Social Marketing: Page 298

  • Facebook for Small Business

    Because the way people acquire information has changed, Facebook has become an effective platform for connecting small businesses with their audience. In the "good old days", your customers mainly obtained information from newspaper, radio and television. These sources, while still relevant for s...

    By • Dec. 17, 2014

  • Worst Practices for Social Media Customer Service

    Since we recently brought you some examples of how many major brands are getting customer service right using social media, it only seemed fair to show you the flip side of that coin. After all, in reality there are more brand getting it wrong than right, and that's a very unfortunate fact. Most ...

    By • Dec. 16, 2014

  • How Corporate Giving Builds Employee Advocacy

    The idea of corporate giving is by no means new. Corporations have felt the need to give back since the inception of business as we know it. But the face of corporate giving is changing along with new media and technologies. Consumers no longer expect, or appreciate, brand to consumer communicati...

    By • Dec. 16, 2014

  • The Social Business Barometer Points to Social Selling in 2015

    Between 2010 and 2012, social media shifted from being solely a consumer communication platform to a powerful business tool allowing marketers to drive ROI and build consumer relationships. Social networking interest seemed to peak in 2012. Pinterest expanded its reach into businesses with new fe...

    By • Dec. 16, 2014

  • Inbound Marketing for Nonprofits: The Key to Acquiring Qualified Leads

    Inbound marketing is a marketing strategy that began in 2006 and uses high-quality content to bring "interested" prospects to your company door. That means instead of chasing prospects, they actually come looking for you.Soak that in for a minute. Doesn't that sound nice?Imagine opening your morn...

    By • Dec. 15, 2014

  • Why I Would Give Up Facebook in a Heartbeat

    Yes you read that right. A social media professional publicly stating she'd give up Facebook. Let me explain...I have been a Facebook user since the fall of 2006. I enjoyed it simply because I could keep up with my sister out of state. My mom joined a few years later.Being on Facebook originally ...

    By • Dec. 15, 2014

  • Knowing When to Be Radical Requires Good Emotional Intelligence

    I've looked before at what prompts people to stand up and propose a new and radical way of doing things. Research suggests that before people stand out from the crowd, they generally scan their environment to see how safe it is for them to do so.They're looking for things such as how strong thei...

    By • Dec. 14, 2014

  • 9 Creative Ways to Add a Customer Loyalty Program to Any Small Business

    One of your best assets as a small business is your connection with your customers and the connection they feel to you in turn. In order to remind your customers how much you appreciate their continued business, and to run a more efficient business, you might want to implement a customer loyalty ...

    By • Dec. 14, 2014

  • My Favorite Sales Enablement Tools

    Sales Enablement tools are hot! Developing and offering sales enablement tools is a multibillion dollar industry. It seems every week I get at least one email of a tool that is intended to help improve the effectiveness of sales people, managers, or anyone involved in sales. Some are quite bro...

    By • Dec. 13, 2014

  • Why Social Media Is Important for SMBs, Plus 5 Helpful Tools

    The internet is an extremely powerful tool for businesses that want to build an online presence and attract customers. Unfortunately it can be overwhelming and intimidating, especially if you have other areas of your business that need attention, such as finances and overall management.Fortunatel...

    By • Dec. 12, 2014

  • What Small Businesses Can Learn About Twitter

    In a recent "Small Business Technology Survey", The National Small Business Association divulged that while the use of social media in small businesses has risen in the last few years, 27% still don't use any social media platform at all to interact with potential customers.Social media should be...

    By • Dec. 11, 2014

  • Customer Service Trends the Social Team Needs to Know About

    Customer service and customer experience have been steadily moving to the forefront. Delivering an excellent customer experience is something that all departments of every company are being tasked with. Spreading the customer service training throughout every employee in every department is how c...

    By • Dec. 10, 2014

  • Social Startups: GirlsAskGuys.com Answers Questions You Didn't Know You Had

    One of the many things that's evolved from the advent of the Internet is the idea of a "collaborative economy," providing a framework where we ask complete strangers online for advice on all sorts of topics. So if you're looking for restaurant recommendations in Duluth, Minnesota, you probably tu...

