Social Marketing: Page 299

  • What Types of Links Does Google Hate?

    Let's face it: paid links are just another form of manipulation and bribery, set in place to support an unorthodox optimization plan. Assuming that you already know just how counterproductive it can be to rely on bad linking techniques that could threaten your friendship with Google, how can you avoid risks while building niche-relevant links?

    By • March 27, 2015

  • 10 Creative Ways to Acquire Customers from Blogs

    Looking for newer avenues to explore and foster relationships is essential and one tool that would help you achieve new customers with little monetary investment is through blogging. All big and small businesses alike have made maintaining an active company blog as one of their top most priority, and they are now even managing to get an infusion of new customers for their products and services.

    By • March 26, 2015

  • Search Engine PR: What It Is and How It Works

    Looking for a way to get place positive reviews of your company to the top of the search results? All it takes is a little know-how. In fact, the steps are fairly simple! Start by consistently encouraging customers to share favorable testimonials on social media networks, establish backlinks for pages that have positive reviews and create press releases that will be posted on independent sites. Sounds easy, right? Here is a step-by-step look at how to implement strong search engine PR.

    By • March 26, 2015

  • Show Them How to Measure: Set Up Your Team for Higher Content Performance

    While content marketing has grown to be one of marketers' main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, 72% of marketers say they are currently battling the challenge of measuring content marketing performance.

    By • March 26, 2015

  • 3 Reasons That Thinking Outside the Box Is Harmful to Sales Productivity

    For around 40 years, we've been prevailed upon to achieve uncommon objectives through the use of uncommon solutions. And this is all well, and good. But there is a time and place for thinking outside the box, and that is AFTER you've exhausted the basic approaches.

    By • March 26, 2015

  • Why Video Is Taking Over Your Social Streams

    Video provides immediate gratification Consumers are a busy bunch and don't always have time to read long missives about what makes a brand so amazing. In fact, some studies show that affluent customers prefer video advertising over any other type of digital ad. People want to be engaged, entertained, and informed -- the quicker and more concise, the better. Video marketing allows you to reach your target audience in ways print or audio advertisements can't.

    By • March 25, 2015

  • 5 Ways to Boost Your B2B Business Blog

    70% of B2B marketers plan on creating more content in 2015 than they did the previous year, according to the 2015 Content Marketing Report. It's a great goal but it does suggest a new problem - how to create all that new content? As content manager for a B2B business blog it is something that I can certainly resonate with. Here I'll address some of the ways to solve that challenge.

    By • March 25, 2015

  • The Supply Chain Meets Social Business

    Complex business processes like the supply chain aren't what most people associate with social business. With so much focus on social media and marketing, most enterprises prioritize front-end social goals that touch customers. This is true even for companies that have an enterprise-wide social strategy or have adopted sophisticated capabilities like social analytics to track and better understand social behavior.

    By • March 25, 2015

  • The Tenets of the New Diversion: Social Networking Enhancement

    There is another system that is picking up notoriety on the web and it is called online networking enhancement. Social networking streamlining or SMO includes strategies for getting attention through online groups, online networking and sites.

    By • March 25, 2015
  • SMT Expert

    7 Survival Secrets for the Solo Social Media Strategist

    If you're in a small company, have a simple discussion with the leadership team. Ask them what types of social media related issues they want to be informed about urgently. By urgently I mean outside of normal reporting routines (yes you need to have a normal reporting routine, and no, annual reporting is not acceptable - go for bi-monthly at the longest). After you figure out what the leadership wants to hear about, make sure that you have the authority to seek help from them whenever you need it, and especially if you feel like you're out of your element.

    By • March 25, 2015

  • What You Think You Know About Social Selling

    Many sales people think they don't have the time in their daily or weekly schedule to do social selling the proper way. The reality is, once you get down a routine, it will only require about 15-20 minutes per day... preferably in the beginning of your day, of networking, content, and posting. Those few minutes per day can be big gains later down the road.

    By • March 25, 2015

  • Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools

    Fill in the blank: "If I were just able to use a ______________ tool, my problems would be solved in an instant." If you filled in your blank with something like WordPress, Hootsuite, Buffer, or HubSpot, you might be making the classic mistake of confusing tools with solutions.

