Social Marketing: Page 379

  • Who's on First? CRM, Customer Experience and a View of the World

    Abbott and Costello are probably my favorite comedy double act of all time. Strike that, they are my favorite comedy of all time. I used to watch them every Sunday morning at 11am growing up. Within that context, easily my favorite routine, possibly their most famous is their baseball routine; Wh...

    By • July 25, 2012

  • No-Cost Social Media Listening Tools

    Think you can't afford to have a good social media management system? Think again. Budget should never be a deterrent in monitoring the chatter around your brand. Listening to online buzz should be part of everyone's day whether you are an enterprise level operation or a one-man shop.

    By • July 24, 2012

  • As in successful dating, customer relationships require shared values.

    So your customers "like" you. And, at some point, you want them to become "engaged," and then eventually commit to a serious relationship, proclaiming their "loyalty," rather than seeing other companies. The goal of marketing in the early stages of contact - just like in dating - is to connect wi...

    By • July 24, 2012

  • How United Should Have Handled This Customer Service Fail

    United Airlines is again in hot water for verbally abusing disabled verteran Jim Stanek. According to Mashable,Jim Stanek, a disabled veteran and the co-founder of Paws and Stripes, complains that his service dog Sarge was kicked twice and he was called "retarded" during a three-day layover at Du...

    By • July 24, 2012

  • BusinessLink: Tuning up Your LinkedIn Profile to Increase Marketing Reach

    LinkedIn is an interactive social network. It's not a place to post a company brochure or a resume, let them sit and hope that someone will notice and contact you for business.At the core of any good LinkedIn marketing strategy is your LinkedIn profile. Keep it current, and change it on occasion....

    By • July 24, 2012

  • Why Customers Choose Live Chat Over Voice or Email

    When using email for customer service was first offered, it seemed like a good idea. It was an ideal format to provide multi-step answers to "technical" questions, but it also expanded into areas where customer questions often weren't very technical.As a customer, you used email because it was be...

    By • July 23, 2012

  • Social Media Strategies and Business; Social Media Marketing

    Social Media Strategies and Your BusinessA great deal has been written on the topic of social media in business. There are numerous opinions and experiences. Some say that social media is intended for personal use; there are organizations that do not allow employees access to social media platfor...

    By • July 23, 2012

  • ViDEO: Dave Carroll ('United Breaks Guitars') Believes in Social Non-Confrontation

    Dave Carroll, the guy who created one of the first viral videos about United Airlines breaking his guitar, was one of the keynoters at European Customer Experience World in London. He and I had a chance to speak after his presentation. When I asked him about what this own journey had taught him,...

    By • July 23, 2012

  • Mind Your Social Business with Social Media Output

    It may be a sign of acceptance of social media as an integrated essential of today's online search and social, content share and consuming life. A new buzzword is whizzing around the web, circulating seminars and conference halls. You may already be using it yourself. It's called social busine...

    By • July 23, 2012

  • What Kinds of Facebook Posts Generate the Most Engagement?

    When discussing Facebook, "Engagement" is a very popular term, as it's how we measure the success of a post. The more activity and interaction a post has the more successful it is for the business.Now this concept of measuring engagement in recent months has become more and more popular as brand...

    By • July 23, 2012

  • Social Shopper; Purchasing Trends In The Social Shopper Community

    Defining the Social Shopper TermAccording to Commerce in Motion.com, social shoppers are consumers who regularly use social networks and apps, smartphones, and location-based services as part of their shopping lifestyle. Your business marketing strategy should encompass this very influential segm...

    By • July 23, 2012

  • Business Innovation: Technology Sets Trends

    Advances in virtual communication and changes in consumption patterns increasingly affect adoption of new business schemes. The future can't reveal itself, but some of its major trends can be noted. Weeks earlier when speaking about Internet Day, we highlighted the enormous changes that web bro...

