Social Marketing: Page 342

  • Building Communities as a Trend Hunter [VIDEO]

    I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, "one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world's #1 largest, most popular trend spotting website. In this i...

    By • June 28, 2013

  • Clear and Conspicuous Advertising for a Mobile World

    This past March the Federal Trade Commission released a new version of the ".com Disclosures: How to Make Effective Disclosures in the Digital Age"[i] regarding advertising and internet-based transactions. The document details how to effectively disclose information and prevent deception in digit...

    By • June 28, 2013

  • Don't Just Engage Fans, Activate Them

    Brands have invested a lot of money creating large fan bases. They have also hired community managers to listen and engage with these fans on social channels. And, the budget for this activity typically comes from the marketing department. But, we now see the CMO increasingly ask questions like, ...

    By • June 28, 2013

  • Internet Hall Of Fame Innovated Itself by Inducting Richard Stallman, Aaron Swartz and Jimmy Wales

    The Internet Hall of Fame has announced this years inductees, including influential engineers, activists, and entrepreneurs who changed history through their vision and determination. The ceremony is to be held in August in Berlin.This year the Internet Hall of Fame is recognizing individuals who...

    By • June 28, 2013

  • 5 Ways Social Media Helps Small Businesses Grow

    As 2012 came to a close, there were more than one billion members on Facebook, nearly 500 million Twitter users, and approximately 200 million LinkedIn members. Developing an effective social media marketing strategy can allow small businesses to reach out and actively engage with prospective cus...

    By • June 27, 2013

  • 5 Key Skill Sets of a Successful Content Marketer

    Content marketing has become a top priority for B2B companies of all sizes. According to research by the Content Marketing Institute, 91% of B2B marketers use content marketing with 94% of them creating content from scratch, as opposed to repurposing or reposting third party pieces. Further, Spro...

    By • June 27, 2013

  • Social Startups: Poutsch Helps Community Managers Collect, Express and Make Sense of Their Fans' Opinions

    "Everyone needs feedback on something." People need it for everyday life decisions. Businesses need it on their products and services. And politicians need it on their views, according to Felix Winckler, COO and co-founder of Poutsch, a European micro-polling startup leading a way to gather, arti...

    By • June 27, 2013

  • Don't Alienate Your Social Media Communities By Making These Rookie Mistakes

    We all want our social networks to be busy, buzzing places, effortlessly attracting new followers, prompting conversation and generally flourishing. Sadly however, this doesn't always happen. If you are finding it hard to grow or maintain your social media communities or if you are experiencing ...

    By • June 26, 2013

  • #Social Survival Manifesto Principle No. 4: Try Acting Like... a Human Being

    In an earlier post titled Psychopaths, Robots and Airheads, I critiqued the online 'personalities' of many big brand and institutional social media accounts. As these giants learn basic social skills online, their often dysfunctional personae constitute an amusing field of study. And yet, 'person...

    By Social Disruptions • June 26, 2013

  • Can an App Humanize a Brand? SAP Thinks Yes

    It seems especially difficult for B2B brands to come across as real people vs. just corporate entities.To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.There is a reason why IBM had such great...

    By • June 25, 2013

  • Salesforce Retires Adwords: What Happened and What to do Next

    As of May 1, 2013, Salesforce for Google Adwords has been retired. The exact reason behind the retirement is vague at best, which has led to plenty of speculation from marketers and business owners. The following statement was released to the public by Salesforce:"Unmatched pace of innovation is ...

    By • June 24, 2013

  • The Co-Creative Economy

    I remember a time when creativity equated to someone artfully using a paint brush or writing a quippy headline for an ad on their computer. The rest of us? Discounted as "the rest of us." Thankfully, or at least in my mind, this has all changed. We've learned to co-exist by sharing with people w...

    By • June 24, 2013

  • How to Build a 5 Step Plan for Creating an Online Community

    In my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is "Should I be using social media?" I also mentioned that you should have a plan established well before you get started, but it can be difficult to figure out just where to ...

