Social Marketing: Page 305

  • Customer Service: A Critical Marketing Attribute

    This blog post might have been titled "A Tale of Two Gondolas" because the subject matter comes directly from a recent experience in Venice, Italy. My wife and I were there on a trip and another family member in our group suggested a gondola ride based on her recent experience. She raved about he...

    By • Dec. 4, 2014

  • 5 Ways to Grow Your Online Community

    Long before social media networks emerged, companies had already realized the value and benefits of creating communities around their products and brands. And why not? When treated properly, these communities generate goodwill to the company's customers and prospects.They can also serve as an inf...

    By • Dec. 4, 2014

  • Networking Convergence: When Digital Meets Physical

    Social media networking is a lot like physical networking.Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity to get out into the physical world to meet people, develop relationships, and sell yourself. Even if not curren...

    By • Dec. 4, 2014

  • Social Business Is Rooted in Conversation, Not Platforms

    We have given our lives to social media, no doubt there. In fact, for many social media is omnipresent. No matter what we do - eat at our favorite restaurant, take the kids skating, watch a movie, go grocery shopping, or hop next door to the coffee shop - we are routinely sharing our experiences,...

    By • Dec. 3, 2014

  • How Will Millennials Impact the Workforce in 2015?

    It is predicted that next year we will see more people across all age groups leaving traditional career paths in seek of a more flexible working lifestyle. Forbes.com'sDan Schawbel believes 2015's workplace trends will be driven by "a skills gap, workers dropping out of the corporate system, the ...

    By • Dec. 3, 2014
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    8 Signs a Company Is Doing Employee Advocacy Wrong

    Employee Advocacy might be a buzzword that many leaders are investing in and trying to better understand by we're far from making it a trend that makes a difference in today's business world. The idea of a social employee isn't something a brand or leader needs to authorize because no matter the...

    By • Dec. 2, 2014

  • Social Media Marketing: It's Complicated

    I work from home part of the week. As a part-time office jockey, when I do turn up I'm relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). This ...

    By • Dec. 1, 2014

  • The Digital Transformation of Business Functions

    No one would argue with the notion that social and digital technologies are having a significant - and sometimes dramatic - impact on societies and economies. And though most people may not yet refer to this as the Digital Age or Era, they would likely concede that we are indeed transitioning awa...

    By • Dec. 1, 2014

  • Productivity and the Rise of Coworking for Freelancers

    Currently there are 53 million Americans freelancing, making up 34% of the total workforce, with freelancers predicted to make up 50% of the US workforce by 2020. With companies embracing remote-working for their employees (and making large savings on real estate costs), new start-ups have croppe...

    By • Dec. 1, 2014

  • How to Choose Between Two Equally-Qualified Candidates

    Very often in recruitment, you have a situation where you're faced with the problem of choosing between two equally-qualified candidates for a particular role.While this is a great position to be in (after all who wouldn't want to choose between two great candidates?!), it's also an agonising one...

    By • Nov. 30, 2014

  • Top 5 Digital Job Trends For 2015

    With the countdown to Christmas and New Year about to officially begin, it's that time of year when prediction blogs start to pop up here, there and everywhere as everyone tries to predict what certain industries might have in store over the next 12 months or so.Working for a digital jobs board,...

    By • Nov. 29, 2014

  • What Can Homer Teach You About Innovation?

    I suspect for many of us, when we think of The Homer, our mind wanders to the wonderfully awful car created by Homer Simpson when he was given free rein in his estranged brothers car company.He designed in an array of features that he thought invaluable, with the end result being a car so terribl...

    By • Nov. 28, 2014

  • How Nonprofits Continue to Get Facebook Marketing All Wrong

    In my conversations with nonprofits using social media, I always ask them one question first - What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Faceb...

    By • Nov. 27, 2014

  • 5 of the Best Apps for Small Business Social Media Management

    We keep it simple at K.I.S.S, which is why we LOVE apps! From the weird, wonderful and wacky (check out the top 12 weirdest apps here), there's really an app for everything.This week we've curated our five 'o the best apps for social media. They're our favourite apps that all social media manager...

    By • Nov. 26, 2014

  • Flexibility an Imperative in 2015 as Women Begin to Dominate Business

    Times.com recently published their 'Future of Work' article with predictions on how jobs will change and evolve by 2025. An interesting observation made was the likelihood that the future of work will see an increase in women dominating business. This is in fact already happening on a global scal...

    By • Nov. 26, 2014

  • 5 Ways to Optimize Your Customer Care Twitter Bio

    Beyond creating separate Twitter accounts to handle customer service on social media, what should your Twitter bio really look like? Are there any rules you should follow? How can you truly make your customer care Twitter bio stand out?Customers should know what to expect from the service you del...

    By • Nov. 25, 2014

  • From Large Corporations to Startups, Work Is Becoming More Social

    Check out these two case studies to see how more organizations are meeting their employees' needs for social interaction during the workday.

    By • Nov. 25, 2014

  • CiQ Podcast: Live From the Employee Advocacy Summit 2014!

    In this episode: Welcome back to our show! After a brief hiatus, and whole new name change, we are back in action! Today, we have a special treat, a live/recorded version of our podcast straight from the 2014 Employee Advocacy Summit presented with The Social Shake-Up 2014. Together with my four...

    By • Nov. 25, 2014

  • 5 Actionable and Effective SEO Tips for Small Business Clients

    SEO agencies are always after big-name, big-spend clients, but the reality is our bread and butter is usually made up of a large number of smaller accounts. With only a few hours each month how can we as SEO specialists make a difference on a small account?1. Think LocalWhat's your client's targe...

    By • Nov. 25, 2014

  • Big Data and Small Business: The Future of Marketing?

    I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent ...I was working with a small company who was bidding on a huge job to handle the maintenance on a fleet of corporate jets. He...

    By • Nov. 25, 2014

  • New Research: The Emerging Career Path for Community Professionals

    It's a great time to be a community manager. Companies big and small are starting to recognize that is a critical skill to help transform their organizations for a digitally connected world.Our mission at The Community Roundtable is to advance the business of community and research has always pla...

    By • Nov. 24, 2014

  • IBM Verse: Connecting Me to We

    IBM Verse fixes email to give you back your day.If you have been around the IBM software ecosystem this week, you probably couldn't have missed our announcement about IBM Verse. IBM has been working to bring the world of social collaboration into a context where many of us still work - email.Most...

    By • Nov. 24, 2014

  • How to Prepare Employee Advocates for Social Selling Success

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Prepare Employee Advocates for Social Selling Success. This webinar was sponsored by Everyone Social and featured Jill Rowley (@jill_rowley), Chief Evangelist a...

    By • Nov. 21, 2014

  • Good to Great: Creating a Tropical Storm of Customer Satisfaction

    Roger Staubach once said: "There are no traffic jams along the extra mile."It continues to amaze me that the sentiment still rings true in the consumer-empowered age.Why is it that almost every time we hang up the phone with a customer service rep, we feel flat? Despite the profiling technologies...

    By • Nov. 21, 2014

  • The Importance of Social Sensitivity in Business

    I'm reading Focus by Daniel Goleman. One of the topics he discusses is social sensitivity, which is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social ...

    By • Nov. 21, 2014