Social Marketing: Page 299

  • How to Use Wanelo to Drive 4x Increased Traffic and Conversions

    Managing your ecommerce presence is an ever-changing process. Studies prove that having your own ecommerce site increases revenue by at least 28%, but simply launching and maintaining your site often isn't enough to drive true scale and market recognition.

    By • Feb. 25, 2015

  • It's Not Who You Know, But How Many

    In practice, we can divide people who attempt to build networking relationships into four distinct types: the Loner (little or no networking), the Socializer, the User, and the Relationship Builder. Although a salesperson's aim is to become the fourth option, the "Relationship Builder," let's briefly look at each of these types in turn.

    By • Feb. 25, 2015

  • 3 Vibrant Inside Sales Cultures That Drive ROI

    There are several proven ways of using culture to maximize your Inside Sales talent.

    By • Feb. 25, 2015

  • Why You Have to Be Transparent in Your Business

    Being transparent in your business is very important in the age of digital marketing and social media. I believe there are four elements to being transparent in your business, and if you follow these, you'll find your relationship with your community, and your clients, richer.

    By • Feb. 25, 2015

  • The 5 Biggest B2C Twitter Red Cards

    Twitter is a brand's social savior and worst nightmare all at the same time. Whilst it's a wonderfully powerful tool to help build, promote and establish your business, this can all also be very quickly picked apart by unhappy customers broadcasting their negative experiences for all to see.

    By • Feb. 24, 2015

  • 3 Examples of Integrated Social Media Strategies

    Getting multiple teams to co-ordinate on social media isn't easy. Here are three great examples of integrated social media strategies, each of which offers a different insight into how to succeed.

    By • Feb. 24, 2015

  • The Award for Best Social Media Management Software Goes To...

    For a social perspective on the strengths and weaknesses of Social Media Management Software (SMMS), TrustRadius has released its free report of crowdsourced evaluations.

    By • Feb. 24, 2015

  • Make Social Media Part of Your B2B Lead Management Program

    In the beginning social media was for connecting with your audience, and listening in on their conversations. Now it's being used for customer service, technical support, and lead management. Don't believe me? Take a look at the latest CMI Benchmark Report: you'll see that 92% of B2B companies are using social media, and that doesn't even include blogs.

    By • Feb. 23, 2015

  • Top Tips for Using Social Media at Events [INFOGRAPHIC]

    Not so long ago, in a land not so far away, all events would start with a familiar phrase..."And before we begin, please switch off all mobile phones". Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the session. Times have changed. Now, we actively encourage attendees to use their phones at events and often (although not always!) the best speakers can be identified as those whose audiences are hunched over, tapping away on their mobile devices.

    By • Feb. 23, 2015

  • What We Learned After Using Twitter for B2B Lead Generation

    Twitter is a peculiar platform. For B2B marketers, it doesn't provide the most functional targeting features. And case studies provide conflicting results on whether B2B lead generation is actually effective on the 284 million strong social network. With the majority of revenue coming from mobile advertising, a channel that leans towards B2C, it's no wonder B2B marketers look at Twitter lead generation and think: meh...

    By • Feb. 22, 2015

  • Who Are Your Employee Advocates? [INFOGRAPHIC]

    There are multiple factors to consider when creating and encouraging employee advocacy. One of the most important factors is employee engagement. When your employees are engaged, they're more likely to feel positively about the company they work for. That positive sentiment leads to pride, which in turn makes them want to do their best work, and even further, share that work with their networks.

    By • Feb. 22, 2015

  • Social Media Amplification Works: Ask Microsoft Channel Partners

    Like many brands, amplifying your message on social media is crucial in order to remain competitive and promote your brand to end-users. But how is this best achieved? Here we will delve into Microsoft's best practice for achieving social media amplification through their resellers

    By • Feb. 22, 2015

  • Why the Future of Stock Markets Hinges on Social Networks

    The influence of social networking on the stock markets, either through algorithmic trading or via social trading is here to stay. While there are always risks with an unregulated medium like the social media, the pros far outweigh the cons. It will be interesting to see how this medium matures over the next decade.

    By • Feb. 21, 2015

  • Domino's Rebrands in Glass House

    Domino's is adamantly proud of their new branding effort, in which they have brilliantly removed the word "Pizza" from their name. In an assumed attempt to bolster awareness for their brand, Domino's has announced a kind of scavenger hunt contest via hashtag. "Hello, user generated content!" is what I'm sure you all just thought gleefully, but sadly ... we'll have to file this one under #brandfail instead.

    By • Feb. 21, 2015

  • Businesses Flock to Facebook Mobile Ads: Should Yours?

    Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of total Q4 ad revenues. This is a far cry from the spring of 2012, when the world's biggest social network openly acknowledged it had a mobile ad monetization problem.

    By • Feb. 21, 2015

  • The Biggest Mistake Businesses Make In Social

    No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I'm still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead of taking the time most business use the "too big to answer" theory.

    By • Feb. 20, 2015

  • Employee Advocacy Should Come from Pride, Not Pity

    Your employees are one of your brand's greatest assets. Their morale, spirit and willingness to engage the public on your behalf affects your bottom line as much as any other department. When your brand can clean up, consolidate and focus it's outward social activity, it sets the foundation for employee advocacy and engagement programs to flourish. Ask your employees to advocate for you, but when they do, make sure they're doing it out of pride and not out of pity.

    By • Feb. 20, 2015

  • U.S. Social Commerce Trends

    The team at Invesp recently published an infographic highlighting the trends in US Social Commerce. The infographic specifically focuses on trends from 2012-2015 in the United States alone and contains some very interesting statistics.

    By • Feb. 20, 2015

  • Top 7 Reasons to Let Your Employees Work Remotely

    Studies have shown that there are in fact significant advantages to letting some of your team members and other employees work remotely. Additionally, many entrepreneurs and managers have reported that productivity and the quality of the work has actually improved when some employees are allowed to work from home or another location during part of the day.

    By Peter Davidson • Feb. 20, 2015

  • 5 Ways to Setup Your Business Online

    Looking for information on how to create a website? Then, you have come to the right place. As the owner of a small business, you need to ensure that your enterprise has an effective and distinctive presence on the internet. The only way to do this would be to create the right type of website.

    By • Feb. 20, 2015

  • A Digital Transformation Framework Using a Bricks and Mortar Metaphor

    In addition to questions about the barriers to digital engagement and transformation, I'm also often asked what I think are the primary components of organizational success in the Digital Era. Building on the ideas in Becoming a Digital Organization: A Three-Phase Journey, I've developed a digital transformation framework that leverages a bricks and mortar metaphor

    By • Feb. 20, 2015

  • The 7 Sins of Using Digital in Retail

    With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. Having visited over 100 stores around the world that have implemented some form of digital in retail ("digitail") initiative, here are some of the most prevalent errors and sins that are frequently committed.

    By • Feb. 20, 2015

  • The Future Social Media Guru

    This year's list of top social media power influencers has been compiled by looking at the number of followers who are interested in important aspects of social media and social marketing. Are there any future social media stars lurking in there?

    By • Feb. 20, 2015

  • Discipline Your Inside Sales Process: A How-To Guide

    How do you keep your team disciplined to their inside sales process? Here is an 8-step guide.

    By • Feb. 20, 2015

  • How to Write the Perfect LinkedIn Invite [INFOGRAPHIC]

    Personalize your message. It really isn't hard to add a simple 'Hi [Name]'. Here's a great example of a request I received not too long ago.

    By • Feb. 19, 2015