Social Marketing: Page 300

  • A Rebuttal: Social Media Is Not a Waste of Time

    Today, I read a Huffington Post article that asked if "social media is sucking the life out of you." In her article, Ms. Billman declares that she hates social media and that it is an anti-social waste of time.

    By • Feb. 19, 2015

  • Facebook Relevance Scores: What's Actually Changed?

    Last week, Facebook announced the rollout of Relevance Scores on ads, a newly surfaced metric ranking (on a scale of 1-10) how "relevant" your ad is to your audience. It functions similarly to Google's Quality Score, and is influenced by a number of positive and negative indicators depending on your advertising objective.

    By • Feb. 19, 2015

  • Social Media Is a Customer Channel Before It Is a Marketing One

    There is a serious disconnect between the promise of social media and what it is delivering for brands, and it can be explained in one simple sentence: Social media is a customer channel before it is a marketing one.

    By • Feb. 19, 2015

  • Is SocialDraft Setting the New Standard in Social Media Management?

    We knew there had to be other SMM players in town, and in walked SocialDraft. It's a fairly new platform with high hopes and a great plan to becoming your one-stop shop for everything social media management.

    By • Feb. 19, 2015

  • And the Academy Award for Advertising Engagement Goes to...

    Last year the Academy Awards captured nearly 46 million viewers, an 8% increase YOY, making it the most-watched entertainment telecast in the past ten years.

    By • Feb. 19, 2015
  • SMT Expert

    Chat Apps and Social Media: What All the Fuss Is About

    There are other disruptive technologies coming. Desktop computer interactions are moving to TVs. Content providers are building integrations to online and social apps. You will soon be able to watch the game on one part of your TV screen, have a Twitter chat up displayed on-screen next to the game, and a WhatsApp chat directly under the Twiitter chat.

    By • Feb. 18, 2015

  • How to Respond to Comments

    ​Whether on your blog post page or via social media, comments are a welcome indication that you are engaging your audiences. But comments are a double-edged sword. If you consistently put out great content you will get a lot of positive, insightful and flattering feedback. But that is not a guarantee that the comments you receive will be favorable.

    By • Feb. 18, 2015

  • 5 Ways to Empower Your Social Team

    You've interviewed dozens of companies and finally found the right team to manage your brand's social media presence. Now comes the hard part: handing over the keys and letting them drive the bus. It's difficult to do but it's important to empower your social team so they can shine for you. Here are some tips for letting go of the reins.

    By • Feb. 18, 2015

  • How to Make Sure Your Brand Is Tracking the Right Data on Social Media

    Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handling online complaints. Beyond tracking information about brands, how can they make sure they're really tracking the right data?

    By • Feb. 17, 2015

  • Facebook Heeds the Call (to Action)

    Recognizing the importance of Pages in the online marketing strategy of businesses, Facebook has introduced a new feature that increases the business value of its Pages even more.

    By • Feb. 17, 2015

  • Will Your Business Facebook Account Matter In 2015?

    Starting in mid to late 2014, we all started hearing the news that Facebook wasn't relevant for businesses anymore, but there is the very obvious reason for Facebook's relevancy is just how many users this channel has.

    By • Feb. 17, 2015

  • Maximizing Pinterest for Your SEO and E-commerce Efforts

    Setting up an account on Pinterest is not enough and learning how to champion the platform will be a plus.

    By • Feb. 17, 2015

  • Is Twitter Advertising Coming of Age?

    There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up?

    By • Feb. 17, 2015

  • 6 Ways Financial Brands Can Use Social Media Effectively

    When it comes to finance online marketing, a small number of brands, such as TransferWise and Money Supermarket, prove that, when done right, social media can take a leading role in increasing market share in the financial sector. It's not an easy task to do, and many financial brands get it wrong. The following are examples that we can use for inspiration and guidance on what works in the financial sector.

    By • Feb. 16, 2015

  • Social Media Never Sleeps...But Here's Why You Should

    If you love social media, you probably find yourself glued to your phone - or whatever device you use - a lot. Maybe it's your last act of the day before you go to sleep. It's in our best long-term interest to break this habit - pronto. Here's why.

    By • Feb. 16, 2015

  • The Impact of Dark Social in Travel Marketing

    In this digital era, what would you say is the estimated percentage of word of mouth taking place online? As shocking as this may sound, recent research conducted by Ed Keller and Brad Fay shows this number is actually only... 7%! In other words, most of the sharing still takes place offline, by the water cooler, the coffee machine, the office cubicle, in public transit or at the family dining table.

    By • Feb. 16, 2015

  • When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

    As the Millennials ascend into management positions over the next several years, they will simultaneously become the largest generation in the workforce. While the Millennials won't formally "take over" (no single generation ever runs things on its own), they will serve as a kind of "secret decoder ring" for all of us, helping clarify what the future of business will look like, post revolution. Change is coming, and smart organizations will start making the necessary adjustments today to stay ahead.

    By • Feb. 14, 2015

  • Remembering David Carr

    David Carr was smart, irreverent, caustic, and an absolutely terrific writer. But even more than that, he was a genuinely kind human being.

    By • Feb. 13, 2015

  • Handling the Negative Social Media Post

    Social media's direct, interactive communication offers your business a great opportunity to obtain feedback on products and services, allows you to build more personalized relationships and it provides the opportunity to learn more about your client base through your non business postings.

    By • Feb. 13, 2015

  • SMT Shorts: Peter Friedman on Internal Brand Culture and Measuring Brand Lift

    Peter Friedman, CEO of LiveWorld, discussed how to measure brand lift (it is possible!), the necessity of brands being on social media, and how to make your internal brand culture match your social media marketing.

    By • Feb. 13, 2015

  • 5 Ways to Step Out of the Shadows and into the Light with Social Media

    Is it time for your company to evolve and grow its base of clients? While you may be active in the community, placing your logo on your company vehicles and getting the word out among your friends and neighbors; the internet has provided an exceptional opportunity to revolutionize the way we market our brands and services.

    By • Feb. 13, 2015

  • Social Media Managers and Community Managers: What's the Difference?

    Do community managers and social media managers really have the same job? Or do people misuse the two terms? Join us on our journey for the truth.

    By • Feb. 13, 2015

  • Internet Super Star George Takei to Make Keynote Address at The Social Shake-Up

    George Takei, author, actor, advocate, and Internet super star, will be the closing keynote address at this year's The Social Shake-Up on June 9 and 10 in Atlanta.

    By • Feb. 12, 2015

  • Hashtagging the Conversation: Why Marketers Need to Become Hashtag Experts

    Since hashtags can be used for anything-business marketing, political campaigns, sporting events and even advocating for a cause-anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.

    By • Feb. 12, 2015

  • How Sharing Content Fuels Your Sales Pipeline

    Once you're LinkedIn profile has been optimized, you will notice an immediate increase in traffic to your profile.

    By • Feb. 12, 2015