Social Marketing: Page 380

  • How to Build Barrier-Free Online Self-Service

    Why Is Online Customer Self-Service Important?Online self-service options for your customers are important because of the nature of today's customers-their lifestyle, our global culture, and the competitive business environment. Self-service is driven by the empowered customer who wants service a...

    By • July 7, 2012

  • Is a Facebook "Want" button the axe that kills Amazon?

    Recently on Mashable I read an article about a 'Want' button that is currently under production. The 'Want' button sat on Facebook's back burner for some time and it looks like the feature will available sooner rather than later. With such an incredible influence on the social media marketing fro...

    By • July 6, 2012

  • The Power of Data

    As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.But data sitting in silos doesn't help anyone. ...

    By • July 6, 2012

  • Common Qualities of Insanely Successful Viral Videos

    We all love watching videos online. From an animal doing something adorable to a how-to segment on cooking a meal, people are constantly watching and sharing them with friends. In fact, over 4 billion videos are viewed daily on YouTube, and over 60 hours of video are watched per minute. Chances a...

    By • July 6, 2012

  • Online Measurement and Strategy Report

    I am a big fan of Econsultancy because of the quality of the work these guys do. In case you missed it they published their 5th Online Measurement and Strategy Report 2012 today. As with the previous reports, it's fascinating snapshot on where web analytics is right now - both as a process and as...

    By • July 6, 2012

  • Social Media Privacy is a Legal Crap Shoot...For Now

    I don't think anyone was surprised when a New York City criminal court judge ruled that Twitter must hand over tweets of "Occupy Wall Street" protester Malcolm Harris.In his decision, the judge wrote, "There can be no reasonable expectation of privacy in a tweet sent around the world. If you pos...

    By • July 5, 2012

  • Behavior: The First Mile of the Exceptional Customer Experience

    I recently attended the CXPA Members Insight Exchange in San Diego. It was an excellent conference with well over 100 customer experience professionals in attendance. The presentations about creating the right customer experience culture and programs were refreshing and insightful.The journey t...

    By • July 5, 2012

  • Morgan Stanley Brokers May Access LinkedIn, Twitter

    Word is, Morgan Stanley Smith Barney (MSSB) is allowing all its financial advisers to participate in Twitter and LinkedIn. Last year, it announced plans to open social media use to its advisers. The first step of the plan was to allow 600 advisers to use Twitter and LinkedIn in some capacity-now ...

    By • July 5, 2012

  • CMO's Guide To Inbound Marketing Success [Infographic]

    Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company's inbound marketing? Here's an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great in...

    By • July 5, 2012

  • Digital Journalism - How News is Sourced with Social Media [Infographic]

    A week ago I wrote a post on how social media is replacing traditional journalism as a news source and the feedback was interesting to say the least. When I look deeper at how mobile and social media drive news consumption the information begins to add up. A recent article points out the growing ...

    By • July 5, 2012

  • 6 Must-haves for Every Enterprise Social RFP

    "I didn't know what to do, so I just Googled it."The lead corporate social strategist at one of the top hospitality brands in the world pulled us aside and in a hushed tone confided, "Honestly, I didn't know what to do or how to write one, so I just Googled the term 'enterprise social RFP.' "It m...

    By • July 5, 2012

  • Orbitz Steers Mac Users To Higher Priced Hotels

    Orbitz Steers Mac Users To Higher Priced HotelsMacBook ProThe Wall Street Journal writes that "Orbitz Worldwide, Inc. has found that people who use Apple Inc.'s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different and sometimes ...

    By • July 5, 2012

  • Customers want the truth

    My brother-in-law is an administrator at a high school in Sioux Falls. One day, he encountered a freshmen student in the hall who was visibly upset because another student said he was short.Todd invited the student into his office and asked, "What's the problem?" To which the student exclaimed, "...

