Social Marketing: Page 370

  • A Social Vacation: How To Maximize ROI on Facebook

    When I started researching honeymoon options, I knew I wanted two things: cheap and tropical. I waded through what must have been thousands of emails in my inbox that alluded to promises of affordable, exotic getaways, hoping that one would stand out with a golden glow and angel vocals.Groupon Ge...

    By • Sept. 5, 2012

  • The Changes to US COPPA Legislation - Do you have questions or comments?

    Last month I wrote about the proposed changes to the US COPPA legislation. To quickly remind you: new rules to better protect children against the collection of their personal data online are being proposed by the US Federal Trade Commission (FTC), including changes to the definition of personal...

    By • Sept. 5, 2012

  • 3 Social Media Tips for Brand Reputation Control

    Social media is allowing brands to connect with people like never before. Virtually in real time, a customer can voice a complaint or pay a compliment, and the brand can respond back to the customer directly. That's your brand reputation we'll be talking about. It can't just be a fair weather rel...

    By • Sept. 5, 2012

  • Turn Your Customer Support From a Cost to a Profit Center

    There's a quote from Jeff Bezos that goes, "it's our job every day to make every important aspect of the customer experience a little bit better," and I couldn't agree more. Customer satisfaction isn't just everything, it's the only thing. And when businesses lose their way, it's usually because ...

    By • Sept. 4, 2012

  • Helping the Customers and End-users with Live Chat Support

    Nowadays, people are increasingly turning to the technologically smart companies. The companies also do not hesitate to embrace the vast spectrum of new communication routes to manage effective relationship with their customers. Once the customers witness the effort that you put in while serving ...

    By • Sept. 4, 2012

  • Quickly: 10,000 Likes or 10 Brand Evangelists?

    If you were to hire a marketing consultant tomorrow and he or she offered you the option of receiving 10,000 real likes or 10 brand evangelists by the end of the month, which would you pick?Did you go with the 10,000 likes? Surely there's a tangible benefit to having that many people connected to...

    By • Sept. 4, 2012

  • You don't need to be a jerk to give bad customer service. (Here's why)

    Great customer service - what I call anticipatory customer service - requires more these days than simply not being a jerk and not hiring jerks. It means building your non-jerk attitude into systems, facilities, and processes.Traditionally, great customer service has meant selecting and training ...

    By • Sept. 4, 2012

  • Shortcuts for Growing a Social Network in Record Time

    It used to be easy to get new Facebook "Likes".You could specify which page new visitors would land on, and then set up a "Like"-gate so people had to connect.But then... Facebook changed everything.The biggest downside of social media marketing is that you don't own or control anything. So you h...

    By • Sept. 3, 2012

  • Using Instagram for Social Media Marketing

    Not too long ago a reader asked me how to use Instagram hashtags within a social strategy. Well even before she asked me that question I was thinking of a bigger question: In which ways can a marketer use Instagram in social media marketing?Here are 9 key points in marketing with Instagram. Since...

    By • Sept. 3, 2012

  • Some Home Truths About Social Media: This May Hurt

    Give up! You're most likely to be wasting your time with social media marketing. No, I'm not joking! From what I see most people are completely missing the point. Let me remind my readers again, social is all about people, people, people. Over the weekend I made some radical changes and I've s...

    By • Sept. 3, 2012

  • Does Your Organisation Need More Social Communities?

    So you are a part of the Social Media team in your organization and you get a constant stream of requests from colleagues all over that they want to create their own communities, or worse still you may find out about them after they have been created. Either way, as a good social media practition...

    By • Sept. 2, 2012

  • They asked, "Do you Facebook?" I said, "No."

    They asked, "Do you Facebook?" I said no, (ok I fibbed, I am on it, I use it to stalk my wife, it saves having a conversation later) Joke, hunny!They said this would be an eye opening webinar, that Facebook was a sales tool in disguise, that sales people could build better relationships, reach ne...

    By • Sept. 1, 2012

  • 15 Reasons to Be Your Own Social Business Frog

    Following in the footsteps of others is something many people and businesses do without thinking. We know we need best practices. We know there are many things in business and life that have already been done. I have always said "if you can't be number one, then be number two."However, where do y...

