Social Marketing: Page 337

  • 5 Ways Service Can Improve Customer Retention While Reducing Costs

    Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining customers finds it easier to acquire them. Loya...

    By • Nov. 29, 2013

  • Creating a Social Media Dream Team

    Social media responsibilities began in marketing. It was a logical starting point because social media was expected to eliminate traditional tactics. The marketing team has always managed brand image. Social networks had the potential of expanding reach and solidifying or destroying the brand's i...

    By • Nov. 28, 2013

  • Is Privacy Over? Is That Question Cliched?

    We're all pretty much sick of hearing about privacy and how it's all gone away. We've overdosed on Edward Snowden, Bradley Manning and Wikileaks updates. The fact that our information has been compromised isn't news. If you've been paying even a little bit of attention you'd know that every day t...

    By • Nov. 28, 2013

  • How To Turn a Negative Customer Experience Into a Positive One

    If you've ever owned a computer, you know how frustrating it is when things stop working. There's little worse that when you have an accidental drop, you get a virus, when hardware fails or kids or pets get their little hands or paws on your computer. If you're like me, you first try and troubles...

    By • Nov. 27, 2013

  • 3 Common Nonprofit Website Mistakes and How To Avoid Them

    Over the last few weeks I've looked at hundreds of nonprofit websites, ranging from small community organizations to large, national hospital and university foundations. While layouts, style and content management systems all differ, there are a few shared characteristics of all nonprofit website...

    By • Nov. 26, 2013

  • Social Selling and the Power of 3

    They say good things come in threes, and it's no different for social selling. The Power of 3 is an established formula that has been concocted deep in the sales laboratories. It will help you succeed in understanding, mastering and implementing social selling. Here is the recipe: The 3x3 Rule, T...

    By • Nov. 25, 2013

  • Should Your Brand Reply to All Social Media Posts?

    The answer is simple: no.Social media customer service comes down to this: you have to carefully think about what you will reply to. This may sound simple but each company will have their own angle when coming up with an answering scheme. An answering scheme is a clear guide social media advisors...

    By • Nov. 25, 2013

  • How to Run a Contest on Facebook Without Fear of Your Business Page Getting Shut Down

    Running a contest on Facebook is one of the best ways to get and keep fans. Let's face it - many people are fans based on what they can get out of it... and there is nothing wrong with that. What would be wrong is not responding to what your customers are demanding.Facebook terms can be confusing...

    By • Nov. 24, 2013

  • How to Make the Most of LinkedIn Groups

    A version of this post first appeared on Social Media Examiner.Are you a member of a LinkedIn group? Do you spend time networking in LinkedIn groups? LinkedIn groups are great way to build credibility and make new connections that can ultimately help grow your business.You can join up to 50 Linke...

    By • Nov. 24, 2013

  • Perspective Gained from a Week Away from Social Media

    Did you happen to notice anything strange last week?If you did, it was probably a result of the immense number of mentions of Toronto Mayor Rob Ford on social and traditional media, and not that I took the week off of social media.Believe it or not, while I took the week off of social media, the ...

    By Matthew Peneycad • Nov. 22, 2013

  • Socially Driven Collaboration: How Social Business Is Changing the Role of Marketing and IT

    This week we held another webinar in our Best Thinker webinar series, this time on the topic of Socially Driven Collaboration: How Social Business is Changing The Role of Marketing and IT. This webinar included a pair of really great speakers: Vanessa DiMauro, the CEO of Leader Networks, a resear...

    By • Nov. 22, 2013

  • Don't You Dare Miss These Top Four Marketing Conferences in 2014

    Call­ing all mar­keters! The New Year is almost here, and whether you are an in-house mar­ket­ing depart­ment of one, or part of a small army of mar­ket­ing mavens, what is your strat­egy to help stay updated and edu­cated on the lat­est and great­est indus­try prod­ucts, tools and inno­va­tions ...

    By • Nov. 21, 2013

  • How to Best Serve Self-Serve Customers

    Once upon a time, pulling into a gas station meant that a uniformed attendant would dash out to pump your gas, wash your windows, and give a quick check under the hood. After your tank was full and payment rendered, a wave and smile sent you away. In the 1970′s, things changed. Self-service sta...

