Social Marketing: Page 390

  • The intranet isn't dead -- it's evolving

    Rumors of the intranet's death are greatly exaggerated; idol, foolhardy gossip.No need to panic, your intranet won't disappear. Just as the automobile, democracy under George W., and 'bricks-and-mortar' stores did not die despite the dire, prophetic predictions of many a fiery, false prophet, th...

    By • June 8, 2012

  • The Top 5 Reasons for Saying Goodbye to Social Media

    You're sick of the whole topic. Enough, already.Any popular trend is going to go through this stage of overkill. Millions become overnight "experts" and all of them have advice for you. Keep your wits about you; in time you will find what works best for you and your brand. Everybody using social ...

    By • June 7, 2012

  • Why Your Social Media Policy is Unlawful

    I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest social media guidance from the National Labor Relations Board, which sa...

    By • June 7, 2012

  • Maybe You're Just Thinking About Content All Wrong

    The topic for today's post is drawn from a conversation I had about content with Bob, a remodeling contractor.I recently published a free eBook called The Crazy Busy Marketer's Guide to Content Creation in the Real World and Bob wrote to me express his concerns about the subject.I thought I would...

    By • June 7, 2012

  • Gandhi's Key to Transformative Customer Service

    It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led.There is little I can write to add to the profundity of his words, so I will let the...

    By • June 7, 2012

  • For B2B Marketers, the Zero Moment of Truth Is Also Mobile

    Can I assume that at the very least you have heard of The Zero Moment of Truth? Ok, if you have not, right from an article I wrote nearly one year ago entitled The Zero Moment Of Truth And Why Marketers Must Win It: "There's a fascinating just-released e-book called Winning The Zero Moment Of Tru...

    By • June 6, 2012

  • HootSuite Partners with HubSpot to Create Closed-Loop Social

    Inbound marketing industry leader Hubspot just announced a partnership with social media brand management provider Hootesuite that aims to help marketers generate, nurture, and share leads on social media. Underscoring the partnership is a firm belief that social media is more than just a promoti...

    By • June 6, 2012

  • Social Purpose - The Deciding Factor In Your Customers Doing Business With You

    What's your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.Serial entrepreneur Richard Branson pushes forth the idea in his ...

    By • June 6, 2012

  • SAP's SAPPHIRENOW - Optimizing the "Digital Layer"

    Social Media Group's relationship with SAP dates back to 2007 when I was first invited by Mike Prosceno, as part of the relatively new "Blogger Program," to attend the company's annual user conference in Vienna. At the time, SMG was less than a year old, had a client or two (were we going to make...

    By • June 6, 2012

  • A More Social Email

    Email marketing has long been the staple of digital marketers and online entrepreneurs. It is a marketing channel that, despite the stigma placed on it by spamming, phishing and other undesirable marketing tactics, remains a tried-and-tested component of the marketing mix. Social media, on the ot...

    By • June 6, 2012

  • What Can Happen When Companies Assume in a Social World

    The bad news is that companies will continue to implement policies that are not customer-friendly.The good news is that, thanks to Social, this era will be over soon.Today's story comes from Washington Gas and Energy Services.BackgroundAbout 16 months ago, I signed up to be a customer at a fixed ...

    By • June 5, 2012

  • The Age Barrier For Facebook Might Drop Even Lower

    According to The Wall Street Journal, Facebook is working on creating a technology that will allow children under 13 to use the social networking site. This might not seem like big news because so many kids under 13 already lie about their age and use Facebook anyway, but this is a topic of big c...

    By • June 5, 2012

  • Know Where You're @

    Ever look at a symbol on your American standard keyboard and wonder about the functionality of each one? The @ key has been the subject of some controversy lately. Some would like to see it as its own key, no longer requiring the combination of keys to access the usage. While the controversy is a...

    By • June 5, 2012

  • Conversation Management in a B2B Setting: Is that an option?

    It is the most frequently asked question before, during and after my workshops: "Steven, can this conversation vision also be applied in B2B companies?". As far as I am concerned, the answer is a clear YES! In this article I will try and explain why I think so, and I will try and convince you to ...

    By • June 5, 2012

  • Industry-Specific Social Networking: Fad or Future?

    Everyone is talking about social media. Is it worth the time and effort for a business to use it? Where is the ROI? On which sites should I spend my time? Are Facebook, Twitter, LinkedIn and increasingly, Google+ my best options?We all know that social networking sites come and go. Some last for ...

    By • June 5, 2012

  • Use the Social Web to Tell Stories that Create Resonance

    Let me be clear, we do not want you to sell us, nor talk about what your business can offer us, not to mention the classic "how to be the best alternative." If you think that we want to listen to how fascinating your products or services are, you will be mistaken. Hide the word marketing in the l...

    By • June 4, 2012

  • 4 Ways to Improve Social CRM Strategies

    One of the most crucial aspects in CRM nowadays is online community management. Newsletters and email campaigns aren't enough to meet customer demands and complaints. In order to improve this area of CRM, community managers are focusing on sentiment analysis in order to ascertain the "climate" of...

    By • June 4, 2012

  • Connecting Online: You Can Do Better

    [Part One of a series, hoping to help folks make real connections online that can be planned out, acted on, and measured/tracked for more meaningful personal/business return...]

    By • June 4, 2012

  • Facebook Targets Small Business Owners With New Features

    Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners. Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for tho...

    By • June 3, 2012

  • Educate and Inform -- Instead of Interrupt and Sell

    You have the power to elevate yourself on the web to a position of importance.In the e-marketplace of ideas, successful people educate and inform. They highlight their expertise with videos, content-rich websites, social streams, blogs, ebooks, and images.We also have the ability to interact and participate in conversations that other people begin on social media sites like Twitter, Facebook, LinkedIn, chat rooms, and forums.The key is to focus on buyers' needs, not your own ego.

    By • June 2, 2012

  • The Swap-O-Matic: Recycling with Social Media

    Everybody likes to have something new even if it really isn't new. The Swap-O-Matic vending machine created by Lina Fenequito contains several items of sentimental value (handwritten poetry or artwork) to the hilarious (a jar of Miracle Whip). The machine works on a credit system where users can ...

    By • June 2, 2012

  • Preliminary Social Customer Survey Results Are In

    Companies definitely are investing more time and resources in social media to address and serve their customers.A bit of bare-bones analysis of initial survey responses to our SAP*/Social Customer Engagement Index 2012 confirms companies are handling more of their customer service interaction via...

    By • June 1, 2012

  • The Eleven Letter Word that Continues to Elude All CMOs and Marketers

    It's a rather simple word to say, just four syllables. It's an easily understood word on the surface - at least I think it is. Its meaning is quite apparent the moment you hear it. Yet so many CMO's and marketers treat this 11-letter word as if it were a 4-letter word.And I don't know why for the...

    By • June 1, 2012

  • How To Show Up in Facebook News Feed: Pay for Promoted Posts

    Recently, Facebook introduced a new tool called 'Promoted Posts' which allows page admins to increase the reach of their pages' organic content and engage more of their fan base. Before the release of the new tool, Brand Pages were limited by Facebook's EdgeRank algorithm which ranks and produces...

    By • June 1, 2012

  • Social Media is Appropriate for Every Business ...Period.

    About 6 months ago my Father hesitantly asked me a favor. He'd scheduled an appointment with his friends and long-time financial advisors from Morgan Stanley Smith Barney: Richard L. Schneider and Ira Bauman. Dad is living with ALS (aka Lou Gherig's disease), and is in a wheelchair. Requests li...

    By • June 1, 2012