Social Marketing: Page 380

  • It Takes Empathy in a Social Economy

    If you look at the picture above, you might see a sunset. Some of you will see a sunrise. Much like the famous philosophical discourse between skeptics and optimists, a glass can only be either half empty or half full. I believe nonetheless that the above picture is that of a sunrise. I'm an opti...

    By • July 19, 2012

  • A 6-Step Plan that will Revolutionize Your School's Facebook Page

    Facebook is crushing it with over 900 Million users who log in regularly and schools understand that there is an incredible opportunity to use the platform to deepen relationships with families, students and alumni.But is your school (or nonprofit) getting the most out of the platform? Are you us...

    By • July 19, 2012

  • Ask Fans to Unlike Your Facebook Page

    Ask for unlikes? I thought we wanted likes.At the AllFacebook Conference, one of the panelist suggested asking fans to unlike your Page. You could hear a few gasps around the room, but it actually makes a lot of sense when you think about.Let's say you neglected advice about giving away an iPad ...

    By • July 19, 2012

  • 3 Reasons to NOT Stress Over Tab Engagement Numbers

    Mashable recently reported that since the debut of Timeline for Pages in February, tab engagement is down 53 percent. Obviously this is a statistic that would cause heart palpitations in any brand that invests time and money on Facebook marketing.But if you look a little deeper - past the month o...

    By • July 19, 2012

  • How to Use Your Email Newsletter to Lose Friends and Annoy People

    Whether you believe that "Inbox Zero" is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places.Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently dele...

    By • July 19, 2012

  • Get Me Re-Write! Skyword Shoots High to Fill the Content Supply Gap for IBM

    David Carr's piece last week about the newspaper industry and its inability to meet its structured costs, not to mention the ongoing costs of editing and distributing content, highlights a trend that shows no sign of abating. The relentless drive to reduce content production costs for media com...

    By • July 18, 2012

  • Four Pinterest Contests to Try for Your Business

    From: Pinterest for Businessby Jess Loren and Ed Swiderski There are a few types of contests you can offer using Pinterest including: 1. Pin and Win: Have users create a pinboard that revolves around your company. Users are encouraged to pin images from your site, or upload their own pictures of...

    By • July 18, 2012

  • How to Navigate Social Media Legal Risks: A Book Review

    This is a book I've been waiting for.Working in social media, especially in crisis, I've been longing for an accurate, well-written, authoritative, real-time book on the legal side of social media. And haven't we all? We hear this and that-the Labor Relations Board said this, somebody's lawyer sa...

    By • July 18, 2012

  • Book Review: Roadmap to Revenue

    I just finished reading Roadmap to Revenue: How To Sell The Way Your Customers Want To Buy (Amazon.com link). The book was written by Kristin Zhivago, a Revenue Coach and worldwide speaker who helps CEOs and entrepreneurs understand what customers really want and how they want to buy.In a nutshel...

    By • July 18, 2012

  • O2 Tweets a Primer on Dealing with Rude Customers

    When it comes to crisis situations social media is now the front line for customer service. Issues spread quickly on Twitter and Facebook (and company message boards) and are visible to the entire world, drawing in other people who might not even be affected by the original problem. So the risk o...

    By • July 18, 2012

  • Five Big Problems with Content Curation

    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around t...

    By • July 18, 2012

  • Brands Ignore Negative Social Buzz

    With more social networkers every day, and brands increasing their presence on social media, the consumer-brand dynamic was bound to get tricky.In February, American Express found that 46% of US internet users it surveyed had turned to companies' social media sites to vent their frustrations abou...

    By • July 18, 2012

  • Study: Largest 100 Global Corps Get Over 10 Million Monthly Mentions

    TweetCompanies in the Fortune Global 100 get a total of 10,400,132 online mentions in a month. Twitter is the catalyst for them as it generates the majority of these mentions. However, YouTube is the rising star this year. This is the main findings of the third annual Burson-Marsteller Global Soc...

    By • July 18, 2012

  • Optimizing Facebook Engagement: What Message Content Works

    In recent weeks we've discussed that there are many things you can do to increase the engagement levels of your posting activity on Facebook. Post Type, Frequency, Size and Timing all impact how people respond to posts.However the most critical aspect of a post is surely what it actually says.Sho...

    By • July 17, 2012

  • The 'Big Bang Theory' Guide to Remarkable Online Community Management

    The Big Bang Theory characters are as varied as you can get.There's Sheldon Cooper (the neurotic genius), Penny (the sexy neighbor), Howard Wolowitz (the awkward jokester), and Rajesh Koothrappali (the astrophysicist who's incapable of speaking to women). Throw in the antics of newcomers like Amy...

    By • July 17, 2012

  • Service is a verb

    From time to time, I'm asked, "Is there a single attribute you've found to be common among employees who consistently provide exceptional customer service?"I bet if you asked five different consultants, you'd get five different answers. But here's my answer: initiative.Service is a verb and, as s...

    By • July 17, 2012

  • Don't worry, I'm from the internet.

    By Jesse Coombe, Community Manager at eModerationWorking in social media, you may have noticed that occasionally people on the internet talk nonsense. They respond to your perfectly sensible content and messages with comments that read like a foreign language. You hover over the "hide" button and...

    By • July 17, 2012

  • All Hail the Hippocratic Oath of Customer Experience

    Retailers should follow the Hippocratic Oath when dealing with customers.Hippocratic Oath of Customer ExperienceFor thousands of years, physicians have been taking the Hippocratic Oath to "first do no harm". This philosophy is also excellent advice for anyone dealing with customers rather than p...

    By • July 17, 2012

  • Unhappy Customers? How to Respond Using Social Media

    If you have a company profile page on social media platforms such as Facebook, Twitter, Pinterest, Google+, or LinkedIn, you've taken a step in the right direction by leading the conversation about your brand and engaging with your customers. But what do you do when some of those customers don't ...

    By • July 16, 2012

  • Content Strategy: Elevate Your Content Marketing in 6 Easy Steps

    So you're on the road to an inspiring and informative content campaign. You've assembled the necessary resources, outlined the general plan and maybe even started planning out some themes you want to attack as you move forward. Now it's time to think about how to make your content strategy stic...

    By • July 16, 2012

  • 3 Must-Implement Facebook Timeline Features for Businesses

    As of March 31st 2012 the old Facebook Fan Pages format was phased out and with the introduction of the new Facebook Fan Page Timeline there has been some new features released. As a savvy business owner it's imperative that you embrace these new features and start using them to further promote ...

    By • July 16, 2012

  • 3 Best Social Practices for Community Managers

    Community managers have a big role in the world of social media. As a community manager you not only represent your brand, but you also build a social community where a brand and its fans can participate in conversation. The challenging part about community management is engaging fans with a genu...

    By • July 16, 2012

  • You Are the Product of Facebook

    Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is... the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it's the biggest bubble in history.

    By • July 16, 2012

  • What's Your Daily Social Media Routine?

    When you have joined the social media movement, the real work (and fun) starts. I am always astonished that people ask me how much time they should spend on social media. We all know this is an impossible question to answer since everyone has a different number of accounts and a different modus operandi. However, I think we should put the time usage in function of the goal we are trying to achieve using social media.

    By • July 16, 2012

  • Why Don't the Old Ways Work in Business and Customer Service Any More?

    "Why don't the old ways work with customers anymore?" ... I hear this question frequently when I'm speaking at a business event or starting a new customer service consulting engagement.First off: in certain, important ways, the old ways do still work. Let me explain. What makes you great at soc...

    By • July 15, 2012