Social Marketing: Page 370

  • Quality Vs. Quantity: Study Shows Superfans are Driving Facebook Engagement

    Two hundred thousand fans on your company's Facebook page, means that you are reaching your target audience, right? Not so, according to a study by Napkin Labs. The social media ideology that more fans equates to increased engagement has just been debunked. The study revealed that the key facto...

    By • Nov. 1, 2012
  • SMT Expert

    Communicating With Your Customers... FROM BEYOND THE GRAVE!

    In honor of Halloween, I thought it might be fun to look at something that certainly had our social media team scared - the recent loss, albeit brief, of Tumblr and Reddit and how these websites handled the downtime. Both sites had sudden and unexpected problems that took them offline, and bored ...

    By • Oct. 31, 2012

  • Spooky Social Stats to Haunt Your Nightmares

    The rate of social growth and its implications for marketing can be terrifying for many companies. Digital and social murdered traditional push marketing, and spawned a new age of conversation, content marketing, and consumer empowerment.But the following stats should only frighten you if you're ...

    By • Oct. 31, 2012

  • How to Get the Most from Your Social Media Manager

    Would you expect a newly recruited chief financial officer to plan next year's budget without first understanding your corporate priorities? Or a human resources manager on their first day to choose which employees should be let go without first letting them know who are your thought leaders and ...

    By • Oct. 31, 2012

  • The Social CEO: 7 Pitfalls to Avoid When Taking Your Boss Public

    Following my post The Social CEO: 8 Tips for Taking Your Boss Public I was asked several pertinent questions. I narrowed the list down to two inquiries, the first if which I will answer today:What pitfalls should you avoid when taking your CEO online?Unrealistic ExpectationsProvide your CEO with ...

    By • Oct. 30, 2012

  • A Path to Community Maturity

    A few of years ago The Community Roundtable debuted our Community Maturity Model (CMM) in the hopes that it would help members of TheCR Network, our advisory clients and, well, everyone advance the business of their communities. It has been wonderfully received over the years, but we often get a...

    By • Oct. 30, 2012

  • What Is a Brand C.A.T. Scan ?

    This week, I was reflecting upon how our media/marketing industry processes, procedures and executions need to evolve in the future, and inadvertently reinvented a popular medical anacronym, C.A.T. scan Now I'm not talking about an xray based on Computerized Axial Tomgraphy, or seeing how much y...

    By • Oct. 30, 2012

  • Five Ways to Make Your Social Channels Seem Savvier

    Keep "You" (AKA Your Picture) ConsistentKeeping your profile picture consistent across channels makes its 10,000,000x (this has been scientifically proven) easier for people to find you. Make sure it's a headshot where you are actually visible in all formats - think about how it will look on a ph...

    By • Oct. 29, 2012

  • Social Media: the Open Door to Brand Loyalty

    When it comes to business success, customer loyalty is everything. Every company out there dreams of having dedicated clients who also share positive reviews with other potential consumers. Luckily, social media provides the perfect platform to create these lasting relationships between customers and brands. Here are some key tips to remember about brand loyalty and how your social media presence can transform online fans and followers into brand enthusiasts.Continuously Listen

    By • Oct. 26, 2012

  • Why You Need a Social Media Policy, Even If You're @HubSpot

    The discussions about social media policies moved from the "nice-to-have" guidelines to the necessary legalistic, corporate documents a few years ago. Most companies who engage in social media now have some type of policy outlining guidelines and expected behavior from their employees. Some brands have a link to their policies from their Facebook "About" tabs.

    By • Oct. 26, 2012
  • SMT Expert

    Why It's Time for Your Business to Get a LinkedIn Brand Page

    Why it's Time for Your Business to Get a Brand Page on LinkedInBrand pages aren't necessarily a new feature on LinkedIn, but in September the professional networking site revamped their brand pages in an effort to better connect the business to the customer and job hunters with several new featur...

    By • Oct. 25, 2012

  • Marketing 2.0: Combining Forces of Marketing and Customer Service

    The tension between Marketing and Customer Service In my professional past, I have worked at Marketing and Customer Service and I never quite understood the tension between the two. In an obvious case of hyperbole, I would like to state the following.Marketing tries to improve sales by targetting...

