Social Marketing: Page 371

  • 6 LinkedIn Best Practices

    To advance your business, you need to stay current on trends and continue to innovate. A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is important. Effective social networ...

    By • Nov. 21, 2012

  • Social Media Catastrophes and How They Should Have Been Dealt With

    Despite social media sites being up and running now for nine years it would appear some of us still haven't quite grasped the concept. Whatever, you post is going viral, even global! Anyone anywhere can read it (of course depending on your settings.) This is why as a company, each and every post ...

    By • Nov. 20, 2012

  • This is the End of Business as Usual and the Beginning of a New Era of Relevance

    Photo taken 11/19/12 using an iPhone5 at St Kilda Beach, Melbourne AustraliaThe Times They Are A-Changin'Come gather 'round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You'll be drenched to the bone If your time to you Is worth savin' Then you ...

    By • Nov. 19, 2012

  • Why Marketing Should Not Lead the Drive Towards Authentic Customer-centricity

    Should the Marketing function be leading the drive towards customer-centricity?The accepted wisdom is that the marketing function and marketers have the best grasp of customers - their lives, their desires, their concerns..... Along with this is another piece of accepted wisdom: that the market...

    By • Nov. 19, 2012

  • How Groupon and LivingSocial Are Raising Millions for Charity Using Social Media

    Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries.The pros of using a Daily Deal site to grow your business, attract new customers and create social media buzz are many. But the cons are numerous as we...

    By • Nov. 18, 2012

  • Mitigating Labor Unrest and Brand Reputation Risk on Social Media

    By Darren Enta | @DE_Brandprotect Ok, let's pretend you are Walmart. Thanksgiving is just around the corner and you're revving up the marketing machine to start promoting the you-know-what out of Black Friday. You're ready to go, so much so that you've decided that you're going to kick off Black...

    By • Nov. 17, 2012

  • Social Innovation: Sandy Creates a Storm of Disaster Relief

    Wall Street at Water NYCWhen Hurricane Sandy was making its way to greater New York City on October 29, Occupy Sandy - an off-shoot of the Occupy Wall Street - was born and at the ready to spearhead the provision of disaster relief supplies to the beleaguered communities of Coney Island, Long I...

    By • Nov. 15, 2012

  • Facebook Reply to Comment Button and Comment Ranking: Engagement or Flame Bait?

    Facebook has been in the sandpit a lot this month. First, there were the experiments in sound alerts (commonly reviled) and the much more sensible Get Notifications button. Now they're playing with ranking comments by engagement, and a Facebook reply to comment button for comments left on a time...

    By • Nov. 15, 2012

  • Not Just Social: The Need for a More Inclusive Strategy

    Having your own business is a great achievement and can be a lot of fun, however if you want your business to be successful, you need to take your sales and marketing seriously.For many years now, I have been working with start-ups and small businesses helping them build a business with strong fo...

    By • Nov. 15, 2012

  • Do You Care More About Customers or the Competition?

    Recently, Apple CEO Tim Cook asked Scott Forstall to resign, reportedly because Forstall (who had headed Apple's iOS Software) refused to sign the company's apology over the crappy Apple Maps that were made a part of the latest iPhone software. I'm glad to see that because it signals that Cook ca...

    By • Nov. 14, 2012

  • 24 Hours of Reality

    On November 14, from 8:00 PM EST until November 15 at 8:00 PM EST, The Climate Reality Project will host a 24-hour marathon webcast entitled "24 Hours of Reality: The Dirty Weather Project," led by The Climate Reality Project's founder and chairman, former Vice President and Nobel Laureate Al Gore.

    By • Nov. 14, 2012

  • Pinterest Secret Boards unveiled: how can they be used?

    By popular request, Pinterest has given accounts holders the ability to add up to three 'secret' boards at any one time. When you add a pin to a secret board, it won't show up anywhere else on Pinterest-not in the category sections, Popular, Everything, anyone's search results, your followers' h...