    By • Nov. 21, 2013

  • What Nonprofits Can Learn from Southwest and United Airlines

    Over the last two weeks, we've been traveling to various Philanthropy Day conferences nationwide, from Hawaii to New Jersey to Connecticut. All of the speeches and presentations we've given on donor retention, donor communications and nonprofit marketing would not have been possible without the f...

    By • Nov. 20, 2013

  • Hitachi Data Systems' Online Community for Partners, Developers and Customers

    True online community successes are cause for both celebration and examination. For that reason, it is with great pleasure that I am focusing this month's blog on outstanding case studies and interviews with the best of the best. My hope is that through these examples, ideas, and best practices...

    By • Nov. 20, 2013

  • Building an Exceptional Customer Success Culture: How Buffer Does It

    If you're like most recurring-revenue companies, you're not just looking for skills when you hire customer success people, you're looking for cultural fit and that intangible-but-oh-so-important natural customer-happiness focus. If that's the case, the person you'd want to hire is Carolyn Koppras...

    By • Nov. 20, 2013

  • How to Drive Social Engagement for Nonprofits [SLIDESHARE]

    Why would nonprofits (or any company/business for that matter) want to drive engagement on their social media profiles?The answer is simple: The chances of more people seeing your posts are far greater when another person takes some kind of social action on your post.On Facebook, the only way you...

    By • Nov. 20, 2013

  • Nonprofits and Social Media Policies: Some Considerations

    In working with non profits, I have found that these organizations have a unique set of concerns when engaging with donors and stakeholders through social media. Questions around sharing sensitive information, wasting time on social media and who "owns" a donor when an employee befriends one thro...

    By • Nov. 19, 2013

  • You Give Sales a Bad Name

    Talk about sales, and immediately the image of the slick used car salesman comes to mind - with his heavily gelled hair, quick-fire sales pitch, and the musky smell of cologne hanging around him. Or maybe you would think of the numerous times you've been called by a random telemarketer (how on ea...

    By • Nov. 19, 2013

  • The Possibilities of Google Helpouts For Nonprofits

    On Monday, November 04, 2013, Google released Helpouts, a marketplace where experts in topics like cooking, education, and nutrition can provide one-on-one lessons for a small price. Business owners, independent contractors and sole practitioners are sharing their knowledge, one-on-one, to those ...

    By • Nov. 18, 2013

  • 76 Percent Say Free WiFi Can Lead to Identity Theft [INFOGRAPHIC]

    They're so popular, those ubiquitous mobile devices. For better or worse, we've evolved into a society that is a texting, Instagramming, Snapchatting, online-banking, TMI-ing, forever-connected, 24/7-kind of world.There's positives to that, for sure, and is a great way to stay connected. But have...

    By • Nov. 18, 2013

  • Rebranding Creates Renewed Focus

    After being in business for a little over a year as a virtual assistant, I realized I needed to adapt my business to keep up with the changing times; supply and demand. When I originally started my virtual assistant business, I offered social media management as an add-on service. Little did I kn...

    By • Nov. 17, 2013

  • Improve Donor Retention Through Social Media [VIDEO]

    Recently, Bloomerang hosted an IndyNPSM meetup which included a panel discussion featuring myself, Aja May of the Indiana State Museum and Willie Matis of Gleaners Food Bank of Indiana. Among some of the topics we discussed were donor communications through social media, the advantages of using d...

    By • Nov. 17, 2013

  • 6 Things Small Businesses Should Know About Niche Sites and Online Communities

    Earlier this month I was invited to be a panel member for Social Media Club LA's event about niche communities. How did they find me? My blog about 60 niche communities that marketers should know about.If you ever doubted the fact that blogging gives you credibility and expertise on a topic, go a...

    By • Nov. 16, 2013

  • Social Proof: The New Currency of Credibility

    Image Credit: Wiki TechIt is hard to go anywhere on the vast Internet and NOT see Facebook, Twitter, Google+, Pinterest or some new-fangled social icon adorning the walls of websites.Whether you like Mark Zuckerberg's mug or not, the social web is here to stay, and businesses that can integrate s...

    By • Nov. 15, 2013