Social Marketing: Page 328

  • Brands as Publishers: The Top 5 Takeaways

    What do publishers and brands have in common? Stories and conversation. Perhaps that's why so many marketing companies are putting on their publishing hat when it comes to branding. The following are five key takeaways from the NewsCred article, Brands as Publishers: 15 Market Leaders That Get Co...

    By • Jan. 10, 2014

  • B2B SaaS: The Need to Focus on SMEs for Growth

    The SaaS and cloud software market is relatively new and is very dynamic. Be open to experimentation and find your own mix of value propositions, offers, marketing messages and sales tactics to appeal to the B2B buyer.Unlike big enterprises, the majority of selling to SMBs can be done using the r...

    By • Jan. 9, 2014

  • 7 Social Media Challenges for Contact Centers [INFOGRAPHIC]

    This new infographic from Sentiment identifies the key pain points that contact centers experience when 'going social'. As well as reinforcing the view that social customer care is rapidly growing in importance for brands and consumers alike, it looks at why contact centres need to ditch the legacy system in favour of a multi-channel approach to customer service, how to justify the costs, find the right skills and measure the results.There are also some interesting stats that may surprise you:

    By • Jan. 8, 2014

  • Broadcast Marketing Is Dead [VIDEO]

    It's the greatest irony in marketing - none of us likes to have blatant advertising messages broadcast down our throats. Yet it's so easy to forget when it's our turn to market to our prospective customers. The promise of all the social technologies out there is to build the type of engagement t...

    By • Jan. 8, 2014

  • 2014 Futurescape: The Internet of Things

    While industry, institutions and society as a whole navigate an intense new era of social technology disruption, the good news is that there is scientific and astrological context. As reported by NASA last week, the sun has "flipped" its north and south axes-midway through its 22-year solar pola...

    By • Jan. 8, 2014

  • Eight New Year's Resolutions for Social Customer Service

    In an always on and real-time messaging world, consumers expect far more than they have before. Responding slower than consumers expect - or neglecting to answer social complaints at all - will result in consumers abandoning brands. Entering 2014, brands must recognize that social media has becom...

    By • Jan. 8, 2014

  • Make Sure Customers Get What They Need from Customer Service

    "You can't always get what you want. But if you try sometimes, you just might find, you get what you need." - The Rolling StonesCustomers who have a question or a problem want an immediate response, and they want it on whatever channel they use to contact the company - including social media plat...

    By • Jan. 8, 2014

  • The Right Time May Be the Wrong Time to Publish Social Media Content

    There are a huge number of articles about when to publish social media content to maximize impressions and engagement.As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as po...

    By Matthew Peneycad • Jan. 6, 2014

  • How to Turn Employees into Social Media Advocates While You Sleep

    It's a gi-normous claim. But it's true.We've got a way to do it.If you want to automate your employee advocacy efforts, read on.Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process.You had to hire SMEs, secure space, get enough broadband ...

    By • Jan. 6, 2014

  • To Blog or Not to Blog? That is the Question!

    How often should you (or I) blog?Right, here I am blogging every day during January as part of HubSpot's 30-Day Blog Challenge but do I really need to blog daily or should it be every weekday, once a week or may be just a couple of times a month?I took my usual route of Googling to see what I cou...

    By • Jan. 6, 2014

  • Create a Better Customer Experience with One Change: Make a Content You-Turn

    Across different content types - from presentations, to articles, to social posts - there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I've always jokingly referred to as a 'Beaches' marketing approach. It's easy to fall in...

    By • Jan. 6, 2014

  • The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

    Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with the term "social proof."And like thousands of other words and phrases, it has many definitions including "a psychological phenomenon where people assume the ...

    By • Jan. 5, 2014

  • Top Digital Marketing Trends in 2014

    2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter's IPO announcement, Google and Facebook's algorithm updates, and the list goes on. This trend of disrup...

    By • Jan. 4, 2014

  • Social Media Is Not the Savior, But...

    It's still surprising how many businesses are ignoring social media. I've heard the various arguments against - that it's a fad, that it's mostly kids (nope), that there's no significant value-add - but none of these stack up in the face of ever-growing data to the contrary. I'll admit, even I wa...

    By • Jan. 3, 2014

  • Why Use Social Media When I Get Business from Word of Mouth?

    If you're sidestepping social media marketing because you get your business through word of mouth, there are two things you need to hear in 2014:Congratulations for providing excellent service.You are losing new business opportunities.Your work is so good it's moved customers to recommend you. Bu...

    By • Jan. 1, 2014

  • Streamlining the Customer Experience with Social Media and Mobile Tech

    It's fairly obvious that online interaction is one of the major aspects of the customer experience today. If we ever came across a company that didn't have a website, we'd not only be surprised but also pretty annoyed and take our business elsewhere. Social media has also become a predominant platform to interact with customers.

    By • Jan. 1, 2014

  • Who to Follow on Twitter and Who to Avoid [INFOGRAPHIC]

    With Twitter's user base eclipsing 550 million, the question is: who are the right people to follow to make your stream powerful and userful? This infographic breaks down the Twitter users into 7 main archetypes. The desire is to help provide a quick read on an account in order better to identify to what extent the account may be of interest to follow. The archetypes also include those accounts that might be better to avoid following.Herewith the 7 archetypes:

    By • Dec. 31, 2013

  • How to Bolster Social Media Customer Service Satisfaction Ratings

    The ability for customers to publicly share their frustrations, complaints and issues remains a great concern for businesses and brands on social media.Some businesses relieve this concern by jacking up their privacy settings to keep unhappy customers from being able to openly express their feeli...

    By Matthew Peneycad • Dec. 31, 2013

  • Employee Advocacy and the Employee-Brand Relationship Model [INFOGRAPHIC]

    Employees are vital for building and scaling brand relationships. They have the distinction of being trusted ambassadors of the brand because of their uniquely "insider" standing. Employee advocacy programs can facilitate the cultivation and delivery of the deliberate and wonderfully shareable ex...

    By • Dec. 29, 2013

  • The Benefits of Quality Content and Genuine Social Engagement

    With every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lower relevance - but how that 'relevance' is determined is becoming increasingly difficult to unders...

    By • Dec. 29, 2013
  • SMT Expert

    Facebook Advertising Options That Won't Break the Bank

    The Facebook algorithm changes have many Facebook page owners in an uproar, especially those who paid to acquire their Facebook fans.I manage nearly 20 fan pages and can confirm a startling drop in what's been an already declining reach over the past year. Compared to only a month ago, organic vi...

    By • Dec. 28, 2013

  • How to Begin the New Year Without an Online Hangover

    Now that we are actually into the holiday season, and most of us are taking time away from the office, we know that a lot of marketers are going to be thinking about what's to come in the new year.For those negatively affected by Google's Hummingbird update or who didn't get as many leads as they...

    By • Dec. 25, 2013

  • Why Your Company Should Switch from Telephone to Live Chat and Social Media Customer Service

    Customer service is all about 'convenience.' Whenever a question pops up about a product or service, think about how you want to be helped: in real-time and as quickly as possible. Your instant reaction isn't to grab your telephone, your preferred 'go to' is the internet. In that case, live chat ...

    By • Dec. 23, 2013

  • Why Instagram Will Be The King Of Social Media In 2014

    Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals. From the time we...

    By • Dec. 23, 2013

  • Future Development of Online Marketing in Social Media Networks

    Not so long ago, social media was considered a novelty of the Internet. Any attempt of advertising was handled by so called ''experts'' of social media marketing. Today, things are a bit different. Exponential distribution is changing the world as we know it, which is subsequently changing the wa...

    By • Dec. 22, 2013