Social Marketing: Page 343

  • Think Like a CMO, Scrap Like a Social Media Director

    Social media marketing directors are among the scrappiest and high-performing individuals in digital marketing organizations. The high-pace work environment naturally caters to highly productive on-the-ground commanders. Communicating results among executives is necessary to be recognized for ach...

    By • June 18, 2013

  • Stimulating Engagement Rates with the Easy Ask

    You're creating an abundance of highly valuable social media content for your business' blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel.However, your audience just doesn't seem to be engaging with it. They're not liking, commenting, sharing, pinning, or re-blogging any...

    By Matthew Peneycad • June 17, 2013

  • Social Media is Relational, Not Transactional

    A few years ago, I began to experience an annoying occurrence when visiting local bookstores in Grand Rapids. Professionally dressed individuals, who were total strangers, began approaching me randomly and striking up conversations. I wouldn't have minded the conversation so much, if it hadn't be...

    By • June 15, 2013

  • Facebook Attempts to Gain Cool Points With Roll-out of Hashtags

    Proving once again the awesomeness of Twitter, Facebook bit the bullet on hashtags and rolled them out to some users this week. Rumors of Facebook hashtags began to circulate in March, but now that they're finally here we will begin to see whether they enhance user experience and functionality on...

    By • June 14, 2013

  • Big Data and Healthcare PR: From Volume to Value

    When Edward Snowden, a former NSA employee told the world about U.S. government's massive data mining and surveillance, we are reminded again that in today's world, nobody is immune from effects of data. How we harness the power of data and maximize their positive effects will be an ongoing discu...

    By • June 14, 2013

  • How to Avoid Common Marketing Mistakes

    Meet Kristine Evenson, president of CaptureHits and marketing strategist to midsize companies. With a specialty in online promotions and internet marketing, Kristine is shaping the way brands approach their virtual presence, particularly on Facebook.

    By • June 13, 2013

  • 4 Ways to Achieve Business Impact Through Social

    Social communication has become pervasive and is rapidly becoming the preferred interaction channel for consumers. Their expectations for both speed and relevancy are rising. In order to meet these expectations, brands need to start laying the foundation now for successful social communications. ...

    By • June 13, 2013

  • The Secret Power of Secret Facebook Groups

    Facebook currently has three types of groups: Secret, Closed, and Open. First, a quick overview of each - followed by my case for why the secret ones are the most powerful.Open Facebook GroupsOpen Facebook groups are a great way for people to gather together around a shared cause or vision. The ...

    By • June 12, 2013

  • Why Buying a Like Is Too Costly

    The impact of social media on marketing is here to stay. We all know this based simply on the number of hours people spend on platforms like Facebook, Twitter, and Pinterest combined with the fact that consumers trust word of mouth sources over all other kinds of marketing.We can also tell this i...

    By • June 12, 2013

  • Why Nonprofits are Better than Brands at Social Media

    Nonprofits seem to "get" social media way more than brands. Or at least they have a baked-in advantage.Brands spend billions trying to get people to feel passionate about them. And still very few, like Starbucks, Apple and Google, actually succeed.Nonprofits have passion in their bonesThe short-t...

    By • June 12, 2013

  • Accessibility as Strategy: The One-Way Conversation is Dead

    As my grandma always used to say, "God willing someone answers the phone." For context, she was talking about customer service and sales people. Are you ready for an open discussion? If you are, that means first, (and still unlike most customer service programs), you need to make yourself accessi...

    By • June 12, 2013

  • How the Social Shake-Up Created the Need for Get Satisfaction

    I had a chance to sit down with Wendy Lea, CEO of Get Satisfaction to discuss how some of the topics that you will see at the Social Shake-Up Conference created the need for companies like hers. The following is a transcript of our conversation.SMT: Tell me a little bit about Get Satisfaction a...

    By • June 11, 2013

  • #Social Survival Manifesto Principle No. 3: You No Longer Control the Message

    This is the third installment of a series of posts in which I will present the 10 Principles of the #Social Survival Manifesto for your comments. Discussed here is the third Principle, the irksome fact that corporate messaging online is always subject to public alteration. Like the previous secon...

