Social Marketing: Page 370

  • Tips on Social Media for Small Business: No.2 - You Need a Social Media Policy

    This is a series about starting up social media marketing for SMEs. In the previous post I talked about the importance of social media to small and medium size enterprises: how doing it right can connect your business to customers and your community.But whether or not your company is using socia...

    By • Dec. 11, 2012

  • #Royalbaby- Is Twitter Becoming Our Fastest and Primary News Source?

    The news of the Royal baby exploded onto Twitter within minutes of the official announcement at Buckingham Palace on the 3rd of December as Kate went into hospital with acute morning sickness. With several accounts springing onto our Twitter feeds under the names of @RoyalFoetus and @IamRoyalBa...

    By • Dec. 11, 2012

  • How Social Media Can Help Small Businesses.

    One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is that bigger businesses have unlimited resources, people and budgets to execute on all new ideas, which to me in my opinion is simply not tru...

    By • Dec. 10, 2012

  • How To: Use Twitter to Create and Curate Trending Content

    There are so many blogs out there. What is going to make your content so valuable that people will not only take the time to read it, they will also vouch for it and share it to their followers? It has to add value or teach your audience something useful for them to want to share it to their aud...

    By • Dec. 10, 2012

  • 5 Tips for Writing an Online Reputation Crisis Policy

    There is no shortage of market research indicating that online reviews and social recommendations are a growing part of the sales conversion process. Unfortunately, the professionals dealing with the internet aspects of business may not be equipped to handle an online reputation crisis. Company P...

    By • Dec. 7, 2012

  • Why Social Media Drove Tupperware to Laugh

    The Harvard Business Review recently examined the internal use of social media by corporations. Can social media be used internally within an organization to drive increases in revenue? Can it improve employee retention? Increase productivity? This study reveals just what is possible. We think of...

    By • Dec. 7, 2012

  • Google+ Communities: the Death of Message Boards?

    Facebook Groups have been around for quite a while, so it doesn't really come as any surprise that Google launched Google+Communities yesterday. Dropping into their blog post the news that the network is now up to 500 million users (135 million of whom are considered active, i.e. actually doing s...

    By • Dec. 7, 2012

  • Save the Seaport: A Tidal Wave of #SoLocal Emotion

    "If you got off the train at Fulton, why would you want to come this way anymore?" This remark from a Lower Manhattan street vendor, captured in the aftermath of Superstorm Sandy by blogger Sarah Jacob, reflects the bleak sentiment now looming over New York City's ravaged South Street Seaport-ra...

    By • Dec. 7, 2012

  • #Sandy: Climate Disasters in the Age of Social Media

    Hurricane Sandy was the largest Atlantic storm in history. At its peak it was over 1100 miles wide with winds up to 110 mph. Nine countries were hit by it and half of the states in the US, with a domestic cost greater than $65 billion. At least 250 people died, millions of people were left withou...

    By • Dec. 5, 2012

  • Social Media as a Customer Service Early Warning System

    When customers are unhappy with your products or service, who hears about it first? Probably not you: many customers head to the keyboard to air their gripes on Twitter and Facebook after a bad customer service experience. Who can blame them: if your phone or in-person support failed once, why ...

    By • Dec. 4, 2012

  • 23 (More) of the Best Social Media Guides, Tips and Resources of 2012

    As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there's little further question of "if" or "when" in the minds of most marketers-but many "how" and "what" questions still remai...

    By • Dec. 4, 2012

  • Is Facebook Becoming Irrelevant?

    Remember those spam emails that used to annoy us? The ones that gave us the heads up that Facebook was going to ask us to pay and the only way to avoid it was to post some nonsensical message on our Wall? Yep, that's the one Facebook felt obliged to http://abcnews.go.com/blogs/technology/2011/09/...

    By • Dec. 2, 2012

  • MySafeTXT: New Moderation Tool Aimed at Children's Websites

    No-one knows better than a moderator how imaginative and resourceful children are at getting round filters.That's to put a nice spin on it of course. Whilst it is a great demonstration of their ingenuity and imagination and determination, the truth is, the stream of rude words and private contac...