    By • March 25, 2015

  • Disturbing the Sale of "Science"

    What distinguishes real science from pseudoscience? Here's what marketers and salespeople should know.

    By • March 25, 2015

  • Top Trends to Organize Your Social Customer Care Team

    Nowadays, social media is one of the most important channels for customers to reach out to with complaints or questions. What happens behind the scenes usually stays a secret. How exactly is your brand handling social customer care? And more importantly, how are you organizing your social customer care team?

    By • March 24, 2015

  • The Social Shake-Up Is Coming to London

    We've got a big announcement to make: we're bringing The Social Shake-Up to London this fall. The Social Shake-Up 2015 London is already generating interest and anticipation, from customer experience experts, social business practitioners, and major brands. In the highly interactive and casually networked environment that typifies The Social Shake-Up US, we'll ignite conversations about collaboration, conversation, creativity and best practices for data and analytics.

    By • March 24, 2015

  • Driverless Cars Are a Go: Implications for Social Media

    Autonomous cars are being developed around the world right now, and estimations are that they will be a reality within the next decade. Japan has tested them, as has Sweden. In China, tech and internet giants like Baidu are getting in on the act, mimicking their Western counterpart Google.

    By • March 24, 2015

  • 9 Tools for Small Business Reputation Management and Brand Monitoring

    Here are 9 free tools (some have premium versions) that I use regularly to make sure I know what customers and others are saying about our business, allowing us to respond properly, while also learning where we can improve.

    By • March 24, 2015

  • Social Spring Clean: How to Remove Dormant Apps from Your Social Accounts

    One often overlooked activity is the importance of regularly auditing which apps have been authorized to post to your social media accounts. Whenever you click that timesaving "Login with Facebook" button to register with a website or add your social media accounts to a vendor's platform for managing your social media interactions you're prompted to authorize that website or platform to do certain things with your social media accounts.

    By • March 23, 2015

  • How to Get Ideas for Writing Business Blog Posts

    Have you got a business blog where you once committed to share quality, useful content with your clients? Have you been struggling since to come up with great ideas for business blog posts, and have you even gone for weeks and months without posting anything? You are not alone.

    By • March 23, 2015

  • The U.S.'s Least-Engaging Brands

    Here's Brand Keys' list of the least engaging brands of 2015. The brands ended up on the bottom of their respective categories because they were unable to meet the very high emotional expectations consumers bring with them to the marketplace and the brand engagement process and, well, to every category.

    By • March 23, 2015

  • Solving the Conundrum of Your PPC Budget

    The numbers involved in PPC sometimes astound me. There's CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each other, competing for your attention. But the most daunting number to figure out? Budget.

    By • March 23, 2015

  • The Secrets Social Marketers Don't Want you to Know

    Yesterday I got a call from a potential client, and from the moment they get on the phone you can feel his panic! The first thing that I hear is "We need 50,000 followers", I paused for a moment and then replied, "why?" The response I got was all too common, "My biggest competitor has 45,000 and I want to beat them".

    By • March 23, 2015

  • Why Brands Need Their Own Community

    Why would a brand need to consider building and managing their own community forum? Many brands feel like a decent presence on various social media channels would define community. Sure, brands must participate in social media but have the repercussions of doing so only on a third party social platform been considered?

    By • March 21, 2015

  • Why Every Business Owner Needs to Know a Little Something about SEO

    Every business owner needs to know something about search engine optimization. If you don't, your company could be burned, as mine was when Google's Penguin update came along in 2012.

    By • March 21, 2015

  • 5 Ways to Use Instagram to Promote Your Restaurant

    Restaurants run on tight margins with many averaging just 2% to 4% per check. This can make it a challenge to find room in your budget for marketing. But the proliferation of social media can be a boon for your business. Social media for restaurants is a low-cost opportunity to promote your business without busting your bottom line. There are a great many social media channels you can choose from to market your eatery, but one that's particularly well-suited to your industry is Instagram. Here's a look at five smart ways to use this photo-based tool to show the best you have to offer and bring in more customers.

    By • March 20, 2015