Social Marketing: Page 327

  • #SMTPowerTalk: Measuring Success in Social Media Network Marketing

    We all know social media network marketing is important. We all know that social media networks are not going away. Intuitively we all know that not having a social media network presence makes no sense at all.The moment the ROI question comes into play however grown men go a little weak at the k...

    By • June 11, 2014

  • 10 Must-Reads for Customer-Centric Leaders

    Our rallying cry for fewer ruined days continues.We set out this year to help businesses become more customer-centric by asking eye-opening questions and making sense of customer emotions and behavior.Now that we're halfway through the year, we decided to find out which posts in 2014 our readers ...

    By • June 10, 2014

  • Using Social to Improve User Experience on Your Website

    'User Experience' in the broadest terms deals with the quality of every 'moment of truth' that a user experiences with your brand.This includes their experiences while using your website, while browsing through the shelves in your physical stores, while getting a problem fixed through your custom...

    By • June 9, 2014

  • 3 Indicators That Real-Time Relevancy Is the Social Relationship Capital of the Future

    Real-time is perhaps the number one most currently discussed approach to marketing. From big brand wins by everyone from [the now household example] Oreo and Arbys to RadioShack and Chobani, the excitement has reached a crescendo point, and the potential of marketing in the moment has moved from...

    By • June 9, 2014

  • 15 Easy Steps to Ignite Employees as Brand Evangelists

    Organizations large and small struggle with getting their voice heard. Marketers want to increase brand awareness, brand humanization, brand equity and of course do so in a way that positively impacts the bottom line.What many business leaders and marketers do not realize is that their most vibra...

    By • June 9, 2014

  • 7 Tips for Getting More Quality Social Media Followers

    The world of social media is opening up a vast array of possibilities for businesses, particularly in raising brand awareness and reaching out to customers. Using sites like Facebook, Twitter, Pinterest, and Instagram effectively can really give companies an advantage over their competitors, but ...

    By • June 9, 2014

  • Using Social Media for Restaurant Marketing

    You may find it easy to learn how to master social media for a regular business or organization, but when it comes to mastering it for a restaurant or food venue, you just don't know what you should be posting and doing. Does this describe you? Here are my tips and idea of how you can use social ...

    By • June 9, 2014

  • Data Driven Ecommerce [INFOGRAPHIC]

    The e-commerce market is growing bigger by the second and with plenty of software readily available that helps us sell our products, it's hardly surprising that there has been a boom in online stores in the past few years. The inforgraphic below by Americommerce shows some of the key metrics deta...

    By • June 8, 2014

  • "Same Girl," New Marketing Tricks: What Marketers Can Learn From Jennifer Lopez

    Yesterday when I went to the realtor office to pay my rent, the secretary who took my check immediately greeted me with, "How are you? Are you going to the J. Lo concert tonight?"I live in the Pelham Bay section of the Bronx, where "J. Lo" is a beloved figure and frankly, our pride and joy. Jenni...

    By • June 5, 2014

  • The Need to Unify Social Business

    Social business is often spoken of as an epochal change in how organizations function and operate. It's referred to for its revolutionary properties and as marking the shift from an industrial, make and sell age to a more adaptive, sense and respond one. Of course, few shifts occur in quite suc...

    By • June 5, 2014

  • The Art and ROI of Listening: Turning Your Platform into a Marketing Machine

    This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Art and ROI of Listening: Turning Your Platform into a Marketing Machine. This webinar was sponsored by Visible Technologies. The webinar included a superb group of panelis...

    By • June 4, 2014

  • Digital Advertising Is Ephemeral

    I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks.Generally, the more you spend, the better it works, especially when you spend your ad dollars on YouTube, Facebook, and Twitter.I wouldn't say ...

    By • June 4, 2014

  • The Anatomy of a Viral Facebook Post

    Make it go viral!It happens more often than I can believe. It usually happens midway through a sales meeting, or a client meeting, or a casual conversation, or a fun TV interview, and I hear it, "How do you make it go viral?""It" could be anything. A youtube video, a Facebook post, a tweet, a blo...

    By • June 3, 2014

  • 5 Ways ANY Business Could Rock a Social Community Website for Sales

    A new concept can sometimes be intimidating to figure out the best use or practice for your organization. You see the potential, but don't have time for a learning curve. We have all been there, looking for a great example of someone doing it first or tips on how best to utilize a new platform.It...

    By • June 3, 2014

  • Hey Marketer, Do You Know How Good You Are At Your Job?

    At some point in all our lives, we sit back and wonder how good we are at what we do. A number of things can bring about this potentially dangerous chain of thought, some as obvious as someone asking us the question, or something as disconnected as pulling a door that says "Push" and then wonderi...

    By • June 3, 2014

  • SEO, Social & Email: 10 Best Practices

    SEO, social media and email are three of the most important online tactics in digital marketing.Follow these 10 best practices for guaranteed success.The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evalu...

    By • June 1, 2014
  • SMT Expert

    The 6 Stages of the Enterprise Content Marketing Maturity Model

    Many marketing analysts, writers and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don't go far enough.Market...

    By • June 1, 2014

  • Strong Arm Tactics to Monetize Facebook: What Zuckerberg Doesn't Want You to Know

    In a move evocative of the grand Hollywood depiction of organized crime, it seems Facebook is trying to monetize Pages and Groups. Or is the resemblence just a coincidence?The blogosphere has been buzzing for a while now, the force and ferocity of the conversation is gaining momentum. Many wonder...

    By • May 30, 2014

  • Bridging the Gap Between Customer Service and Marketing [INFOGRAPHIC]

    Social Customer Service seems to have finally reached a tipping point and is slowly being embraced by traditional customer service staff. It's increasingly a part of the contact centre environment and often sits alongside voice, webchat and email.Yet, social media requires a very different approa...

    By • May 29, 2014

  • 56 Lessons from 20 Years of Online Community Building

    Ever wonder what it takes to succeed with online community strategy and operations? Here are 56 lessons culled from 20 years of online community building experience.1. To succeed at online community building, your organization must be able to give members a reason to convene - online or offline....

    By • May 28, 2014

  • 5 Questions to Ask Before Jumping on the Social Bandwagon

    I get it, every time there's a new, fun social media platform developed, you can't hold your excitement to jump on the bandwagon and play around with it. But when it comes to companies joining social media platforms it's important to take a step back and ask yourself a few questions. Some of thes...

    By • May 27, 2014

  • Social Channels and the Virality of Online Content

    The popularity of social networking continues to skyrocket. With the Internet becoming gradually available around all corners of the globe, the usage of tech devices or smartphones is exponential. To capitalize on all of the engagement taking place one has to mindful of what content should be sha...

    By • May 27, 2014

  • Social Media Mistakes To Avoid For Your Business

    Common social media blunders every company makesSocial media is a key component of success in today's world, and the majority of businesses are now investing a huge amount of time and money in order to thrive in this environment. It allows businesses both large and small to engage with current an...

    By • May 26, 2014

  • What Does it Take to be a Great Content Marketer?

    We hosted a meetup here at Wishpond last night. While networking, I was both surprised and enthused by the questions people asked me about my job.I'm a content marketer.I've been doing it for nearly three years. I used to be asked what and why I do what I do. Now I'm asked how to do it.At the mee...

    By • May 23, 2014

  • The No. 1 Social Media Marketing Mistake Nonprofits Make

    Nonprofits are getting good at social media. Real good. They're raising money, recruiting volunteers and generating supporters.But there's one misstep I see often that might be holding them back from realizing their true potential:Only performing outreach through one branded channel.Most nonprofi...

    By • May 23, 2014