    By • Nov. 14, 2012

  • MIT Can Look Into the Twitter Trending Future

    Trending topics on Twitter are a powerful tool to expand your social base and build a more consistent group of followers. These topics are usually words identified with hashtags in front of them, created organically by the ingenious Twitter world, or just simply by phrases and words. This is part...

    By • Nov. 13, 2012

  • 2012 "State of Online Branded Communities" Study

    Mature social brands demonstrated a new level of "experimentation" in their approach to their owned online community assets. This was one of the key conclusions in 2012 State of Online Branded Communities studyfrom ComBlu, which uses both quantitative and qualitative measures to assign Lumen ratings as an indicator of how well a brand delivers an integrated, meaningful experience across its community/social ecosystem.

    By • Nov. 13, 2012

  • Complaining Ain't Easy [Infographic]

    When we're advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don't care who is in charge of your Twitter, Facebook or LinkedIn presence... if they have a complaint, they want to voice it and have it handle...

    By • Nov. 12, 2012

  • Hidden in Plain Sight: Social Data to Tailored Experience

    What does social media and social data have to do with art? I was recently in an art gallery with an impressive collection of well-known pointillism works that challenged my understanding of the way we appreciate art. Right or wrong, I was taught to first appreciate a painting from a distance, a...

    By • Nov. 11, 2012

  • Secret Boards: The First Sign of a Brand-Friendly Pinterest?

    I remember back in January, reading an article on Mashable about community management predictions for 2012."While Twitter and Facebook are no-brainers for digital strategists, many have yet to tap into the beauty of niche social networks. These sites, including Pinterest and Stamped, popped up le...

    By • Nov. 9, 2012

  • The Art of Successful Multilingual Social Media Management

    Working in multilingual social media management (as a moderator or as a community manager) requires more than just language skills. Our Production Manager for Multilingual Moderation, Richard Simcott, responsible for eModeration's own Tower of Babel, is a zealot, an evangelist, (Ok, a fanatik, en...

    By • Nov. 9, 2012

  • Implementing Social Into Business Infrastructure: Mistakes Companies Make

    1. Thinking Social is Just for Those Marketing PeopleA company that tries to keep social confined to Marketing and PR is going to miss out on the big show. Probably one of the most exciting and compelling things going on in the social sphere right now is how we are on the verge of expanding socia...

    By • Nov. 8, 2012

  • SocialCode's 6 Ways to Reward Your Brand's Social Influencers

    Finding Your Social InfluencersSocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or "viral brand accelerants." By observing the behavior of millions of consumers acros...

    By • Nov. 7, 2012

  • Hurricane Sandy and the Social Storm She Created

    You would be hard pressed in today's Social Media driven society to not see a spike in activity during major world, national and regional events. Well Hurricane Sandy was no different, starting days beforehand and continuing even into today ( two weeks later) Facebook and Twitter have been lit u...

    By • Nov. 7, 2012

  • Small Business Strategy: 10 Trends to Watch

    Part of an ongoing series dedicated to small businessesAs you read this, the business landscape is shifting right under your company's foundation. How customers make decisions, how they discover, communicate, and share, how they influence and are influenced, is evolving considerably. In fact, cus...

    By • Nov. 7, 2012

  • TEDTalk: Reinventing Consumer Capitalism - Screw Business as Usual

    I've always admired TED's approach to presentations. More importantly, I appreciate how this approach inspires its presenters to in turn inspire audiences in the room and around the web. This evokes the concept of having an "audience with an audience of audiences" where those on stage break throu...

    By • Nov. 7, 2012

  • 16 Experts on the Future of Digital Customer Service

    Digital customer service is on the rise. More and more companies are finding their way to the social web to answer questions of clients and prospects. A study I conducted earlier this year showed that about one out of three companies is currently helping clients in the digital world. Even though ...

    By • Nov. 6, 2012

  • Gen Y and Customer Expectations

    Move over Boomers and Gen Xers, Gen Y is about to transform the workplace inside and out.Within 10 years Gen Y will represent the majority of our workforce and they are completely different from any other. As the work centric rebels of the baby boom generation move into retirement and the indivi...

    By • Nov. 6, 2012