Social Marketing: Page 371

  • Why Social Media Matters for Students in Leadership Roles

    Think of social media users and the image that most likely comes to mind is a college-aged person on a smartphone. We are right there with you. As the first, and for awhile the exclusive, users of Facebook, college students and social media are a likely pairing. Social media use is highly associa...

    By • Sept. 12, 2012

  • Social Media Still About the People - IBM Smarter Commerce SummitTakeaways

    Yowza, what an amazing experience at the IBM Smarter Commerce Global Summit in Orlando last week. IBM seriously rocked our business, social and personal world.As most of you know, we helped IBM turn up the social media volume at their Smarter Commerce Global Summit last week. We conducted numerou...

    By • Sept. 12, 2012

  • Social Media Expert Checklist- How Expert Is YOUR Expert?

    One of the other key conclusions that came from our video series on social media on YouTube called Social Revelations was how vast the subject of social media expertise really is. We were able to clearly show that the statistics just don't support the idea that one individual is going to have all...

    By • Sept. 12, 2012

  • Social Media Marketing: Lessons from the Thank You Economy

    In 2011, Gary Vaynerchuk wrote The Thank You Economy about the rise of social media and its effects on today's economy. We no longer live in a world where our opinions are rarely heard, "we live in a world where anyone with a computer can have an online presence and a voice," says Vaynerchuk. Dev...

    By • Sept. 11, 2012

  • SMB Still Reluctant to Embrace Social Media As They Should

    It appears that Social Media has finally been given the respect it deserves and is now a requirement, not an accessory, for all Business' Marketing Campaigns. Many larger Companies and Brands are active on social media, but Small and Medium-sized Businesses have yet to embrace the medium.A recent...

    By • Sept. 10, 2012

  • Online Communities and Self-service

    What do you think of when you hear the words 'self-service'? If you're anything like me your mind will wander towards supermarkets. After all, most large grocery stores have had self-service checkouts for a little while now. Initially they seemed rather clunky, and many more people needed assi...

    By • Sept. 10, 2012

  • The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)

    New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.But while their intentions might be good, their results aren't. Because having more Twitter...

    By • Sept. 10, 2012

  • How to Create Awesome Web Content and Achieve Top Search Engine Rankings

    This blog post highlights a very successful marketer - Larry Waight of The Lodge at Chaa Creek, an eco-resort in Western Belize - who has achieved high search engine rankings for many important keywords. This content marketing effort generates a remarkable 80% of new business for the Lodge. This ...

    By • Sept. 10, 2012

  • Why Costco Discounts Postage Stamps - and Why It Matters

    A good equation for value is as follows: Value = Personal Benefit minus Cost and Inconvenience. But the "personal benefit" variable can easily override the cost factor for a significant sector of the market, at least up to a certain point. Not everybody values money the same, clearly: If commerc...

    By • Sept. 9, 2012

  • 45 Signs You Need to Get a Grip on Your Social Media

    You are not alone if you feel that your social media program has gotten a bit out of control. Do you wish you had a social media policy? Have no idea what is being published when by your social media team? Have nightmares about a PR crisis or waking up to see a picture of you passed out at your d...

    By • Sept. 8, 2012

  • Customer Service - An Overlooked Factor in Marketing

    Customer service is more important to your marketing strategy today than many business owners realize. Because of brand exposure via social media, marketing needs to be concerned with the entire customer experience. Companies that provide excellent customer service strengthen their marketing by s...

    By • Sept. 7, 2012

  • Facebook thanks you... but your business plan and customer don't

    Think about this - some might have to think very hard and for once be real honest with themselves - how much time do you spend "marketing" your business on social media? This answer, for most, will be "too long". So, does this mean you should spend less time "thinking social"? HELL NO! By spendin...

    By • Sept. 7, 2012

  • Is It Marketing or Is It Service? Conversocial Brings Both to Odeon

    Odeon, the UK-based company that has been bringing the delights of the silver screen to movie-goers in Great Britain and Europe since 1930, has a new partner: Conversocial, a 3-year-old-startup that specializes in social-based customer service.I spoke last week with Alex Packham, Social Media Exe...

