Social Marketing: Page 369

  • Why Social Media Customer Service is a GameChanger: A Zappos.com Story

    Long title, huh? Well, there's a reason I included "Social Media Customer Service" as opposed to "Customer Service" standing alone. But I'll get to that in a bit. The holidays are a time of family, friends, yada yada yada, but what happens when those shoes don't come on time? Or that playhouse th...

    By • Dec. 24, 2012

  • Customer Service Essentials for Small to Medium Businesses

    Smaller businesses don't always have the resources for quick-response and automated customer service, but because they're not gigantic conglomerates, consumers still expect the same speed and quality of service - perhaps even more than they do of larger companies. In the age of social media and t...

    By Koka Sexton • Dec. 24, 2012

  • Are Your LinkedIn Connection Intentions Disconnected?

    Many of us who are involved in hospitality and travel are members of LinkedIn, have joined and are active in various industry-related groups, and connect with other like-minded individuals in oder to expand our professional network.So after you've asked someone to join your professional network a...

    By • Dec. 23, 2012
  • SMT Expert

    Instagram: 50 Filters of C**p

    South Park tried to www.techcrunch.com/2011/04/28/south-park-scares-you-into-reading-apples-terms-and-conditions/">http://www.techcrunch.com/2011/04/28/south-park-scares-you-into-reading-apples-terms-and-conditions/" target="_blank">warn us a while ago that by clicking "Agree" to Terms &...

    By • Dec. 23, 2012

  • Social Media Hall of Fame III

    Umpf's Social Media Hall of Fame III - 2012Last year we published our Social Media Hall of Fame II, which many of you will have seen, retweeted or read in sheer amazement at the creative abilities of some of the most savvy social media experts the world over.As we predicted, 2012 has been a year ...

    By • Dec. 22, 2012

  • Customer Service Is Going Social [INFOGRAPHIC]

    Customer support is very important when running a business and when deciding what and where to buy. And it has gradually made its way into the world of social media. About 47% of social media users are "actively seeking" customer service through social media. About 30% say they prefer social medi...

    By • Dec. 21, 2012

  • The Community Manager's Christmas Downtime Checklist

    Let's just suppose for a minute that you didn't get your Christmas wish this year and you haven't managed to outsource your community management for the Christmas period.With a user group who have lots of time on their hands, brand new devices to access the internet and possibly - just maybe - a ...

    By • Dec. 20, 2012

  • Social Outcry Grows for Gun Control

    When I turned on the news the evening of December 12th, I was horrified by news of the Oregon shooting spree at Clackamas Town Shopping Mall in Portland-where just six months earlier I had strolled with my sister, niece and her 5-month old daughter. That fateful night two people were shot and ki...

    By • Dec. 19, 2012

  • 15 Clues and Examples to Do Some Storytelling with Video Marketing

    New marketing involves stories. That is why it is so important to tell a story with a human side that resonates with people. If we add the potential of video marketing to this, the combination can lead to powerful storytelling through video.How to Create Storytelling Through Video MarketingBelow ...

    By • Dec. 19, 2012

  • 2013 1H Conferences in Social Media, BI, Big Data, and Sentiment Applications

    As a sometime conference organizer, I need to track events that will compete for the attention of my target audience. The competition consists of conferences internationally, or focused conferences in or near the New York region (where my next Sentiment Analysis Symposium will take place in New Y...

    By • Dec. 19, 2012

  • Who's Your 1st Response Team for Social Media?

    We already know Social Media is the biggest hype for small business marketing in recent history, and rightfully so. Businesses that blog and engage in social media can see 80% or more traffic than businesses that don't. If you are already on the bandwagon, good for you, but let's be sure you a...

    By • Dec. 18, 2012

  • How LinkedIn Can Help Your Sales Team in 2013

    There are a number of things we could focus on when using LinkedIn for sales like using advanced search functions, but today I want to focus on using LinkedIn to deepen your network and establish important connections that will pay-off for your sales team today and down the line. Never before hav...

    By • Dec. 17, 2012

  • The Far Reaching Implications of The Social Business Model

    For some time now I've been suggesting that social media as we've come to address it over the last few years doesn't really matter anymore because it just is. We've given up on seeing it as some separate practice and accepted that it's simply a function of marketing that must be integrated.photo ...

    By • Dec. 17, 2012

  • Social Trust Factor: 10 Tips to Establish Social Business Credibility

    When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with ...

    By • Dec. 17, 2012

  • Customer Service and Social Media: Our Love/Hate on this Growing Relationship

    Long gone are the days of calling an automated customer service hotline, only to listen to stale elevator music and stay on hold for half an hour. Now, brands are expected to address issues as they arise online. While this is great for the customer, many brands are left feeling uneasy about this ...

    By • Dec. 15, 2012

  • Update Overload Remains Brands' Biggest Social Danger

    eMarketer shares that research has been fairly steady on why consumers sometimes choose to un-friend brands. Research by SocialVibe found one-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.Update overload is subj...

    By • Dec. 15, 2012

  • Google+ Communities, Big Competition for LinkedIn Groups

    I've been banging on about Google+ for the last year or so and welcome Google+Communities which was added last week, as I think it is what was needed to make users become more active.I see it as a great way to build niche and focused communities applying the basic of community management. Googl...

    By • Dec. 15, 2012

  • 5 Truths About Communities

    It's another one of those online, social media buzzwords: community.We talk about online communities as if they're the holy grail of social media marketing. We are told to join communities and create communities, but it isn't always that easy.By definition, a community is a unified body of indivi...

    By • Dec. 14, 2012

  • Why Building Resilient Networks Matter - Sandy

    Note from Beth: I've wrote about the importance of building resilience in networks given the complex and connected environment we live in today. So, when Pat Brandes from the Barr Foundation sent me this thought piece on building resilience of networks, it resonated on many different levels.Le...

    By • Dec. 14, 2012

  • The Social Media Crisis Simulation Workshop - How to Rehearse for a Crisis

    eModeration, Carrot Communications, Kemp Little and Insignia Communications recently teamed up to host a social media crisis event at the Cabinet War Rooms with an invited audience of brands. A bunch of brands thrown together in teams to experience what it was really like to have a social media c...

    By • Dec. 13, 2012

  • Managing Social Media Around Live Events: a Handy, Free Guide

    Did you know that a whopping 62% of us use social media while watching TV, an 18 percent point increase in one year? That 25% of consumers use social media to discuss what they are watching while they are watching it?* We're not content to just watch passively any more. We want to share, we want ...

    By • Dec. 13, 2012

  • Google+ Communities: Good for Users, Marketers, and Google

    If Google could be personified as a politician, it'd be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. With design and functionality represen...

    By • Dec. 12, 2012

  • The Everton School of Community Outreach

    For the past five years or so I've been involved in the GrandOldTeam community for fans of Everton football club. From its humble beginnings it's grown to be arguably the largest Everton community on the web, with a very active discussion forum plus a 100k plus community on Facebook and a sizab...

    By • Dec. 12, 2012

  • The Birth of the Social Hospital

    Imagine: a mother-to-be signs onto her hospital's website where her homepage loads to the pregnancy and child birth micro-site. She's able to read through discussion posts from other expectant mothers, access her medical charts and receive messages from her prenatal doctor. She can personalize he...

    By • Dec. 12, 2012

  • One in Ten Pets Have a Social Media Profile

    SPANA is as an International Animal Welfare Charity - take a look at what they do here: https://spana.org/ Here is a quick and positive way to highlight animal welfare in the run up to Christmas, particularly as SPANA is involved with working animals who can often be overlooked at this time of ...

    By • Dec. 11, 2012