Facebook's Overall Ad Revenue, by 2017

    Optimism for the potential of Instagram advertising is rising among marketing and market analyst communities. In their first ever forecast for how much advertisers will spend on Instagram, eMarketer has predicted that the image-based social network will be generating $2.81 billion in mobile ad revenue, equating for more than 10% of parent company Facebook's overall ad income, by 2017.

    By • July 28, 2015

  • 8 Tips for Having a Facebook Business Page That Rocks

    We've heard it said: Every brand needs a Facebook business page. If you're going to take the plunge, do it right! There's nothing worse for a brand than a dry desert of a Facebook page. Think of it as an opportunity to give customers (correction - people who are bored at work) the great content they crave. Be human. Make good offers. Here's 8 tips to get you started.

    By • July 27, 2015

  • Higher Education is (Slowly) Catching Up With the Social Media World

    Although social networks and the world of social media have been in existence for more than a decade now, it has taken a long time for our educational system to catch up with the way that people currently communicate with each other. Instead, high education has been pecking at the subject, unsure of what to make of it.

    By • July 27, 2015

  • Facebook-Commissioned Data Highlights Areas of Focus for Automotive Marketers

    In operation since last year, Facebook's IQ Industry Research blog provides a range of data insights and information to assist Facebook advertisers in better targeting and maximizing their ads and ad content. Their latest report looks at how people go about purchasing new cars, and where in that purchase cycle people are most receptive to advertising material.

    By • July 24, 2015

  • How Hollywood is Utilizing the Power of Social Media Influencers

    ​Buzz is crucial to the success of films. Teaser trailers, celebrity tours, advanced screenings - generating buzz is the best way to get people into the cinema, and word-of-mouth has always played a big part in fuelling the Hollywood hype machine. In this sense, social media is the perfect vehicle for such amplification - social is, after all, the greatest word-of mouth engine we've ever had access to.

    By • July 24, 2015

  • Happy Employees Make Better Companies [INFOGRAPHIC]

    If you think a good company culture means having a ping pong table in the break room, think again. Thanks to the influx of young startups in Silicon Valley and beyond, company culture has become a standard by which to judge all businesses, new and old. It is no longer enough to simply have your employees do good work; these days, you need happy employees to do good work, and happy employees come from a rich company culture.

    By • July 24, 2015

  • When Should You Respond To A Social Media Surprise?

    What do you do when someone posts something negative about your brand online? Do you respond straight away? Do you ignore it? In this post, Chris Syme present five elements that need to be addressed as part of any social media crisis plan.

    By • July 24, 2015

  • Social Data Made Simple: Getting Started with a Strategy

    The latest Social Media Today webinar focused on the topic of "Social Data Made Simple: Getting Started with a Strategy". The panel featured Ira Haberman, Director of Storytelling at BrainRider, Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.

    By • July 24, 2015

  • Richest Companies That Don't Actually Exist [INFOGRAPHIC]

    The fictional company with the largest turnover listed in the infographic is CHOAM, a universal development corporation in Frank Herbert's science fiction Dune universe with an annual turnover of $1.7 trillion and the lowest earning business included is Stark Industries with an annual turnover of $20.3 billion.

    By • July 24, 2015

  • How Content Transforms Salespeople Into Superheroes [Infographic]

    The right content can transform ordinary sales professionals into trusted resources, thought leaders and industry experts. In fact, research shows that 74% of buyers choose the sales professional that was first to add value and insight. Although content isn't a super power, sales professionals can realize significant benefits from putting on their finest capes on and helping save the day for their buyers through their materials.

    By • July 24, 2015

  • Interactive Games on Instagram - An Opportunity for Your Next Promotion?

    How do you play a game on Instagram? It's just images and captions, there's no way of doing the things you need to do to play a game, right? You'd think so, but as part of a new promotion for Adult Swim cartoon "Rick and Morty", design agency Carrot has launched an interactive game, played entirely within Instagram, through which users can follow quests across 80 linked Instagram accounts to find secret collectibles in order to get access to exclusive content.

    By • July 24, 2015

  • Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Tools

    Twitter's greatest strength is in live event coverage. Real-time coverage remains the micro-blog network's key differentiator, and key advantage against other social media sites, and now Twitter's looking to further capitalize on this, providing new tools to help advertisers target and reach audiences engaged in live events.

    By • July 23, 2015

  • Uber Just Can't Lose?

    It's official: one of the biggest players in the sharing economy was at war with the biggest city in the United States, and the outcome determined the staying power of one of most disruptive movements of our time. In the fight between Uber and New York City, Uber has won, signifying a major paradigm shift in city governing.

    By • July 23, 2015