    By • July 5, 2012

  • A Missed Customer Service Opportunity (Oh No, United)

    At this moment, I'm sitting in the United Club in Concourse C at Chicago O'Hare. I should be sitting in an airplane climbing to 35,000 feet. Instead, I feel as though I've spent half my life in this club-and that's just this evening.Delays are part of any road warrior's life. You learn not to ...

    By • July 4, 2012

  • Are your Employee Engagement Efforts Driving Service Quality Too?

    Somewhere along the long and winding road to find the temple of Employee Engagement, some Contact Centers are finding a disconnect between their goals for Customer Service quality and Employee Engagement.When Employee Engagement is successful it should also be driving Customer Engagement.Thousand...

    By • July 4, 2012

  • Honest Abe's Two Cents on Inbound Marketing

    Just like that, another Fourth of July is upon us. As we all bask in the glow of our nation's independence (and our day off), here are ten nuggets of inbound marketing wisdom from one of our greatest American presidents, Abraham Lincoln (as a point of clarification, the quotes are Abe's, the comm...

    By • July 4, 2012

  • Five Questions to Help You Beef Up Your Loyalty Program

    Retail loyalty programs are evolving. They're no longer just those bar-coded icons of customer loyalty that hang - often unused - from (your mother's) key chains. Today's reward initiatives don't require an actual card, and they increasingly engage with smartphone-wielding shoppers to provide a 3...

    By • July 4, 2012

  • God Bless American Social Media: How you can celebrate America's Birthday on Facebook

    This is America's birthday and what better way to celebrate our nation's birth than by ripping your chest hair off and screaming out our country's name? No takers? Not a fan of America? You should be ashamed of yourself.Well, I guess there are easier ways to celebrate Independence Day this year b...

    By • July 4, 2012

  • Evolution of the Contact Center

    The purpose of a contact center, your contact center, is to support the customer driven enterprise. It is the hub of customer communications, interactions and engagement, now and will be, well into the future.From Customer Centricity to Customer Experience and Customer Journeys, the simple premis...

    By • July 3, 2012

  • Alec Baldwin Quits Twitter with Style, I Guess?

    This morning 30 Rock star Alec Baldwin has tweeted for the final time. Baldwin tweeted "It's been fun" and his handle @AlecBaldwin displays an error message confirming the deletion. In December of last year, Baldwin was kicked off of a flight for using his phone and quit Twitter then, only to re...

    By • July 3, 2012

  • Branding Your Business with Social Media

    Social media marketing can be a free and innovative channel to win your business positive press and to "get the word out" about who you are and what you do. However, if not done properly, social media can actually work against you, either directly or indirectly. Just as with promoting your busine...

    By • July 3, 2012

  • The WELL: Legendary Online Community Losing Its Home

    The email was terse and to the point. The new CEO of Salon.com told us, "... we have determined that The WELL no longer aligns with our business plans and accordingly we are exploring transferring The WELL to new management."Since 1999 the WELL (Whole Earth 'Lectronic Link) has been a property of...

    By • July 2, 2012

  • Facebook to Launch Retargeting Advertising Platform

    The social network is set to launch a new advertising service that will allow advertisers to retarget users and bid in real-time based on a user's recent browsing activity. The new service will be called Facebook Exchange and is rumored to be available within a few weeks. A Facebook spokesperson ...

    By • July 2, 2012

  • Facebook and Bloggers: A Winning Combination

    Facebook promotions. Whether it's a contest or a campaign, Facebook promotions are seen as the golden gate to a larger fan base, dedicated customers, and increased engagement. The grab and reward idea for brands for racking up fan numbers isn't a poor one. Often time, it's just not executed prope...

    By • July 2, 2012

  • How to Build a Simple Sentiment Analysis Using Social Media in a Crisis

    One of the brightest guiding lights in responding to a crisis is sentiment analysis. Keeping track of how your crisis is developing can be made easier if you follow and log the sentiment around the event in the digital space. Using social media well in a crisis means knowing when and where you sh...

    By • July 2, 2012