Social Marketing: Page 343

  • Why Hotels Should Be Embracing Social Media

    Online review websites like Yelp and TripAdvisor have become a major part of the marketing process for a lot of hotels and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.Social media marketing can generate highly targeted traffic while enab...

    By • Aug. 11, 2013

  • PR Firms: How Do You Know It's the Right Fit?

    My team and I were in a meeting with the founder of a new startup a few weeks ago.A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do.As ...

    By • Aug. 10, 2013

  • The Golden Ticket to Rewarding Customers?

    As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It's a very intriguing c...

    By • Aug. 9, 2013

  • Resources for Modern Marketers: What Should You Be Reading?

    Marketing Profs published a great resource for modern marketers who want to understand where their attention is best spent. Titled "Digital Marketers on Twitter: What They Share, Whom They Retweet" and based on research by Leadtail and Netbase, it's a handy post that bubbles up the best resources...

    By • Aug. 9, 2013

  • The Accidental Narcissist and the Future of [Connected] Customer Engagement

    Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've likened your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."In each network, and across multiple social streams, you're fed a visual buffet of...

    By • Aug. 9, 2013

  • How Shake Shack Dealt with Their Fans' Internet Meltdown

    My office is right across the street from Shake Shack and I am a regular there, so when I started seeing hundreds of tweets regarding their change from crinkle cut to fresh cut fries, I started paying attention. Shake Shack made the announcement on Tuesday by tweeting out a picture of their new f...

    By • Aug. 8, 2013

  • Teens Are Moving the Conversation to Twitter

    For some time, I've been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons:1) Mom probably isn't on Twitter.2) It's a great place to follow favorite celebrities.Although there isn't a lot of data to answer the "why," new research from the Pew In...

    By • Aug. 8, 2013

  • Dealing With Social Media Trolls: Time to Get Tough?

    The social web is a beautiful thing, it brings so much to so many of us, from new friends to vital information. It can be massively important, but oh so frivolous at the same time. But it isn't all fluffy little bunnies out there, especially when it comes to brands and their use of social media....

    By • Aug. 7, 2013

  • Pinterest Sale Alerts: What This Means For Your Business

    Pinterest is one of the most important social networks for retail sites and anyone who shops online. According to a recent survey by Shopify, orders coming in through Pinterest double those from Facebook. The average order is about $80.There's no question that retailers should be using Pinterest ...

    By • Aug. 6, 2013

  • WHY: The Most Important Question in Social Media

    The question for most businesses leaders is not "if" they should be using social media. There are far more important questions to both ask and answer.Did you know that on average 98% of the people who "like" a business Facebook page will never visit the actual page again? They may only see it in ...

    By • Aug. 5, 2013

  • Why Google+ Communities Will Thrive - And Ten You Should Join

    Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities, there are now over 100,000 communities.Google+ communities allow you to develop or participate in...

    By • Aug. 5, 2013

  • Perspective: Public Speaking and Time as a Gift

    I just finished reading Ender's Game. Wait, that is a lie. I just finished listening to Ender's Game (I've discovered Audible while I ride).It wasn't my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me abou...

    By • Aug. 5, 2013

  • The Not Overwhelming Guide to Social Media for Small Business

    Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. Taking on another responsibility isn't something small business owners can afford to, but it isn't ...

    By • Aug. 3, 2013

  • The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick

    Content, Profits and Internal (Employee) AdvocacyToday I had the pleasure of talking with Susan Emerick from IBM. We chatted about content, employee advocates and to how balance marketing as both art and science. IBM has more internal employee bloggers/champions than any company around. How has I...

    By • Aug. 2, 2013

  • So You're Topical: That Don't Impress Me Much

    Earlier this year, as I'm sure all of you are aware of by now, Burger King's official Twitter account was hacked by some McDonald's loving fanatic. I'm choosing to believe the whole thing was orchestrated by the Anonymous crew. In between combating internet censorship and freeing Julian Assange, ...

    By • Aug. 2, 2013

  • Looking For Entry-Level Social Media Work? 5 Tips To Get Hired

    With a whopping 600 percent increase in social media roles over the past five years, it's shouldn't come as a surprise to hear social media management is a trending career path. The demand for communication-savvy, digitally-forward young professionals spans across all industries. But landing an e...

    By • Aug. 1, 2013

  • Litterati Is Eliminating Litter with Social Media

    I've recently started to understand how hashtags work on different social media sites. It seems the more I learn, the more I realize how useful these hashtags can be. More and more non profit and charity organizations are able to start hashtags that trend online allowing them to effectively sprea...

    By • Aug. 1, 2013

  • Is Freedom of Tweet a Right or a Wrong?

    Twitter and Facebook are under fire for the role each platform plays in unknowingly tolerating flagrant hate-fueled, public-facing obscenity and outright threats. Twitter was targeted as the result of an advocate for honoring women on British currency was deluged with sickening rape threats. Fac...

    By • July 31, 2013

  • Groupon Fights Back with Reserve and Breadcrumb (Cue the Rocky Theme)

    The ever-changing fortunes of daily deal site Groupon are reminiscent of the dramatic verve found in your favorite Rocky movie (come on, everybody has one). On November of 2011, Groupon's stock was over $26; a year later it had lost 90% of its value, closing on November 13th, 2012 at $2.63. Now i...

    By • July 31, 2013

  • 4 Identifiers to Target the Perfect Bloggers for Your Brand

    Brand: hi @blogger let's work together! I'd love you to review my new product.Blogger: Um @brand, your brand has nothing to do with my blog and I don't do product reviews.Insert embarrassed brand marketer/PR pros face here. Not to mention, any blogger outreach "blunders" are often made public and...

    By • July 31, 2013

  • How Are Serious Games Reinventing Businesses?

    I had a chance to sit down with Luke Hohmann, founder of Conteneo, Inc. and creator of Innovation Games® and Knowsy® to discuss how serious games are changing Sales and Marketing teams at major brands. The following is a transcript of our conversation.PD: Talk a little bit about what is a "se...

    By • July 31, 2013

  • Are You Nurturing a Social Media Community or a Self Serving Empire?

    We all know the pressures of the first moments we jumped online and signed up for our first social media profile accounts. I can remember signing up for Twitter in 2009 and thinking how silly it was to be tweeting into what seemed like thin air. I think my first tweet read something like "hello,...

    By • July 31, 2013

  • Hashtag: Great Service

    "Nothing travels faster than light, with the possible exception of bad news, which follows its own rules." That was Douglas Adams' take, and he died before Facebook was a gleam in Zuckerberg's eye.His words still ring true today, and whether we love or hate the speed of social media, it's reality...

    By • July 30, 2013

  • Why Blog Comments Shouldn't Keep You From Blogging

    Many people starting a company blog are concerned about comments. Three things usually come up, and are easy to address. What a relief!1. Spam: You will be inundated by spam commentsIn an effort to get traffic back to their own sites, unscrupulous people and the automated robots who work for them...

    By • July 29, 2013

  • Social Media Strategies: The Importance of Popular Internet Culture

    What is popular Internet culture, and how can it help your social media strategies?Popular internet culture differentiates itself from popular culture in that its audience, well, uses the Internet more. Much more. This has more important implications than it may seem: high usage of the Internet m...

    By • July 29, 2013