Social Marketing: Page 390

  • Facebook is Easy if You Master These 2 Tips

    Facebook is quite simple. Work hard to build your audience and then engage them. Since most businesses are not doing this, we thought it best to reiterate the 2 things small businesses need to focus on when marketing online to build a Facebook presence.1. Build your Facebook page with relevant an...

    By • May 2, 2012

  • What can we learn from social media to help us better collaborate at work?

    The instant opinion of many corporate decision makers is that enabling employees to use social media while at work is a bad thing. Maybe they don't want people to spend too much time at work organising their social calendars and tracking what their friends and family members are doing, but there...

    By • May 2, 2012

  • Marketing a Consulting Business Through Social Media: LinkedIn

    Image via CrunchBaseAround 2005 when social networking and social media took off, I was on the sidelines watching everybody flock to the tools that today are now commonplace in how we connect and communicate with one another. LinkedIn was one of those early social media platforms that people jump...

    By • May 2, 2012

  • Social Rebound: WeightWatchers® Tip-Off Foul

    In taking the social pulse of WeightWatchers across the globe, Localspeak monitored a dip earlier this year in U.S. net sentiment for the brand, compared to favorable trending noted previously in our French, German and Spanish social intelligence analysis. Back in December, on the eve of its 40...

    By • May 2, 2012

  • The Five Challenges of Social Media Management in Tourism

    I recently ran a series of posts for the French side of my blog, interviewing different tourism organizations in the province of Quebec (Canada) that execute many aspects of their social media strategy effectively. There was a big city hotel, a destination spa in the Eastern Townships, a regional...

    By • May 1, 2012

  • Excellent Customer Service: Go Above And Beyond Serving the Customer

    Providing excellent customer service is the most important thing you can do for your business. Every interaction your customers have with your company is an experience, and customer satisfaction should be looked at as a key part of your company. If you do it right, you'll not only score a lifelo...

    By • April 30, 2012

  • Social Media Give You a Megaphone for Word-of-Mouth Marketing

    The more things change, the more they are the same or, as the Bible says, "There is nothing new under the sun," a truism that word-of-mouth advertising exemplifies.Word-of-mouth has been and remains the best marketing. But these days, more people are talking, more are listening, and their convers...

    By • April 30, 2012

  • In Crisis, Misery Loves Company: 3 Tips for the Road Back

    It's bad enough to have one element to deal with in a crisis: a local politician emails a picture of nude women to his "friends" and it ends up in a reporter's inbox. That could stand alone. But don't stop there. Add another layer (from the ctpost.com): "An accompanying message encourages woman t...

    By • April 30, 2012

  • Accenture Takes Off with Social

    There you are shopping for a social media marketing partner and your dance card includes Ogilvy, Buddy Media, Digitas, Dachis, Accenture....Accenture? The company that practically defines the big box, big integration, big strategy, big consulting practice? They are on the list as well?You betc...

    By • April 30, 2012

  • Social Media in Regulated Industries

    Social media use in regulated industries such as Financial Services and Healthcare is beginning to take hold. The benefits are clear - market your products, communicate with customers and get a pulse on your brand image - but it's important to adopt such technologies while adhering industry regul...

    By • April 30, 2012

  • Successful Social & Mobile App Launch

    It takes a lot of work to get a successful app release. As Facebook app developers ourselves, we can tell you that building an app from the scratch is not an easy process. The whole process of design and development takes a lot of effort (for starters, even getting the right people on the right p...

    By • April 30, 2012

  • Customer Acquisition: The Fourth Pillar of Social Media

    Customer acquisition is the only pillar of social media that cannot stand alone. Brands can attract tens of thousands of fans and followers without ever acquiring a new customer or making a single sale attributable to the channel. Ouch! That's scary to think about. Imagine all of the resources th...

    By • April 30, 2012

  • Advertising Made Simple - Traditional Media vs Social Media

    That's just it...advertising is not simple! It's kind of like throwing spaghetti at the wall...throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It's really a matter of how much time are you willing to spend to discover w...

