Social Marketing: Page 300

  • Facebook Takes on Cisco in the Switch Market

    ​Think Facebook is just in the business of sharing pictures, updating statuses and working on digital advertising? Think again. The social media giant is a lot more tech focused than it might appear. It's been working on a number of interesting projects, from image recognition software and virtual reality to just recently announcing its plans to tackle computer networking and enter the ethernet switch market.

    By • March 20, 2015

  • How to Rejuvenate a Troubled B2B Brand

    There are two major types of branding rejuvenation projects we can talk about (and several sub-types). The first major category is where you change the name and everything else. Category two is where you keep the name but change all the messaging. My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course.

    By • March 20, 2015
  • SMT Expert

    The 20 Most Expensive Keywords in Bing Ads [INFOGRAPHIC]

    How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads - and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.

    By • March 20, 2015

  • Brand Strategy in a Nutshell: 5 Reasons to Invest in Branding Your Business

    ​Your brand is the foundation and one of the most important aspects of your business. Doesn't matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression.

    By • March 20, 2015

  • How to Determine Your Business Hours for Social Customer Service

    The hours when your audience is talking to your brand has a big influence on the hours you yourself need to be active. This is typically highly dependent on the industry you're in. The first step in understanding this is by monitoring when your community is active to help you define your framework for social customer service. Notice any peaks during the day? Make sure you are providing customer service during these hours.

    By • March 19, 2015

  • Want to Build Connections Online? Show and Share Your Passion

    Joining online communities, for example on LinkedIn and Facebook, is also a good way to connect with others. If you join a community because you expect to get in touch with people who could be your clients, find out what you have in common with the members of this community. That's a good starting point for a relationship. Or try to literally visualize what you enjoy by sharing your pictures and videos online. You will see that it will trigger those who share similar ideas, values and interests.

    By • March 19, 2015

  • A Conversation with Twitter Executive Daina Middleton

    Among her many accomplishments, Daina Middleton, Head of Global Business Marketing of Twitter, is the author of Marketing in the Participation Age, which according to one reviewer provides "a new framework for doing things differently." Her thesis is that in order for companies to truly connect with customers, they must encourage participation in the entire customer experience - an idea that is at the core of most recent conversations about customer experience.

    By • March 19, 2015

  • Ad Technology's Next Big Thing: "Go Small or Go Home"

    "Go big or go home" is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences - the faster the better - guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few "unicorn" successes don't guarantee a sustainable ad-tech industry.

    By • March 19, 2015

  • 25 Ways Social Media Is Killing Your Brand!

    Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping.

    By • March 19, 2015

  • Is Social Media Already Old Hat?

    Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media growth was exponential.

    By • March 18, 2015

  • When Hiring a Social Media Intern Pays

    Interns can be truly wonderful. Every once in a while you get one who is eager to learn, go the extra mile, and may even just teach you something. If you're especially lucky, they are so good, you can't let them go after a semester - they stay with you as a permanent part-time employee through college graduation at which time, they become a full-time employee at your company.

    By • March 18, 2015

  • The Experience Economy: The 5 Pillars Of Successful CXM

    Consumers, as a whole, are undergoing a transformational shift in what they value most. Instead of accumulating owned possessions, more often than not customers are opting in to create memories through "renting" experiences. This is not a new concept, rather one that has been gaining popularity over the past five years.

    By • March 18, 2015

  • 3 Reasons Why You Need to Take Your Site Mobile

    Even though mobile may have its challenges in the future, mobile is clearly not only becoming a trend, but a growing trend that is not going away. The long term benefits of going mobile outweigh any potential challenges in the future. Also, with evolving customer expectations and more websites than ever popping up, you and your team will be ready to be there for your customers, have better communication with your clients, and more.

    By • March 18, 2015

  • Assessing Digital Literacy: Developing a General Measure

    Although it's not practical to create a single measure for assessing the digital literacy of workers at all levels and in all functional areas, it is possible to create a general measure to assess basic competencies. Here's our take on developing a framework for creating a digital literacy assessment tool. It includes four components (from concepts to skills and tactics) and three focal areas (communication and collaboration, cybersecurity, and the law and ethics).

