Social Marketing: Page 342

  • There Are Over 2000 Niche Dating Sites on the Internet [INFOGRAPHIC]

    I recently celebrated my wedding anniversary. While I am grateful for every day and every blessing that my wife has brought into my life, I can't help but feel like I lucked out just a bit after seeing this infographic. You see, my wife loves languages. If she'd have known about TrekkieDating.com...

    By • Sept. 16, 2013

  • Everybody Wins With Responsive Web Design [INFOGRAPHIC]

    Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. There are benefits for everyone from the back-end coder, to the SEO ...

    By • Sept. 16, 2013

  • 30% of Big Brands Now Have Customer Service on Twitter

    The two things that customers want most often when they follow businesses on social media are discounts and social care (unless you believe the study that I wrote about earlier today that says people just want to feel closer to their businesses). Some of the statistics in this infographic are pro...

    By • Sept. 16, 2013

  • Love Your Haters: A Surefire Way to Increase Influence and Reach

    As the new practices of social branding and content marketing start to enter the mainstream, a lot of space is given to the search for the elusive 'influencer' and the even more elusive 'brand ambassador'. In online marketing literature, these valued personae are presented as instruments for deli...

    By Social Disruptions • Sept. 15, 2013

  • Can Your Prospects Make a 7-Figure Decision in 7 Minutes?

    Large deals don't have to take an eternity to close. Learn why in this episode of the Sales Management Minute."Seven-figure decision in seven minutes, No way - can't be done!" That's probably what you are thinking. It can be done and is done weekly on the show Shark Tank.In each episode, small bu...

    By • Sept. 14, 2013

  • How Does Social CRM Work for Brands?

    The next edge for the organizations that want to optimize the power of social interactions & get closer to customers is the Social CRM. Getting closer to customers is the top priority of every brand. Today's brands are passionately building social media programs to do just this.Earlier, the s...

    By • Sept. 14, 2013

  • How to Succeed in Customer Service in 140 Characters or Less

    "70% of companies ignore customer complaints on Twitter."This oft-cited statistic, from a 2011 study by Maritz Research and evolve24, is even more incredible when you consider that the same study found that nearly 85% of customers "liked" or "loved" when a company responded to them.Two years late...

    By • Sept. 14, 2013

  • UN Turns to Social Media for Humanitarian Causes

    The UN has brought fundraising and awareness for its humanitarian causes to social media with its "The World Needs More" campaign. August 19th, which is World Humanitarian Day, marked the launch of their campaign, taking place on networks such as Twitter and Facebook. Through the use of shares an...

    By • Sept. 13, 2013

  • Delivering a Customer Service Makeover: Customer Service that Improves Satisfaction and Saves Money

    "Marketing is an investment. Service is an expense." While those words may never be spoken aloud in corporate board rooms, it is a common misconception reinforced by resource allocation. All of the talk about the importance of customer service fades into the background when budgets are created. S...

    By • Sept. 12, 2013

  • "This Conversation Is Really About Me"

    The other day, I was speaking to a sales executive. We were talking about improving the impact of sales people in engaging customers, finding and pursuing more opportunities.Before I go further, this was a very sharp executive. The sales organization was very focused and appeared to be a high p...

    By • Sept. 12, 2013

  • Customer Journey Maps: Customer Experience Geography 101

    A good customer journey map can be incredibly powerful.It can also become a huge endeavor that sucks the life out of the team working on it. Here is my take on the basics around a good customer journey map.The idea, of course, is a great one. How can you improve the customer experience if you don...

    By • Sept. 12, 2013

  • LinkedIn Connections with Customers Leads to More Business

    In our 2013 Sales & LinkedIn Survey, we found out lots of great info on how top sellers are leveraging LinkedIn. (Download Cracking the LinkedIn Sales Code here.) One statistic that really stood out was the difference in LinkedIn connections with customers. As you can see, top sellers were co...

    By • Sept. 12, 2013

  • Online Community Health Check: Start Here

    Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure all those important systems are working properly. We find personal coaches, attend parent-teacher conferences, go to the doctor with Mom or Dad. In busine...

    By • Sept. 12, 2013

  • Why Relationships Matter More Than Ever in Sales [INFOGRAPHIC]

    There is no denying that technology has changed the way we do business. Whether we're talking about the impact of social media or the ease of access to information; the change cannot be denied. It has changed the way we interact with our clients, partners, colleagues and employers. The days of hard noise sales guys cold calling your phone are coming to an end as buyers and sellers are adapting to the new sales landscape. If you're a sales professional, you can relate to the ongoing changes and admit that it's not the same.

    By • Sept. 11, 2013

  • 5 Ways to Conquer Instagram For Your Small Business

    Over 130 million people enjoy the popular free app Instagram, and chances are some of them are your current and future clients. Instagram is an easy-to-navigate visual social platform, where users capture, customize and share photos and videos. And although Instagram sometimes gets a bad rap for...

    By • Sept. 11, 2013

  • What is the Value of a Facebook Fan?

    Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in a social media strategy. The short story is that...

    By • Sept. 11, 2013

  • Conversion Rate Optimization: What Is Right and What Is Wrong [INFOGRAPHIC]

    Amidst the plenty of essential practices businesses websites perform today, conversion rate optimization is certainly second to none. It goes without any saying that slight raise in sale is much better than huge increase in visitors to your website, so why, conversion rate optimization has become a must-add element for businesses to their marketing strategy.

    By • Sept. 11, 2013

  • Improve Your Content By Asking Why (Not Just How)

    As social media professionals, we're used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: the why that created these habits initial...

    By • Sept. 9, 2013

  • 4 Things Small Businesses Must Understand About Social Marketing

    Social marketing is not just for big companies. It's a practice - a discipline - any business, of any size, can jump into.But that doesn't mean all social marketing strategies are one-size-fits-all. For small businesses - typically resource-strapped and charged with carrying out many tasks at onc...

    By • Sept. 8, 2013

  • How Our Flying Experience Is Changing [INFOGRAPHIC]

    Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 - an increase of around 800 million over 2011 passenger numbers! Between 20...

    By • Sept. 8, 2013

  • 6 Basic Human Needs to Rethink Marketing

    As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Ton...

    By • Sept. 7, 2013

  • Can Social Media Reduce HIV?

    The field of behavioural science has been a burgeoning one over the last few years. The movement has been led by Richard Thaler and Cass Sunstein, whose book Nudge sent the theory into the mainstream. Such was the appeal of this approach, governments throughout the world started building their ...

    By • Sept. 6, 2013

  • Adventures in Engagement Land: How Gamification Helps Sites Thrive [INFOGRAPHIC]

    Businesses that build and nurture online social communities create deeper connections. Successful communities foster participation, interaction and, ultimately, loyalty. A critical ingredient for any successful community is engagement. The more time users spend interacting with your site, and with other community members, the deeper the relationship they will build with your brand.

    By • Sept. 5, 2013

  • Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

    Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year despite relatively meager profits compared to other tech giants like Apple, Google, and Microsoft.While most know the company as th...

    By • Sept. 5, 2013

  • How to Complain Effectively via Social Media

    Social media is flaming great, right? It has opened up a two-way conversation between the consumer and the businesses and brands that we love, use and give our money to. Of course, that all depends on the brand actually being active in the first place, but that's another story. Whether said brand...

    By • Sept. 4, 2013