Social Marketing: Page 390

  • Analysis: Five Key Brands in Social Media Retail

    By Lisa Barnett, Community Manager at eModerationSocialbakers (the global social media and digital analytics company) monitor and rank the Facebook activity of the world's leading brands. But just how good are those brands across the other social media channels - Twitter, Google+, Pinterest and ...

    By • June 29, 2012

  • 5 Ways Brands Respond to Negative Comments on Social Networks (Hint: Only One is Effective)

    Social media is a powerful tool for businesses. It helps them connect, engage, and establish trust with current and prospective clients, increase brand awareness, website traffic and ultimately increase sales.Connecting and engaging with clients and customers is a great way to show the human sid...

    By • June 28, 2012

  • In Social Media, is "Automation" a Dirty Word?

    In a word, no.For decades, businesses have worked to uncover new ways of communicating with and data mining their customers, and the social media revolution has presented a significant opportunity like never before. While collection of information is key, the sheer volume can be crippling. Withou...

    By • June 28, 2012

  • Freedom of Tweet: Olympics, Brands, Athletes and Raving Fans

    I caught a look at the Olympic Social Media Policy recently, and it brought to mind many things. Most prominently was that the document was extremely restrictive. The set up for this upcoming Olympics is that it will be highly interactive, with Social Media worked into broadcasts, promotion, and ...

    By • June 28, 2012

  • How Social CRM Disrupts Corporate Silos

    In the eminently fluid and changing universe of social media, social CRM is not just the latest "trendy" marketing concept picked up by BusinessWeek, or a mere facelift of traditional CRM paired with a fashionable adjective. It represents the next stage in the gradual adaptation of corporate comm...

    By • June 28, 2012

  • The Future of Social CRM

    Social media has grown at a rapid pace in the past decade. More than 300 million people are on Facebook now, and Twitter is growing at an even faster rate. Beyond the two social media staples, Millennials and the soon-to-be adults before them are using more and more social media sites to share co...

    By Koka Sexton • June 28, 2012

  • Uncovering the Mysteries of Google and Off-Page SEO (Part 1 of 2)

    Search engine optimization can be confusing and, frankly, can seem like a bit of a black hole. I've done some research on the implementation of on-page optimization tactics, but the off-page SEO process is still a bit of a mystery to me. I believe it's a worthwhile effort to get prospects to be ...

    By • June 28, 2012

  • Optimizing Facebook Engagement - The Effect Of Post Length

    Size matters when it comes to Facebook Engagement.People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don't have more than a few seconds to glimpse a message, mentally shrug, and move on.Brands need to use eve...

    By • June 27, 2012

  • Reduce Time To Resolution with Customer Service Training

    Millions of dollars are lost every year in the technical support industry due to unnecessary repeat calls caused by engineer error. Below are the most common errors that lead to low time-to-resolution scores - and all can be corrected with customer service training.Top 8 Engineer Errors That Incr...

    By • June 27, 2012

  • ViDEO: Does your social media strategy lack character?

    Nothing looks worse than going to a branded Facebook page or Twitter account with high amounts of fans or followers, and seeing posts that are dull and monotonous with only two or three comments. If you're going to spend the time to drive to your social media channels, it's important that you eng...

    By • June 27, 2012

  • Enterprise 2.0 Highlights -

    You may remember how on the last blog post that I put together over here a few days back, I mentioned how I was on my way to participate and attend the Enterprise 2.0 event in Boston and how, depending on the connectivity I may have had during the course of the week, there would be a good chance,...

    By • June 27, 2012

  • Let the B2B Games Begin!

    I am one of those jaded, cranky people who think everything new must prove itself over time. A credit to my Yankee roots, I don't get excited about much. This is sometimes a disadvantage. For example, when I was invited into the gmail beta in the *very* early days, I could have had my firstnam...

