Social Marketing: Page 398

  • Why Sentiment Analytics is Crucial to Social Marketing

    As the use of social media becomes more of a necessity than a random activity, marketing has seen a big shift in reaching out to potential customers. Today, as brands enter the age of social business, people are learning that they have a voice when it comes to product development through customer...

    By • March 12, 2012

  • Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest

    I am relatively new to Pinterest - but then again everyone is.Pinterest burst onto the social media scene, and according to social media reports this week, it is already driving more direct traffic than Twitter. By now, no matter the company or organization, marketing strategies are already buzzi...

    By • March 12, 2012

  • Social Media Training Tip #14: A More Productive Social Media Presence

    Needless to say, your small business's social media marketing strategy's main goal should be to attract new customers to your business and to retain old ones. This is what this Social Media Training article is all about. But the mistake that some small businesses make is to post nothing but links and deals to their website.

    By • March 9, 2012

  • How to Use Facebook Timeline for Better Engagement

    So it's here. Timeline for Facebook pages has arrived, and it looks fantastic. It might not be for everyone, but for big businesses it is a huge branding opportunity that if taken could really propel a Facebook presence to the next level. The changes are abundant - a whole new layout and numerous...

    By • March 8, 2012
  • SMT Expert

    Lessons for Social Media Campaigners Learned from the Backlash Against KONY 2012

    Been on YouTube or Facebook this week? Then chances are you've heard about KONY 2012 - the nonprofit organization Invisible Children's newest campaign to galvanize support for the capture of Joseph Kony, a war criminal and the leader of the Lord's Resistance Army in Northern Uganda. In terms of v...

    By • March 8, 2012

  • Blended Socialization

    Murray Goldberg and I were participating in the #assnchat Twitter chat this week, which was all about "reinventing associations." A lot of the conversation was centered around the impact that social media is having and will continue to have on associations. And while social media itself is a some...

    By • March 8, 2012

  • Celebrate International Women's Day

    March 8, International Women's Day, marks an occasion to celebrate the accomplishments of women worldwide. I'm honored to be working on some social media capacity projects to assist NGOs that are supporting women's issues - from a learning exchange for Packard Foundation Grantees in Pakistan ...

    By • March 8, 2012

  • Who is Joseph Kony, and Why Will He Prove My Manifesto That Social Media is a Spiritual Awakening?

    Today two friends shared a video with me via Facebook. It's important that I mention it was two friends because if I received the video from one friend I may not have watched the video, and I certainly would not be writing this post about the video - but when two people share the same thing, I te...

    By • March 7, 2012

  • Why Your Business Should Be On Pinterest [infographic]

    Are you wondering how your business can use Pinterest, the latest social media craze? Pinterest reached 7.2 million visitors in the U.S. in December 2011, according to Compete. Pinterest is easy to use and lets you visually share your message with prospects. Need some convincing? Check this out.T...

    By • March 7, 2012

  • How do you make a community more active?

    This is one question I am almost certain to be asked whenever I speak with people regarding community and community management. And when I tell how I do it - people say they knew it but never paid attention to it. The trickiest part with community management is to understand the 'WHY' and the...

    By • March 6, 2012

  • Never Been a Better Time to Be Alive

    Most men lead lives of quiet desperation.~Henry David ThoreauIT IS ONE OF THE MOST ICONIC and emotional scenes in movie history.When Forrest Gump runs off his leg braces, it resonates in the hearts of us all. For me, as an entrepreneur, it represents that moment when we break free of our fears an...

    By • March 5, 2012

  • How to measure ROI of online video

    It's safe to say that having online video as part of a company's marketing efforts is finally universally accepted. Measuring online video Return On Investment (ROI) is not much different than a traditional marketing campaign. If anything, it presents opportunity for analytics that a traditional ...