    By • March 18, 2015

  • Is Social Media Worth the Risk for Pharma?

    It's a question that comes up all the time in my discussions with senior industry executives - is social media actually worth the risk for a sector as heavily regulated as the pharmaceutical industry? And while some may roll their eyes and denounce pharma as being backward for asking such a question, I don't agree - it's a great question and an extremely valid one. Every business decision has to consider risk versus benefit.

    By • March 18, 2015

  • Solutions POV: How to Dramatically Increase Engagement

    The first thing to address is how the role of Engagement in the customer journey or sales funnel has changed. In the traditional marketing model where Advertising is the attraction mechanic and Engagement is the response to the ad message, the process is very linear. A consumer sees an advertisement containing a call to action or direct response and they either engage or they don't. The funnel is filled with as many potential customers as possible through reach advertising and the marketer tries to optimize the engagement resulting in positive ROI.

    By • March 17, 2015

  • Facebook Is Ready for the Video Marketing War, But Are You?

    We all know that video is the future of online marketing, even Mark Zuckerberg says so! The greatest battle to social media marketing leadership is coming and Facebook is betting all on video content, hitting hard on YouTube. Are you ready for the video marketing war?

    By • March 17, 2015

  • Using Social Media to Build Customer Loyalty

    One of the great benefits of social media is that it provides you with the opportunity to interact more frequently and in a more meaningful way with your customers. Launch your customer loyalty campaign by thinking of ways in which you can show your customers how much you appreciate their business.

    By • March 17, 2015

  • Can an Everyday Joe Be an Influencer? Buzzfeed Thinks So

    Brands pay top dollar for influencers like Kim Kardashian to tweet about their products to their huge social followings in hopes that consumers will think, "If Kim uses it, I've got to buy it right away" or "I've got to retweet everything this women who broke the internet posts." On the other hand, Buzzfeed relies on us mere mortals to spread their news.

    By • March 17, 2015

  • Rewarding Quality Over Quantity in Gamification

    Something that I see quite often is people making a simple but important mistake. They reward the behaviours that lead to quantity rather than quality. Let me explain. When you build a gamified campaign or activity, you need to consider what quality participation looks like. If for instance you want to create some buzz around a new product and you decide to create a simple Twitter competition, are you looking for the number of people who tweet or are you looking for the number of people the message reaches?

    By • March 17, 2015

  • USAA: "Purpose" Never Retires

    USAA is widely recognized as a firm that leads with purpose, and it is a purpose that is earned primarily with sweat and focus, not just dollars and charitable donations. What "purpose" really means at USAA was demonstrated by a recent announcement from President Obama about the Veterans Administration. Joe Robles Jr., who just retired as CEO of USAA, was named the chair of a new committee to assist the struggling VA.

    By • March 17, 2015

  • Influencers at the IBM Lounge at SXSW Discuss #NewWayToWork

    It was a busy weekend at The IBM Influencer Lounge hosted by Social Media Today at SXSW. Over the course of three days, more than 40 influencers were interviewed about how they envision a new way to work, and dozens more stopped by to network and connect with their fellow influencers.

    By • March 16, 2015

  • Social Advertising: Don't Set it and Forget it

    In the past 6 years, we've seen a dramatic shift from broadcast to digital advertising. Most of that change has happened with the advancement of Facebook, Twitter, and LinkedIn advertising platforms. These new networks have allowed businesses of all sizes to place, manage, and optimize social advertising.

    By • March 16, 2015

  • Social Media Checklist: Get It All Done in Under an Hour a Day

    Social media is like a hurricane that, within just a couple of years, blew across industries disrupting the lives of marketers with already very full plates. And let's be honest - for many businesses - it fell into the laps of the youngest staff member who knew how to turn on a computer.

    By • March 16, 2015

  • 7 Ways BookRiot Wins at Social Media

    In the past, I've written various blogs about where you can get some great copywriting inspiration all the way from famous authors to TV shows and movies. Now, I want to look at different companies both large and small that have a great, successful social media presence, giving you the chance to see great campaigns out in the wild.

    By • March 16, 2015