    By • June 27, 2012

  • Sentiment Analysis Symposium call for speakers, plus free videos from New York

    The Call for Speakers is open for the next Sentiment Analysis Symposium, slated for October 30, 2012 in San Francisco. Whether you're an experienced user or technologist, please consider proposing a presentation. Submit your proposal, by July 6, 2012 please, at sentimentsymposium.com/call-for-spe...

    By • June 27, 2012

  • 4 Ways to Identify Your Brand Evangelists

    With the huge success of social media over the last decade it is more apparent than ever the number of people sharing positive information about products and services to the world wide web. Tweets, Facebook statuses, and blog posts are rapidly hitting the internet and are free resources to help s...

    By • June 27, 2012

  • How to Be a Chamillionaire: A Story of BigDoor Gamification

    Lots of interesting speakers and cutting-edge technologies were introduced at last week's Gamification Summit in San Francisco. Summit attendees ran the gamut, with representatives from Google, SAP, eBay, OMGPOP, AT&T, Salesforce.com, and United Airlines all participating. The conference them...

    By • June 26, 2012

  • Social media means customer service can make or break your brand.

    Customer service is often the lesser cousin to self-congratulatory brand marketing, and for a long time customers have simply endured this situation as they were effectively powerless to do anything about it. But no more. Increasing customer frustration is being match by growing pressure on brand...

    By • June 26, 2012

  • Pinterest Legal Concerns: What is Lawful to Pin?

    A serious problem seems to be emerging in regards to Pinterest and a violation of the legal rights of content creators and their intellectual property. The problem lies in the fact that you can use the work of others to build your own brand without attributing their work to them or compensating t...

    By • June 26, 2012

  • Facebook's Latest Changes - A Recap

    Over the last few months Facebook has come out with a raft of changes, feature enhancements and new releases. It can be tough as a business owner to keep up with these changes and understand how they affect your business. As a Social Media Consultant I even find it hard so to make things easier...

    By • June 26, 2012

  • @natwest: What's in a (Twitter) name?

    Illustrating the need for brands to reserve their Twitter name early is the case of Natalie Westerman from Newcastle upon Tyne who tweets under the name @natwest "natwestnotthebank". Predictably her stream has been inundated by calls for help from amongst the millions of Natwest's unhappy custom...

    By • June 26, 2012

  • Yammer and Microsoft, Next Steps After the Acquisition

    Ok news finally broke: Yammer is bought by Microsoft for $1.2bn. After the close of the deal, Microsoft will continue to invest in Yammer's freemium, stand-alone service, and the team will remain under David Sacks' direction within the Microsoft Office Division. Now what's next with this acquisi...

    By • June 26, 2012

  • 7 Goals of Successful Community Management Strategy

    Most people involved in social media or community management have experienced this many times. You take on a new client, or start a job with a new role, and management is very excited to see you. The company really needs to do more with social media, they declare with enthusism. And they are confident you can make it happen!

    By • June 26, 2012

  • The Networked NGO in India

    This year a lot of my work as Visiting Scholar at the David and Lucile Packard Foundation is working with grantees outside of the US. I've just returned from leading a training for Population and Reproductive Health grantees from India. This was the launch of a peer learning group called "T...

    By • June 25, 2012

  • SAP's Social Layer: Making Collaboration Real

    You'll recall a few weeks back I wrote a post about attending SAP's SAPPHIRENOW user conference this past May [disclosure: SAP has been a Social Media Group client since 2007] discussing the need for organizers of events-based programs to both consider and optimize their "digital layer". Not a n...

    By • June 25, 2012

  • Six Major Customer Trends from Customer Service author and speaker Micah Solomon

    Guest post by Micah Solomon Learning to treat individual customers as individuals is a key to business success. But being aware of underlying trends in the marketplace is also essential for the success of any business that relies on significant numbers of transactions and forward-looking planning...

    By • June 25, 2012

  • 10 Ways to Get Your Customers Talking

    Breaking the ice is tough. If you've ever attended a networking event or tried to strike up a conversation with an attractive stranger, you already know this. But while years of practice have hopefully honed your in-person people skills, creating connections online isn't always as easy. If you're...

    By • June 25, 2012