Social Marketing: Page 391

  • A 5-step methodology to sell creative ideas with Social Media

    When it comes to "creativity", some investors and clients can suddenly believe that they're facing intuitive people with beautiful and crazy tactics, but that it's not "real" marketing. This is probably the consequence of a century of client/advertising agency relationship: on one side, you had t...

    By • June 25, 2012

  • 7 Deadly Social Media Posting Sins You Need To Avoid

    A lot of businesses are posting day after day, with absolutely no idea that they are publishing the worst kinds of posts on their social pages. These posts make people cringe, drive fans away or worse - they bore people to death.If your business is guilty of one of these 7 deadly sins of social media posting, then you need to correct it now!#1: Lusting To Sell More To Your Fans

    By • June 24, 2012

  • The Marketer's Monologue is Dead and Gone

    "A brand is no longer what we tell consumers it is - it is what consumers tell each other it is."~ Scott D. Cook, Founder, Intuit & Board of Directors, P&GOld marketing die-hards may claim advertisers talk and consumers listen. It did indeed work that way for decades, but the mighty Amaz...

    By • June 24, 2012

  • So What if Facebook is a Fad?

    If The New York Times is asking, it must be serious. Is Facebook really just a fad?The NYT is just the latest to jump on the bandwagon of wondering whether Facebook's recent troubles spell an end to the share era. A couple recent surveys found Facebook user engagement was down (34 percent of user...

    By • June 23, 2012

  • How Do You Sound From Your Customer's Perspective?

    We all know how important it is to be a good listener. But I'm the lone voice in the wilderness talking about the vital importance of hearing. And I mean hearing from your customer's perspective. It's a grossly undeveloped sales skill in most sellers because no one has ever told them it's importa...

    By • June 23, 2012

  • Fifty Shades of Frustration: Why Women Hate Best Buy

    Women retain cortisol longer than men so this visual cacophony could have longer lasting effects.It is the Saturday before Father's Day and I'm sitting at the Cold Stone Creamery with my son. That's when I notice something strange-even eerie. Women are rushing into all of the other stores, but ...

    By • June 22, 2012

  • Social Selling: Finding The Decisonmaker(s)

    As salespeople, we are trained to ruthlessly seek out the decisionmakerand focus all our efforts on that individual. Whether it's to understand their needs, provide insight, pitch a solution, our focus is on finding the decisionmaker and locking in.We're trained to ask pointed questions like, "A...

    By • June 22, 2012

  • Gen Y - Harnessing The Power of the Loyalty Generation

    Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and serv...

    By • June 22, 2012

  • Today's Transformation: (New) Customer Service 3.0

    The new generations of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at center stage of these changes.Technological advances have totally reconfigured our daily communications. In less than two decad...

    By • June 21, 2012

  • Canadian Execs Divided on Value of Social Media, but Plan to Keep Spending

    The below study is provided by Queen's School of Business (@QueensMBA) and my friend @NeilBearseThe study provides insight into the level of social media understanding and focus of Canadian executives regarding it's value (realized, perceived, or imaginary) in business. Two things seemed especial...

    By • June 21, 2012

  • Help! I think I've done something stupid. What should I do?

    I was at a client meeting in London when the call came through. It was my wife Sarah."Phil, I'm on my way to work and I think I've done something stupid."Fearing that she had been involved in a car accident or similar occurrence, I quickly asked if everything was OK."I think I've put my Kindle i...

    By • June 21, 2012

  • Customer Service: Doing it Right

    Today's post comes from Bridgz Account Manager Andrew Galarneault.A lot of companies large and small talk about their "great" customer service. Businesses want to be known for going the extra mile for their customers. In reality, not that many companies follow through on that promise. It seems th...

    By • June 21, 2012

  • Facebook's Three-Step Formula for Social Marketing Success

    Lest there be any doubt, Facebook is still the number one social media platform for both B2C and B2B marketers. According to the comprehensive 2012 Social Media Marketing Industry Report put out by Social Media Examiner, 86% of B2B and 96% of B2C marketers use Facebook as a marketing tool for the...

    By • June 21, 2012

  • MIT Sloan/Deloitte Study: Managers See Importance of Social Business

    How are social networking and social software impacting businesses now and in the future? This is the main question asked in a new research report co-authored by MIT's Sloan Management Review and Deloitte entitled "Social Business: What Are Companies Really Doing?" The report surveyed nearly 3,50...

    By • June 21, 2012

  • Why Twitter Still Rules Customer Service

    A few months ago I wrote "Tweet now, Phone Later" about how Twitter customer support is often far superior to phone support. But, old habits die hard, so when I needed to get in touch with someone about my new Verizon phone order, I found myself on endless hold listening to recordings of the late...

    By • June 20, 2012

  • You're not in this alone

    No matter where you work, you have a peer group of thousands at your service. Are you the only sales manager at your company? Don't worry, there are hundreds others like you ready to help. Not sure how to build a new landing page for the next email campaign? Your peers (including several you didn...

    By • June 20, 2012

  • Enterprise 2.0 - Day 2 Conference Highlights

    It is great to be sharing the Hynes Convention Center in Boston with some of the top minds in social business collaboration at Enterprise 2.0 this year. As you can imagine, the conference is abuzz with community managers from around the world, and the speaker lineup is so remarkable, it is hard t...

    By • June 20, 2012

  • How Businesses are Using Social Media

    Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up - 94% of businesses now blog, tweet, pin and post, according to MBA Programs who have visualised the data in this nifty infographic.But while blogging is businesses' fourth most ...

    By • June 20, 2012

  • Video Marketing: Positive Effects on Your World and Company

    The technological world today is based on quick, on the go sites. If you're not finished reading it within 30 seconds, you're going to put it down for later. And later will probably be reduced to never or thrown in a pile of "When I have time."Video marketing is a new format of sales and advertis...

    By • June 20, 2012

  • Google to Roll Out Integrated Small Business Marketing Solution

    According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. Given that more than 95% of all US companies are classified as SMBs, small business is potentia...

    By • June 19, 2012

  • Stockholm's Smartphone Solution for Elder Care

    Societal Stockholm Syndrome may also explain - psychologist Dee Graham has theorized - that Stockholm Syndrome occurs on a societal level.Stockholm Sweden seems to be advancing toward mobile health applications and utilization well ahead of the U.S.Stockholm uses city-wide mobile phone system to...

    By • June 19, 2012

  • Social Media Legal Tips for Trademark Protections from Brandjacking and Cybersquatting

    A company's most valuable commercial asset is often its brand. Further, a brand's ability to communicate directly with its customers is crucial in today's social business climate. Controlling your business's social network usernames, handles and domain names is therefore critical. After all, you ...

    By • June 19, 2012

  • Why is (starting) Social Media so Hard for Small Businesses?

    Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company's foot through the door. (Especially, if you are a small business.) What are the main reasons small businesses have such a hard time finding their way to ...

    By • June 19, 2012

  • Lessons From Rehearsing a Social Media Crisis

    As I explained in my post: Why Rehearsing for a Social Media Crisis is Crucial, there's nothing to prepare you for a crisis that is quite as good having a crisis. We've been running a number of social media crisis exercises over the last few months, using our social media simulator (developed joi...

    By • June 19, 2012

  • Infographic: Why Do People Write Online Reviews?

    If you don't think online reviews are a big deal... just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don't allow anonymous reviews or reviews by non-paying members keeps the trolls and ...

    By • June 18, 2012