Social Marketing: Page 329

  • How Colors Affect Your Purchase Decisions

    What color signal does your brand project?With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions. Check out the video below to see exactly how colors portray emotion and infl...

    By • April 13, 2014

  • Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

    Bad news for spammers and like baiting sites on Facebook, the company is on a house cleaning mode. To make its news feed more engaging so that users spend more time, Facebook is performing a series of improvements to its News Feed to reduce stories that people frequently report as spammy and that...

    By • April 12, 2014

  • Accepting Accidental Narcissism

    In the potentially hazardous world of social marketing there are lots of casualties. Individuals and businesses see social marketing as the cure for bland business storytelling yet they only gradually overcome their afflictions of being too promotional, inauthentic or unemotional. And then there ...

    By • April 11, 2014

  • Interview With Marie Wallace of IBM: All Things Analytic

    I recently caught up with Marie Wallace, Analytics Strategist at IBM, at Seth Grimes' Sentiment Analysis Forum in New York City. A lover of technology with a fascination for "all things analytic," Marie has spent the last decade building analytics technology at IBM. In this interview, she shares...

    By • April 10, 2014

  • 7 Tips to Manage the Critics Online

    When I speak, I tell the following story quite often. I tell it so often, in fact, I've heard rumors that other speakers tell it, too.In 2008, I was flying to Denver to speak to two CEO groups for Vistage International. It was the week before the Memorial Day weekend and we'd planned to meet our ...

    By • April 10, 2014

  • The Nonprofit's Guide To Working With Technical Volunteers

    It's no secret that nonprofits depend on volunteers to raise funds, put on events and help operate critical infrastructure. They are the lifeblood of many nonprofits, large and small.In today's digital age, it's not uncommon to recruit the help of volunteers for graphic design, web design, digita...

    By • April 10, 2014

  • Top Retail Banking Trends in 2014

    The banking industry experienced a strong recovery after one of the worst financial crisis. In the evolving banking landscape in emerging economies, the industry is quickly transforming.Some of the top priorities for 2014 include focusing on digital convergence, and tackling competition from non-...

    By • April 10, 2014

  • Why Brands Shouldn't Rely on Social Influencers to Get Them Everywhere

    There's something to be said about having friends in high places and on the internet especially, this can translate to making your social presence sound like a bigger deal than what it really is. Enter the rise of the social influencer. Influencers are noted for being persuasive in all things the...

    By • April 9, 2014

  • Employee Advocacy Summit Launches in Atlanta September 2014

    As Employee Advocacy grows into a new mega-trend for brands, business leaders across industries want to know how it will create value and how to best execute within their brand, while ensuring ROI and compliance. To help today's marketers navigate the complexity of building, scaling and driving p...

    By • April 9, 2014

  • Social and Digital Engagement: You Can't Outsource Leadership

    Not content to focus on the benefits that social and digital engagement can bring, some advocates like to issue warnings about the inevitable demise of organizations that don't jump on the social and digital bandwagons. Succumbing to that pressure, or perhaps feeling compelled by the bandwagon ef...

    By • April 8, 2014

  • Can You Really Build a Blog Written by Employees?

    Let's be honest, asking your employees to blog is probably a non-starter.Blogging is writing and writing for most people has a fear factor right up there with public speaking. You can coach, bribe, threaten all you want but in the end, you'll be writing most of your blog posts.So forget about ge...

    By • April 8, 2014

  • How Financial Companies Build Trust Through Social Media

    As the financial industry continues to evolve in the digital marketplace, financial companies must be constantly monitoring the landscape for new ideas and methods to make themselves invaluable to their clients.Just today, I learned that it was possible to take a picture of a physical check on my...

    By • April 8, 2014

  • #Social Survival Manifesto Principle No. 10 Pay it Forward, Now

    It's a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its...

    By Social Disruptions • April 7, 2014

  • The Internet Marketers Survival Guide for 2014

    In 2014, an estimated 40% of the world's population uses the internet. Gaining a competitive edge on the internet gets more difficult each year, as marketers across the globe continue to vary their strategies. In a survival situation, the right skills and tools will ensure your safety, security, ...

    By • April 7, 2014

  • Boards with Benefits: 5 Stand Out Brands on Pinterest

    While some may think that Pinterest is simply a place to organize recipes or discover new travel destinations, many brands have been quick to utilize the visual platform as a way of successfully generating leads. Having 2.5 billion monthly pageviews, there is a growing opportunity for businesses ...

    By • April 7, 2014

  • Success in the World of Social Media: What Really Matters Most?

    We know there are countless articles, opinion pieces and recommendations on how to succeed in social media. A lot focus on marketing, on data, on SEO, content, a combination of these - as well as more, besides.However, none of those things address what is most important or is the litmus test of s...

    By • April 7, 2014

  • Social Media Transforms the College Basketball Arena

    Social Media Can Transform the College Basketball Arena It seems like social media is everywhere these days. The Superbowl, The Academy Awards, and it has even surfaced in the college basketball world, albeit on a smaller extent. The timing of social media's presence in college basketball couldn'...

    By • April 6, 2014

  • Drawing the Line: When Live-Tweeting Becomes an Epidemic

    When a New York hotel chain announced the debut of a new live-tweeting service for weddings, it immediately sparked a backlash on social media. After all, who would drop $3,000 for a professional tweeter to broadcast their wedding to the world via Twitter? (My guess is that it's probably the same...

    By • April 5, 2014

  • An Overdue Argument for Google+

    When Google+ launched, I remember waiting with baited breath for my invite to join the platform to hit my inbox. I was hopeful that the search, technology and innovation juggernaut, Google, would be able to create a social media platform that would be a smash success.Despite being what I feel to ...

    By Matthew Peneycad • April 3, 2014

  • Continuous Customer Engagement

    I was reading last night about engagement. In my book "Get Bold" we defined engagement as the emotional connection with your client or employee, usually created by exceptional experiences that are integrated, interactive, and identifying.A Social Business connects people to expertise. It connects...

    By • April 3, 2014

  • Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

    This week, I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. The webinar included a perfect mix of speakers each with a unique perspective on online communitie...

    By • April 2, 2014

  • Top 5 Goals for Nonprofits on Social Media and Step One to Achieving Them

    By now, most nonprofits have realized that using social media effectively can help them reach some of the primary goals of their organization.In fact, according to a new HubSpot survey of just over 9,000 small-to-medium-sized nonprofits in the U.S. and Canada, 98% of them are already on Facebook,...

    By • April 1, 2014

  • From Entertaining to Collaborating

    In my article From Advertising to Engagement, I outlined the three crucial transitions that organizations need to go through when implementing social as a core competency in their marketing activities. In my last post I outlined the first of these three:From Interrupting to Connecting -- the new ...

    By • April 1, 2014

  • Engaging the Creative Workforce

    Collaboration happens around some kind of plan or structure, while cooperation presumes the freedom of individuals to join and participate. As a free-agent, much of my time is spent cooperating. When I cooperate, I give freely, but no one tells me what to do. On the other hand, collaboration is r...

    By • March 31, 2014

  • Why Review Sites are a Must for Travel Marketers

    In the past, I have shared insights on this blog about how TripAdvisor impacts travel decision-making and even gave hotels, restaurants or attractions 3 tips to rank higher on TripAdvisor. While there are various studies out there about the importance of review sites, including some from Google T...

    By • March 30, 2014