Social Marketing: Page 341

  • How Our Flying Experience Is Changing [INFOGRAPHIC]

    Within both the international and domestic travel industries, airlines and airports play a pivotal role. International Air Transport Association (IATA) predicts that airlines will carry some 3.6 billion passengers in 2016 - an increase of around 800 million over 2011 passenger numbers! Between 20...

    By • Sept. 8, 2013

  • 6 Basic Human Needs to Rethink Marketing

    As marketers, it's our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?Over the years, I've adopted the "6 Basic Human Needs" that Ton...

    By • Sept. 7, 2013

  • Can Social Media Reduce HIV?

    The field of behavioural science has been a burgeoning one over the last few years. The movement has been led by Richard Thaler and Cass Sunstein, whose book Nudge sent the theory into the mainstream. Such was the appeal of this approach, governments throughout the world started building their ...

    By • Sept. 6, 2013

  • Adventures in Engagement Land: How Gamification Helps Sites Thrive [INFOGRAPHIC]

    Businesses that build and nurture online social communities create deeper connections. Successful communities foster participation, interaction and, ultimately, loyalty. A critical ingredient for any successful community is engagement. The more time users spend interacting with your site, and with other community members, the deeper the relationship they will build with your brand.

    By • Sept. 5, 2013

  • Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

    Amazon has had the uncanny ability to predict tech trends for almost 20 years. It's one of the biggest reasons that Wall Street has loved the company year after year despite relatively meager profits compared to other tech giants like Apple, Google, and Microsoft.While most know the company as th...

    By • Sept. 5, 2013

  • How to Complain Effectively via Social Media

    Social media is flaming great, right? It has opened up a two-way conversation between the consumer and the businesses and brands that we love, use and give our money to. Of course, that all depends on the brand actually being active in the first place, but that's another story. Whether said brand...

    By • Sept. 4, 2013

  • The Future of Digital Marketing: Social Media Marketers

    What's the future of digital marketing, you ask? Wait, you didn't ask? Of course you did-just go with it. The future of digital marketing is relationships. If there's one trend in today's SEO landscape that is making me take notice, it's the shift back to core public relationship skills and pure ...

    By • Sept. 4, 2013

  • Small Business Guide to Social Media Mastery [INFOGRAPHIC]

    I'm still not convinced that every business is ready to invest in a social media strategy. There are companies like Apple who have incredible brands, fantastic advertising, and great products that drive marketing through their user community. Apple doesn't need to be active in social media to sur...

    By • Sept. 2, 2013

  • Your Business Isn't On Facebook?

    OK, you've done it. You've started your small business. You have a great product. You're making sales. Things are going well. But you can always use more customers, right? How can you continue to grow your reach? Wait, what? Your business isn't on Facebook. Insert head in sand reference here. But...

    By • Sept. 2, 2013

  • Tips to Optimize Your Ecommerce Website for Smartphones

    Let's face it: you can't ignore mobile devices any more. According to research from eDigitalResearch and IMRG in April 2013, 39% of smartphone owners have already used their mobile device to make a purchase and 10% of all ecommerce website visits come from mobile.Having said that, mobile optimisa...

    By • Aug. 31, 2013

  • The 21 New Rules of Content Marketing [INFOGRAPHIC]

    In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

    By • Aug. 31, 2013

  • GIFs on Facebook: It Has Finally Happened (Kind Of)

    Don't get too excited just yet, Facebook hasn't totally integrated GIFs, but thanks to Giphy, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web link, and voila!This was a brilliant move on Giphy...

    By • Aug. 30, 2013

  • Customer Retention by the Numbers [INFOGRAPHIC]

    We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren't as simple as driving more and more leads, it's also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. This is one of the reaso...

    By • Aug. 30, 2013

  • Pop Quiz: Who's Your Celebrity Social Media Soulmate?

    The interesting thing about social celebrities is that, in a way, they are just like us. They are community managers (when they actually manage their own accounts) with highly engaged audiences and are always looking for ways to do exactly what we do: build relationships and spark engagement.So, ...

    By • Aug. 30, 2013

  • Why Super Villains Should Use White Papers

    Credit: JDHancockWhether you're Lex Luthor, Doctor Doom, Goldfinger, or Dr. Horrible, I think we can all agree that super villains often come up with some pretty complex and expensive contraptions to vanquish their nemeses.They also spend a lot of time explaining how the machine works. Sure, part...

    By • Aug. 29, 2013

  • Creating an Immersive Brand Experience at the Red Bull Wake Open

    The Red Bull Wake Open in Tampa, Florida is the world's largest Wake Boarding contest and they wanted to do something new and engaging from a guest experience perspective this year. So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition a...

    By • Aug. 29, 2013

  • The Social Shake-Up Conference: Why You Should Go

    What happens when social media marketing, social business and social operations collide? The Social Shake-Up Conference 2013 in Atlanta on September 15-17th. This is a celebration of how social business practitioners are creating exciting new ways to connect people within and outside the enterpr...

    By • Aug. 29, 2013

  • The Pinterest for Bros: Tapiture Targets an Untouched Demographic in Online Shopping

    There seems to be new social networking sites popping up almost everyday. One of the newer sites out there is Tapiture.It's a different kind of social network, fresh from the minds of Leo and John Resig, the co-founders of Resignation Media and the popular content and commerce brand The Chive, a...

    By • Aug. 28, 2013

  • Charity Video Production: The Why and the How

    The economic downturn has had a particularly significant impact on charities and non-profit organisations. Like any businesses, when budgets are cut, marketing is the first to go - this is particularly true for charities. The irony is that marketing is essential for survival. Charities depend on ...

    By • Aug. 28, 2013

  • Social Forex and Binary Options Trading: How Does It Work with Social Media?

    Social trading is quickly becoming one of the hottest trading trends and is slowly threatening to replace the conventional methods of trading. Social trading is web based and can provide the much-required trading resources to anybody with a significant deposit. All you need to do is sign up and g...

    By • Aug. 27, 2013

  • The Rise of Social Bots

    As you probably know, about 50% of all web traffic is not from humans. Robotic programs, also known as "bots" have roamed the internet since its inception. There are bots that send emails, bots that monitor forums, and bots that use pop-ups to scam you into clicking to a link.Now social media is ...

    By • Aug. 27, 2013

  • How to Provide Customer Service for Ecommerce [INFOGRAPHIC]

    Now more than ever, it's essential for retailers to listen to what their customers are saying and respond to issues in a timely manner, as their collective voice can make or break the success of a company.

    By • Aug. 26, 2013

  • The Foolproof Path to a Fab Blog Post [INFOGRAPHIC]

    Infographics are so powerful. They can take on just about any tone. Done well, they can present amazingly complicated data clearly - or pretty simple ideas invitingly. And they can be used to make routine presentations fascinating and even fun.

    By • Aug. 26, 2013

  • 7 Pinterest Marketing Tips for SMBs

    The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards, but according to a study by Shareaholic, the...

    By • Aug. 23, 2013

  • Knowing Where in the Data to Find Business-Destroying Secrets

    Secrets are powerful. They connect people and hold organizations together. Most Mafia flicks have a character that is in high demand by the organization and the authorities. The character is in a position of power because he is knows the secrets of the family. If the authorities gain access to th...

    By • Aug. 23, 2013