Social Marketing: Page 390

  • Social Mobile Local is the New Reality for Business

    Thanks to the Internet, the rise of digital marketing is organically playing out like a three-act play. Act I introduces social media to business, compelling brands great and small to accept the relevancy and power of social media marketing. Without much of an intermission comes Act II, the rise ...

    By • May 22, 2012

  • The Internet's Magic Business: Leveraging Memes in Social Business

    If you've made it this far online, chances are good you've seen a meme. Whether it was an amusingly captioned cat, a demotivational poster or a Rickroll that you don't want to admit to, it was probably good for a smile and has been seen by hundreds of thousands of people before you.Anatomy of a m...

    By • May 22, 2012

  • Why the Facebook IPO Failed and Why Their Prospects Are Not Positive

    The answer is very simple:Buyers and Sellers.Resolved: The Facebook IPO was necessary for shareholders to cash out before you find out exactly what I am about to tell you.For some of you, I am going to seem like a broken record on this, so if you have read this before from me, just bear with me,...

    By • May 22, 2012

  • Social Media 101: Learn to Scale

    There's no question that social media is a R-Evolution. Apps and platforms change faster than a chameleon changes colors. People I talk with are struggling to keep up. The question I get asked most often at conferences and workshops is, "well, I know that works for _________________ (fill in the ...

    By • May 21, 2012

  • The Frankenstein of Social Media: How So.cl Will Dominate the Internet

    It's Alive! Introducing So.cl to the social media game. It seems that Facebook, Twitter, Google Plus and LinkedIn have one more contestant to compete with; or do they?So.cl is a less than impressive social media site that users can pin pictures like Pinterest, Like comments similar to Facebook an...

    By • May 21, 2012

  • 4 Strategic Areas Where Facebook Must Invest Post-IPO

    Mark Zuckerberg by Brian SolisMark Zuckerberg and 900 million of his friends hit Wallstreet with America's largest IPO and has once again made history. Facebook's first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man...

    By • May 21, 2012

  • Brands' Marketing Spend: Recession-Proof or Not?

    A recent study from Digiday revealed some interesting trends in terms of brands' marketing spend - namely that the tough economic climate has little to no impact on the use and value of marketing. The study highlighted the fact that 64% of Digital Marketing and Media Professionals intend to incre...

    By • May 21, 2012

  • Facebook Promotions: Know the Rules

    Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow.By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page. ...

    By • May 21, 2012

  • 10 B2B Tips - Promote your Blog

    Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you're an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions fo...

    By • May 21, 2012

  • The Future of Marketing

    I have been asked this question a lot lately, "Where do you think marketing is headed?" and "What is the future of digital marketing?". Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these q...

    By • May 21, 2012

  • 10 B2B Tips: Promote Your Blog

    Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you're an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions fo...

    By • May 19, 2012

  • ViDEO: Social Business for B2B in Healthcare [case study]

    This short and sweet B2B case study discussed by Sandy Carter of IBM shows us some numbers on how Premier, an alliance of 2500 community hospitals, leverages their online community. Awesome.

    By • May 18, 2012

  • Confessions of a Social Media Girl: Being part of the "Tweeting Elite" is Bad for Business

    I use to think it was only for "high profile" celebrities, but to my amazement positioning yourself as a part of the Tweeting Elite is more common among businesses than I imagined. For those of you that aren't picking up what I'm putting down, let me explain: So, I've coined this term " Tweeting ...

    By • May 18, 2012

  • Social Media Cash Cow: How Facebook's IPO will Fatten Celebrity Wallets

    Today is the day. Facebook's IPO has opened. When the stock began trading at 11:30 a.m. ET on Friday, the first trade came in at $42.05 per share -- a gain of nearly 11%. Zuckerberg's empire will become the largest tech IPO in history and not all of us really have a clue as to what this means to ...

    By • May 18, 2012

  • Social Media Is Taking Over Search & SEO

    How strong of a role does social media play in search and SEO? There are still many B2B companies not participating in social media. It doesn't help our sales effort, we cannot quantify it, our target doesn't use it and the list goes on. I would argue that without participation in social media yo...

    By • May 18, 2012

  • Social Data: The New Driver for Marketing Strategy

    There is a new generation of consumer data: social data. Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc... And since social media is here to stay, accessing this information has never been more im...

    By • May 17, 2012

  • Be More Social Using Buffer for Social Media

    Chances are you've heard of the social media tool called Buffer. If you haven't, it is a sharing and scheduling tool that allows you to stack up posts to be sent out at prescheduled times. You can send out messages, links, and pictures to the major social networks like Facebook, Twitter, and Link...

    By • May 17, 2012

  • Hey Twitter, Where Are Our Free Analytics?

    As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us feeling empowered. Thank you Facebook for givi...

    By • May 17, 2012

  • Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines

    By Rachel Boothroyd, General Counsel at eModeration 71 days and counting to the very first 'Social Olympics' here in London. As a social media marketing professional, do you know yet what you can and can't say about the Olympics? In last week's blog we looked at the UK legislation that social me...

    By • May 17, 2012

  • Decoding Social Login Pricing

    More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost.Decoding the Pricing ModelRegistrations: mos...

    By • May 17, 2012

  • Rewarding Mobile Device Customers Based on What They Actually Spend

    In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.RewardLoop is a mobile loyalty platform that rewards mobile device customers based on what they actually spend. The company...

    By • May 17, 2012
  • SMT Expert

    Building a Great Social Media Team

    Here is your million-dollar question for the day - how many people are in your social media department? I sincerely hope, for your sake and for the sanity of your employees, that you have more than one. And that it isn't just some college kid you nabbed as an unpaid intern.Before I hired our curr...

    By • May 16, 2012

  • The future of TV is more than social, it's a multi-screen experience that needs design.

    The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is true about the w...

    By • May 16, 2012

  • Avoiding the Smartphone Sniffles - Stop the Hack Attack

    Mobile Viruses on the Increase Here's an interesting fact: when asked about their mobile habits, over 80% of smartphone users stated they not only used their phones on a daily basis but interacted with them multiple times a day. Even more shocking (or maybe not) was the fact many users admitted ...

    By • May 16, 2012

  • Amnesia Ibiza, Humanising the Brand Through Social Networks

    This is a Collaborative post together with Aitor Contreras.Let me tell you a bit about the job we're doing at Amnesia Ibiza...The club's presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company. Implementing a sophisticated...

    By • May 16, 2012