    By • Sept. 1, 2012

  • Experiential Marketing and the Zero Moment Of Truth

    There are moments in life that share a deep connectedness with what it means to be human. These moments can be as profound as meeting a significant other for the first time or as simple as sharing the last slice of pizza with a friend. The experiences they create are powerful and moving, and they...

    By • Aug. 31, 2012

  • Claridge's: A Great Place To Discuss Personalised Customer Service

    Having enjoyed a previous customer event chez Gordon Ramsey, I knew to expect a belt busting dinner. I was not disappointed!The homemade marshmallows were to die for as indeed were the scallops. The wine was divine, the service impeccable and the evening slipped by in animated discussion. Of cou...

    By • Aug. 31, 2012

  • Bad Reviews? What Business Owners Can Learn From Kanye West

    Image from Billboard.comYou read the title right.Yes, Kanye West. The rapper who randomly blurted out, "George Bush doesn't care about black people" during a benefit concert for Hurricane Katrina relief. The celebrity who (perhaps out of some sort of savior complex) appeared on a 2006 issue of R...

    By • Aug. 30, 2012

  • 80% of Customer Service Is Just Being Nice

    Woody Allen said, "80% of success is just showing up."Well, 80% of customer service is just being nice.Recently I've been writing more about the simplicity of customer service. The concept of customer service is simple. Just be nice. Okay, maybe I am over-simplifying this a bit. A great custo...

    By • Aug. 30, 2012
  • SMT Expert

    Advising New Business on Social Media: Don't Forget the Basics!

    It's probably safe to assume that most Social Media Today readers have a fairly strong grasp on social media. Contributors give advice on the best things to post, the hidden features of all the best social media services, how to get more engagement out of followers - all very important topics wr...

    By • Aug. 29, 2012

  • Why Customer Insight Matters To Every Customer Service Leader

    Call centres, or contact centres if you prefer, have been forced onto the back foot during most of their relatively short history.They have fallen into the trap of 'inheriting the sins of the organisation' without the ability to robustly prove that the source of an issue lies elsewhere. Thus call...

    By • Aug. 29, 2012

  • Why Fashion's Night Out is one of the best case studies in Social Media

    When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is:Is there a relevant Return On Investment?Does it really matter for my consumers?How can I engage a wide audience?Fashion's Night Out (FNO), which will happen this year on Thursday, ...

    By • Aug. 29, 2012

  • Content Creation, Authority and Reputation: The Off-Trend Argument

    With this week's arrival of Medium, about.me's Compliments, the upgraded Klout and other on-trend announcements, I'm asking myself what kind of contradictory mess we may be creating for ourselves as content creators and consumers. This digital content evolution has certainly enabled users, like m...

    By • Aug. 28, 2012

  • How Viral can go wrong for Businesses: John Deere

    To commemorate their 175th anniversary, John Deere unveiled a special that was too good to be true...literally. The automated deal was for a free $150 credit; meaning if you find $150 worth of stuff you want from John Deere they were going to give you the items for free, minus shipping and tax.N...

    By • Aug. 28, 2012

  • 4 Reasons Not To Autopost Your Blog Articles To Social Media

    A lot of businesses set their blogs up for autoposting across all of their social media channels. While this can obviously be a huge time saver, there are some glaring reasons you should take the extra time to optimize your social media posts. 1. Headlines can be differentThe headline on your web...

    By • Aug. 28, 2012

  • BusinessLink: Using LinkedIn for Good: How to Pay it Forward

    I have long been a pay it forward advocate, and my book - Linking in to Pay it Forward - talks about how people can help other people using social media. I believe that social media - and LinkedIn in particular - is the biggest pay it forward playground in our history!By paying it forward through...

    By • Aug. 28, 2012

  • United Loses 10 Year Old Girl on Flight and Burns its Reputation (again)

    United Airlines have the dubious honor of having their own Wikipedia entry detailing what is probably one of the best known social media disasters on record. That event generated millions of views across the globe for singer/songwriter, Dave Carroll whose guitar they broke.You would have thought,...

    By • Aug. 27, 2012