Social Marketing: Page 307

  • Building a Human Business on the Shoulders of Personal Brands

    Why is it that people have a stronger voice than most companies? Brands are an unknown entity with little personal voice behind them in most cases. There's so many times when people try to reach out to a brand and are left standing without a response. 86% of all brands are not listening on social...

    By • Nov. 4, 2014

  • The Social Consumer Study: What It Means to Customer Service Professionals

    "The pen is mightier than the sword," wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media. Around the globe, customers - friend and foe alike - share their experiences using indelible digital characters all across the social channel. We a...

    By • Nov. 3, 2014

  • How to Ruin a Great Customer Experience

    I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience.I made my appointment online, it was easy to choose a time that was convenient for me. The day before they sent me a reminder and introduced me to "Dale," my service a...

    By • Nov. 3, 2014

  • Embrace It: Visual Consumption Is Here to Stay

    The dominance of visuals in modern lifeWe're stuck in a world of seemingly endless information overload - cat photos, work emails, personal health data from wearables, Tweets, the list is infinite.Every day Americans consume an average of over 100,000 words and 34 gigabytes of content, according ...

    By • Nov. 3, 2014

  • We're All Becoming Tech Workers: Are We Ready? (Part 1)

    As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (par...

    By • Nov. 3, 2014

  • Customer Centricity: Four Keys to Putting the Core Customer in the Center

    As brands and organizations try to come to grips with the "omnichannel" customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the organization does not have a genuine culture of b...

    By • Nov. 2, 2014

  • A Guide to Social Media Success for Small Businesses

    Small business owners have about a zillion things to do each day - and social media is not usually at the top of the priority list. However, the smart, effective use of social media is essential to building a business's brand, connecting with potential customers, fostering customer loyalty, and e...

    By • Nov. 1, 2014

  • Power of a Smile: 10 Tips to Smile Virtually - Delta Airlines Case Study

    The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world?A smile can warm a heart. It can help shed a tear. It can make a cl...

    By • Oct. 31, 2014

  • "Start Small, Measure and Grow": Getting Started with Employee Advocacy #SMTLive

    Our webinar sponsored by Social Chorus on October 28 featured Laura Lee, Social Media & Corporate Communications Manager at Nestle Purina; Liz Brown Bullock, founder of the Social Arts and Sciences Institute and former Director of Social Media and Community at Dell; and Gregory Shove, CEO and...

    By • Oct. 31, 2014

  • Why Bold Leadership Will Drive the Internet of Things

    The Internet of Things (IoT) is poised to potentially generate huge new market opportunities for current information technology (IT) or telecom companies and new start-up companies, according to the latest global market study by CompTIA.While IT executives are evenly split on the question of whet...

    By • Oct. 30, 2014

  • Why Viral Brand Tweets Can Be Terminal

    "We're sure your 320 followers will understand."Just 46 simple characters, yet they caused so much damage.When it comes to customer service, Twitter can be a magnificent thing. Customers can interact with brands quickly and efficiently and it allows brands to give themselves a personality beyond ...

    By • Oct. 30, 2014

  • How to Staff a Star Social Support Team

    As you step inside any contact center or meet with any support manager, there is always one common theme: staffing. It is no secret that social has completely changed the way companies staff support teams. Understanding how social has upended certain hiring practices while reinforcing others is e...

    By • Oct. 30, 2014

  • Social Startups: Spot.IM Frees Website Owners from External Social Platforms

    "While existing social networks provide an effective way for publishers to reach new users and drive traffic to their website, Spot.IM gives site owners the ability to keep those users, and the conversation they have, in the place where the content was created," said Nadav Shoval, CEO and co-foun...

    By • Oct. 30, 2014

  • What Google's Recent Algorithm Updates Mean for Small Businesses [INFOGRAPHIC]

    If you are a small business owner who finds Google's alliterative algorithms Penguin and Panda to be intimidating territory, you're not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for you...

    By • Oct. 30, 2014

  • 3 Steps Toward Inspiring Your Community

    Over the past several years, inbound marketing has wildly become the most successful and influential form of marketing. Not that outbound marketing has expired, but brands are becoming more aware that relationships drive inspiration, inspiration drives conversations, and conversations drive brand...

    By • Oct. 30, 2014

  • Loyalty Is the Hidden Reward of Social Engagement

    It's no secret that social engagement is one of my favourite topics and something that I feel is not discussed thoroughly enough when people post about the best practices for social: earning loyalty.Maybe that's why I was so impressed during a recent session at The Social Shake-Up this September ...

    By • Oct. 29, 2014

  • How to Utilize Customer Relationship Management for Brand Success

    There is more to a CRM than what meets the eye. It is not only a typical database utilized by the agents within a call center setting to call or receive calls from customers. Though CRM can sort the customers and help agents within a call center, but the real worth of Customer Relationship Manage...

    By • Oct. 29, 2014

  • Are You Outsourcing the Social Aspects of Your New Business Efforts?

    One of the more common sentiments shared at The Social Shake-Up in Atlanta - and a personal cause of mine - was the advice not to outsource your social media and customer relations communications to a third party.In other words, don't ask your agency to do the talking for you. As skilled as the s...

    By • Oct. 28, 2014

  • How to Get the Most Value from Online Feedback

    Some brands are overwhelmed by the amount of feedback they receive; they are rendered paralysed by it and they end up ignoring every type of input, thus disconnecting from their current customers, potential customers and other opportunities. We've talked about how feedback is important, but when ...

    By • Oct. 28, 2014

  • Google+ Social Media Marketing Secrets

    The social ID and networking platform, Google Plus, has millions of active users. This, along with helpful business components, makes it a great platform to build on. So how do you get more Google Plus followers? Here are ten ways that work.1. SearchThis is the most basic way to get followers. Fi...

    By • Oct. 28, 2014

  • CEO and Employees Must Have Skin in the Game for Employee Brand Advocacy Programs

    Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal road blocks?Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground?A successful employee adv...

    By • Oct. 27, 2014

  • Best Free SEO Tools

    Having the right tools makes the job much easier, don't you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy. Here are some of the best free SEO tools available:Bing WebmasterIf you are seeking the alternative for Google...

    By • Oct. 27, 2014

  • Social Customer Service: Talk Is Cheap, Action is Much Tougher

    The growth in social customer service appears to have stalled. Now the early adopters are out and about, the expected next tranches are nowhere to be seen. New names remain scarce.That said, it remains a popular blogging topic. The same old '5 tips' formula continues to appear. Is this serving th...

    By • Oct. 26, 2014

  • Social Business Trends 2014 [INFOGRAPHIC]

    A new global study by HootSuite of 750+ enterprise organizations reveals that the majority of businesses believe a social media presence is important to the bottom line, yet they face challenges in turning social data into something actionable.Here are some key findings from the study: 88 percent...

    By • Oct. 26, 2014

  • We Fired Our Best Employee: Here's Why

    Three years ago, in my college dorm room, I decided to start a design firm. Since then, we've grown to become boogie, a design-driven social media agency with a team of eight working out of two offices in Albany NY and Brooklyn NY.As with any business, we've had our ups and downs, but one of the ...

    By • Oct. 24, 2014