Social Marketing: Page 369

  • So, You Want To Be A Social Media Manager?

    At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. ...

    By • Feb. 12, 2013

  • Social Media Can't Replace Email

    It is unmistakable that social media platforms such Facebook and Twitter have changed the way we all communicate online. However, there are many reasons that social media platforms will never fully replace email within the working environment. Why choose email over social media?In regards to the ...

    By • Feb. 11, 2013

  • Content Marketing in 2013: Successful Strategies

    Content marketing has been one of the most effective strategies used by various businesses that have made their presence online. Basically, marketing various forms of relevant and valuable content helps in the goal of attracting potential customers or clients without directly selling the business...

    By • Feb. 11, 2013

  • Monitoring Twitter and Facebook to Avoid Social Media FAILS

    When it comes to social, one of the biggest mistakes any business can make is to blithely go about setting up various social media pages and then ignore them. If you don't have the resources to enable you to keep track on a daily basis, then you might end up doing more harm than good, achieving e...

    By • Feb. 11, 2013

  • Give Social Media Mileage to Your Business

    Web has become an integral part of our lives. Businesses too have realized its immense potential, and thus try to capitalize on it in various ways. While maintaining a business website is obligatory for web existence, one also requires coupling it with social media, because web users are hooked t...

    By • Feb. 11, 2013

  • The Mentality of Being Number Two

    Building a "number two mentality" into your brand is the most important thing you can do for lasting success. A "number two mentality," to me, means being in the position of the underdog. I love the mentality of the underdog, because their hearts are true, they try so hard to achieve their dreams...

    By • Feb. 11, 2013

  • Social Share the Love: Four Ways to Help Your Favorite Cause

    It's 2013, and non-profits are on - or getting on - social media platforms to promote their cause or service. That's a lot of content, and a lot of time and energy put into creating that content. News summaries and action alerts from your favorite groups help keep you in the loop and offer you th...

    By • Feb. 8, 2013

  • Real-time Responses Via Social Media

    After reading an article about some of the difficulties of communicating with an always connected customer base, it got me thinking about some of the benefits of communicating with the always connected customer, in particular real-time outreach.Social media delivers unprecedented customer relatio...

    By • Feb. 8, 2013

  • Social Media Morning Report

    What's your social networking personality? http://mashable.com/2013/02/06/social-networking-personality/Microsoft creates custom graphics for Twitter users: https://twitter.com/Office/status/299694592545128448Twitter now lets old tweets be searched: http://blog.twitter.com/2013/02/now-showing-old...

    By • Feb. 8, 2013

  • The Customer Owns Your Brand. Who Owns the Customer?

    With the proliferation of online platforms, power has shifted to the customer-and the customer is better informed and more demanding everyday. They express and share their experiences, appreciation, curses, and questions online about a product or service. With the social phenomena, it's like high...

    By • Feb. 8, 2013

  • Twitter Business Marketing: 9 Tips to Get You Started

    Twitter is a micro-blogging platform that allows you to update your world and helps you stay in touch with new prospects -- and it's arguably one of the best and largest social networking sites in the world today. I'm an addicted Twitter user and I'm glad to be one because Twitter alone has won m...

    By • Feb. 7, 2013

  • Mobile Business Transactions: What, Who and Why

    If you've ever visited a store that utilizes "Self Checkout," you can appreciate the time savings that it offers to consumers who need to quickly get in and get out with their purchases. But what if there was something even better and even faster than self checkout? The future of shopping is jus...

    By • Feb. 7, 2013

  • 6 Ways to Beat Your Competitors Online

    There is one thing in business you can always count on being a thorn in your side: your competition. It's one of the only forces you cannot control, and they can be an unpredictable threat to your business. They are always out there willing to sell their product for less than your are, or to give...

    By • Feb. 7, 2013

  • Foursquare Partners with Publishing Company to Inform Users Of The Best Events in U.S. Cities

    Last month, Foursquare announced that it was partnering with magazine publishers Voice Media Group to provide users with arts, culture and food event listings. Now, the service is available.Yesterday, in a post on its blog, Foursquare announced that the service had gone live:"A couple weeks ago, ...

    By • Feb. 7, 2013

  • Brands: Here's How to Fix Your Pinterest Problem

    There was a great article in Adweek recently that calls out the large number of 404 errors many pins point to as brands rotate products and take down pages that have products that aren't available any longer. Curalate, an amazing tool that (among tons of other features) uses image recognition tec...

    By • Feb. 7, 2013

  • Is Facebook Graph Search Sacrificing Quality for Quantity?

    For a long time the battle on Facebook and other social media platforms was to get users to engage with a brand, building a deep loyalty that would drive conversions in the long run. The result of this was that putting a value on an individual like or fan became very difficult, as future conversi...

    By • Feb. 6, 2013

  • Trolling: An Age-Old Problem That's Not Getting Better

    This past weekend I was at a holiday party. When speaking to another guest about some of the Internet security issues we solve at Impermium, I was asked "What is trolling?" I was shocked that Trolling, an age-old problem in existence practically as long as the Internet itself, was a mystery to he...

    By • Feb. 6, 2013

  • Six Tips for Managing an Out-of-Control Social Media Crisis

    One would think, in 2013, anyone who does social media professionally has this whole social web figured out. Particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter.But I guess we know what happens when one assumes.To prove ...

    By • Feb. 6, 2013

  • Hyper-Personalization: A Boost for Your Brand

    Since Facebook announced its new Graph Search, there has been a lot of buzz about social search. Obviously Facebook believes the hundreds of billions (trillions?) of photos, updates, likes, shares, tags, metadata and more, are a treasure trove from which they can generate meaningful revenue. Why?...

    By • Feb. 6, 2013

  • Safer Internet Day: Teach Children to "Connect with Respect"

    Safer Internet Day (SID) is celebrated in nearly 100 countries around the world in February of each year. In Europe, an amazing total of 30 countries mark the day with support from the European Commission's Safer Internet Programme.Safer Internet Day 2013 - the tenth edition of the event - will t...

    By • Feb. 4, 2013

  • 10 FAQs About Social Media and Conversation Management

    Since the publication of my book 'The Conversation Manager' (2010), I've worked with quite a few companies to inspire and advise them in this new marketing field. The same questions keep coming back across all regions and sectors of activity. Social media, community and conversation managers will...

    By • Feb. 4, 2013

  • Avoid Social Media Disasters in 2013

    We are all aware of the impact that social media has had on a number of different industries including PR, Marketing and SEO, but is it always good to be so social? It is obviously true that a great social media campaign can go a long way to putting your business on the map and increasing its onl...

    By • Feb. 3, 2013

  • Small Businesses Connect with Customers Using Social Media

    If you loved big businesses, chances are you'd probably be working for one. But you are an entrepreneur; you work for yourself and for your customers. And since you opened your business, you have likely heard friends and relatives say things like, "It takes a special kind of person to run a small...

    By • Feb. 3, 2013

  • Need-to-Know Online Customer Service Statistics

    According to a recent survey by Deloitte, 60% of consumers say they are going online more often to find the best products and services - and their decisions are heavily influenced by the tools, information and service they find when they go to websites or perform a search.A new 2013 LivePerson Co...

    By • Feb. 1, 2013

  • Social Media Hiring Power: Open Web

    It is crucial to keep your social media profiles on a short leash when it comes time to start looking for jobs. In this new day and age, employers have started delving into these public profiles of possible candidates in order to get a better perspective on new hires. You could only imagine the d...

    By • Feb. 1, 2013