Social Marketing: Page 328

  • Internet of Things: Time for a Name Change?

    While an exact number may be all but impossible to come by, the estimated 10 billion devices connected to the "Internet of Things" (IoT) in 2014 isn't really all that many.I mean, we live in a world of more than 7 billion people, so if you look at it that way, that isn't even 1.5 connected device...

    By • May 23, 2014

  • Q&A: The 7 Success Factors of Social Business Strategy

    Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business. In our research, we discovered that the most advanced businesses shared seven success factors in developing, launching, and measuring social business str...

    By • May 23, 2014

  • Social Customer Service: A Force For Change

    Right now customers who engage via social channels for service are in a lottery. The odds on a good experience are mediocre. A great one is even more remote. Yet when the right competency shows up something great can happen.The evidence for this is found in increasingly frequent reports and bench...

    By • May 22, 2014

  • Reaching Prospects With CASL: What eMarketers Need to Know

    Is CASL - Canada's latest anti-spam legislation due to come into effect July 1st, 2014 - an overreaching hindrance to marketers, or an opportunity to establish new best practices and see email marketing become more effective as a result?In my view, it's definitely the latter. It's no surprise tha...

    By • May 22, 2014

  • What Are Millennials Starving for (Other Than Your Attention)?

    Millennials make up the largest population group in the United States at 80 million people; the effects of this generation's immense buying power can be experienced throughout the food and beverage industry. So what turns them on?

    By • May 21, 2014

  • What Startups Can Learn From Established Brands on Social Media

    Established brands have the opportunity to set some great examples for the startup community, especially when it comes to successfully navigating the social media waters. By monitoring how the larger companies are effectively marketing on social, young businesses can learn how to successfully tak...

    By • May 21, 2014

  • Is Hashtag Activism Turning out to be More Harmful than Helpful?

    #BringBackOurGirls. You may already know the story behind this hashtag - heartbreaking reports swarming in from media outlets all over the world that more than 200 Nigarian schoolgirls were abducted by the terrorist group Boko Haram. And it's within this upsetting time that those with social pres...

    By • May 20, 2014

  • Successfully Measuring Social Customer Service Performance

    In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with-and benchmarking alongside-more traditional customer care channels, such as phone, email and chat. Without measuring real customer service KPIs over social, it ...

    By • May 20, 2014

  • Do Fashion or Beauty Bloggers Need Agents?

    Lifestyle brands face a tremendous challenge: it's become very challenging to work with rising digital talents without suggesting some fees.It's obvious - brands are using digital influencers' images, their networks and sometimes some of their skills like photography, writing or even designing.Wh...

    By • May 20, 2014

  • 3 Reasons Your Business Isn't Leaving Facebook

    With all the Facebook changes that have lead to social media "experts" foreseeing a mass exodus in their crystal balls, it seems that businesses really aren't going to go anywhere. Though many want to leave, having become fed up with their lack of post and page views, there are 3 big reasons that...

    By • May 19, 2014

  • 3 Reasons Your Business Isn't Leaving Facebook

    With all the Facebook changes that have lead to social media "experts" foreseeing a mass exodus in their crystal balls, it seems that businesses really aren't going to go anywhere. Though many want to leave, having become fed up with their lack of post and page views, there are 3 big reasons that...

    By • May 18, 2014

  • Great Customer Service Is Not About Being Perfect

    Great customer service is not about being perfect. That doesn't mean we shouldn't TRY to deliver great products and services. But the truth is, it really is impossible to get it right every time.Most customers know this and expect an occasional problem to occur. It's not so much the problem that ...

    By • May 18, 2014

  • Do You Lead an e-Life?

    Not sure? What are you doing on line? Do you date, apply for a job, stay in touch with your friends and family, shop, bank, gossip, have arguments... vent? If you do, you are living an e-life. This convenient lifestyle comes with e-friends, e-business partners, e-customers, e-family and everythin...

    By • May 17, 2014

  • How to Handle Twitter Trolls on Your Business Account

    One of the biggest deterrents that new business owners site for not wanting to join social media as part of their marketing plan is handling negative comments. This head in the sand approach ignores the people referred to as 'internet trolls.' These are the web users who seem to make comments on ...

    By • May 16, 2014

  • How a College Used Social Media to Raise $465k in One Day

    Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out.Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day. On 4/30/14, they launched their "Wabash Day of Giving," and quickly harnessed the power...

    By • May 16, 2014

  • Answer All of Your Hashtag Questions with These 7 Incredible Tools

    Hashtags add a whole new aspect to the idea of sharing content on the web by giving users the ability to categorize their posts, search for relevant information, and, of course, to abuse the idea by hashtagging everything (#YOLO #hashtag #IhashtagwhateverIwanttohashtag).But seriously, hashtags ha...

    By • May 16, 2014

  • I Wanna Grab It: The Immense Power of a Nice Package

    Now that's the type of nice-looking package anyone would be happy to receive.When you hear someone say, "I'd like to get my hands on a package like that!" or "That's the best looking package I've seen in a long time," your first thought may not be of marketing... but it should be.Why? Well, the ...

    By • May 15, 2014

  • Where Should Social Media Sit in an Organization?

    It's one of the original social media debates, but the question of which department 'owns' social media is one which few organisations have yet to completely resolve.Most commonly it sits under the marketing and/or PR banner. Social media is seen as a logical extension of traditional marketing an...

    By • May 15, 2014
  • SMT Expert

    Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

    Does the internet marketing industry have a gender bias problem? It's something that's been talked about before, but too often, those discussions are based almost entirely on speculation, a general sense that women are getting the short end of the stick. And the problem with speculation is that i...

    By • May 15, 2014

  • The Social Shake-Up 2014: Calling All Early Birds to Atlanta in September

    "One of the best Social Media focused events I have been to in a long time." Kat Mandelstein, PwC Digital & Social Media Club Global BoardAs we gear up for The Social Shake-Up 2014, that's typical of the comments that we're hearing about last year's conference.Just like any blockbuster movie...

    By • May 15, 2014

  • Social Startups: Topi Connects Everyone at Any Event

    "I really liked it when people used to meet at cafés, salons, waiting rooms ... Nowadays, most people just chat with their friends on their mobile phones, oblivious to the strangers around them. At events, this is true as well," says David Aubespin, co-founder and CEO of Topi, the only solution t...

    By • May 15, 2014

  • The Structure of Storytelling and Its Relation to Brand Content

    One of the key tomes of storytelling is Joseph Campbell's 'The Hero with a Thousand Faces'. First published in 1949, Campbell introduced the idea of the 'monomyth', the idea that all stories since the dawn of time have contained the same key elements, which he broke down into 'The Hero's Journey'...

    By • May 15, 2014

  • Why Consumers Produce User Generated Content

    Getting your customers to produce user generated video and photo - easier said than done, right? How exactly are you going to convince your fans that it's worth their while to share their content with you? And what is it that makes them want to do this, anyway? Sure, a nice prize vacation or lump...

    By • May 14, 2014

  • Why the Smarter Brands Race to Respond to Consumers on Social Media [INFOGRAPHIC]

    Today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement. An infographic from Brickfish shows that on average, brands only answers 20 percent of messa...

    By • May 14, 2014

  • 3 Easy Ways You Can Improve Your Brand With Social Listening

    It is almost unanimously accepted that social media is important for any business. Companies, both large and small, use social media to connect with their fans, boost their sales, and market their brand. So much so that social media is becoming the voice of many companies.Social media has another...

    By • May 11, 2014