Social Marketing: Page 329

  • Gmail Continues to Challenge Email Marketers

    Unsubscribing to email messages just got a little easier for Gmail users and a little more challenging for email marketers. Google's continued efforts to simplify inbox management for users led to the introduction of a prominent "unsubscribe" link that appears at the top of marketing emails. Gmai...

    By • March 1, 2014

  • Who Really Needs Assistance? Influencing the Choice to Live Chat

    While live chat has received accolades from customers as a quick and efficient way to communicate with companies and organizations, one question remains: Should we offer live chat to all of our customers for every reason or scenario? Now it sounds like a great idea, but is it the best option for ...

    By • Feb. 28, 2014

  • 4 Declining Technologies That Nonprofits Should Stop Worrying About

    Earlier this month our friend Kristen Gramigna from BluePay wrote about four emerging technologies that could greatly impact nonprofits. Looking forward is important, but so is discarding any outdated strategies that may no longer be working for you - or, in some case, harmful. Here are four form...

    By • Feb. 28, 2014

  • Social Media Marketing Means Big Business for Small Businesses [INFOGRAPHIC]

    Are you unsure about social media marketing? Could it bring in a big return for your small business? In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social ...

    By • Feb. 26, 2014

  • 10 Must-Know Tips to Leverage Pinterest for Your Business

    Pinterest offers perhaps the most unique benefits among all social media platforms. And if your businesses' content marketing strategy has not factored Pinterest in the mix you are missing out on a huge chunk of traffic from a site that sends more visitors to web properties than the much-vaunted ...

    By • Feb. 25, 2014

  • Capturing the Attention of Consumers in the Fragmented Mobile Social Landscape

    We all know that mobile social is kind of a big deal.On average, consumers are spending 37 minutes daily on social media, which is a greater amount of time spent doing any other activity on the Internet - email and porn included.Of those 37 minutes, 60 percent of that time - or 22.2 minutes - is ...

    By Matthew Peneycad • Feb. 25, 2014

  • Four Ways Brands Can Win With Twitter

    While watching a Jason Falls #mediachat a couple weeks ago, a thread came up about scheduling tweets. Falls caught flak from several participants because he admitted he scheduled tweets. In answer to a particular chatter, Falls fired off a couple savvy replies that got me thinking.Jason made a ve...

    By • Feb. 25, 2014

  • This Isn't Margaritaville - So Lose the Parrot Head

    Many brands have given their employees permission to use social media, published a social media policy, and offered training on the use of social venues. But that level of support leaves a lot of potential value on the table.Many brands avoid empowering their employees in social media because the...

    By • Feb. 25, 2014

  • Spotlight on SPS Commerce: How an Online Community Strengthened Customer Support

    What happens when a firm that specializes in supply chain management takes on an online customer community? Will they apply the operational efficiencies found in their line of business to their customer-facing digital initiative? Will workflow be perfected with customer exchanges with the same p...

    By • Feb. 24, 2014

  • Are You Satisfied With Your CRM? If Not, Maybe it's You!

    Are you satisfied with the way your salespeople are using the CRM you bought?Are you satisfied with the data that comes out of it?Are you satisfied with the degree of engagement between your sales managers and their front line direct reports?If you are not, and you want to fix that, where do you ...

    By • Feb. 24, 2014

  • What's Your Special Number?

    I spend a lot of time writing about metrics and performance management. It's critical that we Know Our Numbers. It's important to analyze performance over time, understanding where we are successful where we need to improve, and identifying new opportunities.Having said that, at times we tend to ...

    By • Feb. 24, 2014

  • How to Create a Community and NOT a Workplace

    There are 2 critical problems that plague just about every company: Keeping everybody on the same page and creating a sense of community within the company. Let's discuss how to overcome this...Stop focusing on day-to-dayMost companies focus on the day-to-day interactions. Email. Software systems...

