Social Marketing: Page 328

  • 3 Goals Every Facebook Manager Should Obsess Over

    For too long, organizations were told that Facebook was only for "building awareness."Today, we all recognize how silly it is to think that awareness alone could somehow have a real impact on our mission. Impact is the result of action, whether it's supporters lending their voice or time to a cam...

    By • March 11, 2014

  • Definitive Case Study on the Benefits of Guest Blogging

    I've talked before about the benefits of guest blogging, and it remains one of the most powerful, cost-effective and profitable ways of extending the reach and influence of a professionally-produced blog online.I was reminded of this last week, when I saw the incredible results achieved from a gu...

    By • March 11, 2014

  • SXSWi Panel Recap: Humanizing Your Brand Through Effective Community Management

    One of the first sessions I attended at SXSWi was "Structuring Community During Exponential Growth," which featured community managers from Kickstarter, Airbnb and SoundCloud. This panel focused on the development of the community manager.As brands' communities begin to grow exponentially through...

    By • March 11, 2014

  • When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

    Social media is always on.Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary depending on your audience, of course. The nature of your business and data about w...

    By • March 10, 2014

  • How NOT To Deal With Writer's Block

    As someone who is responsible for creating content every single day, I know all too well the woes and struggles of dealing with writer's block. And how little time I have to waste not writing new posts.Bloggers define writer's block in different ways; some say it is when you can't think of new, o...

    By • March 10, 2014

  • 4 Things Nonprofit Social Media Efforts Need But Might Not Have

    Social media can be a godsend for small nonprofits with tight budgets. It's a great way to raise funds and increase awareness without the cost of traditional advertising. Having a strong plan of action can mean the difference between success and failure. Whether you're just starting out or alread...

    By • March 10, 2014

  • A Lesson in Customer Service From Moz

    Like every other social media / content strategist out there, I have Moz's blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO information out there. I've always held them in high ...

    By • March 10, 2014

  • Wearable Technology at SXSWi: Every Brand's New Best Friend?

    With predictions that 10 million wearable technology devices will be sold in 2014, it is no surprise it is one of the most popular topics at SXSW this year. The first wearable tech session I attended started off centered around fan engagement. Sloane Kelley, Executive Producer of PGA Tour's Digi...

    By • March 10, 2014
  • SMT Expert

    What Works for Hotels and Resorts on Facebook?

    Some of the most fun clients to work with in social media are hotels and resorts. By having guests check in and out every day, hotels can be content generating machines. This is especially true if they have restaurants, lounges or awesome pools. The strange thing is, many hotels and resorts don'...

    By • March 8, 2014

  • Social Support Fails [CARTOON SERIES]

    The unsettling thing about the conversation surrounding social support is that some companies think they have a choice whether or not to adopt it. Companies still trying to serve their customers in the old school ways depicted below are going to meet their cost saving goals...but it might be beca...

    By • March 8, 2014

  • Best Thinker Webinars: The Next Wave of Social Management Integration

    This week I moderated another webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Too Many Platforms: The Next Wave of Social Management Integration. The webinar included a great group of panelists: Melinda Byerley who is the CEO and Co-Founder of Vendorsi who...

    By • March 8, 2014

  • How to Select Instagram Photos Shoppers Will Love [INFOGRAPHIC]

    Are you wondering how to choose photos your customers will love? And what makes a Instagram photo outstanding? Then take a look at the infographic below, courtesy of Olapic, to get these answers and more. Olapic analyzed 130,000 photos from 61 different companies to determine what type of images...

    By • March 7, 2014

  • Disrupt or Be Disrupted: Welcome to the Disruption Revolution

    Sometime toward the end of last year, I spent some time with David Passiak (@Passiak), author of Red Bull to Buddha: Innovation and the Search for Wisdom. At the time, he was leading an ambitious project to connect over 20 innovators in the tech startup world and share their perspectives in one, ...

    By • March 6, 2014

  • 3 Ways Airlines Command Social Customer Service in 2014

    Social channels are a huge opportunity for airline companies in terms of word of mouth referrals. The impact is significant on the opinion of potential travelers searching for the next ultimate travel deal.Customers nowadays only settle for quality service at a low cost. Therefore, airlines are c...

    By • March 6, 2014

  • Three Little-Known Mistakes Small Businesses Make (and How to Avoid Them)

    We're well into 2014, and now is a good time to check in with your business goals you set in January.Wait, you did set business goals, didn't you?According to Bloomberg, 8 of 10 entrepreneurs fail within the first 18 months of starting out. There are many reasons for this, such as:Not being clear...

    By • March 6, 2014

  • Integrate to Look Out and Over Social Media Silos

    Unlike most industries, Consumer Packaged Goods (CPG) manufacturing exists in an unusual business-to-business-to-consumer world where we buy their branded products -- not from them -- but retailers. It's always been retail that held the keys to end-consumer relationships, while suppliers stood a...

    By • March 6, 2014

  • My Interview with Bryan Kramer, CEO of PureMatter [VIDEO]

    Bryan Kramer, President & CEO of PureMatter, joined me to talk about how social is shaking up the ways we do business. He shares that brands are challenged with how to relate to customers. In his book, "There Is No B2B or B2C: It's Human to Human: #H2H," which comes out next week, Bryan gives...

    By • March 6, 2014

  • The Importance of Social Media in Meeting Consumer Demand

    Some of the recent movements in the tech space have opened up a whole new world of possibilities. Ideas once only imagined in science fiction are moving closer to reality. There's Google acquisition of Nest, which is a move towards automation of household devices and tracking people's actions wit...

    By • March 5, 2014

  • The Future of Community: Are You In?

    As humans, we're used to joining communities in the physical world. We coach our kid's sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities...

    By • March 5, 2014

  • How Charmin Became the Sassiest Brand on Twitter

    Toilet paper? Who would have thought that discussions about toilet paper would create one of the most engaged social media communities on the planet? And that's exactly what Charmin has done.Recently I asked the Charmin social media team to talk about their designation as The Sassiest Brand on Tw...

    By • March 4, 2014

  • Ellen at the Oscars: A Million Retweets... and Counting

    Apart from having 26.1 million followers on Twitter, Ellen DeGeneres is known for being absolutely hilarious. Maybe it should be the other way around, but we're social media marketers, and all we can think about sometimes is the community size.When Ellen started hosting the Oscars, it was obvious...

    By • March 4, 2014

  • Your Blog Post's Not Complete Without These Essentials [INFOGRAPHIC]

    Content Marketing has, increasingly, become standard practice for marketing a product or service online.Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.For those not yet onboa...

    By • March 3, 2014

  • Business is the Problem, Therein Lies the Solution: Defining Your Social Purpose

    September 17th, 2011, in Zuccotti Park, located in the Wall Street financial district in New York City a protest movement was born and given the name Occupy Wall Street. While there was a political aspect to the Occupy Wall Street movement we won't be discussing that here. Instead, I want to brin...

    By • March 3, 2014

  • How Non-Sexy Businesses Rock On Social Media [INFOGRAPHIC]

    It's easy to do well in social media marketing if you've got a product or brand everyone loves, right? Well, if you've got a less-than-popular product or service such as feminine merchandise, hygiene, insurance, or office supplies, you too can kill it on your social media marketing efforts and ge...

    By • March 2, 2014

  • 8 Tasks That Define a Social Media Workflow

    In 2010 I spoke about the social media workflow to handle and optimise the time and effort you dedicate to social web activity. I updated this in 2012 with a new version that included a graph designed by Luis Calabuig. While adapting this for a new project, I quite recently realised that this wo...

    By • March 2, 2014