Social Marketing: Page 341

  • 3 Reasons Why Training Facebook Fans to 'Get Notifications' and 'All Updates' is Damaging

    Late last night, I spotted a message from one of the industry's biggest social media marketers, Mari Smith, in my email inbox. In it, was a link to lengthy post that she had written on Facebook about how the site's EdgeRank algorithm measures a Page's content, and decides whether or not fans wil...

    By • Oct. 6, 2013

  • 3 Best Blogging Solutions Ever for Frazzled Bloggers

    No time to blog? I feel your pain. You know that your blog is a prime marketing tool, but blogging takes too much time. You're too busy to bother. Your blog's neglected, and guilt weighs you down.Relax. You can have all the benefits of blogging, without the hassles.If you've got five minutes you...

    By • Oct. 6, 2013

  • 21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

    Combine "web" with "log" and you get "blog." It's a funny word, but serious business.Of course, there are millions of blogs that aren't about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn't about them.This post is about blogging fo...

    By • Oct. 6, 2013

  • The Ultimate Social Strategy: Build Lasting Relationships

    Most social strategies are mapped out with specific business objectives in mind such as brand awareness, customer care or sales. But regardless of specific business goals, there's a central component to any successful social program: building relationships. I recently sat down with Dave Kerpen, c...

    By • Oct. 4, 2013

  • How to Make the Next Internet Meme

    A growing online phenomenon is the Internet meme, which is a clever play on words or situational irony of the image and the context. A good meme often travels through the Web with hundreds, maybe thousands, of iterations and interpretations. But what makes this viral content so intriguing? The cl...

    By • Oct. 4, 2013

  • Attenzi: A Social Business Story

    Social business is deep and wide and awesome.At least I think so. And because I'd love others to think similarly, and sooner than later, I decided it was worthy of a story. In a Fast Company article, the author of The Storytelling Animal, Jonathan Gottschall, explains:Until recently we've only be...

    By • Oct. 4, 2013

  • Does Social Media Equal Good Customer Service?

    The answer is yes. And no.Social media has become many companies' answer to providing better customer service by engaging with problems they find online, responding to complaints and providing more personal feedback, but has that meant that customer service has gotten better? Nope.Our office just...

    By • Oct. 4, 2013

  • Verint Utilizes Voice and Feedback to Advance Employees and Customer Satisfaction

    Verint has been a major player in the workforce optimization and voice of the customer (VoC) feedback markets for several years. As I noted in a previous analysis, its major challenges stem from the fact that its product portfolio has come about largely through a series of acquisitions, which has...

    By • Oct. 3, 2013

  • Social Media for Customer Service?

    When used properly, social media can help companies acquire and retain customers.According to Mashable, 80% of companies were expected to use social media more in dealing with their customers. At the same time, more than 50% of consumers have already gone social when they have issues with certain...

    By • Oct. 3, 2013

  • Connecting with Your Customer: Featuring Ted Rubin [VIDEO]

    Connecting with Your Customer Featuring @TedRubinIn this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.Many people in the social media world know Ted for his enthusiastic, energe...

    By • Oct. 2, 2013

  • Breaking Social Media Promotions with Irrelevant Prizing

    If you're running a promotion for your business on social media - or anywhere really - you should take care to ensure your prizing structure is strategically relevant.Your prizing structure should work toward proving your brand's promise.Choosing a prize, or creating a prizing structure for your ...

    By Matthew Peneycad • Sept. 30, 2013

  • 10 Examples of Social Media ROI [INFOGRAPHIC]

    Does social media drive ROI? Many brands are still plagued by this question. The immediacy and visibility offered by social media marketing has convinced most business owners that it's worth their time and effort, but calculating its effectiveness is another story. Best practices for measurement ...

    By • Sept. 30, 2013

  • See the World in 3-D: Dream, Do, Deserve

    Sometimes we just need a change in perspective...a change in how we see the world to shape how the world sees us.Today is a new day. Embrace it. Make it yours.Sound familiar?In many ways, the prospect of a new beginning, a new chance, it's enough to get most of us out of bed. Optimism becomes the...

