Social Marketing: Page 338

  • How Non-Profits Can Leverage Social Media Marketing

    Social media marketing is becoming ubiquitous with global brands and consumer-oriented companies. As more and more people interact online, social platforms like Facebook and Twitter are being used by brands and businesses to reach their target audience. It's about reaching potential customers to ...

    By • Nov. 14, 2013

  • The Biggest Content Marketing Mistake Nonprofits Make

    The Content Marketing Institute defines content marketing as the act of "creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action." For nonprofits, that trans...

    By • Nov. 13, 2013

  • 10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

    In 2014, nonprofit digital marketing efforts will still focus on using social media and mobile tools to raise awareness for organizations and causes, to promote events and to fundraise.However, from what I have observed in 2013, the goal of most social media marketing campaigns continues to be co...

    By • Nov. 13, 2013

  • 5 Things Nonprofits Need to Know About Facebook Before 2014

    As September draws to a close, it's a good time to recap what was a busy summer of news, updates and changes out of Facebook. Social marketers and fundraisers will need to understand what it takes to get the highest engagement and the best results out of their Facebook posts, especially as they p...

    By • Nov. 13, 2013

  • Spotlight on Analog Devices' Award-Winning B2B Online Community

    What happens behind the scenes of major B2B online communities? How do traditional businesses like manufacturing use online community to advance? As part of our ongoing series of interviews with outstanding B2B online community leadership, we spoke with Jennifer Mitchell, the Lead, Community &a...

    By • Nov. 12, 2013

  • Consumers Are Fickle Humans

    At any given moment, someone is trying to earn something from someone. Whether it's trust, loyalty respect, even love, it's the intangibles that people desire but can never buy.I used to believe that the highest honor a product or service could receive was to achieve "raving fan" status. This sta...

    By • Nov. 12, 2013

  • The Difference Between a Good and a Bad Customer Experience [INFOGRAPHIC]

    Today's customer is changing the world of customer service. They're using more channels of communication, will switch businesses following an inadequate experience, and take their revenge online. Check out this infographic to discover the real impact of poor customer service, taken from independent research NewVoiceMedia carried out recently.

    By • Nov. 11, 2013

  • 8 Easy Writing Tips to Improve Your Blogging and Make Sales

    Are you making sales from your blog? You'll have many reasons for blogging, but those reasons break down to the nitty-gritty: sales.The following writing tips will help you to improve your blogging and SELL.1. Think: "What's in it for them?" (Consider the takeaway first.)The takeaway is your read...

    By • Nov. 11, 2013

  • Which Media Will Have Maximum Impact This Holiday Season? [INFOGRAPHIC]

    It's that time of the year again, when shoppers are active. Advertising spend is correspondingly crazy, meaning efficiency is paramount.A company's advertising budget allocation will play a major role in determining the profit from this holiday season, and whether it ends with a boom or in gloom....

    By • Nov. 10, 2013

  • 20 Best Applications for Small Businesses [INFOGRAPHIC]

    In today's ever-evolving technological world, more and more small business owners are adopting the exceptional management tools and applications to run their business from their fingertips. If you are starting up your business, it's no surprise that choosing from thousands of apps can be an overw...

    By • Nov. 10, 2013

  • Snapshot of Top Instagram Influencers [INFOGRAPHIC]

    With more than 150 million monthly active users and 55 Million photos shared every day, Instagram is one of the fastest growing social media outlets today. This social app is not just for selfies and hipsters: among huge active Instagram users, a new crop of influencers is also emerging rapidly. ...

    By • Nov. 9, 2013

  • The Rise of B2B Media-Oriented Content Marketing in 2014

    If 2013 is the year of content marketing then 2014 is going to be the year of media-oriented content marketing. What do we mean by media-oriented content marketing (or MOCM)?We believe that content marketing increasingly stands alone as a media product. For example, one way to advertise a sports ...

    By • Nov. 9, 2013

  • With a Little Help from Social Media: Top 10 Business Success Stories

    The power of social media marketing is slowly being appreciated by marketers worldwide. The reason behind its success is that the Internet provides a platform where advertisements can reach a wide audience while bypassing various barriers like distance. The awareness generated through social medi...

    By • Nov. 8, 2013
  • SMT Expert

    How to Build a Better Podcast [INFOGRAPHIC]

    Chip and Dan Heath are advocates that podcasts should be one thing above all: sticky. But that's also their general approach to all ideas discussed in social media as outlined in their bestselling book Made to Stick. Sticky ideas are easy to understand, remember and retell, and follow a SUCCES mo...

    By • Nov. 8, 2013

  • From Analog to Digital: Becoming the Most Valuable Node

    Leaders face an increasingly complex challenge, or series of challenges.Many of them have spent their entire lives understanding how the world works, honing and perfecting their trade. Now, they are confronted daily with an onslaught of new buzzwords, acronyms, and technologies which potentially ...

    By • Nov. 5, 2013

  • Managing Customer Expectations to Avoid Self-Inflicted Wounds

    Service quality is directly related to customer expectations. If people expect an exceptional experience, anything less is disappointing. If people expect less, a little more is pleasing. Managing expectations is the first step to consistently delivering top notch service. Doing it well improves ...

    By • Nov. 5, 2013

  • Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach

    In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. This tactic manipulated the search engines into boosting their content towards the top of search engine results, which in turn improved their online reputation.Now, SEO is not simpl...

    By • Nov. 5, 2013

  • What Is Your Organization's Online Community Style?

    Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style o...

    By • Nov. 5, 2013

  • Why Your Brand Sounds Like a Parrot on Social Media

    As a social media company it's our job to know about trends in social media and marketing. We need to stay on top of what's hot and what's not, what's working for specific industries vs. other industries, and how to make the best impact for our customers. We have a few social media channels for o...

    By • Nov. 5, 2013

  • A Guide to WordPress for Small Businesses

    Why Use WordPress?Whether you're looking to use it for your small business's main website or as a blog, there are a couple of reasons to consider using WordPress. WordPress is a free and open-source blogging and content-management system being used by more than 18% of the world's top 10 million w...

    By • Nov. 5, 2013

  • Please Don't Stereotype Your Personas

    In my last column, I promised to show you how to take these lists of personality mapping attributes and turn them from your typical persona stereotype (soccer mom, techno geek) into characters that ensure deep understanding and empathy. Many of the techniques we use to draft our personas come fro...

    By • Nov. 4, 2013

  • Social Media Helps Missouri Southern Mourn Loss of Popular Coach

    Social media gathers like-minded people together. And when tragedy strikes it can be a billboard of remembrance. Missouri Southern State University offensive line coach Derek Moore was shot and killed outside a movie theater in Joplin, Missouri on Friday-the night before Homecoming. Players, fri...

    By • Nov. 4, 2013

  • 25 Awesome Social Media Tools [INFOGRAPHIC]

    It's important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.When planning a company social strategy, the sheer number of available tools for social media managem...

    By • Nov. 3, 2013

  • Can You Pay People to Be More Collaborative?

    A few weeks ago I wrote about some new research looking at the role money plays in collaborative behaviour. The research found that in an environment with no currency involved, people tended to behave in a self-interested way. When currency was introduced however, it became a means of trading t...

    By • Nov. 1, 2013

  • Baby Boomers Are Already On Board with Social Media, Are You?

    There's a lot of attention paid to how generation Y likes to shop. Marketers can target generation Y using social media,and develop mobile solutions, such as mobile apps that consumers in this age group will use habitually. But how do you target a less thought of group like Baby Boomers using soc...

    By • Nov. 1, 2013