Social Marketing: Page 338

  • The Right Way to Reject a Job Candidate

    Most small businesses today know about the importance of online reputation and the power of social media to help or hurt that reputation. Dozens of websites and rating services, from the majors such as Yelp, Twitter and Facebook to those serving specific business sectors such as travel, are open ...

    By • Aug. 17, 2013

  • Podcast Publishing: 5 Steps to Create a Business Podcast

    Podcasts are one of the latest (and some believe greatest) ways to promote your business. Even Forbes recognizes the inherent value of podcasts for today's businesses. Do you want to join the ranks of Stanford and New Yorker? Here's what you need to do. Get the right equipment, make sure your web...

    By • Aug. 17, 2013

  • How Small Businesses Can Earn Links [INFOGRAPHICS]

    Successful businesses and business owners understand the importance of networking. It's that one small moment or gesture that could lead to a long term business relationship, purchase, client, etc. Networking can be in person or online, be it with your community, with other industry bloggers, or ...

    By • Aug. 16, 2013

  • What the Latest Facebook News Feed Changes Mean for Your Business

    Another day, another Facebook tweak! Last week, Facebook announced a number of changes to the way that the Newsfeed works. This time, it won't look any different; but the coding underlying what each user sees has changed, so the content of the news feed will be a little different.Why the Newsfeed...

    By • Aug. 16, 2013

  • Tips for User-Generated Content and Original Content

    I have a friend who runs a business in Baltimore. It's a consulting business that provides IT services for little organizations you may have heard of, such as National Geographic and the U.S. Marine Corp.He saw me speak at his Vistage group and often sends me questions about marketing, public rel...

    By • Aug. 15, 2013

  • 10 Ways to Survive the Shark Infested Waters of Customer Service [INFOGRAPHIC]

    Crisis situations are inevitably going to come up. While you hope to avoid a bad situation, there is always one lurking unseen. Being armed with the right skills can be your ultimate lifesaver. Here are 10 potentially life-saving skills to survive any treacherous situation.

    By • Aug. 15, 2013

  • Service is Marketing

    When UPS first came to Western North Carolina, my father's company was hired to help with, well, everything. The contract that started out as a vehicle maintenance agreement quickly expanded to include anything that needed to be done. Many of the lessons I've learned about business came from ti...

    By • Aug. 15, 2013

  • Fighting Bullying with Social Media [VIDEO]

    Bullying is an issue many school children face. Schools across America are are starting soon and many children are dreading that first day when they have to face the School Bully. A non-profit based out of Los Angeles is using the powers of Social Media to help stop bullying. In recent years, bul...

    By • Aug. 15, 2013

  • Social Collaboration and the Social Business

    Source: forbes.com Social media has become a valuable means for many organizations to better engage and retain customers, to attract prospects, make sales, and help customers solve problems. But it still seems to be much harder for organizations to understand social 'on the inside' and why it ma...

    By • Aug. 15, 2013

  • The Social Media Reluctant

    A little over 15 years ago, I hired my first employee. I felt that this milestone of entrepreneurial activity deserved a huge round of applause and government support. I made an appointment, and visited my local SBA office with anticipation that government agencies would be waiting for me with ma...

    By • Aug. 14, 2013

  • Why Katy Perry New Music Video "Roar" Reveals Millennials' Digital Behaviors

    "Roar," the latest music video by Katy Perry, has a massive buzz. It shows a day-long WhatsApp group chat between the star and her friends. It also offers interesting insights into millennial culture.YOLO Attitude: You Only Live Once and You Want to Show ItThe music video starts with a Vine-like ...

    By • Aug. 14, 2013

  • Industry Analysis: The Value of Community Management Report

    The Community Roundtable recently published a report on The Value of Community Management, part of its annual State of Community Management research initiative. The report sets out to answer two key questions:What do business communities look like and what is the value of community?What does com...

    By • Aug. 13, 2013

  • 5 Reasons to Connect with Customers in Person

    For many small businesses today, digital communications - email, texting, social media, and others - have completely taken over. In many ways, this is a good thing. It's super convenient, efficient and keeps you constantly connected.But some business owners are starting to wonder. Has it gone to...

    By • Aug. 12, 2013

  • Why Data May Be Steering You Into the Rocks

    Yes, big data is all the rage and incredibly powerful. And yes, it's seductive that we can just "run a report" to see what customers and prospects are doing online. But...Data and insight are not the same things.Thirst for machined data can cause you to treat customer needs with LESS humanity and...

    By • Aug. 12, 2013

  • Why Hotels Should Be Embracing Social Media

    Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.Social media marketing can generate highly targeted traffic while enab...

    By • Aug. 11, 2013

  • PR Firms: How Do You Know It's the Right Fit?

    My team and I were in a meeting with the founder of a new startup a few weeks ago.A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do.As ...

    By • Aug. 10, 2013

  • The Golden Ticket to Rewarding Customers?

    As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It's a very intriguing c...

    By • Aug. 9, 2013

  • Resources for Modern Marketers: What Should You Be Reading?

    Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled "Digital Marketers on Twitter: What They Share, Whom They Retweet" and based on research by Leadtail and Netbase, it's a handy post that bubbles up the best resources...

    By • Aug. 9, 2013

  • The Accidental Narcissist and the Future of [Connected] Customer Engagement

    Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've likened your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."In each network, and across multiple social streams, you're fed a visual buffet of...

    By • Aug. 9, 2013

  • How Shake Shack Dealt with Their Fans' Internet Meltdown

    My office is right across the street from Shake Shack and I am a regular there, so when I started seeing hundreds of tweets regarding their change from crinkle cut to fresh cut fries, I started paying attention. Shake Shack made the announcement on Tuesday by tweeting out a picture of their new f...

    By • Aug. 8, 2013

  • Teens Are Moving the Conversation to Twitter

    For some time, I've been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons:1) Mom probably isn't on Twitter.2) It's a great place to follow favorite celebrities.Although there isn't a lot of data to answer the "why," new research from the Pew In...

    By • Aug. 8, 2013

  • Dealing With Social Media Trolls: Time to Get Tough?

    The social web is a beautiful thing, it brings so much to so many of us, from new friends to vital information. It can be massively important, but oh so frivolous at the same time. But it isn't all fluffy little bunnies out there, especially when it comes to brands and their use of social media....

    By • Aug. 7, 2013

  • Pinterest Sale Alerts: What This Means For Your Business

    Pinterest is one of the most important social networks for retail sites and anyone who shops online. According to a recent survey by Shopify, orders coming in through Pinterest double those from Facebook. The average order is about $80.There's no question that retailers should be using Pinterest ...

    By • Aug. 6, 2013

  • WHY: The Most Important Question in Social Media

    The question for most businesses leaders is not "if" they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who "like" a business Facebook page will never visit the actual page again? They may only see it in ...

    By • Aug. 5, 2013

  • Why Google+ Communities Will Thrive - And Ten You Should Join

    Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities, there are now over 100,000 communities.Google+ communities allow you to develop or participate in...

    By • Aug. 5, 2013