Social Marketing: Page 339

  • How Social Business Improves Workplace Diversity

    As regular readers of the blog will appreciate, I think diversity is a critical issue for organisations, but that the diversity has to be along lines that actually matter to decision making, which often tends to exclude the politically motivated diversity campaigns for equality around gender, rac...

    By • Oct. 9, 2013

  • Listen Up! The Intersection of Poor Customer Service and New Customer Acquisition in Social Media

    In traditional brick and mortar stores, unhappy customers can simply walk out and never look back if they are unsatisfied with the product, service, or customer service. Once they voice their opinion and decide to move on, who is there to grab the customer's attention, loyalty, and most importan...

    By • Oct. 9, 2013

  • Instagram for Brand Building: What You Can Learn from Fortune 500 Companies

    Instagram has emerged as a major tool for sharing of photos. Many people use the application on their phones and several companies have also started using it to promote their brands. Some key guidelines on how to build brands on Instagram have been identified. These guidelines if followed, can he...

    By • Oct. 9, 2013

  • Creative Ways to Promote Your Social Media Contests

    Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.Community recognit...

    By • Oct. 8, 2013

  • Social Media: The 1-800-GET-HELP for the 21st Century Customer

    Some may consider delivering customer service over social as hype. But there's no question it is fast becoming a key channel for mainstream companies to meet customer service needs. One of the highlights of the Social Shake-Up conference hosted by Social Media Today in Atlanta last month was the...

    By • Oct. 8, 2013

  • Social Customer Care: A Horse and Cart Approach

    Let's face it: Customers are not created loyal. It's not in their - our - nature. An intriguing offer in our inbox or a fast-talking salesperson can woo them - us - and change our buying habits. Add social media, where better deals and recommendations are just a click away, and loyalty is even mo...

    By • Oct. 7, 2013

  • Evaluate Your Customer Experience

    When you take time to evaluate your customer's experience, you always look for ways to improve your business processes and you can find ways to capture, build and communicate that experience to others. I believe this is really the key to serving your clients effectively.If you are open to custome...

    By • Oct. 7, 2013

  • 3 Reasons Why Training Facebook Fans to 'Get Notifications' and 'All Updates' is Damaging

    Late last night, I spotted a message from one of the industry's biggest social media marketers, Mari Smith, in my email inbox. In it, was a link to lengthy post that she had written on Facebook about how the site's EdgeRank algorithm measures a Page's content, and decides whether or not fans wil...

    By • Oct. 6, 2013

  • 3 Best Blogging Solutions Ever for Frazzled Bloggers

    No time to blog? I feel your pain. You know that your blog is a prime marketing tool, but blogging takes too much time. You're too busy to bother. Your blog's neglected, and guilt weighs you down.Relax. You can have all the benefits of blogging, without the hassles.If you've got five minutes you...

    By • Oct. 6, 2013

  • 21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

    Combine "web" with "log" and you get "blog." It's a funny word, but serious business.Of course, there are millions of blogs that aren't about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn't about them.This post is about blogging fo...

    By • Oct. 6, 2013

  • The Ultimate Social Strategy: Build Lasting Relationships

    Most social strategies are mapped out with specific business objectives in mind such as brand awareness, customer care or sales. But regardless of specific business goals, there's a central component to any successful social program: building relationships. I recently sat down with Dave Kerpen, c...

    By • Oct. 4, 2013

  • How to Make the Next Internet Meme

    A growing online phenomenon is the Internet meme, which is a clever play on words or situational irony of the image and the context. A good meme often travels through the Web with hundreds, maybe thousands, of iterations and interpretations. But what makes this viral content so intriguing? The cl...

    By • Oct. 4, 2013

  • Attenzi: A Social Business Story

    Social business is deep and wide and awesome.At least I think so. And because I'd love others to think similarly, and sooner than later, I decided it was worthy of a story. In a Fast Company article, the author of The Storytelling Animal, Jonathan Gottschall, explains:Until recently we've only be...

    By • Oct. 4, 2013

  • Does Social Media Equal Good Customer Service?

    The answer is yes. And no.Social media has become many companies' answer to providing better customer service by engaging with problems they find online, responding to complaints and providing more personal feedback, but has that meant that customer service has gotten better? Nope.Our office just...

    By • Oct. 4, 2013

  • Verint Utilizes Voice and Feedback to Advance Employees and Customer Satisfaction

    Verint has been a major player in the workforce optimization and voice of the customer (VoC) feedback markets for several years. As I noted in a previous analysis, its major challenges stem from the fact that its product portfolio has come about largely through a series of acquisitions, which has...

    By • Oct. 3, 2013

  • Social Media for Customer Service?

    When used properly, social media can help companies acquire and retain customers.According to Mashable, 80% of companies were expected to use social media more in dealing with their customers. At the same time, more than 50% of consumers have already gone social when they have issues with certain...

    By • Oct. 3, 2013

  • Connecting with Your Customer: Featuring Ted Rubin [VIDEO]

    Connecting with Your Customer Featuring @TedRubinIn this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.Many people in the social media world know Ted for his enthusiastic, energe...

    By • Oct. 2, 2013

  • Breaking Social Media Promotions with Irrelevant Prizing

    If you're running a promotion for your business on social media - or anywhere really - you should take care to ensure your prizing structure is strategically relevant.Your prizing structure should work toward proving your brand's promise.Choosing a prize, or creating a prizing structure for your ...

    By Matthew Peneycad • Sept. 30, 2013

  • 10 Examples of Social Media ROI [INFOGRAPHIC]

    Does social media drive ROI? Many brands are still plagued by this question. The immediacy and visibility offered by social media marketing has convinced most business owners that it's worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement ...

    By • Sept. 30, 2013

  • See the World in 3-D: Dream, Do, Deserve

    Sometimes we just need a change in perspective...a change in how we see the world to shape how the world sees us.Today is a new day. Embrace it. Make it yours.Sound familiar?In many ways, the prospect of a new beginning, a new chance, it's enough to get most of us out of bed. Optimism becomes the...

    By • Sept. 27, 2013

  • Do You Define Your Net Worth as Your Network?

    Porter Gale, former VP of Marketing at Virgin America, delivered a closing keynote at the Social Shake Up 2013. During her presentation: The Power of Social Capital and the Four Degree Advantage, Ms. Gale presented her new book Your Network is your Net Worth, which attendees received in their con...

    By • Sept. 27, 2013

  • "Whose Community Is This, Anyway?" Notes From The Social Shake-Up #SSUCommunity

    A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.

    By • Sept. 27, 2013

  • If You Don't Take Care Of Your Customers, Someone Else Will [INFOGRAPHICS]

    In today's business world, your competitors are everywhere. Companies are striving to be the best in every way possible so they can stand out amongst the rest. Wanna stand much taller? Focus your efforts on customer service. No matter what industry you compete in, it's key in achieving your company's goals.

    By • Sept. 27, 2013

  • 10 Employee Engagement Ideas That Get Serious Results

    Idea #1: Concentrate High-Engagement Leadership At The Employee Management LevelEmployee surveys consistently show that the single most important factor in employee engagement is an employee's relationship with his or her direct manager. In fact, employees don't leave companies; they leave their ...

    By • Sept. 26, 2013

  • What Is a Social Media Advocate? Learnings from the #SocialShakeUp

    This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.

    By • Sept. 25, 2013