Social Marketing: Page 375

  • I Respect Your Social Media Community - Do You Respect Mine?

    After spending 15 years in corporate high tech and big data product marketing and brand management it's hard not to make up a new three letter acronymn at least once a day.The purpose of this post is to talk about the OPC. Ever heard of an "OPC?" OPC = Other People's Communities.When we talk abou...

    By • Aug. 6, 2012

  • Craig Newmark: Know when to get out of the way.

    Recently I saw a couple of posts on Craigslist. Craigslist page has not changed in any major way since its initial launch yet how effective it still is at what it does. I happen to know this first hand because when I did my last job search, I started out with Craigslist and ended up finding a po...

    By • Aug. 6, 2012

  • BusinessLink: Group Think - Getting the Most Out of LinkedIn Groups - Part 2

    Last week, I provided the steps for joining a LinkedIn group, the "rules of the road" and how to maximize their marketing power. (See Part 1 here)This week. I'll discuss how to create a group, and the ways you can use it to market your business or organization.A LinkedIn Groups Owner's Guide: Re...

    By • Aug. 5, 2012

  • Facebook for Business: 10 Tips to Rock Your Brand!

    It's not news that the noise on the social platforms is getting louder. It's becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those "likes" they begged for in the early days.

    By • Aug. 5, 2012
  • SMT Expert

    How to Create a Social Media Strategy

    Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media 'didn't work' for them. For a small business with limited resources, it might be...

    By • Aug. 5, 2012

  • Will Zuckerberg's Decline as a Billionaire Impact Facebook?

    Recently reported on Bloomberg News, Mark Zuckerberg has been brought down a few notches on the Billionaire social ladder. While his fortune is still an impressive $10.2 billion, Zuckerberg has fallen behind James Goodnight, the co-founder of SAS Institute at $21 billion. Though Zuckerberg has ta...

    By • Aug. 5, 2012

  • Clueless Hostess, Bankrupt Business.

    Receptionist. Host/hostess. Greeter... ...In many businesses, it's the front desk receptionist, the hostess, or another human greeter who welcomes and bids farewell to visitors, whether in person, on the telephone, or via email.So, it's crucial that the person in this position convey a warm welco...

    By • Aug. 4, 2012

  • How to shoot yourself in the foot with customers - in one easy step.

    Don't pretend you care - or a customer may call your bluff. Let me illustrate.I recently booked a reservation at a spendy and apparently well-regarded hotel, located in a major American city and boasting a complete concierge staff. In other words, a hotel that should be up to any challenge a gues...

    By • Aug. 3, 2012

  • Looking for Gold: Re-imagining Public Engagement through Crowdsourcing

    Imagine with me for a moment. We are miners looking for gold. We have heard stories of a huge mother lode in the nearby hills, but we have no idea of its specific location. It could take us a long time, if not our entire lives, to find that mother lode - if it really actually exists at all.Let me...

    By • Aug. 3, 2012

  • Getting Facebook Likes Without Your Wallet

    This social media brain buster usually gets thrown my way at least once every two weeks so I figured it would be worth addressing more generally. Something along the lines of, 'I would really like to get more Facebook likes, but I don't want to spend anything."Facebook likes don't necessarily alw...

    By • Aug. 3, 2012

  • 10 Gold-Medal Winning, Thrill Of Victory, Agony Of Defeat, Sticking Your (Sales) Landing Steps to Champion Your Olympic Self

    OK. We are in the midst of the 2012 London Summer Olympics. And I am seeing hundreds of articles and blogs posts that are titled something along of the lines of:"10 Gold-Medal Ways to Boost Your Profits!" "How to Stick Your (Sales) Landing!" "The Thrill of Victory, The Agony of Losing The Sale."...

    By • Aug. 2, 2012

  • Dear World: Let's Focus on Being Positive

    Dear World,We have been going through an amazing transformation of the past few years. I have had the privilege to watch revolutions happen before my eyes. I have become connected to people in the furthest reaches of the globe. I have had the opportunity to learn from, cry with, and rejoice with ...