    By • Sept. 27, 2013

  • Do You Define Your Net Worth as Your Network?

    Porter Gale, former VP of Marketing at Virgin America, delivered a closing keynote at the Social Shake Up 2013. During her presentation: The Power of Social Capital and the Four Degree Advantage, Ms. Gale presented her new book Your Network is your Net Worth, which attendees received in their con...

    By • Sept. 27, 2013

  • "Whose Community Is This, Anyway?" Notes From The Social Shake-Up #SSUCommunity

    A panel of online community-building superstars convened at The Social Shake-Up to share their experiences and give tips on harnessing the power of community. See what Vanessa DiMauro, Lou Dubois, Dawn Lacallade, and Jennifer Mitchell had to say.

    By • Sept. 27, 2013

  • If You Don't Take Care Of Your Customers, Someone Else Will [INFOGRAPHICS]

    In today's business world, your competitors are everywhere. Companies are striving to be the best in every way possible so they can stand out amongst the rest. Wanna stand much taller? Focus your efforts on customer service. No matter what industry you compete in, it's key in achieving your company's goals.

    By • Sept. 27, 2013

  • 10 Employee Engagement Ideas That Get Serious Results

    Idea #1: Concentrate High-Engagement Leadership At The Employee Management LevelEmployee surveys consistently show that the single most important factor in employee engagement is an employee's relationship with his or her direct manager. In fact, employees don't leave companies; they leave their ...

    By • Sept. 26, 2013

  • What Is a Social Media Advocate? Learnings from the #SocialShakeUp

    This is a tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yellin: "An advocate is somebody who tells the truth about your product." See what other panelists had to say on what an advocate is.

    By • Sept. 25, 2013

  • Social Media Today Heats Up Hotlanta

    Discussions were heated at the Social Shake-Up 2013, the brainchild of Social Media Today publisher Robin Fray Carey. Attracting a crowd of nearly 500 attendees over this past couple of days in Atlanta, I decided to take a peek at the conversations using the robust social discovery tool NetBase. ...

    By • Sept. 19, 2013

  • Ford Motor Company Wins First Social Enterprise Shaker Award at The Social Shake-Up

    Social Media Today honored Ford Motor Company with the First Social Enterprise Shaker Award during the Social Shake-Up Conference. Robin Frey Carey, CEO of Social Media Today, presented the prestigious award to Dirk Shaw, WPP/Ogilvy Global Team Ford during closing ceremonies on September 17.

    By • Sept. 19, 2013

  • What Do Millennials Like on Facebook?

    "What really matters is what you like, not what you are like... Books, records, films - these things matter. Call me shallow but it's the truth." - John Cusack in "High Fidelity"What you like on Facebook says a lot about you - it outlines the movies you watch, the books you read, and your favorit...

    By • Sept. 18, 2013

  • Visual Social Isn't Vanity, it's Vital

    In the world of social media, the term "vanity metrics" gets thrown around quite a bit as an effort to describe what has been labeled as superficial metrics (the # of page likes, followers, downloads, etc.), and therefore have been labeled as a waste of time to monitor. "Vanity metrics look good...

    By • Sept. 18, 2013

  • Customers Don't Think Like Marketers

    Customers just don't care.They don't care about which tools you are using, how often they are using them, where you are using them, or how you are using them. They just want you to be there when they need you.I've been doing a lot of research on the idea of marketing automation, particularly in ...

    By • Sept. 17, 2013

  • 8 Life and Leadership Lessons From Arianna Huffington

    Arianna Huffington is often described as authentic, intelligent, and humble female leader. Several weeks ago I've had a chance to hear Arianna speak to a large audience at HubSpot's INBOUND conference, as well as a pleasure of talking to her afterwards, and I can tell you that this description of...

    By • Sept. 17, 2013

  • Participate in the #SocialShakeUp Through Our Panel Tweetchats!

    With 6 tracks, comprised of 38 panels and over 125 speakers, there's a lot going on at the Social Shake-Up! But even if you couldn't make it to Atlanta, you can still participate in all the lively discussions through our tweetchats, from which our audience moderators will draw questions and talking points. So join the conversation!

    By • Sept. 17, 2013