Social Marketing: Page 391

  • Social Media: The Final Frontier of Integrated Marketing Strategies

    As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. Almost every conceivable digital strategy has been considered at great length, and the lion's share of those concepts have been thrust ...

    By • May 16, 2012

  • The Best Mother's Day Facebook Campaigns of 2012

    Track Social's Campaign Tracking Module has been monitoring the $18.6 billion dollar holiday - Mother's Day. Using the searchable Facebook Tab Directory, Track Social was able to pick up all Mother's Day related Facebook campaigns, and analyze the results to see which brands were able to drive o...

    By • May 15, 2012

  • Social Media and the Future of Customer Support

    Social media has become a mainstay for all things business and personal. Businesses are using it for marketing and customer engagement: consumers use it for networking, entertainment, and more. This infographic done in collaboration with Zendesk, looks at how groups are starting to use the platform for customer support.

    By • May 15, 2012

  • Google+: Social Epic Fail, SEO Epic Win

    What an incredible journey, we'll call it, when it comes to Google+. Before Google+ was released, it was noted to be the "Facebook Killer." But, deep down inside we all knew that it was going to fail. Facebook is, and for a long time will be, the social media king. ...

    By • May 15, 2012

  • Social ROI: A Tough Nut to Crack

    "Social media is cool... but what's the ROI?" This is the first question that is sure to pop in the mind of a CEO upon the very mention of "social". And rightly so. No self-respecting marketing officer should approach social media without a clear view of the objectives of using the channel in que...

    By • May 15, 2012

  • Social Media Success Proof!

    I just wrote a lengthy article for a client about social media successes in the insurance industry, and it drove home a lot of important points with me. I am a social media devotee--I know that social media drives traffic, builds brands, and increases the bottom line. What this assignment had me ...

    By • May 15, 2012

  • The 5 Truths About Global (Social) Warming

    Have you ever met someone and thought, déjà vu-I've met you before? That's not just your lunch talking. It's likely that you have "met" that person, either through posts on a mutual friend's Facebook status, or a particular tweet (or a retweet), or maybe through mutual connections on LinkedIn.Her...

    By • May 15, 2012

  • A Day in the Life of a Small Online Community

    I've written a couple of other blog posts recently about small online communities and why I think they are both valuable and interesting. Today I want to give you a more visceral sense of what it's like to participate in a small online community. Although I've called this "A Day in the the Life" ...

    By • May 14, 2012

  • 1 Simple Tip to Pick the Right Social Media Channel for Your Business

    In today's hyper-paced business atmosphere, executives and marketers alike are often way too overwhelmed with day-to-day chaos to spend too much time pondering social media strategy. For those of you ready to hoist your laptop out the window, here's a simple tip to help you pick the right social ...

    By • May 14, 2012

  • 10 Tweaks to Give Your Facebook Business Page Greater Impact

    I've been touring Facebook business Pages for about a week, looking at what businesses are doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience. I've found some interesting things on many Pages, but one thing that stood out was ...

    By • May 14, 2012

  • Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass

    Dear Social Media ExpertThank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of 'trebling my income' as a result of attending. Wow that sounds good.However, whilst I'm sure it will be a memorable event, I hope you ...

    By • May 14, 2012

  • Facebook After Timeline: Average post lifetime is longer, fans are more engaged!

    Launching Facebook Timeline has made lots of buzz in interactive media. Sotrender analysed how it has really influenced both user and company communication.Timeline - introduced for all business profiles during March 2012 - is announced to be the biggest change to the Facebook pages ever. Timelin...

    By • May 14, 2012

  • LinkedIn Lets Marketers Target Followers

    LinkedIn Let's Marketers Target FollowersLinkedIn rolled out two new targeting and analytics products aimed at helping companies leverage the LinkedIn users following them.LinkedIn "Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of ti...

    By • May 14, 2012

  • The Engagement Effect (For Digital Marketers)

    Ben Franklin once wrote, "Tell me and I'll forget. Show me and I might remember. Involve me and I will understand." This was proven in a recent Harvard Business School study that showed that a client or prospect is likely to retain only 10% of content that they read or hear. If the conten...

    By • May 14, 2012

  • Real-time Is Now a Social Media Crisis Standard

    Between the web tools at your disposal and the new-found expectations of your audience, updating your customers and fans in a crisis is no long an option. It has become a standard - and a minimum standard at that!Gone are the days when you had hours to prepare a news release or send your statemen...

    By • May 14, 2012

  • Confessions of a Social Media Girl: Wear a Hoodie -- Stay True to Social Media

    Mr. Z sent a reminder to the world this week where the roots of social media came from. Adorned in some cotton blend, worn and pilled Hoodie, he stood in front of the powers that be, the men and women who juggle most of the nations wealth in their hands, and inadvertently made a statement. Arroga...

    By • May 12, 2012

  • Facebook App Store - What do I need to know?

    Earlier this week, Aaron Brady from the Facebook Developer Team took great pleasure in announcing to the world Facebook's latest venture - Facebook App Store. Sorry; Facebook App Center. Another company has already staked their claim on the term 'App Store', much to the annoyance of Mark Zuckerbe...

    By • May 11, 2012

  • What are Social Media KPI's?

    I've been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? And here is my answer. What are your success factors on Social Media besides selling a product? Tell me what your company wants to accomplish and I'll explain how to measure KPI's. Th...

    By • May 11, 2012

  • The Evolution of the Social Contact Center

    I think it started happening about seven years ago. Web 2.0 and social media kicked in gear an evolving platform and ecosystem of friends and business sharing that continues to open up new and exciting connection and convergence opportunities for marketing, support and services. I check in lik...

    By • May 11, 2012

  • Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

    Whenever I am speaking with a potential client, or new client, one of my first questions is, "How will you define success in social media?" That may seem like the obvious question at first glance, but I ask because in many cases, the client hasn't really put a lot of thought defining what success...

    By • May 11, 2012

  • Is Social Media Really that Engaging?

    I was having a coffee and chat with David and the team at O Street a couple of weeks ago. The creative studio is located on Bank Street, Glasgow. I'm going to be using the space for a KILTR research event in early May and during the planning we got chatting about social media. Its days like th...

    By • May 11, 2012

  • Is it the Dawn of Mobile Social Networking?

    At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games.Mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace that saw both spiraling upward toward incredible levels of success...

    By • May 11, 2012

  • Three Reasons Why Happy Brands Win in Social Media

    In social media, there is a distinct advantage for brands that are happy vs. those that are not. Social media, it has been said can be the ultimate BS meter. You can "fake" happiness for a short period of time, but it is highly difficult to fake it in the long term. This tends to trip up compan...

    By • May 10, 2012

  • 3 Trends Driving the Future of Online Commerce

    With the rise of social and mobile, more people are going online to purchase goods and services than ever before. Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce...

    By • May 10, 2012

  • Add Campaign Tracking to Hootsuite

    Yesterday we announced that DK New Media was named a Hootsuite Solution Partner. We've all been using the Hootsuite Pro account for a couple of years and love the continued features and flexibility it's been providing our team. And... it's at a fraction of the cost of most social publishing engin...

    By • May 10, 2012