Social Marketing: Page 328

  • Negative Criticism: 3 Things GM is Doing Extraordinarily Well

    A few years ago, I was traveling with a friend and business advisor. We were in D.C. for a board meeting of his industry's trade organization, where I had been invited to speak on the topic of social media.The evening before, we were in the hotel bar having a drink and he asked me to show him aro...

    By • March 27, 2014

  • Malaysia Airlines: Are You Completely Heartless? Do You Deserve The Looming Firestorm?

    (Updates below as the full story unfolds.) Imagine your mother is missing. En route to her dream vacation or coming home from visiting you, her plane went missing. She is gone, along with hundreds of other people.Days of frantic, desperate effort reveals nothing. Each day seems like a year. It's ...

    By • March 25, 2014

  • Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

    My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world's toughest and most controversial issues.I'm talking here...

    By Social Disruptions • March 25, 2014

  • 6 Companies That Are Doing Customer Service Right on Twitter

    Twitter Customer Service Challenge: The WinnersThings have improved quite a bit in the six months since I published my unscientific study of brand responses to Twitter questions. Back then, only 1 in 18 brands responded (6%) to my questions over a six-month period. In the subsequent six months, h...

    By • March 25, 2014

  • How to Humanize Your Emails to Make a Real Impact

    Why Email SucksEmail is boring, time consuming and heavily distracting. I would say 10% of the emails I receive are relevant (i.e. clients, staff, prospects, etc.). The rest are social media notifications, promotions or junk emails. Moving to Google Apps has helped cut out most of the junk thankf...

    By • March 24, 2014

  • The Reemergence of QR Codes

    QR codes (quick response codes) were very popular not too long ago and they have come back recently and are very popular again. QR codes are a wonderful marketing resource that allows the user to obtain information quickly and easily with the mere click of a button.A tremendous effort was origi...

    By • March 24, 2014

  • How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

    It all started with just one tweet.I had read an interesting article on Barclays Kenya's refocused customer experience efforts. So naturally, I pulled up Twitter and fired off a tweet at the bank, curious to know what their customer experience efforts were behind the scenes.Love your customer foc...

    By • March 22, 2014

  • What Kind of Conference Do Your Customers Want?

    There's a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face-to-face conversations with customers - and of course, all the excitement that goes along with it.Naturally, many businesses want to harness that excitement and grow their...

    By • March 22, 2014

  • Content Marketing: A Modern Day Bard

    All fantasy role-play geeks recognize the bard. And unlike most people, they're not fooled by that weak looking, poet singing, mandolin carrying traveler. Bards have been known for their wide array of knowledge to survive during medieval times with not only instruments and weapons, but knowledge ...

    By • March 22, 2014

  • What Does Google's Android Wear Mean for Wearables and Connected Devices?

    This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology.LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the Android Wear platform. Motorola and Samsung will a...

    By • March 22, 2014

  • Using Selfies in Social Media Marketing

    I'm not a big fan of photos of myself. I always see flaws that are probably not obvious to anyone else and most of the time, I'm happy to enough to live with the version I see of myself in the morning mirror check. Generally, I would say this attitude is reflective of most people I know - but mos...

    By • March 21, 2014

  • The Growth Hacker All-Stars

    When we first launched ShareBloc in open beta a little over three months ago, we knew the biggest challenge to our success was building a community. Luckily, we weren't the first ones to tackle this obstacle. We looked to our professional elders and found some guiding words from five people we'd ...

    By • March 21, 2014

  • 5 Facebook Updates Every B2C Small Business Needs to Make

    Are you tortured by your B2C company Facebook page's falling engagement rates? Curious about how you can stand out in a field of Facebook-savvy competitors? Despite Facebook's questionable approach to business page algorithms, it's still the number one social media platform for reaching B2C custo...

    By • March 21, 2014

  • The Social Government vs. The Social Citizen

    Last week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government. Alan Rosenb...

    By • March 21, 2014

  • Positive Negativity: What to Do When People Say Bad Things About You Online

    Don't let the title of this post fool you: It's always a terrible feeling to have someone read bad reviews, or poor comments, about you and your company. But, it's important to know how to deal with it, and to realize that some good may even come from the situation.You don't have to be a sociolog...

    By • March 21, 2014

  • Social Media Consciousness Raising

    How far we have come as women...or not? Although we may no longer be marching in the streets, our collective voices are now exponentially louder, expansive and influential. Feminist conscious raising is now viral.No doubt Facebook COO Sheryl Sandberg has been called "bossy" for being "assertive"...

    By • March 21, 2014

  • How Most Companies Fail at Social Customer Service

    In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail.A great, recent quote...

    By • March 20, 2014

  • Research Underlines the Value of Citizen Science

    I've blogged a lot about the incredible value citizens have delivered to a whole host of scientific problems, whether it's mapping the oceans on Plankton Portal or mapping their local habitats at Yard Map. It has undoubtedly been one of the most successful ways for organizations to engage with ...

    By • March 20, 2014

  • How Brands Should Show Off Their Authentic Voice on Social Media

    Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.Being open, genuine, and authentic on the digital l...

    By • March 20, 2014

  • #SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

    What does a cancer survivor who had a moment of epiphany while battling a life-threatening disease have in common with a history graduate? Plenty, it would appear, when it comes to marketing in today's social media-driven web. The first is none other than Randy Milanovic of KayakOnlineMarketing, ...

    By • March 19, 2014

  • Agency Startup Digital Flash on Small Agencies Achieving Impact at Scale [VIDEO]

    As part of my conversations about the new collaborative economy at SXSW last week, I spoke to the co-founders of digital agency startup "Digital Flash" about how their business came about (as a result of new more flexible models of collaboration) and how they have been able to accomplish larger r...

    By • March 18, 2014

  • 7 Super Time Saving Tools to Stay Connected with Your Attendees

    One thing event planners all have in common is a shortage of time and money. While there isn't a whole I can do about the latter, I am happy to report there are digital tools available for promoting your event and staying connected with attendees while they are at your conference that can save yo...

    By • March 18, 2014

  • Big Opportunity for Social Media Campaigns with Emotional Appeal

    Brands have been appealing to emotion for as long as there's been advertising. Provoking the consumer's emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand.The purchase decision-making process was described ...

    By • March 18, 2014

  • Defining Social Personalities in Real Time

    Think about how you share, why you share and what you shared for the last month. We all share things differently because we see things differently through our own eyes. We perceive ourselves one way and too often are seen by others differently. It's always been a mission of brands to understand t...

    By • March 17, 2014

  • Best Thinker Webinars: Trust Is the New Currency

    Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists: Francesca Pick, a collaborative economy strateg...

    By • March 17, 2014