Social Marketing: Page 370

  • Learning From a Super Bowl's Social Media Command Center

    In 2012, more than 160 million people watched Eli Manning lead the New York Giants to victory over the New England Patriots during Super Bowl XLVI. While most viewers enjoyed the game from the comfort of living rooms or sports bars, 68,000 lucky fans packed Lucas Oil Stadium in Indianapolis. But ...

    By • Feb. 1, 2013

  • Fan Favorites Can Energize Your Social Network

    Before you can effectively utilize social media marketing and social networking to brand and market your business, you must first take steps to create a base of energized followers. Create a solid base of vital followers and you have the foundation for building a free and viral marketing system -...

    By • Jan. 31, 2013

  • Effective Instagram Marketing: DOs and DON'Ts

    A picture is worth ten thousands likes. There's no question that Instagram is the "underdog" social network that proves there is still room for smaller social networks to be successful...and acquired by Facebook.Instagram offers a brilliant platform, particularly for brands and marketers. But the...

    By • Jan. 31, 2013

  • Exploring the Fifth and Sixth P of Marketing

    For years I've written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of "Ps" and whether or not they're still relevant. I suppose that's a deba...

    By • Jan. 30, 2013

  • Why Your Business Must Embrace Customer Service on Twitter

    Did you know that when Twitter users see your business on Twitter they expect you to be responsive to their needs when they tweet you?It's true. Large companies like Netflix, Barnes & Noble, and The University of Phoenix manage dedicated Twitter accounts to handle customer service queries. Y...

    By • Jan. 30, 2013

  • Connecting the Dots on the Social Experience

    Your B2B firm trumpets its engaged, active customers. These customers, the sweet center of any successful business, generate a significant portion of your firm's revenue. These same customers serve as references; speak at industry conferences; share ideas and feedback about your company. When the...

    By • Jan. 30, 2013

  • Keep Your Cool: How to Avoid Twitter Chaos

    It'd be great if there were hard and fast rules for every business about the exact right style and content for Twitter. Now, of course, there are certainly some valuable general guidelines. But the needs of your audience and what they like to click-through or re-tweet can vary tremendously.What i...

    By • Jan. 29, 2013

  • Getting Return on Relationship: A Book Review

    When my friend Ted Rubin asked me to read his new book, Return on Relationship, I thought, "There goes a perfectly good Sunday afternoon." Little did he know that I would rather visit a proctologist than hunker down with a business book on any subject, let alone a topic that already occupies nea...

    By • Jan. 29, 2013

  • Social Media As We Know It Is Dying and I For One Am Glad!

    Noise regarding social media is everywhere. There are experts coming out of the woodwork telling you how your brand can be top of mind by engaging in social. Tools galore make promises of helping you achieve anything you dream. As the noise continues to mount, I am starting to see changes that...

    By • Jan. 29, 2013

  • The Danger of Silencing Your Enthusiastic Crowd

    I read with interest a recent article in the New York Times about restaurants that forbid patrons from taking photos of their food. Taking pictures of food has become a part of our collective cultural language. From Facebook to Instagram, we love to document our meals and show others what we are...

    By • Jan. 28, 2013

  • Social Media Red Flags to Avoid

    Social media: we always hear how it can boost our marketing efforts like crazy. Those likes, tweets and shares translate into powerful marketing tools and catapult our businesses beyond measure. If you do it correctly, these claims are absolutely true. But watch out for these social media pitfall...

    By • Jan. 28, 2013

  • Let's Hear It for Community Managers

    If you're an online community manager - in fact, if not in title - you understand the joys, the challenges, the bummers and the triumphs that can come with a role that requires the skills and personal assets of a psychologist, group psychiatrist, sociologist, technical support person, internal di...

    By • Jan. 28, 2013

  • Metrics to Measure Social Media ROI

    Most businesses are still trying to figure out how to measure the return on investment of social media. There are many new metrics and performance indicators related to social media, like FB fans, retweets and so on. The traditional metrics which are easier to track are traffic, leads, impressions, revenue and more. You can get info on these factors with analytics tools.