    By • Sept. 6, 2012

  • Five Reasons Why Customers Want Social Customer Service

    Everyone aims to be in tune with their customers, but following them around the web isn't enough. To really deliver a great customer experience, it's important to understand why people go social, and make sure expectations are met. Today, more than ever before, we are now choosing social networks...

    By • Sept. 6, 2012

  • Spredfast Social Engagement Index Tracks Trends in Corporate Social Programs

    Corporations are Expanding and Deepening Social Engagement Strategies, with More People Active on a Company's Behalf, Across More Social Accounts and Conversations Spredfast, a social business software provider for corporate social media management, today released the industry's first Social Enga...

    By • Sept. 6, 2012

  • Really, we CAN work together! (Reducing customer churn)

    I've heard over and over again, "If you're not talking to your customer, someone else is!" This is a typical reflection of the depth of customer intimacy a salesperson has with his/her customer. The concept of selling to a customer, for most salespeople, far outweighs their ability to work with...

    By • Sept. 6, 2012

  • Darth Vader, Lance Armstrong, and CRM?

    I've always had questionable taste in heroes. As a five-year old, I idolized Darth Vader, cheering madly for him to crush those long-haired, scofflaw, pot-smoking Jedi hippies. As an adult, I found a new hero: Lance Armstrong, a man who rose from the ashes of cancer and went on to win the most gr...

    By • Sept. 6, 2012

  • Team Leaders As Performance Coaches

    In my last post on the topic of the changing role of team leaders in Customer Service, I promised more about the skills, daily routines and mindset now required.This is the result of ever-increasing pressure to deliver step changes in customer experience. How that's done is of course a broad top...

    By • Sept. 5, 2012

  • A Social Vacation: How To Maximize ROI on Facebook

    When I started researching honeymoon options, I knew I wanted two things: cheap and tropical. I waded through what must have been thousands of emails in my inbox that alluded to promises of affordable, exotic getaways, hoping that one would stand out with a golden glow and angel vocals.Groupon Ge...

    By • Sept. 5, 2012

  • The Changes to US COPPA Legislation - Do you have questions or comments?

    Last month I wrote about the proposed changes to the US COPPA legislation. To quickly remind you: new rules to better protect children against the collection of their personal data online are being proposed by the US Federal Trade Commission (FTC), including changes to the definition of personal...

    By • Sept. 5, 2012

  • 3 Social Media Tips for Brand Reputation Control

    Social media is allowing brands to connect with people like never before. Virtually in real time, a customer can voice a complaint or pay a compliment, and the brand can respond back to the customer directly. That's your brand reputation we'll be talking about. It can't just be a fair weather rel...

    By • Sept. 5, 2012

  • Turn Your Customer Support From a Cost to a Profit Center

    There's a quote from Jeff Bezos that goes, "it's our job every day to make every important aspect of the customer experience a little bit better," and I couldn't agree more. Customer satisfaction isn't just everything, it's the only thing. And when businesses lose their way, it's usually because ...

    By • Sept. 4, 2012

  • Helping the Customers and End-users with Live Chat Support

    Nowadays, people are increasingly turning to the technologically smart companies. The companies also do not hesitate to embrace the vast spectrum of new communication routes to manage effective relationship with their customers. Once the customers witness the effort that you put in while serving ...

    By • Sept. 4, 2012

  • Quickly: 10,000 Likes or 10 Brand Evangelists?

    If you were to hire a marketing consultant tomorrow and he or she offered you the option of receiving 10,000 real likes or 10 brand evangelists by the end of the month, which would you pick?Did you go with the 10,000 likes? Surely there's a tangible benefit to having that many people connected to...

    By • Sept. 4, 2012

  • You don't need to be a jerk to give bad customer service. (Here's why)

    Great customer service - what I call anticipatory customer service - requires more these days than simply not being a jerk and not hiring jerks. It means building your non-jerk attitude into systems, facilities, and processes.Traditionally, great customer service has meant selecting and training ...

    By • Sept. 4, 2012