Social Marketing: Page 369

  • Content Curation: A Poor Substitute for Original Content

    You may have noticed that content curation has grown very quickly as a way for people and organizations to publish on the Web.Sure, there are some benefits to this effort. But as a strategy for generating attention for yourself or your business, content curation is nowhere near as powerful as gen...

    By • Sept. 17, 2012

  • Going Mobile: Do You Use Utility Marketing to Connect with Clients?

    What is Utility Marketing?Putting content and information in your marketing material that your target audience can utilize.It's the opposite of interruption marketing where your goal is to get your offer in front of as many people as possible in the hopes that someone will buy.You may have heard ...

    By • Sept. 17, 2012

  • Local communities for local business

    When you think of online communities what springs to mind is typically a global, or at least international, gathering of people around a shared topic of interest. It could be a group of football fans discussing the fortunes of their favourite team. It could be employees of a multinational colla...

    By • Sept. 16, 2012

  • Savvy Salespeople Do Prospect Research [VIDEO]

    Have you noticed how many of your prospects these days have a whole lot of knowledge regarding what you're selling? There's a good reason for it. They've been online doing their homework. Prior to meeting, they've often researched your company. They know about your products & services. They k...

    By • Sept. 15, 2012

  • Ten Questions: A B2B Online Community Readiness Checklist

    A wide range of B2B firms are considering the need for creating and operating their own online customer communities. In the B2B information technology sector, customer support, knowledge-sharing and product enhancement communities are common. For example, nearly two-thirds (65%) of 207 firms sur...

    By • Sept. 14, 2012

  • Social Marketing: It's definitely a team sport, says Toyota's Scott DeYager

    What are the most important social media marketing skills that graduating college students need to understand?I'm asking three questions of some leaders in the field of social marketing and this is what I learned.Scott DeYagerThis is No. 12 in the series (see the links below for other posts in th...

    By • Sept. 14, 2012

  • How to Run a Successful Photo Contest on Social Media

    In our last piece on Social Media Campaigns, we introduced the basic benefits of giving fans a solid reason to 'Like' your page. In this piece, we'll discuss a specific type of campaign that will get your fans involved and fill up your platforms with highly likeable and shareable visual content: ...

    By • Sept. 13, 2012

  • Why Social Media Matters for Students in Leadership Roles

    Think of social media users and the image that most likely comes to mind is a college-aged person on a smartphone. We are right there with you. As the first, and for awhile the exclusive, users of Facebook, college students and social media are a likely pairing. Social media use is highly associa...

    By • Sept. 12, 2012

  • Social Media Still About the People - IBM Smarter Commerce SummitTakeaways

    Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. IBM seriously rocked our business, social and personal world.As most of you know, we helped IBM turn up the social media volume at their Smarter Commerce Global Summit last week. We conducted numerou...

    By • Sept. 12, 2012

  • Social Media Expert Checklist- How Expert Is YOUR Expert?

    One of the other key conclusions that came from our video series on social media on YouTube called Social Revelations was how vast the subject of social media expertise really is. We were able to clearly show that the statistics just don't support the idea that one individual is going to have all...

    By • Sept. 12, 2012

  • Social Media Marketing: Lessons from the Thank You Economy

    In 2011, Gary Vaynerchuk wrote The Thank You Economy about the rise of social media and its effects on today's economy. We no longer live in a world where our opinions are rarely heard, "we live in a world where anyone with a computer can have an online presence and a voice," says Vaynerchuk. Dev...

    By • Sept. 11, 2012

  • SMB Still Reluctant to Embrace Social Media As They Should

    It appears that Social Media has finally been given the respect it deserves and is now a requirement, not an accessory, for all Business' Marketing Campaigns. Many larger Companies and Brands are active on social media, but Small and Medium-sized Businesses have yet to embrace the medium.A recent...

    By • Sept. 10, 2012

  • Online Communities and Self-service

    What do you think of when you hear the words 'self-service'? If you're anything like me your mind will wander towards supermarkets. After all, most large grocery stores have had self-service checkouts for a little while now. Initially they seemed rather clunky, and many more people needed assi...

    By • Sept. 10, 2012

  • The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)

    New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.But while their intentions might be good, their results aren't. Because having more Twitter...

    By • Sept. 10, 2012

  • How to Create Awesome Web Content and Achieve Top Search Engine Rankings

    This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new business for the Lodge. This ...

    By • Sept. 10, 2012

  • Why Costco Discounts Postage Stamps - and Why It Matters

    A good equation for value is as follows: Value = Personal Benefit minus Cost and Inconvenience. But the "personal benefit" variable can easily override the cost factor for a significant sector of the market, at least up to a certain point. Not everybody values money the same, clearly: If commerc...

    By • Sept. 9, 2012

  • 45 Signs You Need to Get a Grip on Your Social Media

    You are not alone if you feel that your social media program has gotten a bit out of control. Do you wish you had a social media policy? Have no idea what is being published when by your social media team? Have nightmares about a PR crisis or waking up to see a picture of you passed out at your d...

    By • Sept. 8, 2012

  • Customer Service - An Overlooked Factor in Marketing

    Customer service is more important to your marketing strategy today than many business owners realize. Because of brand exposure via social media, marketing needs to be concerned with the entire customer experience. Companies that provide excellent customer service strengthen their marketing by s...

    By • Sept. 7, 2012

  • Facebook thanks you... but your business plan and customer don't

    Think about this - some might have to think very hard and for once be real honest with themselves - how much time do you spend "marketing" your business on social media? This answer, for most, will be "too long". So, does this mean you should spend less time "thinking social"? HELL NO! By spendin...

    By • Sept. 7, 2012

  • Is It Marketing or Is It Service? Conversocial Brings Both to Odeon

    Odeon, the UK-based company that has been bringing the delights of the silver screen to movie-goers in Great Britain and Europe since 1930, has a new partner: Conversocial, a 3-year-old-startup that specializes in social-based customer service.I spoke last week with Alex Packham, Social Media Exe...

    By • Sept. 6, 2012

  • Five Reasons Why Customers Want Social Customer Service

    Everyone aims to be in tune with their customers, but following them around the web isn't enough. To really deliver a great customer experience, it's important to understand why people go social, and make sure expectations are met. Today, more than ever before, we are now choosing social networks...

    By • Sept. 6, 2012

  • Spredfast Social Engagement Index Tracks Trends in Corporate Social Programs

    Corporations are Expanding and Deepening Social Engagement Strategies, with More People Active on a Company's Behalf, Across More Social Accounts and Conversations Spredfast, a social business software provider for corporate social media management, today released the industry's first Social Enga...

    By • Sept. 6, 2012

  • Really, we CAN work together! (Reducing customer churn)

    I've heard over and over again, "If you're not talking to your customer, someone else is!" This is a typical reflection of the depth of customer intimacy a salesperson has with his/her customer. The concept of selling to a customer, for most salespeople, far outweighs their ability to work with...

    By • Sept. 6, 2012

  • Darth Vader, Lance Armstrong, and CRM?

    I've always had questionable taste in heroes. As a five-year old, I idolized Darth Vader, cheering madly for him to crush those long-haired, scofflaw, pot-smoking Jedi hippies. As an adult, I found a new hero: Lance Armstrong, a man who rose from the ashes of cancer and went on to win the most gr...

    By • Sept. 6, 2012

  • Team Leaders As Performance Coaches

    In my last post on the topic of the changing role of team leaders in Customer Service, I promised more about the skills, daily routines and mindset now required.This is the result of ever-increasing pressure to deliver step changes in customer experience. How that's done is of course a broad top...

    By • Sept. 5, 2012