Social Marketing: Page 371

  • VIDEO: The Social Customer Interview with Paul Greenberg

    Now that social media gives customers a powerful voice, companies have to adapt to this multi-channel revolution rather than rely on traditional forms of communicating. Today's buyers understand that sales and marketing now take place in environments where data about them is readily available. Bu...

    By • Oct. 18, 2012

  • SMT Webinar on The Social Customer Engagement Index 2012 - Oct 30

    Register Here for the live Results Analysis webinar on October 30th at 12pm ET to receive your complimentary copy of the Index.Join the webinar to hear from Brent Leary, Becky Carroll and representatives from JetBlue, L.L. Bean, and Dell as they all dig deeper on what the survey results mean for ...

    By • Oct. 18, 2012

  • First Annual Spredfast Social Summit Engages Top Social Media Minds

    Spredfast User Conference Provides Unparalleled Insight into Organizational Processes and Social Use CasesAustin, TX - October 18, 2012 - Over 200 social media practitioners from 85 companies gathered in Austin several weeks ago to attend the Spredfast Social Summit, the company's first annual us...

    By • Oct. 18, 2012

  • "Internal" Social Media: What FINRA Member Firms Need to Know

    In this blog post, we'll discuss what has recently been defined as "internal" social media, how it differs from the more traditional and widely adopted "external" social media, and how and why regulatory requirements apply to both internal and external of social media, when in use by regulated or...

    By • Oct. 18, 2012

  • Skip the Social Media Fast Track - It's Bad for Business

    Is your company offering customers a fast track through social media? Can customers who complain via Twitter or other online channels get better, faster service than those who wait in the phone queue?Stop it.Shouldn't you treat all your customers the same way?Listening to Social FeedbackBusiness ...

    By • Oct. 18, 2012

  • Introducing The Social Business Benchmark ™ Program

    Last month I blogged about "Ten Questions: A B2B Online Community Readiness Checklist" to identify the key elements for successful social business programs. I was very pleased to learn these ideas touched readers far and wide as they struggled to develop social business strategies for their orga...

    By • Oct. 18, 2012

  • The New MySpace: Shawn Busteed Shares Some Details

    Music is a vital part of our culture, lifestyle and collective memory. Better than an energy drink when you need a boost, music stimulates adrenalin and gets you going. Music helps us through heartbreak and sadness and reminds of our past and old songs always trigger a walk down memory lane. In t...

    By • Oct. 16, 2012

  • State of Social Marketing Survey [Infographic]

    What do 469 marketers from a wide variety of industries and company sizes, plus a range of social marketing expertise have to say about the state of social marketing? As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering?...

    By • Oct. 16, 2012

  • Businesses Not Making the Pivot from Lip Service to Social Customer Service [infographic]

    Social media changes everything. Marketing, sales, customer service, they're no longer departments, engagement is now a way of business.As the impact of social spreads through organizations, questions arise about the role social ultimately plays in customer service and overall customer experienc...

    By • Oct. 16, 2012

  • Social Media Marketing: Take Richard Branson's Word for It

    Earlier in 2012, IBM released its 2012 Global CEO Study, a work born from interviews with over 1700 CEOs worldwide. One of the study's findings revealed that only 16% of CEOs currently participate in social media. That's not all. For many CEOs, social media is also one of the least-utilized metho...

    By • Oct. 15, 2012

  • Tips on Social Media for Small Business: #1 Why You Need It

    Social media is now an essential part of the marketing mixAs the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an a...

    By • Oct. 11, 2012

  • Getting Social Customer Service Right the First Time

    First contact resolution is a key element in successfully achieving customer satisfaction through your social channels. Delivering effective social customer service means you should be able to resolve the customer's inquiry in the fewest number of steps possible - and on the channel in which they...

    By • Oct. 11, 2012

  • Getting Closer to Your Customers - How Google Plus Can Help

    Google, the almighty of search-engines today, was kind enough to host a session on how to utilize Google Plus during Social Media Week in Chicago. Our host was Amy Ravit Korin, Google Local Regional Community Manager Lead for the Midwest United States. Korin plays a key role for the tech-giant....

    By • Oct. 9, 2012

  • The Survey Says, "You MUST Be Ecstatic With Us!"