    By • Nov. 30, 2012

  • Hukkster: The New Pinterest?

    Over the last year or so, the hottest topic has been Pinterest - the pinning, the secret boards, brand elements, driving ecommerce -- it's on everyone's mind. Instagram has made a bit of a splash lately, but not of the same caliber, and many have been wondering, when's the next hottest platform g...

    By • Nov. 30, 2012

  • Did Owning the Black Friday Conversation Prove Negative for Brands?

    Maybe I'm wrong on this, but it's my understanding that Black Friday / Cyber Monday has traditionally been a time where retailers place large discounts on surplus goods to make way for newer holiday inventory. So the question remains -- if a brand owned the conversation on Black Friday / Cyber Mo...

    By • Nov. 29, 2012

  • Social Networks Show Little Impact on Black Friday

    IBM just published a post-mortem analysis of digital transactions on Black Friday 2012, and while the results are quite good for retailers they conclude that social media generated negligible traffic or direct sales for retailers. For people highly invested in their social platforms, this is qui...

    By • Nov. 28, 2012

  • Getting Buy-in for an Enterprise Social Network

    Recently I was in London at a meeting organised by the Insitute of Internal Communications, to discuss the challenges faced when launching an enterprise social network. The speakers were the excellent Jenni Wheller who I've followed for a while on Twitter (@jenniwheller) and Nick Crawford (@nick_...

    By • Nov. 27, 2012

  • Prevent Social Media Catastrophes

    [Sponsored] Kenneth Cole's Cairo catastrophe. Hollister's model misadventure. Marc Jacobs' "tyrant" trouble. As countless corporate victims of social media malpractice can attest, without effective security tools in place and the education to back them up, you're playing Russian Roulette with yo...

    By • Nov. 27, 2012

  • CRM Is Yesterday's Answer To the Wrong Problem

    Why doesn't CRM work? Because its an answer to the wrong problem. Another heretical thought from the people who suggest sales managers need to change just about everything.Of course, that's nothing to do with the technology, and everything to do with the way its used. It's the bean counters' tool...

    By • Nov. 27, 2012

  • What President Obama Can Teach You About Social Media

    Is anybody else glad when big political campaigns finally come to a close and we can hear about something else for awhile? Even the most diehard political junkie must get tired of the ads, endless 'talking head' debates, and oceans of ink spilled every four years.It can be fun and useful to put t...

    By • Nov. 26, 2012

  • The 4 Pillars of Communication

    One of the key challenges in the social business world is, how can companies honestly be customer-oriented? I believe that by focusing on what I call the four pillars (4C's) that are mentioned below, any company can overcome this obstacle and vastly improve in this area. These four dimensions are...

    By • Nov. 26, 2012

  • Who Will Manage Digital Risk & Rewards?

    There are emerging digital risk posed by the dynamics of the internet that are advancing on a daily basis. Every business is exposed to risk related to data, security, reputation, transparency and a host of other tangible and intangible business risk. While those who are aware of these issues a...

    By • Nov. 25, 2012

  • 10 Ways to Understand Buyers Psychology [infographic]

    Every business wants more customers so they timely enhance the product's, run active marketing campaigns i.e. SEO, social media, email marketing, advertisements, etc. and provides good customer service to become more reachable and reliable for their customers.Sometimes, marketing fails, web desig...

    By • Nov. 22, 2012

  • Transform Your Social Media into a Digital Customer Service Experience

    Think about your current customer service efforts: perhaps you have a phone representative or email contact listed on your website. For today's active online consumers, this will not be enough. The key to customer service is when multiple points of contact are set in place to enhance the level of...

    By • Nov. 21, 2012

  • VoIP, Social Media Bring Businesses and Customers Closer Together

    In a day and age when communication is of utmost importance for small business owners the world over, the ability to integrate VoIP and social media into their daily lives can be very beneficial.While many individuals (both customers and business owners) are familiar with the far-reaching arms of...

    By • Nov. 21, 2012