Social Marketing: Page 379

  • What kind of pornography filter would be best?

    According to The Telegraph, Internet Service Providers (ISPs) are currently meeting with the European Commission to discuss child internet safety and the topical issue of what kind of 'pornography filter' would work best. ISPs have long been in talks with the British Government over the issue: r...

    By • July 12, 2012

  • Social Scorecard Wrap-Up: Key Takeaways for Social Success

    Over the course of the last three months, Awareness has monitored socially engaged companies in top industries to gauge week-over-week social media performance. We shared a series of report cards that defined who won the weekly social media battle. What we have learned through the last 12 weeks o...

    By • July 12, 2012

  • Social Business - *The* Ecosystem

    As I am about to finish off my last round of business trips that I started by mid-May, and which I am completing beginning of next week till after the summer, having taken me to some wonderful cities like Rotterdam, Seville, Barcelona, London, Milan, Boston, Madrid and Seville again, I just could...

    By • July 12, 2012

  • How to Make Sure Your Facebook Ads Stand Out AND Convert

    For most Facebook users, Facebook ads are just those annoying things you ignore on the right side of the page. After all, when your ex-boyfriend is suddenly in a relationship with your best friend and your little brother just uploaded his 21st birthday photos, Facebook ads lose importance. Altho...

    By • July 12, 2012

  • How to Bypass Social Media Tollbooths with Email Content Marketing

    Image by Rachel Haller under a Creative Commons license.Understand this: That network of Facebook followers you've spent time, effort and money building - you don't own them. Every day, social media is becoming more of a "pay to play" environment. On Facebook, for example, you need to pay to acqu...

    By • July 11, 2012

  • 5 reasons why chat beats voice and email and the one reason it might not

    Customer service leaders recognize that live chat is an important channel for providing a superior customer experience. However, they delay investing in chat because they're unclear of the financial benefit compared to a traditional voice channel.When looking at the economics of chat vs. voice cu...

    By • July 11, 2012

  • Social Media is NOT Rocket Science!

    This post is different than most that I write. I have a simple message to get across today and I hope you hear it loud and clear. This post started out as a Twitter discussion, then Facebook discussion. You are now getting my head and heart in 140+ on a subject I am obviously very passionate abou...

    By • July 11, 2012

  • 6 Reasons Social Enterprise Apps Are Worth Buzzing About

    "Social is more than a trend, it is a revolution that is changing the way we work and collaborate," Chatter Product Marketing Director Dave King told me recently.I admit. I wasn't necessarily sold on the idea. The business case for replicating popular social networking functionality in a corporat...

    By • July 11, 2012

  • Facebook's New Target Group: Trolls?

    What is a troll? (Hint: we're not talking about Tolkien.) A troll is a person, who is active on social sites and communities, constantly posting senseless, insulting, touchy, hateful or completely irrelevant content. (Let us call this by its real name: spam). Most communities simply ignore trolls...

    By • July 11, 2012

  • Summer Vacation Social Media Needs: a Campfire, a Good Story and a Fishing Pole

    Summer vacation season is in full swing, and it might seem like your social media engagement is on a break as well. (If you're reading this on your iPad at a luxury all-inclusive, consider me jealous. But thanks for staying engaged.)Between family trips, outdoor events and no school, consumer hab...

    By • July 10, 2012

  • How to Keep Up When a Crisis Hits

    Even if you have a well-designed triage response plan for social and traditional media, a crisis can demand extra personnel. How should you prepare to meet those extra demands for eyes, ears, and hands during the initial stages of a crisis? Is outsourcing your only hope? Here are some suggestions...

    By • July 10, 2012

  • Optimizing Facebook Engagement: The Timing of Posts

    In this next of our series on Facebook Engagement we look at what times of day and week major brands are getting the best results from their Facebook posts.Facebook users consume most content from their stream, and a typical stream is a rapidly moving feast. Perhaps the one thing all Facebook pos...

    By • July 10, 2012

  • Say Sayonara to some Google Apps

    Posted by Sharon Moore-Smith at July 3rd, 2012And the Changes for Google Continue ...As we mentioned in an earlier blog, there are some new items coming to Google. And as we all know, out with the old and in with the new. Many of Google's old products will be saying good-bye. Google Video will ...