    By • April 30, 2012

  • Google Analytics Not Showing Keywords Used in Organic Search. Why not?

    Google analytics is, for many businesses now a days, an important tool to measure not just the traffic to your website, but how efficient is the SEO (Search Engine Optimization) or SMO (Social Media Optimization) implemented in your website and Social Networks. It shows you not only the organic s...

    By • April 30, 2012

  • Social Media and the Public Service Administrator: No Where to Hide.

    Today's financially stressed and burdened service sector, government and nonprofit alike is seeing an intense scrutiny and pressure from funding sources and clients. Government spending scandals, questioning of entitlements, spending practices and a general distrust of the whole government process has made a previous work environment in these institutions stressful from without and within. Non profits are reducing services just as demand goes up.

    By • April 30, 2012

  • 3 Ways to Use LinkedIn to Get More B2B Leads

    If you're selling to other businesses, then LinkedIn is your social media network.You don't even need to waste time on Facebook or Twitter unless you have LinkedIn up-and-running.Because the people on LinkedIn are the ones who buy. According to LinkedIn:64%of members agree that LinkedIn helps dev...

    By • April 30, 2012

  • Facebook Timeline: Cutting Through the Noise of Changes

    Timeline was a curve ball for most businesses with a Facebook Page. Now that the dust has settled, the outcry has calmed and business are now focused on building the best Page possible. In fairness to Facebook, their stated goal is to give businesses more freedom for self-expression on their Pag...

    By • April 30, 2012

  • Why Rehearsing for a Social Media Crisis is Crucial

    In the last of our social media posts this month (see what we've already covered at the bottom of the post), we thought it was time to talk about how brands can best arm themselves against the onslaught of the social media savvy public. Avoid the crisis in the first place. Not much you can do ab...

    By • April 28, 2012

  • Moxie Spaces Enhances Customer Engagement

    I have written Moxie before see (Moxie Provides a Social Workspace Through Employees Spaces). Recently I spoke with their CEO, Tom Kelly, about their latest offering. Spaces converges customer communications with employee collaboration into a single offering that I think is a great idea. I have a...

    By Bill Ives • April 28, 2012

  • 10 Must-Have Elements for a Social Media Crisis Plan

    Successful management of a crisis in social media is more about planning than anything else. Jeremiah Owyang's extensive research on social media readiness showed that successful companies plan ahead. Here are ten elements you'll want to include in your crisis communications plan:Current SWOT or ...

    By • April 27, 2012

  • Healthcare companies still don't "Get" Social Media

    "Social media is changing the nature of healthcare interaction, and health organizations that ignore this virtual environment may be missing opportunities to engage consumers."That was the very ominous and foreboding opening line from a press release announcing the findings of a report done by th...

    By • April 27, 2012

  • They All Laughed - The road to becoming a social enterprise

    Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARKPeople laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all:The standard -"We can't open ourselves up to this kind of risk."The mean -"You're just trying to...

    By • April 27, 2012

  • Will "Man-Boards" Change The World Of Social Media?

    Will "Man-Boards" Change The World Of Social Media?MANteresting.comIf you haven't heard of Pinterest you've been living under a rock. The hottest new social network is populated mainly by women (90%) who use the site to share recipes, wedding photos, fashion favs and home decor ideas. As a result...

    By • April 26, 2012

  • Customer Service: The Second Pillar of Social Media

    Delivering quality service is the cornerstone of every successful business. Start-ups can't grow into sustainable enterprises without it. Established companies lose market share when service levels drop. The need for a good customer experience is well known and easy to declare. Identifying the sp...

    By • April 26, 2012

  • Putting the Brains into B2B Content Sharing

    When seeking specific, professional information or looking to solve a problem, try to think of an example where the advice of an expert is not more effective than that of a layperson. An acute medical issue? We visit a specialist. Mechanical trouble? We seek the experienced mechanic or trusted de...

    By • April 26, 2012