Social Marketing: Page 305

  • Facebook Heeds the Call (to Action)

    Recognizing the importance of Pages in the online marketing strategy of businesses, Facebook has introduced a new feature that increases the business value of its Pages even more.

    By • Feb. 17, 2015

  • Will Your Business Facebook Account Matter In 2015?

    Starting in mid to late 2014, we all started hearing the news that Facebook wasn't relevant for businesses anymore, but there is the very obvious reason for Facebook's relevancy is just how many users this channel has.

    By • Feb. 17, 2015

  • Maximizing Pinterest for Your SEO and E-commerce Efforts

    Setting up an account on Pinterest is not enough and learning how to champion the platform will be a plus.

    By • Feb. 17, 2015

  • Is Twitter Advertising Coming of Age?

    There is no denying that Facebook has really got its grip on online advertising, especially in the mobile arena. With ad revenue at $3.5 billion in the last quarter and mobile making up around 80% of that revenue, is everyone else playing catch up?

    By • Feb. 17, 2015

  • 6 Ways Financial Brands Can Use Social Media Effectively

    When it comes to finance online marketing, a small number of brands, such as TransferWise and Money Supermarket, prove that, when done right, social media can take a leading role in increasing market share in the financial sector. It's not an easy task to do, and many financial brands get it wrong. The following are examples that we can use for inspiration and guidance on what works in the financial sector.

    By • Feb. 16, 2015

  • Social Media Never Sleeps...But Here's Why You Should

    If you love social media, you probably find yourself glued to your phone - or whatever device you use - a lot. Maybe it's your last act of the day before you go to sleep. It's in our best long-term interest to break this habit - pronto. Here's why.

    By • Feb. 16, 2015

  • The Impact of Dark Social in Travel Marketing

    In this digital era, what would you say is the estimated percentage of word of mouth taking place online? As shocking as this may sound, recent research conducted by Ed Keller and Brad Fay shows this number is actually only... 7%! In other words, most of the sharing still takes place offline, by the water cooler, the coffee machine, the office cubicle, in public transit or at the family dining table.

    By • Feb. 16, 2015

  • When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business

    As the Millennials ascend into management positions over the next several years, they will simultaneously become the largest generation in the workforce. While the Millennials won't formally "take over" (no single generation ever runs things on its own), they will serve as a kind of "secret decoder ring" for all of us, helping clarify what the future of business will look like, post revolution. Change is coming, and smart organizations will start making the necessary adjustments today to stay ahead.

    By • Feb. 14, 2015

  • Remembering David Carr

    David Carr was smart, irreverent, caustic, and an absolutely terrific writer. But even more than that, he was a genuinely kind human being.

    By • Feb. 13, 2015

  • Handling the Negative Social Media Post

    Social media's direct, interactive communication offers your business a great opportunity to obtain feedback on products and services, allows you to build more personalized relationships and it provides the opportunity to learn more about your client base through your non business postings.

    By • Feb. 13, 2015

  • SMT Shorts: Peter Friedman on Internal Brand Culture and Measuring Brand Lift

    Peter Friedman, CEO of LiveWorld, discussed how to measure brand lift (it is possible!), the necessity of brands being on social media, and how to make your internal brand culture match your social media marketing.

    By • Feb. 13, 2015

  • 5 Ways to Step Out of the Shadows and into the Light with Social Media

    Is it time for your company to evolve and grow its base of clients? While you may be active in the community, placing your logo on your company vehicles and getting the word out among your friends and neighbors; the internet has provided an exceptional opportunity to revolutionize the way we market our brands and services.

    By • Feb. 13, 2015

  • Social Media Managers and Community Managers: What's the Difference?

    Do community managers and social media managers really have the same job? Or do people misuse the two terms? Join us on our journey for the truth.

    By • Feb. 13, 2015

  • Internet Super Star George Takei to Make Keynote Address at The Social Shake-Up

    George Takei, author, actor, advocate, and Internet super star, will be the closing keynote address at this year's The Social Shake-Up on June 9 and 10 in Atlanta.

    By • Feb. 12, 2015

  • Hashtagging the Conversation: Why Marketers Need to Become Hashtag Experts

    Since hashtags can be used for anything-business marketing, political campaigns, sporting events and even advocating for a cause-anybody can start a conversation and benefit from the resulting connectivity. This also allows for a targeted approach to hashtag marketing. Creating unique hashtags for specific products, events and interests drives business growth by drawing attention from a variety of demographics.

    By • Feb. 12, 2015

  • How Sharing Content Fuels Your Sales Pipeline

    Once you're LinkedIn profile has been optimized, you will notice an immediate increase in traffic to your profile.

    By • Feb. 12, 2015
  • SMT Expert

    The Decline of Organic Social Visibility: 3 Trends to Expect

    Brands are at a social media crossroads today. They can no longer rely on organic visibility on Facebook to drive the engagement they need to reach goals. Twitter and other social networks aren't too far behind, either. As a result, expect to see the three trends above pick up steam today and in the foreseeable future.

    By • Feb. 12, 2015

  • Why Social Business Demands Customer Value

    Social business is an ever evolving arena, and the main concern I've been hearing is about value! This week I've been asked a great question that I really wanted to address: How do I add value to my social media?

    By • Feb. 11, 2015

  • The 3 Practices of an Effective Facebook Page

    I've helped companies build communities around their Facebook page, and I can tell you: you're using Facebook with the wrong viewpoint. The companies that succeed on Facebook have 3 critical principles that turn their page into a lead-generation (and revenue-producing) machine. After seeing the patterns present in these pages, here are the 3 techniques that I see over and over again on successful pages.

    By • Feb. 11, 2015

  • The Digital Transformation of Business Schools: The Dean's To Do List

    In an earlier Best Thinkers essay, I talked about how all business functions - not just customer focused areas like marketing and sales - are being transformed by social and digital technologies.

    By • Feb. 11, 2015

  • The Digital Transformation of Business Schools: The Dean's To Do List

    Have senior faculty and key staff participate in a "Digital Transformation Masterclass." The objective of this short, intensive course would be to provide an overview of significant digital era trends.

    By • Feb. 11, 2015

  • 3 Twitter Strategies to Authentically Growing

    Today I was asked this great question.... How do you have 37,300+ followers on Twitter? My quick response was it takes time, a lot of targeted advertising, or just luck! With the abundance of brands working to build their followings on Twitter, I thought I'd give three of my Twitter strategies that I use daily to build my following!

    By • Feb. 11, 2015

  • Our Annual Customer Service Survey

    ​What a difference a few years make in social media. When Social Media Today launched in 2007, we did so with the considerable backing and support of SAP, which continues to this day.

    By • Feb. 10, 2015

  • Competitive Research: Tried, Tested and Always Effective

    Watching out for your rivals in business is a fundamental procedure if you want to become king of the castle. By viewing what they're doing and analyzing their success and more importantly their failures (this is something most people neglect in competitive research), you'll have the capacity to keep a leg up and an aggressive edge.

    By • Feb. 9, 2015

  • The Rise of Customer Success Management in a SaaS World [INFOGRAPHIC]

    As various industries continue to adopt cloud technology, a new era of software has emerged called Software-as-a-Service (SaaS). Who helps manage the overall experience of a business using a SaaS platform?

    By • Feb. 9, 2015