Social Marketing: Page 398

  • LinkedIn Lets Marketers Target Followers

    LinkedIn Let's Marketers Target FollowersLinkedIn rolled out two new targeting and analytics products aimed at helping companies leverage the LinkedIn users following them.LinkedIn "Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of ti...

    By • May 14, 2012

  • The Engagement Effect (For Digital Marketers)

    Ben Franklin once wrote, "Tell me and I'll forget. Show me and I might remember. Involve me and I will understand." This was proven in a recent Harvard Business School study that showed that a client or prospect is likely to retain only 10% of content that they read or hear. If the conten...

    By • May 14, 2012

  • Real-time Is Now a Social Media Crisis Standard

    Between the web tools at your disposal and the new-found expectations of your audience, updating your customers and fans in a crisis is no long an option. It has become a standard - and a minimum standard at that!Gone are the days when you had hours to prepare a news release or send your statemen...

    By • May 14, 2012

  • Confessions of a Social Media Girl: Wear a Hoodie -- Stay True to Social Media

    Mr. Z sent a reminder to the world this week where the roots of social media came from. Adorned in some cotton blend, worn and pilled Hoodie, he stood in front of the powers that be, the men and women who juggle most of the nations wealth in their hands, and inadvertently made a statement. Arroga...

    By • May 12, 2012

  • Facebook App Store - What do I need to know?

    Earlier this week, Aaron Brady from the Facebook Developer Team took great pleasure in announcing to the world Facebook's latest venture - Facebook App Store. Sorry; Facebook App Center. Another company has already staked their claim on the term 'App Store', much to the annoyance of Mark Zuckerbe...

    By • May 11, 2012

  • What are Social Media KPI's?

    I've been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? And here is my answer. What are your success factors on Social Media besides selling a product? Tell me what your company wants to accomplish and I'll explain how to measure KPI's. Th...

    By • May 11, 2012

  • The Evolution of the Social Contact Center

    I think it started happening about seven years ago. Web 2.0 and social media kicked in gear an evolving platform and ecosystem of friends and business sharing that continues to open up new and exciting connection and convergence opportunities for marketing, support and services. I check in lik...

    By • May 11, 2012

  • Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social

    Whenever I am speaking with a potential client, or new client, one of my first questions is, "How will you define success in social media?" That may seem like the obvious question at first glance, but I ask because in many cases, the client hasn't really put a lot of thought defining what success...

    By • May 11, 2012

  • Is Social Media Really that Engaging?

    I was having a coffee and chat with David and the team at O Street a couple of weeks ago. The creative studio is located on Bank Street, Glasgow. I'm going to be using the space for a KILTR research event in early May and during the planning we got chatting about social media. Its days like th...

    By • May 11, 2012

  • Is it the Dawn of Mobile Social Networking?

    At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games.Mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace that saw both spiraling upward toward incredible levels of success...

    By • May 11, 2012

  • Three Reasons Why Happy Brands Win in Social Media

    In social media, there is a distinct advantage for brands that are happy vs. those that are not. Social media, it has been said can be the ultimate BS meter. You can "fake" happiness for a short period of time, but it is highly difficult to fake it in the long term. This tends to trip up compan...

    By • May 10, 2012

  • 3 Trends Driving the Future of Online Commerce

    With the rise of social and mobile, more people are going online to purchase goods and services than ever before. Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce...

    By • May 10, 2012

  • Add Campaign Tracking to Hootsuite

    Yesterday we announced that DK New Media was named a Hootsuite Solution Partner. We've all been using the Hootsuite Pro account for a couple of years and love the continued features and flexibility it's been providing our team. And... it's at a fraction of the cost of most social publishing engin...

    By • May 10, 2012

  • How Social Media Has Changed Brand Engagement

    I've just rebranded and relocated from Blogger to WP. While organizing my old posts dating back to 2007, it was fun to see how brand engagement has completely transformed over the years.So, whadaya say we hop in the ol' DeLorean, kick it to 88mph and take a look at the evolution of social media.B...

    By • May 10, 2012

  • Stop MANAGING your customers and start ENGAGING them!

    Companies are struggling with how to approach their customers in social media. The available technology is often narrowly focused and companies are intimidated by the fact that they need to stitch several technologies together in order to bridge the gap between traditional CRM and the tsunami of ...

    By • May 10, 2012

  • 15 Social Media Lies, Myths & Fairy Tales

    If you are an experienced social marketer you know the realities of social media. You know what it takes to achieve results. You know there is no quick fix or magic pill to results. You know that buying Facebook fans, Facebook likes, clicks, or Twitter followers is not going to help you meet busi...

    By • May 10, 2012

  • Facebook-Instagram Merger troubles Android-iPhone users

    Instagram is the popular photo editing and sharing app that iPhone users have enjoyed for some years now. Instagram allows its users to create different and unique filters, shades, borders etc for its photo albums and consequently allows users to share their creativity with others on the Instagram network or upload to social networking sites like Twitter, Facebook, Tumblr etc. Not only has it retained popularity for being a fun app but for also providing a secure place to display edited photographs.

    By • May 10, 2012

  • Enterprise Social Graph 101

    We are in a Data Revolution.Last year, people stored enough data to fill 60,000 Libraries of Congress (The Economist, May 26, 2011). Additionally, organizations are now capturing more detailed information about their employees and customers than ever before. From Wall Street to Walmart, people ...

    By • May 9, 2012

  • 3 Tips to Get People to Hear Your Social Message

    Does your company have a FaceBook page, Twitter account, Google+, YouTube or even Pinterest boards but no one is hearing your message. Why do think that is? You're doing all the right things that you've learned from watching multiple webinars and reading endless blog post that say content is key,...

    By • May 9, 2012

  • Enterprise Feedback Management - why should you care?

    Customers are changing their behaviour dramatically. If you fully understand where the moments of truth lie in your customers' lifecycles, and if you can act on what your customers are willing to tell you, you are definitely on the right track. If not, keep on reading...The Experience EconomyI th...

    By • May 9, 2012

  • Are brands wielding more influence in Social Media than we thought?

    As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.In querying more...

    By • May 9, 2012

  • Brands using Social Media without engagement - Isn't that just traditional advertising?

    The social media landscape evolves on almost a daily basis, but two things it seems are certain: Content is the King, and user engagement is its' Queen. What happens though, when the Queen is ignored? Is it possible for brands using social media without engagement to still succeed?The short answe...

    By • May 9, 2012

  • Are Happy Customers the Goal?

    Serving customers well is the foundation of every successful business. Rarely will a company with sub-par service grow and prosper. People expect quality in customer care but is top-notch service enough to create loyalty and sustainable growth?If a study by the Corporate Execute Board is represe...

    By • May 9, 2012

  • Social Media Communication: Earn the Trust

    "The noise of social media is too hot out there!"Truth be told, social media is awesome and if you rightly approach it, it can generate buyer leads and increase your sales. But it's easier said than done. How can you leverage social media to 'earn the trust' needed to boost your business?If that'...

    By • May 9, 2012

  • Social Media Costs and Best Practices

    I've been travelling a lot lately working with a wide variety of companies from Olympic sponsors to global beer companies. I'm asked the same questions time and again - what does it cost to do Facebook marketing right? How much are other companies spending on social media marketing? What are the ...

    By • May 9, 2012