Social Marketing: Page 337

  • Customer Retention by the Numbers [INFOGRAPHIC]

    We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren't as simple as driving more and more leads, it's also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. This is one of the reaso...

    By • Aug. 30, 2013

  • Pop Quiz: Who's Your Celebrity Social Media Soulmate?

    The interesting thing about social celebrities is that, in a way, they are just like us. They are community managers (when they actually manage their own accounts) with highly engaged audiences and are always looking for ways to do exactly what we do: build relationships and spark engagement.So, ...

    By • Aug. 30, 2013

  • Why Super Villains Should Use White Papers

    Credit: JDHancockWhether you're Lex Luthor, Doctor Doom, Goldfinger, or Dr. Horrible, I think we can all agree that super villains often come up with some pretty complex and expensive contraptions to vanquish their nemeses.They also spend a lot of time explaining how the machine works. Sure, part...

    By • Aug. 29, 2013

  • Creating an Immersive Brand Experience at the Red Bull Wake Open

    The Red Bull Wake Open in Tampa, Florida is the world's largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition a...

    By • Aug. 29, 2013

  • The Social Shake-Up Conference: Why You Should Go

    What happens when social media marketing, social business and social operations collide? The Social Shake-Up Conference 2013 in Atlanta on September 15-17th. This is a celebration of how social business practitioners are creating exciting new ways to connect people within and outside the enterpr...

    By • Aug. 29, 2013

  • The Pinterest for Bros: Tapiture Targets an Untouched Demographic in Online Shopping

    There seems to be new social networking sites popping up almost everyday. One of the newer sites out there is Tapiture.It's a different kind of social network, fresh from the minds of Leo and John Resig, the co-founders of Resignation Media and the popular content and commerce brand The Chive, a...

    By • Aug. 28, 2013

  • Charity Video Production: The Why and the How

    The economic downturn has had a particularly significant impact on charities and non-profit organisations. Like any businesses, when budgets are cut, marketing is the first to go - this is particularly true for charities. The irony is that marketing is essential for survival. Charities depend on ...

    By • Aug. 28, 2013

  • Social Forex and Binary Options Trading: How Does It Work with Social Media?

    Social trading is quickly becoming one of the hottest trading trends and is slowly threatening to replace the conventional methods of trading. Social trading is web based and can provide the much-required trading resources to anybody with a significant deposit. All you need to do is sign up and g...

    By • Aug. 27, 2013

  • The Rise of Social Bots

    As you probably know, about 50% of all web traffic is not from humans. Robotic programs, also known as "bots" have roamed the internet since its inception. There are bots that send emails, bots that monitor forums, and bots that use pop-ups to scam you into clicking to a link.Now social media is ...

    By • Aug. 27, 2013

  • How to Provide Customer Service for Ecommerce [INFOGRAPHIC]

    Now more than ever, it's essential for retailers to listen to what their customers are saying and respond to issues in a timely manner, as their collective voice can make or break the success of a company.

    By • Aug. 26, 2013

  • The Foolproof Path to a Fab Blog Post [INFOGRAPHIC]

    Infographics are so powerful. They can take on just about any tone. Done well, they can present amazingly complicated data clearly - or pretty simple ideas invitingly. And they can be used to make routine presentations fascinating and even fun.

    By • Aug. 26, 2013

  • 7 Pinterest Marketing Tips for SMBs

    The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards, but according to a study by Shareaholic, the...

    By • Aug. 23, 2013

  • Knowing Where in the Data to Find Business-Destroying Secrets

    Secrets are powerful. They connect people and hold organizations together. Most Mafia flicks have a character that is in high demand by the organization and the authorities. The character is in a position of power because he is knows the secrets of the family. If the authorities gain access to th...

    By • Aug. 23, 2013

  • Why Your Network Is Critical to Your Future: A Conversation with Porter Gale

    I had a chance to sit down with Porter Gale former VP of Marketing for Virgin America and author of the new book, Your Network is Your Net Worth to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation. Enjoy!SMT: Talk ...

    By • Aug. 23, 2013

  • Why Businesses Buy Customer Service Software [INFOGRAPHIC]

    Choosing your company's customer service software can be a daunting task. With so many customer service software solutions in the market, how do you find the perfect system? Learn the top reasons why businesses buy customer service software and what to look for in a system that will work for your business.

    By • Aug. 22, 2013

  • How the New Facebook Algorithm Will Change News Feed for Marketers

    Over the next few weeks Facebook is planning on rolling out a few new updates to their news feed.The social media giant is changing the algorithm that determines what stories appear at the top of a user's news feed. To a normal user, this might be irrelevant, but to a marketer, this is an importa...

    By • Aug. 22, 2013

  • Is That Facebook Tag For Me or You?

    Facebook tags... some love them, some not so much.Facebook tagging is a feature that enables the "tagging" of a Facebook personal profile or brand page. When a tag is added to a post or content such as a text Facebook status update, photo or video, it will then be published on the timeline of the...

    By • Aug. 21, 2013

  • 3 Steps for Building Self-Sustaining Customer Communities

    Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop talking to their customers. Not surprisingly, their community...

    By • Aug. 21, 2013

  • B2B versus B2C: An Online Community Taxonomy

    Online communities are not a new phenomenon, but they are now capturing the hearts and minds of social media users around the globe. There seems to be an online community for every walk of life or group. But the underlying operations of a given community can vary drastically, depending on whethe...

    By • Aug. 21, 2013

  • #Social Survival Manifesto Principle No. 6: Admit That You Don't Have All the Answers

    So far, in this series of blog posts presenting principles for managing online reputation risk, I have laid out what I call the "Principles for Survival", that is, the absolute essential practices for avoiding crisis. Starting with this post, we will move into the "Principles for Success", precep...

    By Social Disruptions • Aug. 21, 2013

  • 7 Pinterest Tips for Nonprofits

    Pinterest, a social media network that was invitation only until August 2012, is one of the hottest new tools for small businesses and nonprofits. The trouble many small businesses and nonprofits face is figuring out how to utilize Pinterest to its fullest potential.To make the most of this netwo...

    By • Aug. 21, 2013

  • Small Businesses Can Now Promote Themselves on Foursquare

    Foursquare recently announced a new feature that will bring even greater benefits to small businesses: self-serve ads. This means that small businesses that pay for the service will rank higher in the search results for potential customers who are in the area. Self-serve ads are a piece of Foursq...

    By • Aug. 21, 2013

  • 4 Things Small Business Owners Should Know About Google

    Google is more than just one of the most popular search engines in the world, it's also a lucrative source of advertising. If you simply worry about page rank and search results, you need to start expanding your horizons. While those things are important, Google can do so much more for your small...

    By • Aug. 20, 2013

  • Visualizing My Gmail Contacts

    Five years of email displayed in colored dotsDark green dots represent my family. Blue and red are local friends and contacts. Orange is from a large client project. Purple dots are people I email sporadically and who aren't connected to anyone else. The colors go on.Together, these dots compris...

    By • Aug. 20, 2013

  • How Canned Responses Can Work for You

    When are canned responses useful?Canned responses (also called scripts or templates) were already being used in email but they're equally useful in social media. When people address your company on Twitter, Facebook or Google+, you should give satisfying answers. The faster you can help a custome...

    By • Aug. 19, 2013