    By • June 24, 2013

  • Clever Costa Launch Engaging Social Media Competition

    I'm a big fan of Costa, I generally like their branding and love their coffee, so their new competition launched via email today (19th June 2013) was bound to get my attention. As well as using the power of their email marketing list, Costa have also posted about the competition on their Faceboo...

    By • June 24, 2013

  • Small Business Survey: Technology a Challenge and Opportunity, Steve Jobs an Idol

    Did you know that the 23 million small businesses in America account for 54% of all U.S. sales?Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?While big business has eliminated four million jobs since 1990, small businesses added eight millio...

    By • June 24, 2013

  • 10 Great Consumer Internet Companies From New Hampshire

    A few months back I wrote a blog post about 10 Great Enterprise Software Companies That Call New Hampshire Home. Because our thriving technology and startup ecoystem is diverse, I wanted to share some of the great consumer facing Internet companies in the Granite State - ones all looking to hit l...

    By • June 23, 2013

  • Right Now in Sales, Size Really Does Matter!

    As we hurtle towards Q3 (notice the urgency -- never a "gentle amble" for me) with all of the financial uncertainty that we are still destined to face on a daily basis, the organizations that are surviving - even thriving - are the ones that have demonstrated that they are willing to adapt and be...

    By • June 23, 2013

  • Comparing the Best Twitter Chat Tools on the Market [INFOGRAPHIC]

    With the sale of TweetChat - formerly the most popular, and the first, Twitter chat tool - to Internet Media Labs, the Twitter chat market is a bit of a Wild West these days. People are still engaging in these hour-or-so long live chats on Twitter, but the tools they're using are quite fractured....

    By • June 22, 2013

  • 4 Reasons That SEO for Small Business Is Required

    SEO, or search engine optimization, is crucial for everything on the Internet-if it's to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn't matter whether you're selling cakes from home or starting up your own independent accounting firm. Because eve...

    By • June 21, 2013

  • Apple iPad Makes Huge Strides Disrupting Public Education

    In the race for smartphone supremacy, Apple may be bested in global sales by Android devices but tablets are where Apple crushes all comers. The Los Angeles Unified School District recently announced plans to revamp their antiquated teaching methodologies and enter the 21st century with a $30 mil...

    By • June 20, 2013

  • Bridging the Social Chasm: How to Close the Perception Gap

    When IBM's Center for Business Value released its 2011 report into the relationship between social media, marketing and brands, it revealed a "perception gap." On the one hand, marketers had an understanding that their connected consumers "wanted" or even "expected" a certain style of interaction...

    By • June 20, 2013

  • ModCloth: A Rad (and Obvious) Social Media Strategy

    Brands should delight. Really, that's what it all comes down to, right? People, humans, homo sapiens, peeps - whatever you want to call us curious creatures - want to feel special and loved. That's human nature, baby. And just like an "I'm proud of you" from your Old Man makes you stand a little ...

    By • June 20, 2013

  • Troll-Fighting Tips and Tricks: Rock-Solid House Rules

    For those who face disruptive online trolls, or fear the day when they will, this series of posts is for you! Having managed social media projects on controversial subjects for the last few years, I have faced all kinds of intentionally disruptive online behavior while managing to keep the peace ...

    By Social Disruptions • June 19, 2013
  • SMT Expert

    How to Celebrate Your Small Business with Instagram, Vine, and Pinterest

    Held the week of June 16-22, 2013, National Small Business Week is finally upon us and for many start-ups across the country this is their time to shine when it comes to showing off their business. However, for businesses that are brand new or have yet to fully establish a presence on social medi...

    By • June 18, 2013

  • How to Use Storytelling to Fundraise Online

    As the Internet continues to grow, it is becoming harder and harder for nonprofits, and especially associations, to fundraise online. The number of scam fundraisers on the Internet that aim to steal people's money has grown tremendously, making it more difficult for those with a good cause to pre...

    By • June 18, 2013