Social Marketing: Page 327

  • How Does Your Organization's Effort to Integrate Social into Service Stack Up?

    Earlier this year we released the fourth edition of the Social Customer Engagement Index report. With more than 1,200 respondents participating the most recent study, and additional questions on strategy/approach to social service, the 2014 edition of the report includes lots of interesting data ...

    By • May 8, 2014

  • Why All Brands Should Be Monitoring Social Media

    Amongst the various debates around social media's effectiveness as a business tool, one aspect that's undisputable is the value of social listening. After many years working in media monitoring - where clients pay a premium to track as many mentions as they can - it's surprising to me that with s...

    By • May 8, 2014

  • How a Small Coffee Company Totally Owned a Reddit Promo

    Social media has had a profound impact on the marketing industry at large. We look at big name companies and their hugely successful social media campaigns, like Oreo's viral masterpiece "Dunk in the Dark," but how do the little guys compete with that?The questions we should be asking aren't, "Ho...

    By • May 7, 2014

  • What "The Voice" and "Law and Order: SVU" Can Teach Your Company About Social Media Campaigns

    Social media campaigns are great for raising awareness and increasing engagement for a particular purpose or cause, yet they require developing an intricate and strategic plan in order to achieve success.It's generally hard to predict how to make your social media campaign achieve viral success. ...

    By • May 7, 2014

  • Social Media and Life Lessons from Mom

    Recently, a friend posted a list on Facebook of life lessons he had learned from his mother. I loved the straightforward wisdom of those lessons and instantly recognized their applicability for social media managers. Since Mother's Day is this Sunday, here are those motherly lessons, accompanied ...

    By • May 7, 2014

  • Social Media Killed the Call Center Star

    The transition of customer experiences from traditional methods like walk-in to call centers and now more recently to social media has seen an interesting pattern. Like fish, customers generally swim in a common direction. This causes pressure to create new, more effective and efficient methods o...

    By • May 7, 2014

  • Checklist: 10 Things to Look for in a Social Customer Service Solution

    Yesterday, ContactBabel released their annual 'Contact Center Decision Makers' Guide', a must-read for anyone on the market for customer service software. These are the 10 key things we recommend you look for in an effective, secure, and scalable social customer service solution:Context: Social c...

    By • May 6, 2014

  • Word-of-Mouth Marketing in the Digital Age

    The advent of technology and the rise of social media in the Digital Age have changed the way that consumers receive marketing messages and perceive advertisements. The entire process involved in buying a product has been transformed, and traditional advertising is beginning to lose its effect an...

    By • May 6, 2014

  • Understand Mom Behavior to Engage Her on Social Media

    I was recently reminded that Mother's Day is coming up soon. Upon hearing this, the logical thing to do would be to begin thinking about what to get my own mom as well as my wife, the mother of my children. But I'm a guy - a digital marketing consultant who specializes in social media kind of g...

    By • May 6, 2014

  • What I Learned by Being a Client

    After years of coasting on my own internet research to keep my business official and legal, this year, I decided to hire an attorney. I needed help with a major business structure change and decided that it was way over my head, totally out of my area of expertise, and that if I tried to do it my...

    By • May 6, 2014

  • Hotels and OTAs, from Confrontation to Collaboration

    If you ever walk into a room filled with hoteliers or folks working within the hotel marketing field, there are a variety of ways to strike a conversation, but most certainly one topic that will get the discussion to truly heat up: the relationship with online travel agencies, better known as OTA...

    By • May 4, 2014

  • Social Enterprise: Realigning With Disruptive Technology

    As the demand for integrating social media intelligence into the ecosystem of companies grows, across almost all verticals, human data has become the new currency. Enterprise command centers have already proven this and remain popular. Additionally, we're also seeing an increase in a proliferati...

    By • May 3, 2014

  • 5 Tips to Manage a Social Media Crisis

    What do disgruntled employees, hackers, and misguided social media managers all have in common? The ability to tarnish your company's reputation with a single erroneous, ill-timed, or malicious status update on one of your social channels .Whether a PR crisis stems from an honest mistake or a del...

