Social Marketing: Page 343

  • SMT Expert

    How to Build a Better Podcast [INFOGRAPHIC]

    Chip and Dan Heath are advocates that podcasts should be one thing above all: sticky. But that's also their general approach to all ideas discussed in social media as outlined in their bestselling book Made to Stick. Sticky ideas are easy to understand, remember and retell, and follow a SUCCES mo...

    By • Nov. 8, 2013

  • From Analog to Digital: Becoming the Most Valuable Node

    Leaders face an increasingly complex challenge, or series of challenges.Many of them have spent their entire lives understanding how the world works, honing and perfecting their trade. Now, they are confronted daily with an onslaught of new buzzwords, acronyms, and technologies which potentially ...

    By • Nov. 5, 2013

  • Managing Customer Expectations to Avoid Self-Inflicted Wounds

    Service quality is directly related to customer expectations. If people expect an exceptional experience, anything less is disappointing. If people expect less, a little more is pleasing. Managing expectations is the first step to consistently delivering top notch service. Doing it well improves ...

    By • Nov. 5, 2013

  • Goodbye, Keyword Stuffing: How Content Marketing Requires a More Strategic Approach

    In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. This tactic manipulated the search engines into boosting their content towards the top of search engine results, which in turn improved their online reputation.Now, SEO is not simpl...

    By • Nov. 5, 2013

  • What Is Your Organization's Online Community Style?

    Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their online community is a mismatch between the style o...

    By • Nov. 5, 2013

  • Why Your Brand Sounds Like a Parrot on Social Media

    As a social media company it's our job to know about trends in social media and marketing. We need to stay on top of what's hot and what's not, what's working for specific industries vs. other industries, and how to make the best impact for our customers. We have a few social media channels for o...

    By • Nov. 5, 2013

  • A Guide to WordPress for Small Businesses

    Why Use WordPress?Whether you're looking to use it for your small business's main website or as a blog, there are a couple of reasons to consider using WordPress. WordPress is a free and open-source blogging and content-management system being used by more than 18% of the world's top 10 million w...

    By • Nov. 5, 2013

  • Please Don't Stereotype Your Personas

    In my last column, I promised to show you how to take these lists of personality mapping attributes and turn them from your typical persona stereotype (soccer mom, techno geek) into characters that ensure deep understanding and empathy. Many of the techniques we use to draft our personas come fro...

    By • Nov. 4, 2013

  • Social Media Helps Missouri Southern Mourn Loss of Popular Coach

    Social media gathers like-minded people together. And when tragedy strikes it can be a billboard of remembrance. Missouri Southern State University offensive line coach Derek Moore was shot and killed outside a movie theater in Joplin, Missouri on Friday-the night before Homecoming. Players, fri...

    By • Nov. 4, 2013

  • 25 Awesome Social Media Tools [INFOGRAPHIC]

    It's important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.When planning a company social strategy, the sheer number of available tools for social media managem...

    By • Nov. 3, 2013

  • Can You Pay People to Be More Collaborative?

    A few weeks ago I wrote about some new research looking at the role money plays in collaborative behaviour. The research found that in an environment with no currency involved, people tended to behave in a self-interested way. When currency was introduced however, it became a means of trading t...

    By • Nov. 1, 2013

  • Baby Boomers Are Already On Board with Social Media, Are You?

    There's a lot of attention paid to how generation Y likes to shop. Marketers can target generation Y using social media,and develop mobile solutions, such as mobile apps that consumers in this age group will use habitually. But how do you target a less thought of group like Baby Boomers using soc...

    By • Nov. 1, 2013

  • Why Social Media Isn't Just for Marketers

    What you need to know about social media - even if you don't work in marketing...Despite its initial function as a way for friends to socialise online, social media has quickly become an important way for businesses to communicate with their customers; and for those customers to tell businesses w...

    By • Nov. 1, 2013

  • Consumers Want Treats Without Tricks: Designing Loyalty Programs

    Halloween candy has a much higher perceived value than its actual costs. Marketers should embrace this knowledge when they design their loyalty programs.Michael Amar, co-founder & CEO, IfeelgoodsA brief instant of silence, followed by an outburst tears, a fair share of screaming and the occas...

    By • Oct. 31, 2013

  • How to Hack Facebook Interests Lists for Content Marketing

    One of the biggest challenges nonprofits have is finding content that will resonate with their community.A little known, but powerful way to curate content is with Facebook Interests lists.Interest Lists, if you don't know, are lists of pages (or people) that Facebook users can create and access ...

    By • Oct. 31, 2013

  • The New Formula for Social Media Trust

    Trust is one of the most important elements in social media communities, so even if you never liked math in school this is one formula you need to get to grips with.Chris Brogan and Julien Smith in their best selling book 'Trust Agents' focused on the importance of trust in social media. They def...

    By • Oct. 31, 2013

  • Social Startups: Raptr Is Like Facebook and Klout for Video Game Players

    In today's connected world, there seems to be a social network for everyone and everything-from family and friends to pleasure and business. People who like to play and discover games are double jumping at their own social networking site."Raptr started out of a personal frustration that playing ...

    By • Oct. 31, 2013

  • Twitter Enables Always-Visible Images: The Effect on Social Customer Service

    Yesterday, Twitter again announced further changes to its platform that will change the way in which customers and brands interact. This comes after the recent news regarding changes to the rules surrounding direct messages.Their most recent announcement states that any Tweet that contains an att...

    By • Oct. 30, 2013

  • "I Will Not Let an Exam Result Decide My Fate": Using YouTube to Open Doors [VIDEO]

    How do you get young people engaged in discussions about skills and careers? City & Guilds has taken to YouTube with its #OpenDoors campaign to engage with young people where they hang out and get them involved. It may not be business marketing but it has achieved impressive results we can al...

    By • Oct. 30, 2013

  • How Financial Firms Can Build Trust Through Social Media

    Financial institutions face a lot of challenges in today's marketplace, especially when it comes to social media.First, there's the regulatory issues: FINRA requires that firms must collect and store records of all business communication through social networks. This protects investors from inacc...

    By • Oct. 29, 2013

  • 10 Steps to Brilliant Social Customer Service [INFOGRAPHIC]

    The number of brands and consumers engaging in social customer service continues to rise year on year. Almost 50% of social media users have sent customer service enquiries via social channels and over 30% of top brands now have a Twitter account dedicated customer service.

    By • Oct. 29, 2013

  • Enhancing Your Organization's Collective Intelligence Using Twitter

    If you're like me, you spend a solid amount of time reading.Educating yourself about your business. Industry trends. New thinking. Old thinking. Learning about what the competition is up to. Listening to your consumers. And much, much more.I'd be willing to bet that you're not the only one in you...

    By Matthew Peneycad • Oct. 28, 2013

  • Lovin' Customer Service via Twitter

    Very few brands deal with 28 million customers a year let alone each day like McDonald's does in its restaurants. This gargantuan level of interaction continues on social media as the brand receives 5 mentions a second on Twitter alone, adding up to over 430,000 per day! Twitter, by the way, acco...

    By • Oct. 28, 2013

  • Vastly Improving Your Content Marketing

    In many situations in life, the less you say, the more effective your words will be. That especially applies to your content marketing technique. It is very important to choose your content words wisely so that people don't grow impatient and move on.The right approachWhen it comes to your marke...

    By • Oct. 28, 2013

  • Blogging Tips for Small Businesses

    As the owner of a small business it is quite important for you to promote your business well. But then being a small business owner, you may not have the ease of spending billions on advertising campaigns and capturing the attention of your target audience. Does that mean you have no chance of ma...

    By • Oct. 28, 2013