    By • July 10, 2012

  • Congratulations to Kat Mandelstein

    While we enjoyed brain-storming with her when she was at IBM, leading the charge for social business solutions, we're delighted to see Kat Mandelstein join the great team at Ant's Eye View, which helps major brands like American Express, Adobe, Microsoft, Starbucks, and a ton of others take their customer interactions to a new level. Great best practices and good insight from the likes of Sean O-Driscoll and Jake McKee, who were "early" to social and have big company expertise to share. Go

    By • July 10, 2012

  • Why Digitally-Driven Customer Experiences are the Future of Business

    Have you ever seriously asked yourself why customers like working with you and/or your business? Shortly after joining Office Depot in 2010 as its President of North American operations, Kevin Peters did just that. As he related to a packed crowd at Forrester's Customer Experience Forum in New Yo...

    By • July 10, 2012

  • The Secrets Of Creating A Great Company Culture

    I hate to break it to you, but here's the scoop: Just about any business advantage that you pride yourself on can be copied by a competitor. The only question is when your competitors are going to get around to it.The culture of your company is the exception to this rule. Strong company cultures...

    By • July 9, 2012

  • Google U: Will Google's online school teach us about SEO?

    Recently on Mashable there was an article on Google talking about how the search engine giant plans to educate the masses: Online schooling for search engines. What an amazing idea! Google, after releasing its Penguin and Panda updates and causing a stir in the SEO world, Google is now showing in...

    By • July 9, 2012

  • Social Media Shortcut Gets BA in Hot Water

    British Airways (BA) is a company which somehow always manages to find itself on the wrong side of the social media divide. It became a little of a laughing matter at the beginning of the year when Virgin's knowing jab at BA's faux pas with the London Eye gave us the 'BA Can't Get It Up' moment. ...

    By • July 9, 2012

  • How to Promote a Brand on Social Media

    There is no denying that social media is vastly growing day by day. It has become the most successful medium of communication among the people. The rise of Facebook and twitter has taken the online marketing onto a whole new level; most of the companies are using social networking sites as a key variable for their brand promotions. It's fast and highly influential way of promoting brands and products. It is more cost effective than spending your budget on online advertising such as banner ads or PPC (Pay Per Click).

    By • July 9, 2012

  • Attribution, Big Data & the Open Graph: 3 Driving Forces of Social Ad Innovation

    It's the year of Facebook for digital marketers, with the social network projected to surpass $5B in worldwide ad revenues. Nearly half of Facebook's 901M active users visit the site at least 6 out of 7 days a week. And with people spending more than 1 out of every 7 of their online minutes on Fa...

    By • July 9, 2012

  • The 3 Phases Of Social Media

    Phase #1: LaunchThe launch phase of social media is focused on setting up the major social network accounts with brand assets. This launch phase should see very little actual results in terms of traffic or income spike as it is focused on preparation and set up. The objective of this phase sho...

    By • July 9, 2012

  • How to Determine Facebook and Twitter ROI [INFOGRAPHIC]

    How do marketers determine social media ROI? This a question asked by many CEO's and business owners that challenges marketers to deliver value from social media and make a return on their investment. So it's no surprise that 77% of CEO's think that marketers don't really talk about what matters...

    By • July 9, 2012

  • What Customer Needs Are You Meeting?

    Every once in a while, it's good to get back to the marketing basics. I was reminded of one recently while reading Reverb, an interesting e-book by writer and consultant Gwen Bell.

    By • July 8, 2012

  • Death Reports of Daily Deal Sites Have Been Greatly Exaggerated

    I wrote last year questioning whether the Groupon bubble was about to burst. At the time, the evidence seemed quite conclusive. After all, they had received a record number of complaints, and 70% of small companies confessed to hating the site.Alas, a new study suggests that far from waning in ...

    By • July 7, 2012

  • Do You Think About Your Social Brand?

    Of course you do, you say!But as I am increasingly spending my days talking to companies about how they use social media, I am struck by how there can be some drift in social from the brand guidelines and principles that are adopted as religion by traditional online and offline marketers.I think ...

    By • July 7, 2012