    Surveys are and should be a powerful way of getting feedback. Properly used, they can provide great insight on where you are doing well and where you can improve. Too often, however, surveys are being abused. They may be thinly disguised marketing efforts, abusive self promotion, or a terribl...

    By • Oct. 9, 2012

  • Future of Customer Service in a Social World

    In the good old days, if we had to contact our bank or for that matter any business, we used to reach out to our phones and give them a call.The call would then be routed to a call center (usually, after about 10-15 minutes of listening to some music that would be played while we waited for an ag...

    By • Oct. 9, 2012

  • The Five Marketing Tools Needed to Penetrate Reddit

    You may not know it firsthand, but Reddit poses some serious threats for social marketers. It wields an aggressively anti-ad user base and a spam filter that shoots first with no questions later. It's dangerous, but so very tempting: in December of last year, they reached the benchmark of 2 billi...

    By • Oct. 8, 2012

  • Where's the Passion? Employee Engagement and Money Wasted

    Today lots of Americans, particularly white collar office workers, are suffering from a pervasive threat to productivity.Lots of recent studies have quantified this as a "lack of engagement." But ultimately that's just a creative catch-all term for things which we already complain about such as:- Monotony at work- A lack of a strong team dynamic- No positive reinforcement for a job well done- Managers not listening to employees- Inefficiency caused by redundancy or just bad operationsand so forth.

    By • Oct. 5, 2012

  • The UK Police and Social Media. Partners in Crime?

    This week many people in the UK are thinking of the two slain Manchester policewomen, as the two murder victims, PC Fiona Bone and her colleague PC Nicola Hughes were laid to rest. Their funeral cortèges on Wednesday and Thursday in Manchester made a path amongst crowds of the public standing s...

    By • Oct. 5, 2012

  • Damage Control Lessons: KitchenAid Apologizes to Obama for Offensive Tweet

    KitchenAid is in the midst of a crisis communications firestorm after a member of its social media team sent an offensive tweet during the presidential debate."Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president,'" tweeted @KitchenAidUSA to slightly more than 25,000...

    By • Oct. 4, 2012

  • Musings on Customer Centricity, Customer Experience and Social

    In this post I want to share my take on three items of news that caught my attention recently: Stephen Hester's insights into the banking industry; Apple's iOS6 maps fiasco; and the Madrid barman who has became a hero in Spain.The culture of greed is not limited to the banking industry, it is an ...

    By • Oct. 4, 2012

  • Pinterest More Important to Brands Than Instagram

    Our "Social Media around the World 2012" study is clear: the two social networks with the biggest growth potential are Pinterest and Instagram. They seem to be the only sites that will find their place next to the big four (Facebook, Twitter, LinkedIn & Google+) and the local heroes (Qzone, V...

    By • Oct. 4, 2012

  • Building Social Proficiency Across the Organization [Slides]

    Here's a nice, short and sweet slide deck from my friend Michael Brito, speaking at Dreamforce a few days ago (oh how I wish I was there! If anyone can pull strings and get us speaking about Humanize for Dreamforce next year... )Here are Michael's notes from this blog post with the slides:Befor...

    By • Oct. 4, 2012

  • Take Advantage of LinkedIn Groups Now

    Social media mobile apps have made me disregard things like Linked In groups. I've been missing out on a huge part of LinkedIn and thought I should scream it from the rooftops all the things the new LinkedIn groups can offer people in social media positions. To put it ever so bluntly, LinkedIn Gr...

    By • Oct. 4, 2012

  • Don't Be Bad, or Social Media Will Getcha

    Social EquilibriumThe great thing about social media is its ability to expose things that hitherto could maintain a semblance of integrity. This "stone of David," as it were, brings equilibrium to the voice of consumer in its sometimes-battle with the voice of producer. Take, for example, a cust...

    By • Oct. 3, 2012

  • Social Networking Isn't About Connecting...It's About Staying Connected

    How often do you hear experts spurting out about how "social media enables you to connect with your audience" or statements along those lines? The answer is quite a lot if you ever frequent Twitter, Facebook et al. And although this isn't bad advice... it isn't good advice either. Allow me to exp...

    By • Oct. 3, 2012