    By • Oct. 25, 2012

  • Build Your Content Creation Tool Kit for Traditional and Social Media

    The media is no longer the sole recorder of news. For some time this responsibility has fallen to competent communications professionals with an eye for stories. The continuing adoption of social media allows more publicists to join these ranks and offer breaking news directly from their organiza...

    By • Oct. 25, 2012

  • Are Private Social Networks Seeing Their Heyday?

    Earlier this week I published an article on Forbes:"The Private Social Network: It May Just Be What Your Company Needs," which explores the quiet but powerful revolution private online communities are bringing to businesses. Unlike the bright lights, buzz and superficial attention generated by pu...

    By • Oct. 24, 2012

  • Restaurant Manager Sets Bad Customer Service Example

    The other night I had dinner at a favorite restaurant. Unfortunately, a bad customer service experience tainted the evening. The good news is that this event created a learning opportunity.By the way, you don't have to be in the restaurant business to appreciate and learn from this story. As I...

    By • Oct. 24, 2012

  • ViDEO: USA Today's Jon Swartz on the The Urgency of Now

    Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. This is the second time we've invited him to Revolution. His take on news trends is less about hype and more about how technology impacts everyday business and society...

    By • Oct. 24, 2012

  • 5 Barriers to Implementing a Small Business Content Marketing Plan

    There can be no denying that a web site is the most essential component for marketing any business today.Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.For those small businesses t...

    By • Oct. 24, 2012

  • Facebook Marks Anti-Bullying Week with New Anti-bullying Page

    I feels like there's a natural focus on child Internet safety issues this week. We celebrate Internet Watch Foundation Awareness Day (more on that on Wednesday) and it's also National Anti-Bullying Week in the US, as well as being International Anti-Bullying Month worldwide.To mark this, Faceboo...

    By • Oct. 24, 2012

  • New Insights into the Social Customer with SAP

    When attendees in a breakout session at last week's Pivot conference in New York City were asked what they thought of when they heard the name SAP, answers ranged from the expected ("ERP", "supply chain", and "German") to the probably even more expected ("stodgy old tech company", "complicated", ...

    By • Oct. 22, 2012

  • Social Data... the Path to Profit Amplification is Right There in Front of You

    One would think that the sheer amount of real-time commercially valuable data available through social media channels would be enough to encourage businesses to prioritize the utilization of this information for profitable ends, but it appears that many companies are still very much in the dark a...

    By • Oct. 22, 2012

  • Is Your Metric Dollars Or Value?

    Business is out of touch with the lives of the people who support it and that is why businesses fail.We get caught up chasing incomes, achievements and social status. The chase has a way of luring us into believing the wrong things. The longer we go believing the wrong things the more "out of ...

    By • Oct. 22, 2012

  • Will You Benefit from LinkedIn's Revamped Profile Pages?

    I'm assuming the LinkedIn techies are in "feature and upgrade" overdrive because of our extended summer weather. Autumn is here with a slew of brand new LinkedIn updates.First, they captivated us with completely revamped LinkedIn Company Pages that promised higher engagement. Next came the slick...

    By • Oct. 21, 2012

  • 10 Tips for Online Crisis Coordination

    Following my post on preparing for a brewing media crisis I was asked how I felt about scripted responses, specifically, prepared Twitter posts that can be shared across multiple satellite offices. Since you rarely know what form an online crisis will take, I prefer to follow a set procedure and ...

    By • Oct. 20, 2012

  • Amazon and Enterprise Social - Funny Binder Reviews Can Be Good Business

    A funny thing about virality is it's hard to anticipate. As journalists, we're spot on if we can merely capture a trend and spread it further when it's happening. As social media marketers, we're even more powerful when we can recognize the potential for one and ignite it, or at least, in Amazon'...

    By • Oct. 20, 2012

  • Most Top Brands on Facebook Still Don't Talk to Their Fans

    Out of Interbrand's Top 50 Global Brands on Facebook, 27 of them won't even reply directly to their customers. This is according to a study conducted by Jim Singer, a partner at A.T. Kearny, who spoke at the Media Technology Summit last week in New York City. As recently as May of 2012, Singer re...

    By • Oct. 19, 2012