Social Marketing: Page 306

  • How to Curate Killer Content Ideas

    Content curation is the direction that a business-minded site should move towards since it provides a lot of benefits with a minimum amount of drawbacks.

    By • Feb. 9, 2015

  • 4 Things to Consider When Crafting the Customer Experience

    In this day and age of immense competition, when customers have the power and luxury of choosing from among competing brands, it is important to create a positive and memorable customer experience. Here are four things you need to consider.Make it emotional.People feel first before they think. ...

    By • Feb. 9, 2015

  • Back to Basics: Why Social Media?

    As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don't get...

    By • Feb. 7, 2015

  • Google Enters the Collaborative Economy in a Big Way

    Here comes Google, with a series of five market moves injecting them as a central player for the collaborative economy.Google's mission is to organize the world's information. But it doesn't just start and stop there. They also want to organize the world's logistics, commerce, local transportatio...

    By • Feb. 6, 2015

  • 8 (Cold, Hard) Truths about Social Media

    Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media's promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable ...

    By • Feb. 6, 2015

  • SMT Shorts: Tania Yuki on Shareable Content, Best Platforms, and Measuring Data

    Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Tania Yuki, CEO and Founder of Shareablee, discussed how to measure data, what makes good content shareable, and how to choose the best platform ...

    By • Feb. 6, 2015

  • Short Attention Spans Mean Success for Snapchat

    If you have Snapchat, chances are you may have seen advertisements from the likes of Cosmopolitan, McDonald's or Samsung recently appearing on the app.With over 1 million users worldwide, it's no surprise that brands are scrambling to advertise on the platform and willing to pay around $750,000 -...

    By • Feb. 6, 2015

  • Is a Collectivist Culture Better for Innovation?

    I've written previously about the role culture plays in social behaviors at work. By this I don't just mean the culture of your organization, but the culture of the country that you operate in.The posts have been based on the fantastic work of Geert Hofstede. He outlined the power dimension sca...

    By • Feb. 5, 2015

  • Creating the Ultimate Differentiator: Tools for Business Model Strategy and Innovation

    Business modeling is more than designing a new business model. It's about defining a strategy for the future, together with your team, using visual tools.Writing a business plan is a waste of timeWe live in a time where little is predictable. Many professional services organizations navigate a sp...

    By • Feb. 5, 2015

  • Where's My Hoverboard? The Evolution of the Employee and the Future of Work

    Editor's Note: Join us on February 12th for a special Thursday #smtlive webinar discussing the future of the workplace. Register for free here: http://bit.ly/1CNeNC7I have been fascinated by the future of work for some time. Ever since I first wobbled out of the office, became "freelance" and sta...

    By • Feb. 5, 2015

  • No Unpaid Marketing Interns for Us

    One thing you'll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.A marketing and ad agency staple since the stone age, bringing on interns each spring has be...

    By • Feb. 4, 2015

  • Branding: The Big Idea

    I'm a people person. It's through relationships and one-on-one communication that I feel most effective. So of course, one of my favorite parts of the creative branding process is the meeting with an organization's CEO and key players during the discovery phase. Asking some important questions to...

    By • Feb. 4, 2015

  • How to Win the Small Business Social Media Time Challenge

    "The great dividing line between success and failure can be expressed in five words, "I did not have time." ~ Franklin FieldWhether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that...

    By • Feb. 2, 2015

  • 4 Things Every CEO Should Know About Their Inbound Marketing

    Inbound marketing practices are consistently in a state of rapid movement forward.Because everything is changing a lot, it can be easy for CEOs (or executive staff) to lose touch with the pulse of their inbound marketing endeavors - possibly even failing to see the benefit it is providing for the...

    By • Feb. 2, 2015

  • Integrating Your Content Marketing Strategy with Employee Advocacy

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Integrating Your Content Marketing Strategy with Employee Advocacy. This webinar was sponsored by EveryoneSocial and featured Pam Moore (@pammktgnut), Founder and CEO ...

    By • Jan. 30, 2015

  • 18 Steps to a Successful Hashtag

    Most trending hashtags are about news or celebrities. They relate to subjects that interest thousands or millions of people. Making your hashtag trend needs a lot of planning.

    By • Jan. 30, 2015

  • Patience Is (Not) a Virtue: Increasing the Likability of Your Website

    Learn a few tips on how to make readers happy by optimizing your website for readability and likability. From SEO rankings to quality links, make your website easy to find and somewhere readers want to go by following a few tips.

    By • Jan. 27, 2015

  • Scaling Social Globally: Best Practices for Engaging With an International Audience

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg (@stenmic...

    By • Jan. 23, 2015

  • Social Tools Enable Employee Engagement in Remote Teams

    Editor's Note: If this is a topic that interests you, be sure to join us on February 12th for a special Thursday #smtlive webinar discussing the future of the workplace. Register here: http://bit.ly/1CNeNC7The new wave of employment is based on a totally different set of axioms than ever before, ...

    By • Jan. 22, 2015

  • Why Brands Need to Invest in Social Media Customer Care This Year

    Running a business means a lot more than having a great service or product to sell. In the initial days, great offerings do generate revenues but if you want to attract and retain customers you need to provide impeccable customer services. Companies that care for their customers and make sure the...

    By • Jan. 22, 2015

  • Feedback Is the Key to Better Meetings

    Meetings are one of the more peculiar aspects of corporate life. Whilst they're almost universally loathed, they appear almost ubiquitous in most of our organizations.Estimates suggest that around 40-50% of an executives time is spent holed up in one meeting or another, which is a whole lot of t...

    By • Jan. 21, 2015

  • CiQ Podcast With Bryan Kramer

    In this episode: So much podcast goodness coming at you this week! Bryan Kramer is on our show! We talk Human to Human #H2H. We talk TED Talks. We predict the future! #NewWayToWork.We also have some great listener questions. Ever wonder about social media in regulated industries? Social media mar...

    By • Jan. 21, 2015

  • Employee Engagement: A Philanthropic Feel-Good Factor?

    Giving to worthy causes has a real feel-good factor about it, but when times are hard, the average family budget often doesn't stretch to helping out others. Savvy employers have latched onto corporate philanthropy as an opportunity for engaging more closely with stakeholders, many with huge impa...

    By • Jan. 21, 2015

  • Dealing With Negative Reviews as a Small Business Owner

    There's a lot of truth in the old adage that nobody likes a critic. It's rough to put your heart and soul into your business, only to be hit with a stream of negative feedback. It's even worse when people listen to that feedback - and in the case of online reviews, people will listen. See, in the...

    By • Jan. 21, 2015

  • It's Not Social Media Marketing, It's DiGiorno

    On average, around 6,000 tweets are sent on Twitter every second. That is 350,000 per minute and 500 million per day. And these tweets are coming from 248 million different users; young or old, American or European, professional use or a personal diary, everyone is tweeting these days.So how does...

    By • Jan. 21, 2015