    By Social Disruptions • June 11, 2013

  • Social Media and the Church

    With more than one billion people worldwide having a profile on the social media giant, Facebook, many in the Church are either concerned or blissfully unaware of the opportunities this social network presents for them.But many churches and ministries have set up a Facebook page as they look to c...

    By • June 10, 2013

  • 3 Ways Fashion Brands Connect with Social Fashionistas

    It's a good time to be a fashion marketer.Social media is disrupting every industry, and fashion brands are loving it. Brands that are able to keep up with trendsetters, and consistently incorporate the wow factor into all their communication channels (new and old) are the ones who will see the m...

    By • June 9, 2013

  • Customer Service Principles Learned from a Dentist

    Not many of us look forward to visiting the dentist, but it bears witness that those who ignore their teeth, eventually their teeth go away. Of course, notwithstanding anything to the contrary, dentists, along with their expertise to keep our smiles shining, should also prescribe to the ultimate ...

    By • June 8, 2013

  • 6 Uncomplicated Social SEO Tips for Small Businesses

    Let's start with what is SEO?SEO stands for Search Engine Optimization. And the phrase improve your SEO strategyencompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.Wh...

    By • June 6, 2013

  • One Year and 100 Articles: What to Know When Starting a Business Blog

    It's roughly 1 year, and 100 posts ago today, that I started my blog.While it most certainly remains in its infancy, and I still feel as though I'm just getting started, I thought this as good a time as any to reflect back and share a bit about my experience with it thus far.Who knows, maybe ther...

    By Matthew Peneycad • June 6, 2013

  • Viral Video Turns Bad Day Into Social Media Nightmare

    If you've seen even one episode of celebrity chef Gordon Ramsay's "Kitchen Nightmares," you know the show has no shortage of drama. Combine a hotheaded pro with folks who might be prone to defensiveness, and you've got a recipe for fireworks.However, even Ramsay was taken aback by his recent expe...

    By • June 6, 2013

  • Use Google+, Are You Serious? [VIDEO]

    You are a business and you think Facebook and Twitter are the best social networks to be on? You aren't alone in thinking that, but have you considered using Google+ ?Ok, let's say you have. I bet it was around a year ago and your thoughts (or the advice you were given) was "don't bother, nobody ...

    By • June 5, 2013

  • What Does the Social Shake-Up Mean to Caterpillar?

    I had a chance to sit down with Kevin Espinosa, Social Media Manager at Caterpillar to discuss some of the topics that you will see at the Social Shake-Up Conference. The following is a transcript of our conversation.SMT: How does a company as big as Caterpillar go about creating social interac...

    By • June 4, 2013

  • How to Do Retail Social Customer Service: Case Studies From Best Buy, M&S, Tesco, Next and Boots

    Following on from last week's blog on the current state of social media customer service, I've taken a look at Social Bakers' highest rated US and UK retail brands (Best Buy BootsUK, NextOnline, Marks and Spencer and Tesco) to learn from their management of Facebook and Twitter.Setting up Faceboo...

    By • June 4, 2013

  • Supercharge Your Blog Reach as a Triberr Power User

    While personal bloggers are free to create whatever goals for their blog that they want, business bloggers do not have that luxury. A business blog must accomplish the following:Increase Website TrafficGenerate LeadsConvert Leads into SalesIf your blog isn't doing those things, then it's time to ...

    By • June 3, 2013

  • Blogging Lessons from Jesus and Einstein

    One day, Jesus was teaching and a large group of people had gathered around. It was one of the largest groups to listen to him to date, and even local religious leaders were there to hear what he had to say.Toward the end of his sermon, Jesus asked a curious question. He said, "Which of you, if y...

    By • June 3, 2013
  • SMT Expert

    What to Ask From a Guest Blogger

    For bloggers looking to get their name out there online, the best possible move they can make early into the game is to get a guest post featured on a business blog. A recent infographic on guest blogging 101 from visual.ly featured a statistic stating that 126% more leads are generated by busine...

    By • June 2, 2013