    By • Feb. 24, 2014

  • 20 of the World's Most Clever Twitter Bios in 2011 and How Clever They Remain Today

    Some 29 months ago Mark Schaefer blogged about clever biographies of Twitter users.I was curious how many of those bios remain intact today, which changed, and whether any accounts changed names or were deleted.6 Deleted Accounts@ProbablyBaking Living one day at a time, with a fresh baked cookie...

    By • Feb. 24, 2014

  • Facebook Acquires WhatsApp: Buy the Competition or Diversify?

    So this week saw the quite surprising news that Facebook is set to acquire messaging service WhatsApp for a reported $19 billion, not much then! But for me it does pose the question in the social media and mobile landscape of whether Facebook's major acquisitions are simply a ploy to buy the comp...

    By • Feb. 23, 2014

  • 5 Great Examples of Real-Time Social Media Marketing

    "You can still dunk in the dark," said the tweet heard 'round the world during the 2013 Superbowl blackout. It was the ultimate example of a brand using social media to respond to real-world happenings in real-time. It was enormously popular. And it's exactly the kind of thing social media market...

    By • Feb. 22, 2014

  • WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]

    You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface of this five-year-old company to grasp its steadfast product execution and user engagement.Like its founder, WhatsA...

    By • Feb. 22, 2014

  • UNICEF USA Launches New Mobile TapProject Campaign

    The United Nations Children's Fund (UNICEF) is one of the world's most well-known nonprofit organization working in more than 190 countries and territories improving children's lives by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and...

    By • Feb. 21, 2014

  • The Non-Profit Fundraiser's Guide to Social Network Valuation

    With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity. Last December, PewResearch released their 2013 Social Media Update report which studied the demograph...

    By • Feb. 21, 2014

  • Three Key Online Advocacy Trends to Watch in 2014

    What are the big developments to watch in online advocacy? That question is very much on my mind: Monday I'll have the privilege of leading a digital strategy training for public affairs professionals, and I've been pulling slides together and getting ready to handle some smart questions. So here...

    By • Feb. 21, 2014

  • Instafame: The Cult of a Narcissistic Society? [VIDEO]

    Smartphone owners tend to spend 90% of their free time in front of a screen. A lot of activities involve conversations and chats with inner circles of friends or relatives. But more and more applications and social networks want to incite us to connect, follow and meet up with strangers.These str...

    By • Feb. 21, 2014

  • Top Ten Website Metrics You Need to Know

    Websites are incredible. They provide us with loads of useful and great information with hours of entertainment. However, nowadays there's added pressure to keep them updated and performing effectively. A way to improve a website and monitor how it's doing is through website analytics or metrics,...

    By • Feb. 16, 2014

  • Using Twitter to Crowdsource Influence

    Crowdsourcing a hot topic is an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group for an idea or product.Whether accidental o...

    By • Feb. 15, 2014

  • Why Not Show a Little Comment Love to Your Favorite Authors and Bloggers?

    Happened across a blogger who fires up your passion, or an author who makes you want to settle down long-term with a whole new set of ideas? This Valentine's Day, why not show them a little bit of love in the simplest and most meaningful way possible - by commenting on their posts or posting a re...

    By • Feb. 15, 2014

  • The Facebook Fraud and What It Means for Nonprofits

    2014 has been off to a good start for Facebook so far. Last week, it was announced that founder Mark Zuckerberg was the top philanthropist in 2013, having donated almost $1 billion. Their fourth-quarter earnings beat expectations, with revenue increasing from $1.59 billion to $2.59 billion. They ...

    By • Feb. 14, 2014

  • Athletes as Advocates: How Beats Goes Broad Without Selling Out

    Note: See the full accompanying infographic here.Regardless of your preferred brand of headphones, it's hard to ignore the noise Beats by Dre is making in the consumer electronics industry this winter. Its signature headphones are seemingly on every set of ears in professional sports. Ellen Degen...

    By • Feb. 13, 2014