    By • July 22, 2012

  • Using Social to Drive Customer Traffic: 10 Tips For Using Foursquare and Facebook Deals

    As I work with small businesses, the ultimate goal is simple: drive traffic through their doors. Yes, things like brand awareness are important, but ultimately, you need customers to come through the doors and make purchases.With that in mind, I think it's time to revisit the concept of location ...

    By • July 22, 2012

  • Social Media Requires a Cross-Functional Team

    Does your company use social media? And if so, who's in charge? Chances are high your answer'll be: the marketing team. True, someone has to give social media integration a little push, but the marketing department shouldn't be the only ones involved in this venture.The entire company should be i...

    By • July 21, 2012

  • Social Lip Service vs. Social Customer Service: AT&T Wireless Case Study

    Many organizations claim to "be social."They claim they have social media integrated with sales, marketing, and even customer service.They may even tout that their customer service teams are using Twitter to communicate and help customers.The real question is... are they providing social lip serv...

    By • July 21, 2012

  • What is Value and What is High Price?

    Would you pay $950 for a haircut?Stylist Ted Gibson charges that and has a waiting list, if you can believe it. (You might recognize his name, as he appears on the TLC show "What Not to Wear.")Gibson makes no excuses for charging $950, even going so far as to say he will eventually raise his pri...

    By Koka Sexton • July 20, 2012

  • Brands Using Social Media for Customer Service

    There are various key considerations for brands who intend to use social media as part of their customer service strategy. There is only one key consideration for brands who don't intend to do so - you should. Gone are the days when brands controlled the flow and means of broadcasts. Consumers no...

    By • July 20, 2012

  • Why Pharma Needs to Get Off the Social Media Bunny Hill

    What Skiing Can Teach Us About the Right Social Media StrategyI'm an avid skier, so it is surprising for most people to discover that I started the sport late in my life. When I was still a novice I was given one piece of advice that has been crucial not only to my skiing, but to other aspects in...

    By • July 20, 2012

  • Altimeter on Converged Media: Act Now Or Else

    I had the opportunity to review Altimeter's new report, "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media." The report by Rebecca Lieb and Jeremiah Owyang is smart and right, but if you work in social media it probably contains little you do not already know. T...

    By • July 20, 2012

  • Web Economics: The Product is You!

    'If you use a tech product for free then the product is you...' ~ Mark Suster A few weeks back Bill Davidow had an excellent post on TheAtlantic about the evolving relationship between tech companies and 'customers'.While he raises many interesting points, I'd like to consider what constitutes a...

    By • July 20, 2012

  • Facebook's New and Improved Small Business Site

    Facebook has completed renovations on its Facebook for Business website with the intention of helping small businesses grow their influence on the social networking site. The changes are geared to encourage small to midsized businesses to advertise on Facebook, but even if you're not purchasing ...

    By • July 20, 2012

  • 3 Facebook Advertising Management Software Solutions

    Recently I've been investigating different Facebook Advertising Management solutions, and I can tell you it's overwhelming. The further I ventured into Google the more confusing it became, there were so many different "top Facebook ad apps" lists that I didn't know who to trust.So to clear this ...

    By • July 20, 2012

  • Maximize Your Tweets [INFOGRAPHIC]

    Twitter boasts over 140 million active users who produce over 340 million Tweets per day. Certainly, Twitter has established itself as a major force in the social media universe and major brands agree as 77% of marketers listed Twitter as one of their top three priority social platforms.There is ...

    By • July 20, 2012

  • Manage Your Google+ Page with HootSuite

    A community manager's job just got a little easier, thanks to HootSuite. Announced on their blog, HootSuite now allows you to manage your Google+ Page on their platform. This is a huge step towards bringing all your social media management needs into one robust dashboard.As a Google+ Pages Devel...

    By • July 20, 2012

  • ViDEO: Basil Puglisi of Digital Ethos on Marketing Made Simple TV

    Basil Puglisi of Digital Ethos on Marketing Made Simple TV from Jeffrey Ogden on Vimeo.@basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit NYC 2012 (@Radian6 & Useful Social Media) a...

    By • July 19, 2012