    By • Aug. 2, 2012

  • The Collaborative Organization: 7 Questions with Jacob Morgan

    Many enterprises are struggling to adapt and evolve with today's changes and culture and technology. Social media consultant Jacob Morgan's new book, The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools, takes...

    By • Aug. 2, 2012

  • 3 Critical Tips for B2B Buyer Personas

    As many of you know, I spend a lot of time working on buyer personas in my client projects. I thought I'd share a few things that should be obvious, but apparently are not.Objectivity is critical. One of the benefits of an outside perspective when creating buyer personas is no baggage. When I com...

    By • Aug. 2, 2012

  • 6 Steps to Creating a Social Business

    Traditional forms of business communications, such as email, have become clogged with spam and are ill-suited for collaboration. The antiquated file sharing systems of most businesses make it nearly impossible to locate and share information. Social networks, such as Facebook and LinkedIn, provid...

    By • Aug. 2, 2012

  • Executing a Social Media Exit Strategy

    It's a fact of life. Everything comes to an end sooner or later. The same goes for social media campaigns and accounts. The trick is knowing when to pull the plug and move on to something bigger and better.One of the biggest reasons to hit the delete button is to avoid a social media time suck th...

    By • Aug. 2, 2012

  • 6 Obstacles of an Internal Community Manager

    The primary role of an Internal Community Manager is to establish and maintain an environment where employees participate fully, becoming actively engaged in contributing and reaping the benefits of collaborating within the online community. To accomplish this task, it is necessary to not only en...

    By • Aug. 2, 2012

  • The Who, What, Where, Why, When and How of Infographics

    Who, what, where, why, when and how are the fundamental questions that journalists are taught to ask when they collect information for a story.When you design and publish infographics, you in essence assume the role of a brand journalist. The following are some questions that can help you synthes...

    By • Aug. 2, 2012

  • How the Right Social Media Strategy Now Will Help You in a Crisis Later

    Effective crisis management requires using social media well. Social media isn't an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in a crisis. Build an engaging social media presence now and you will be building loya...

    By • Aug. 1, 2012

  • Twit or tweet? Engagement Across Twitter

    I was a little bit annoyed this morning; a couple of Twitter followers had stopped following my personal account. Now I, like you, know that Twitter and social media as a whole is not a numbers game - engagement is far more important - so this wasn't what annoyed me. The vexation was caused by ye...

    By • Aug. 1, 2012

  • Twitter: Better to use a company or personal account in B2B?

    Not long ago, a user on our site asked me, "In terms of growing our B2B business through social media, and in particular with regard to Twitter, should we focus on our company or personal social media accounts?"Well, Peter, you ask a great question.Here is my response: it depends on what you are ...

    By • Aug. 1, 2012

  • How long does a link-building campaign take until your site starts ranking?

    As a professional SEO, you're more aware than most about the downsides of the industry. The biggest complaint from SEOs and clients alike is the lack of measurable results. While it is a common complaint, it's not a valid one if you are a competent SEO. There are plenty of techniques you can use ...

    By • Aug. 1, 2012

  • Six Social Media Tips for Business Owners in Boring Industries

    By now you've probably realized that there's no one-size-fits-all instruction manual for social media marketing. I don't know who decided that maintaining engaging social media profiles is the end-all, be-all for online marketing campaigns, but that sure does seem to be the current mindset. Despi...

    By • Aug. 1, 2012

  • Help! I can't hide Facebook comments any more!

    Facebook seems to have thrown its moderators and community managers yet another unannounced curved ball, and you can't hide Facebook comments any more. When moderating, the old 'hide' option has disappeared, both from a comment left on a wall 'post by other' or a comment made upon a Page post up...

    By • Aug. 1, 2012

  • The 10 Keys to Optimizing Facebook Engagement

    Track Social recently conducted the largest and most study of Facebook posting activity by major brands that we've seen. Our Optimizing Facebook Engagement white paper, available for download here, includes surprising new insights and accompanying charts ranging from the best time of day to post...

    By • July 31, 2012