    By • May 2, 2014

  • Damage Control and Responsiveness for Retail Brands: Managing Online Reputation

    These days everybody is a critic, and nowhere is that more apparent than online. From bad Yelp! reviews to tips posted on Foursquare, handling bad experiences posted on Urbanspoon and TripAdvisor to maintaining your Amazon star ratings - managing your online reputation can be a little overwhelmin...

    By • May 2, 2014

  • How to Build Your Email List: 25 Tips From the Pros

    If you own an eCommerce store then you know how important email lists are. If you don't know, then let me educate you. According to Custora email marketing accounted for 16% of all eCommerce orders in 2013, making it the second most popular channel after organic searches.Logically, this statistic...

    By • May 2, 2014

  • Great Customer Service Is Much More Than a Smile

    I had an interesting experience recently. While trying to pay my GST remittance to the Canada Revenue Agency (CRA) online I ran into some problems.The CRA website stated that my bank (BMO) would accept my payment through their online banking system. It was simply a matter of adding them as a paye...

    By • May 2, 2014

  • How the Right Social Media Policy Can Help Prevent a Crisis

    This is the third in a series on how to include social media in your crisis communications plans. Part one introduced the five components that are necessary to include social media in your crisis communications plan, and part two covered the basics of online monitoring to prevent a crisis. In thi...

    By • April 30, 2014

  • Facebook Pay-to-Play Model Should Be a Wake-up Call to Marketers

    Dear Facebook,It's tough being the largest social network, isn't it?With 1.3 billion active monthly users and smartphone users checking your site 14 times a day, you have created an amazingly effective social media addiction.You're also sitting on the richest set of targeting data for marketers s...

    By • April 29, 2014

  • Video Killed the Text Star? Social Video Drives More Engagement on Facebook Than Text

    Social media may be a relatively new concept for most brands and digital marketers, but the its way of working is already changing. It is a constantly evolving world where one needs to be completely tuned in to be abreast of the situation. People's tastes shape what we see on social media platfor...

    By • April 29, 2014

  • Supercharge Your Rapport Building With These Social Selling Tips

    Building rapport is something each and everyone of us must do to build relationships and establish new ones. For salespeople it is crucial. Buyers buy from people they like and you have only one chance to make a first impression. This means first contact needs to go well, it has to show you're co...

    By • April 28, 2014

  • How Social Media Can Make Moving to a New Place Easier

    Even if you're an extremely organized person, there are inevitably a huge number of things to manage prior to moving. The potential for roadblocks on the horizon increases even more if you're moving very far away, like to another country.Fortunately, social media can provide glimpses of your soo...

    By • April 27, 2014

  • Could 2014 Be the Year of the Social Media Travel Startup?

    For many travel startups, the Holy Grail is to create a platform that offers social media functionality and manages to entice users away from Facebook, Pinterest and Instagram. The established social networks remain the dominant players in the online travel space, but could 2014 be the year that ...

    By • April 27, 2014

  • Reach More Than 2% of Your Fans on Facebook

    "If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience." - George Bernard ShawIt wasn't that many years ago that Google was a new kid on the block. If you were a webmaster back then, it was relatively easy to get your website onto the ...

    By • April 26, 2014

  • What Taylor Swift Can Teach You About Content

    I watched a video posted by Taylor Swift recently -- oh, so what, you've never watched a Taylor Swift video? Come on now. Anyway, I watched a video posted by Taylor Swift and in it, Swift decides she's going to surprise a fan by attending her bridal shower. The video plays out as you'd expect - S...

    By • April 26, 2014

  • Speaking For - and Against - Netflix's Price Hike

    Well, it looks as though on-demand has become a bit more challenging.Recently, Netflix made the announcement that it would be raising prices for new subscribers. Later on this quarter, new subscribers will have to play $1 to $2 more every month - depending on their country - in order to access Ne...

    By • April 25, 2014