    By • Jan. 28, 2013

  • How Do You Deal With 24/7 Social Media Crisis or Spike Event?

    It's Friday. You're on the social media team at work and have just been through 5 days of meetings, read hundreds of emails, spent countless hours engaging online, had more tasks assigned than you could possibly handle and worked late a couple of nights to make your deadlines. The end of the day ...

    By • Jan. 28, 2013

  • The Value of Your Community Manager [INFOGRAPHIC]

    By • Jan. 28, 2013

  • Don't Let Negative Reviews Lead to a Bad Reputation Online

    If you have a web presence for business, everyone has access to you, and people love to make themselves heard. Some of the reviews online will be positive, but many may be negative. Responding effectively is critical to you.How should you respond to negative reviews?When people like something, th...

    By • Jan. 28, 2013

  • 3 Things to Consider When Designing for Mobile Support

    Customer support can be a competitive edge - but there are tradeoffs.Hi there - I'm Ayo, and we're Hipmob. We help you provide killer support to your mobile or tablet customers (and your website customers) in real time. 1. Voice is real time and inspires the most trust. It's also scales expensive...

    By • Jan. 27, 2013

  • How Trolls Wreak Havoc For Users and Site Owners

    In "Trolling: An Age-Old Problem That Isn't Getting Better" I gave an overview on trolling, including a brief history and overview on the common methods and motivations of Internet trolls. Now that we're up to speed and you've read a few examples, let's talk about the danger and legal issues that...

    By • Jan. 25, 2013

  • The No. 1 Mistake Retail Brands Make with Twitter

    Ah Twitter, the blue-birded blogging birthplace of tweets and retweets, where brands, marketers and advertisers alike have staked their claim -- all in an attempt to increase their bottom line via real-time engagement.I actually just made up that definition off the top of my head but I must say, ...

    By • Jan. 25, 2013

  • VIDEO: Performance Management for Social and Content Marketing

    The key to performance managment is keeping your EAR to the ground. This week, Spencer and Chris have a great discussion about how to track your integrated digital marketing performance with engagement, analytics, and refinement. Be sure to tune in every Friday for more discussion of the latest t...

    By • Jan. 25, 2013

  • How Being More Social Can Pay Off in More Business

    The typical small business owner has more than enough to do on a daily basis to keep busy.With that being the case, who handles their office payroll on a regular basis can come into question.If it is someone within the company, then it is one less thing to worry about. In the event it is an outsi...

    By • Jan. 25, 2013

  • A Nonprofit's Legal Counsel Is the Social Media Manager's Best Friend

    That headline isn't a lawyer joke. And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media.However, I realize that in some nonprofits the relationship between in-house legal counsel or the organization's lawyers is based on...

    By • Jan. 25, 2013

  • Answer My Tweet!: Customer Service and Social Media

    We have all been that disgruntled customer at one point in our life. We've waited for what seems like hours on the phone, just to talk to a customer service representative who knows nothing about our problem and can't seem to help. Then social media arrived and things seemed to get easier. A qui...

    By • Jan. 25, 2013

  • Joining Google+ Communities to Build Your Circles & Brand

    I was an early adopter of Google+ and continue to be a believer, even though many pundits are still on the fence or have written it off altogether. Insofar as social media channels go, Google+ may never be the new "Facebook" - and that's just fine with me. I've stopped comparing the two and pitti...

    By Mike Poynton • Jan. 25, 2013

  • Grow Your Business and Reach New Customers with Social CRM

    Building a strong and valuable relationship with your customer base is more important than ever. According to thesocialskinny.com, 36% of social media users post brand-related content and 50% of people follow brands in social media. In November 2012, SuperOffice conducted a survey among 150 orga...

    By • Jan. 24, 2013