    By • March 5, 2012

  • Twist, Lick, Dunk: Latino Social Sentiment Embraces The Oreo Moment

    Marking its 100-year anniversary on March 6, the Oreo cookie has come a long way from simply dipping it in milk. For Latinos, the time-honored ritual of separating the chocolate wafers to savor and share the ersatz "cream" with a loved one represents a classic Oreo Moment: "True love is sharin...

    By • March 2, 2012

  • Expert Review: Tony Hsieh on The End of Business as Usual

    What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. ----------- This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn't just about the latest t...

    By • March 1, 2012

  • Top 5 Social Media Disasters (That Really Should Have Been Avoided)

    Social Media ComplianceIf you're a big government entity or a reputable industry-leading company, you've got a lot of people working for you and talking about you. All this exposure is compounded by a lot of chatter in the social media ether. Tweets here, videos there, and posts everywhere. So...

    By • March 1, 2012

  • Small Social Networks: The Next Phase Of Social Media

    "Plus ça change, plus c'est la même chose," once remarked the eminent 19th century French writer and critic Jean-Baptiste Alphonse Carr -- "the more things change the more they stay the same." Monsieur Carr may as well have been writing about the social media networks of the 21st century.The...

    By • March 1, 2012

  • KLM: A Company That 'Gets' Social Media

    As one who is always professing the benefits of social media for company/brand X-when done properly of course-it's always refreshing to come across a company that "gets it."There is no doubt there are plenty that don't get it, however. Chapstick comes to mind as a brand that doesn't get it, as wi...

    By • Feb. 29, 2012

  • How to analyse influence via dynamic conversations - mapping social media week

    Social media week in London provided an excellent opportunity to analyse influence. Too often when there is a breaking story, I whish I could have turned back the clocks by a few days to see how the story originated and spread whilst focussing on who the key people were in the conversation and wh...

    By • Feb. 29, 2012

  • How to Retain Your Customers for the Long-Term

    They say a business is only as strong as its closest customer relationships. It's not just about being nice to your customers, it's about understanding how strong customer relationships is pivotal to a company's success. Think back on the last time someone went out of their way for you and how it...

    By • Feb. 29, 2012

  • Three Social Media Lessons from Dell: It's Not All About Sales

    Opened with much fanfare in December 2010, the Social Media Listening Command Center inside the Dell campus in Round Rock, Texas, of which I received a personalized tour last week, provided for an interesting peek inside the social media operations of one of the largest technology companies i...

    By • Feb. 29, 2012

  • Sorry, We're Closed: The Rise of Digital Darwinism

    I am not a social media expert and my new book, The End of Business as Usual, is not about Social Media. If you're looking for the Top 10 ways your business can succeed on Facebook or Twitter, secrets to attracting more followers or likes, creating viral videos, or the best practices for creating...

    By • Feb. 28, 2012

  • How to Integrate the Social Web into Your Business

    Perhaps you don't know where to start, that's ok. Every project, person or business requires something unique, a special treat, it's a new adventure.On the other hand, perhaps you are tired of listening terms such as social media, new media, human media or social business, social CRM and so on. I...

    By • Feb. 28, 2012

  • Social Media for Nonprofits: It's tastier than you think

    Tweet, check-in, like, post, comment, +1 - It's no wonder that social media can feel overwhelming, even for the most technologically savvy of us. But just as my head started to spin as I was in the process of refreshing my Facebook news feed, scrolling through my Google reader, and checking on t...

    By • Feb. 28, 2012

  • 5 Tools That Will Make You a Hashtag Master

    When I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users...and... these people really need a social media policy... so don't feel badly if you're thinking to yourself, didn't we call that a...

    By • Feb. 28, 2012

  • Nonprofit Marketing Forecast: Snoballs Everydays

    The average person spends 15 hours and 33 minutes a month on Facebook - wouldn't it be nice if some of the time was put towards doing good? Well, now you can. Snoball is a new micro-donation platform that harnesses the social effect to convert it into an agent for social giving. Snoball has creat...

    By • Feb. 27, 2012