Social Marketing: Page 298

  • Social Media Is About Building Meaningful Connections

    When we use social media, it is important that we are aware of the fact that our messages are seen and read by real people. People like you and me. People who go to work, or have a business, with good and bad days, people who have friends and family, hobbies and certain interests. Now if you would like to build up a connection with these people, then you should ask yourself: what is it that creates a connection between them and myself? What do I need to do to build up a meaningful relationship?

    By • March 5, 2015

  • Tactics for Better Content and Competition Analysis

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Boldly Take Your Content Where No One Has Gone Before: Tactics for Better Content and Competition Analysis.

    By • March 5, 2015

  • How to Choose Content for an Employee Advocacy Program

    We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.

    By • March 4, 2015

  • How to Market on Instagram: 14 Tips and 6 Tools

    Are you currently using Instagram for your eCommerce store? If you're not, then it is definitely time to start! Inherently, Instagram is the perfect social platform for any business that sells physical products, not to mention the fact that the average order value from Instagram is $65!

    By • March 3, 2015

  • Why Twitter Is the Best Customer Service Platform

    Customers who need help with product or service issues frequently turn to Twitter for immediate assistance and resolution. In fact, these days it's common to for people to tweet problems and frustrations as they occur. Rather than let that scenario intimidate you, consider it a gift from the marketing gods. Thanks to Twitter, you can help customers instantaneously and keep situations from becoming bigger than they need to be.

    By • March 3, 2015

  • How to Tie Your Social Media and Blogging Together (Correctly)

    You may have your killer social media campaign, and you are writing excellent blogs. That's every bright Internet marketer's foundational success steps. However, you might see a roadblock you aren't sure how to tie social media and blogging together the correct way.

    By • March 3, 2015

  • The CX Pyramid: Why Most Customer Experience Efforts Fail

    It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat.

    By • March 3, 2015

  • Social Selling's Seven Deadly Sins

    Learn seven behaviors or practices that are deal-breakers for social selling. Abandon all egos, ye who enter here. Read them and sin no more.

    By • March 3, 2015

  • Selecting Website Themes: A Guiding Framework

    By • March 3, 2015

  • 5 Epic Sales Contest Ideas for 2015

    Check out these five sales contest ideas that can shake up your usual approach to motivating your sales force.

    By • March 2, 2015

  • Contact Centers Must Extend Contact Beyond the Center

    Businesses are constantly developing more innovative and meaningful ways to connect with their customers. Establishing these lasting connections is now increasingly essential and difficult, as companies work to rebuild intimacy and loyalty in a time where consumers are more digital, more distant and more discerning.

    By • March 2, 2015

  • How Can Social Media Benefit Your Job Search?

    Social media has moved on from ambiguous status updates about how much you miss your ex or sharing hundreds of pictures of cats. Now it can prove beneficial when it comes to searching for your next job.

    By • March 2, 2015

  • How to Create a Social Celebrity

    Something I've always been fascinated with is the power of celebrities on social networks. Fortune 500 companies have more money to focus on advertising and marketing, but they all pale in comparison to celebrities such as Lady Gaga, Taylor Swift, and Justin Bieber.

    By • March 1, 2015

  • These 10 Tools Will Boost The Productivity Of Your Social Media Campaign [INFOGRAPHIC]

    Almost all business owners and marketers include social media marketing techniques in their mix. As an entrepreneur, you have a responsibility to connect with your potential and current customers and present your products or services or useful content in the most effective manner. The following tools will help you create a more productive social media campaign.

    By • March 1, 2015

  • 6 Social Media Practices That Boost SEO

    The practices of Social Media Marketing, or SMM, and Search Engine Optimization, or SEO, are two strategies that are associated to each other in a number of ways. They are both strategies that have their prime focus on developing an alluring identity for the brand, which helps in attracting visitors naturally.

    By • Feb. 28, 2015

  • Your Tech Startup Doesn't Need to Be in Silicon Valley

    I've seen many successful startups emerge and flourish outside of Silicon Valley, like Hootsuite, Jive, Bazaarvoice, Omniture, Spredfast, Sprinklr, BuddyMedia, BlaBlaCar, Freelancer, and a plethora of Chinese tech companies that are worth billions and billions, so I guess that rules out any suggestion that all startups must be in Silicon Valley.

    By • Feb. 27, 2015

  • Joining the Customer Journey Using Online Communities

    Every marketer from Boston to Bejing seems to be focused on something called the "customer journey." A Google search on this two-word phrase returns over 627,000 results. It's one of those "Eureka!" moments - organizations realize buyers start researching a firm's products and services long before they reach the point of purchase.

    By • Feb. 27, 2015

  • The Mutually Beneficial Internship for Today's Digital Marketer

    Mutually beneficial internships are a workplace must that should be coveted by employers. Even with a handful of employees, your work and overall qualify of life thereat is greatly enhanced when there is a spectrum of experiences and backgrounds.

    By • Feb. 27, 2015

  • Is Target Off-Target with Cuts to Minimums for Free Shipping?

    Target, the discount retailer well-known for its low-lower-lowest pricing strategies and low-lower-lowest same-store sales, has instituted a 50% cut to its minimum online purchases for customers to qualify for free shipping. Now all consumers have to do is spend $25 to qualify for Target's free shipping, although handling fees may still apply.

    By • Feb. 27, 2015

  • Social Media Today: Where We've Come From, Where We're Going

    Ever wondered what Social Media Today's mission is, where we've come from and where we're going? This video tells the whole story:

    By • Feb. 26, 2015

  • Sprinklr Acquires Pluck

    ​Sprinklr announces today that it is acquiring Pluck from Demand Media. Pluck has a community platform that boasts customers like Mattel, Walgreens and L'Oreal, and emphasizes Sprinklr's desire to increase its breadth of solutions in content management. I caught up with Sprinklr CEO and founder, Ragy Thomas, last week before the acquisition was announced.

    By • Feb. 26, 2015

  • Why a Missing Review Might Just Be a Huge Compliment

    You've been a perfect vendor (you might even consider yourself a partner), with a track record of exemplary service and responsiveness. Knowing how important reviews are to your marketing success and credibility, so you approach one of your best clients - someone who can't say enough good things about your work - to ask for a review. Your request is met with a resounding "no problem, we love you," but the actual review never materializes. What's up with that?

    By • Feb. 26, 2015

  • The Social Laboratory: Using Social Media for Innovation

    Here's a novel idea for small businesses to try: use your social media accountants as an innovation and marketing laboratory for your brand! You'll increase your engagement levels, find out fascinating and useful intel, and your followers will be excited to take an active role in your brand!

    By • Feb. 26, 2015

  • Built to Spread

    Now, Wordpress doesn't seem to think that spreadability is a word, but let's assume for a moment that it is and focus on the fact that most of the time, one of your goals in business (and your personal life) is spreadability.

    By • Feb. 26, 2015

  • Leveraging Search Intent Signals to Enhance Facebook Performance

    Once primarily associated with display, programmatic advertising can now be described as simply the automation of media buying and optimization that's centered on audiences. When we think about it in this context, the meaning behind it has evolved, and extends more broadly across digital advertising. Search, as the first pure form of a programmatic channel, offered automation, transparency, and the ability to leverage data such as geography, time of day, or device type in order to make more intelligent decisions and to improve relevancy.

    By • Feb. 25, 2015