    By • Dec. 10, 2014

  • How to Use Social Customer Service as a Revenue Generator

    It's no secret that social media is a great way to engage and connect with customers, but how can you take that to the next level? Some brands are essentially leaving money on the table by not responding to customers' inquiries on social that could in turn influence purchasing decisions. How can ...

    By • Dec. 10, 2014

  • Social Customer Service: You're Doing It All Wrong

    Customer service is evolving; over the past years we have seen an expeditious growth in the development of new communications (primarily hand-held devises and internet based technologies), which has given customers a voice and an opportunity to directly speak with their favourite brands. Conseque...

    By • Dec. 10, 2014

  • Where Does Social Fit in a Modern Organization?

    Marketers like to give things names. Whenever there's innovative technology, innovative strategies, or just a new trend, we're quick to label it. Digital marketing. Content marketing. Inbound marketing. Native marketing. And on and on and on.At first, these labels are useful. They help marketers ...

    By • Dec. 9, 2014

  • Keeping Up with the Furious Pace of Social Media Change

    "I give up," she said. "I can't keep up with all this social media change. I'm leaving the business."That was the start of my conversation with a friend who had worked in marketing for more than 30 years. For somebody who created so much value in our field for so long, this was a big decision but...

    By • Dec. 9, 2014

  • Social and Mobile Set to Inspire Workplace Transformation

    Business has forever been a world of change. If we think of it, change has been the only constant factor given the proliferation of so many technologies since the last couple of decades. While change has occurred in all aspects, the workplace is where some of the most glaring transformations have...

    By • Dec. 9, 2014

  • Talking Social Media Marketing for Small Business with Author Jeff Korhan

    On December 5th, 2014, we talked to Jeff Korhan, author of Built-In Social: Essential Social Media Marketing Practices for Every Small Business, on a Google+ Hangout on Air. Jeff first became aware of the power of content marketing when he implemented the practice in his small landscaping business in the 1980s. Since then, Jeff has been helping small businesses do the same.

    By • Dec. 8, 2014

  • Considering New Mandates for IT Leadership [VIDEO]

    This week, I appeared as a guest on the Intel Transform IT show. The host, Charles Araujo is the CEO of the IT Transformation Institute, and author of "The Quantum Age of IT."Charles invited me to speak for a few minutes about my views of the Future of IT. In the 20 minute conversation (below), w...

    By • Dec. 8, 2014

  • Leaders: If You Are Seeking to Be Customer Centric, Are You Asking the Tough Questions?

    Are you, like many others, trying to become more "customer centric"? If you look inside many corporate boardrooms these days, aside from stressing about next year's budgets, the C-suite probably has a combination of the following words or phrases in or near the top priorities for the next year (o...

    By • Dec. 8, 2014

  • Customer Service: A Critical Marketing Attribute

    This blog post might have been titled "A Tale of Two Gondolas" because the subject matter comes directly from a recent experience in Venice, Italy. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience. She raved about he...

    By • Dec. 4, 2014

  • 5 Ways to Grow Your Online Community

    Long before social media networks emerged, companies had already realized the value and benefits of creating communities around their products and brands. And why not? When treated properly, these communities generate goodwill to the company's customers and prospects.They can also serve as an inf...

    By • Dec. 4, 2014

  • Networking Convergence: When Digital Meets Physical

    Social media networking is a lot like physical networking.Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity to get out into the physical world to meet people, develop relationships, and sell yourself. Even if not curren...

    By • Dec. 4, 2014

  • Social Business Is Rooted in Conversation, Not Platforms

    We have given our lives to social media, no doubt there. In fact, for many social media is omnipresent. No matter what we do - eat at our favorite restaurant, take the kids skating, watch a movie, go grocery shopping, or hop next door to the coffee shop - we are routinely sharing our experiences,...

    By • Dec. 3, 2014